Brand structure

We've cracked the code for a marketing team structure that's high-impact and good for business. Here's how you can build a winning team, too.

Think of Brand Architecture or Brand Structure as a brand’s family tree or its hierarchy. It is how an organization organizes the various named entities

Elegantly designed Brand Starter Kit for businesses and start-ups. Includes templates for brand guid

J.N Kapferer’s Brand Identity prism allows for Chanel’s identity to be taken apart and split it into 6 areas which are: physique, personality, culture, self-image, reflection and relati…

Elevate Your Brand with the Ultimate Brand Guidelines Poster Template created by BrandPacks! Are you ready to take your brand to the next level? Look no

My analogy continues: Just as a marketplace is made up of various vendors, the Digital Marketplace is comprised of “vendors” as well. Thus far, we have mentioned social media, photo/vid…

Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that chief executive John Seifert says will "build a new model for our industry".

Brand guidelines templates, often referred to simply as brand guidelines, are comprehensive docs that articulate the essential elements of a brand's identity.