Domestic goddess

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The new domestic goddess: what’s really behind the rise in homemaking content? — Stylist Spelt Sourdough, Life Is Simple, Speckled Eggs, Poster Girl, Domestic Goddess, Home Is Where, Simple Life, The Rise

Home is where the content is Hannah Neeleman would have you believe that her life is simple. A salt-of-the-earth existence on a bucolic ranch in Utah. She’s a demure wife and devoted mother who spends her time collecting speckled eggs in her apron, milking her cow Tulip and baking loaves of spelt sourdough in her Aga. So why do almost 9 million people watch her every move? Known better as @Ballerinafarm on Instagram, 33-year-old Neeleman has become the poster girl for an idealised version of

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