Marketing communication is an essential element in the business. The measurement of communication... more Marketing communication is an essential element in the business. The measurement of communication process needs to be taken both for persuasive and instructive marketing content. The proliferation of digital communication media has posed a significant implication for marketing strategy. website quality, psychographic factor, and cultural experience, were concepts adopted as exogenous and intervening variables while purchase intention was chosen as endogenous variable. The focus of this study was on the traditional Indonesian decorative art products. The samples involved small-scale entrepreneurs of batik products in
Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen ... more Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen by the Ministry of Tourism and Creative Economy . This research aimed to evaluate the effects of culinary experience quality towards behavioral intention through culinary experience satisfaction and destination experience satisfaction. A questionnaire involving 200 domestic tourists was completed and analyzed by using PLS path modelling. The findings indicate that culinary experience quality significantly influences culinary experience satisfaction, however it will not significantly influence the satisfaction from destination experience. Moreover, it is also found that culinary experience satisfaction in Solo and Bandung does not have a significant effect on destination experience satisfaction. In addition, destination experience satisfaction has a positive and significant impact on domestic tourist’s behavioral intention, while, culinary experience satisfaction does not significantly inf...
Jurnal LeECOM (Leverage, Engagement, Empowerment of Community)
Pemerintah daerah Kab. Jombang sejak tahun 2009 telah menetapkan Desa Jarak, Kecamatan Wonosalam ... more Pemerintah daerah Kab. Jombang sejak tahun 2009 telah menetapkan Desa Jarak, Kecamatan Wonosalam sebagai destinasi agrowisata dan menjadi satu kawasan agropolitan wilayah pengembangan Mojowarno. Potensi wisata yang ada di Desa Jarak telah teridentifikasi, tetapi karena keterbatasan pengetahuan kepariwisataan serta rendahnya tingkat pendidikan, masyarakat belum mengetahui langkah apa selanjutnya yang perlu dilakukan untuk mengembangan pariwisata di desa mereka. Kegiatan ini bertujuan untuk membekali masyarakat dengan kemampuan menyusun rencana perjalanan/kegiatan wisata (paket wisata) serta menghitung harga jual paket wisata sehingga kedepannya pariwisata Desa Jarak dapat mulai berkembang dengan kedatangan wisatawan. Kegiatan pelatihan dilaksanakan dengan menggunakan metode group discussions & tutorials yang diadakan dalam 2x pertemuan tatap muka. Secara umum, pelatihan berjalan lancar dan peserta telah mampu membuat paket wisata sederhana. Tercipta 4 paket wisata sederhana dari kegi...
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
This study aims at examining the succession process of family restaurants in Surabaya from the pe... more This study aims at examining the succession process of family restaurants in Surabaya from the perspective of its former owners and successors. It was conducted to determine the succession planning of the former owners and successors to maintain their family business and to investigate the obstacles faced during the process. This study employs a qualitative method by studying two family restaurants in Surabaya where three informants from each restaurant were interviewed. It was found that in a Family Business Enterprise (FBE) type, formal succession planning was not necessary because the businesses were fully managed by the successors' family members. In addition, family values, hobbies, and passion were found to be fundamental aspects to be considered in the succession of family business planning.
Penggunaan website untuk memasarkan produk pariwisata dikembangkan untuk kalangan usaha swasta ma... more Penggunaan website untuk memasarkan produk pariwisata dikembangkan untuk kalangan usaha swasta maupun pemerintah. Website Bali Tourism Board merupakan salah satu website pemerintah provinsi Bali yang menawarkan berbagai produk wisata destinasi Bali. Untuk mengevaluasi efektivitas website ini, diperlukan penelitian ilmiah secara berkelanjutan terkait komunikasi pemasaran destinasi wisata Bali. Salah satu pengukuran yang dapat membantu mengevaluasi kualitas layanan website adalah melalui evaluasi terhadap peran dimensi webqual, usability, information quality dan interaction quality, sehingga dapat diketahui pengaruhnya terhadap web revisit intention dan purchase intention produk wisata Bali. Penelitian dilakukan melalui survey secara online terhadap 239 responden dengan menggunakan google form. Hasil penelitian menunjukan bahwa usability dapat berpengaruh langsung terhadap web revisit intention dan purchase intention, sedangkan information quality dan interaction quality tidak berpen...
Proceedings of the 2017 International Conference on Information Technology - ICIT 2017
This study aims to understand the behaviour of customers from the netizen segment who actively us... more This study aims to understand the behaviour of customers from the netizen segment who actively use digital media for online shopping activities, especially in buying traditional Indonesian decorative products. User background, cultural experience, and website quality will be used to measure the effect of online marketing on intention, and then its effect on call to action. The focus of this research is SMEs in traditional decorative products. Samples were selected from an online questionnaire at the website www.legacyofindonesia.com. The research finds that the user background does not affect the buyers' intention of Indonesian decorative products, while the cultural background and website quality have a positive influence on the buyers' intention. Furthermore, the buyers' intention has a positive effect on the call to action in Indonesia. CCS Concepts • Information systems ➝ World Wide Web ➝ Online Advertising ➝ Display Advertising.
