Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.
Address: Melbourne, Australia
Address: Melbourne, Australia
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Papers by Linda Brennan
Ideal for community development practitioners, NGOs and community groups undertaking projects in Southeast Asia, Growing Sustainable Communities: A Development Guide for Southeast Asia provides a realistic account of what works and what ‘doesn’t work’ in the Southeast Asian context, bringing together findings from previous projects that can be used to educate future community development practitioners in Southeast Asia.
The book is organised into four parts: Part I: Challenges and opportunities for change; Part II: Strategies for change; Part III: Case studies of demonstrated success stories; and Part IV: Conclusions and ways forward for sustainable practice.
– Michael Rothschild, Wisconsin, US
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.