Trabalho Uber

Ser viço automotivo de útima geração
1
FUNDADORES 2008
Travis Kalanick
Garrett Camp
2
Lançamento UBERCAP Acontecimento da UberCab passou a ser
Uber se torna internacional
2009 Primeira viagem uber
2011
2010 2010
300 cidades
Mais de 1 bilhão de corridas O primeiro piloto do veículo
2015
2015 semiautômono
2016
3
Inicio
FLUXOGRA Obtenção de dados

MA -
CLIENTE
Área de custos
Cálculo Forma de
Do valor pagamento
Sincronização
Da corrida
Motorista Não
Aceitou ? FIM
Sim
Informações de localização,
Início da corrida Destino final
modelo e perfil do motorista
4
Serviços
 UberX
 Uber Comfort  Uber Reserve
 Uber Moto
 Mercado  Uber envios
5
Tecnologias
E-hailing machine learning Linguagens

Nos níveis mais baixos, os engenheiros da Uber
E-hailing é o ato se requisitar um identifica riscos com base na escrevem principalmente em Python, Node.js, Go
táxi através dede um dispositivo análise, em tempo real, dos dados e Java. Começamos com duas linguagens
principais: Node.js para a equipe do Marketplace e
eletrônico, geralmente das milhões de viagens realizadas
Python para todos os outros. Esses primeiros
um celular ou smartphone diariamente por meio do aplicativo
idiomas ainda alimentam a maioria dos serviços
executados no Uber hoje.
6
Key Fast Response time 1-click hailing Members Only
Differentiator
Aasier than calling "Pickup here in 5 mins“ Respectable dlientele
s
Luxury automobiles Great drivers High-tech Optimized fleet

solution
Mercedes Sedans "Rate your trip "feature Geo-aware auto- Logistical LBS
dispatch software
7
Operating
Principles Luxury service
on-demand
Modern and fuel-
eficient fleet
Customer-focused,
computer-coordinated
The best end-user Statistically optimized Pre-paid, cashless Profitable by design

experience possible response time billing system
8
Uber apps
1-Click request from Geo-aware devices
SMS from any phone: "pickup@work in 5
9
Uber.com
UberCebBook Trips, show Fleet status, trip

history
Pre-specify locations with labels+coordinates

To enable easy texting of pickup locations
Google Maps integration

Latlong for "home", "bob-work", "alice-apt
presentationstemplate.com 10
Use-Cases
Trips to/from restaurants, Fast local transport Airport pickup/dropoff

bars & shows where parking isn't easy (pre-scheduled)
Working while Dropping off Kids at School Elderly transport

commuting (wifi in
3 personcars)
rideshare to a
South-Bay campus
11
Cabs dont guarantee pickup, Cab aren't as safe or User Benefits
can take 45 mins dean as limos
Car services require 1-3 Car services transfers UberCab would be faster &
hours notice average over $60+ tax cheaper than a limo, butnicer &
safer than a taxicab
Better Utilization of Vehicle Resources
In NYC, 35% of time is spend looking for fares
In less dense cities, can be over half "dead-time
As swarm size increases, efficiency will improve
Hybrid vahines (2x efficiency of a cab)

Mercedes S400 Blue Hybrid, Lexus GS
450h- Reduce carbon footprint, better use of time in car
Environmental Ridesharing/Carpooling incentives
Benefits lower rates- Trip to SFO, or Ballpark to Marina after a game
13
Uber Fleet
Premium- S550 Standard Lexus GS450h Existing cab/towncar

for SF Beta or e320- 23mpg fleets get 14-16 mpg
clients
30mpg with S400
BlueHybrid (in 2010)
14
Initial Service Area
Central SF to Start, Manhattan soon after
16
Demand
Forecasting
Cars hover in statistically optimized positions
Minimize expected pickup time given hour of week
&weather/traffic conditions
16
SMALL MEDIUM NORMAL BUSINESS ULTIMATE
250 mbps 250 mbps 250 mbps 250 mbps 2 GB
Overall
6 E-mail 6 E-mail 6 E-mail 6 E-mail 60 E-mail
Free Phone Free Phone Free Phone Free Phone Free Phone
- Limit Account Limit Account Unlimited Unlimited Market

Option 1
$4.28 annually and growing
8 User 10 User 12 User 25 User Unlimited User
Option 2
600 MB Space 650 MB Space 800 MB Space 2 GB Space GB Space
Top 4 players combined only 22% of revenues
15 free SMS 20 free SMS 55 free SMS 35 free SMS 500 free SMS
$35.00 $45.00 $60.00 $75.00 $99.00

/month /month /month /month /month
17
Major Market Segments
Compositio
n of Market
Focus on Urban service on-demand
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
2007
Item Name Description Title Total
1 Title Write something here in this column Trending $3,000,000
Target
Cities
Focus on SF/NYC to begin
Expand to LA, Chicago,
$3,000,000
Houston, PA, Dallas 5 ATitle Write something here in this column Trending
This covers 50% of entire US market

19
Potential Outcomes 20
Realistic Success
Best-Case Worst-Case
Scenario
Scenario Scenario
Becomes market leader, Gets 5% of the top 5 Remains a 10 car, 100

$1B+ in yearly revenue US Cities client service in SF
Generates 20-30M + Time –saver for San-
per year profit franscisco based executives
PURCHASE PURCHASE PURCHASE
20
20
SmartPhones, Aug2008 21
Sales Chart Title
Your Title Here 14
12
Your Title Here 10
Your Title Here 8

6
Your Title Here 4
2
Your Title Here
0
Category 1 Category 2 Category 3 Category 4
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Series 1 Series 2 Series 3
Cheaper cars by Less expensive by buying used More accurate GPS technology
buying used
Discounted rates for Sun-Tues A wonderful serenity has taken “get here now” costs more than
Multi-hour bookings possession of my entire soul, like “tomorrow at 5pm”
these sweet mornings of spring
Future Optimizations
Invite only,
referred from an
existing member
The NetJets of
Limos Market Ideas
Possible slogan: YellowCab is the only

The One-click cab recognizable brand
Become the ubiquitous
“premium” cab service
Cabs2.0
Location-Based Service
Extend infrastructure to other LBS
Delivery, non-critical medical/governmental use
applications
Growing to a $3.5B industry by 2010
Value 1 Value 2 Value 3 Result Chart Title

14
$92805 $32689 $6458 Yes 12
10
8
$32689 $6458 $32689 Yes
6
4
$6458 $32689 $92805 Yes 2
$47335 $92805 $6458 No Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3

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Ser viço automotivo de útima geração

FLUXOGRA Obtenção de dados

 Mercado  Uber envios

E-hailing machine learning Linguagens

Luxury automobiles Great drivers High-tech Optimized fleet

The best end-user Statistically optimized Pre-paid, cashless Profitable by design

SMS from any phone: "pickup@work in 5

UberCebBook Trips, show Fleet status, trip

Pre-specify locations with labels+coordinates

Google Maps integration

Trips to/from restaurants, Fast local transport Airport pickup/dropoff

Working while Dropping off Kids at School Elderly transport

In less dense cities, can be over half "dead-time

As swarm size increases, efficiency will improve

Hybrid vahines (2x efficiency of a cab)

450h- Reduce carbon footprint, better use of time in car

Environmental Ridesharing/Carpooling incentives

Benefits lower rates- Trip to SFO, or Ballpark to Marina after a game

Premium- S550 Standard Lexus GS450h Existing cab/towncar

250 mbps 250 mbps 250 mbps 250 mbps 2 GB

- Limit Account Limit Account Unlimited Unlimited Market

$35.00 $45.00 $60.00 $75.00 $99.00

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

1 Title Write something here in this column Trending $3,000,000

3 Title Write something here in this column Trending $3,000,000

This covers 50% of entire US market

7 Title Write something here in this column Trending $3,000,000

Becomes market leader, Gets 5% of the top 5 Remains a 10 car, 100

PURCHASE PURCHASE PURCHASE

Your Title Here 8

Possible slogan: YellowCab is the only

Value 1 Value 2 Value 3 Result Chart Title

$92805 $32689 $6458 Yes 12

$47335 $92805 $6458 No Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3

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