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
Indonesia could take advantage of being the largest Muslim country in the world by creating an at... more Indonesia could take advantage of being the largest Muslim country in the world by creating an attractive value proposition as a halal tourism destination. This study aims to determine the effect of how the Islamic attributes of estimation is perceived by Muslim travellers and how such a perception influenced tourist satisfaction and destination loyalty. Lombok was selected as a study object since its appointment as Indonesia's halal tourism destination. A survey was completed to 130 respondents who had visited Lombok. Using a structural equation modelling, the main results indicated that: 1) worship facilities; 2) halalness; 3) alcohol and gambling free; and 4) general Islamic morality, as four formative dimensions of Islamic attributes of destination. These four sub-dimensions were perceived as underlying factors to affect tourist satisfaction and destination loyalty. Tourist satisfaction plays as a full mediating variable of how Islamic attributes of destination influenced tourists' destination loyalty. These findings advance our understanding of how Moslem domestic tourists perceived the provision of Islamic attributes in a halal tourism destination and how it could trigger their behavioural intention in the future.
International Journal of Supply Chain Management, 2020
Business-to-Business (B2B) market normally deals with fewer customers; thus it creates a close re... more Business-to-Business (B2B) market normally deals with fewer customers; thus it creates a close relationship between customers and sellers. This relationship must be managed in a way so that it can encourage customer willingness to purchase again. As such, switching cost risk will become less as the customers keep buying from the same channel. At the same time, good return management system also plays an important role for stimulating re-purchase intent in addition to other factors such as customer satisfaction and customer value. This study aimed to analyse the effect of switching cost and product return management on re-purchase intent with customer satisfaction and customer value playing as moderating variables. Company A, a wholesaler that operates in the construction building material business in East Java was selected as the case study object for examining the relationships among the measured concepts. The survey was completed in three cities in which 200 retail stores of Compa...
Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce hig... more Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce high quality service that would meet or exceed customer expectations. However, despite its suggested advantages, limited knowledge is known about what causes employee engagement. This study attempts to understand the Service-Profit-Chain concept more comprehensively, by encompassing transformational leadership as the preceding factor to employee engagement. It aimed to examine the role of transformational leadership in shaping employee engagement and service quality which lead to financial performance. The sample groups taken were among the star-rated hotels located in Surabaya, Indonesia. Each hotel was represented by three groups namely: hotel managers, staff, and hotel customers. The Partial Least Square-SEM method was applied to evaluate the hypothesized model. The results revealed that the effect of transformational leadership on financial performance is mediated by employee engagement...
This study examined the direct and indirect effects of visual merchandising on store patronage in... more This study examined the direct and indirect effects of visual merchandising on store patronage in the context of fast-fashion retailing. Adopting the stimulus-organism-response (S-O-R) theory , this study aimed to investigate the relationships of visual merchandising, self-congruity, and consumers’ perceived shopping value, and their influence on store patronage. While studies about fast-fashion and store patronage behavior have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still scarce. Therefore, this study is among the few attempts to better understand the buying behavior of Indonesian consumers regarding fast-fashion brands. A survey was completed with 250 fast-fashion shoppers. PLS-SEM path modeling was utilized to examine the proposed structural model. The results revealed that visual merchandising, shopping value and self-congruity had positive and significant effects on store patronage. The study also fo...
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
Previous research examining the influence of country-of-origin image on purchase intention have i... more Previous research examining the influence of country-of-origin image on purchase intention have indicated inconsistent results. China, as the largest global business players in the world have secured a lot of its brands as the world's market leaders. This research aims to examine how China, as the country of origin of Huawei smartphone, has been perceived by the Indonesian consumers. This study also aims to examine whether its country-of-origin image could influence Huawei's perceived quality, brand image, which in turn, affecting consumers' intention to purchase the product. Online survey was completed to 226 respondents using purposive sampling technique. The collected primary data was analysed using PLS-SEM technique. The findings of the study showed that, directly, country-of-origin image variable had no significant effect on purchase intention. In other words, country-of-origin image alone was not strong enough to stimulate consumers to buy the smartphone product. Research result also revealed that the role of brand image was stronger that perceived quality in mediating the effect of country of origin image on purchase intention. In fact, brand image, appeared as the significant mediating variable of how country of origin image influenced purchase intention.
International Journal of Biological Sciences, 2019
The growth of beauty and personal care products users in Indonesia has been increasing significan... more The growth of beauty and personal care products users in Indonesia has been increasing significantly in the past five years, higher than the indutry’s growth globally. This fact shows that cosmetics and skincare business in the country has a positive outlook in the years ahead. The increasing number of beauty clinics brands in the market has led to the more intense competition. Consumers are offered with more options to treat themselves better through personal care and beauty services. In order to survive in today’s competitive industry, customer loyalty becomes a paramount. Literature has shown that customer loyality is formed by many factors such as experience, trust and emotional attachment between the customers and the services providers. This study aimed to investigate the influence of customer experience on customer loyalty towards beauty clinics in Surabaya by examining the aspects of customers’ emotional brand attachment and trust. The results showed that there was a positiv...
There has been an increased intensity in the use of the website as a strategic means for marketin... more There has been an increased intensity in the use of the website as a strategic means for marketing a destination. Out of all local tourism government’s official websites, The Bali Bible (www.thebalibible.com), managed by Bali Tourism Board (BTB), is observed to be the most comprehensive tourism website which allows tourists to explore Bali before the visit. The website facilitates tourists to purchase the tourism-related products and services offered such as accommodation, local transportation rent, and tickets of tourist attractions in Bali. This study aimed to examine the effect of website quality of the Bali Tourism Board on purchase intention with travel perceived risk as a moderating variable. The survey was completed to 239 respondents who had ever surfed on the Bali Tourism Board website. The result of the study revealed that website quality could significantly enhance the intention to purchase directly on the website. While travel perceived risk had a direct influence on pur...
Dengan berkembangnya teknologi, situs web berisi ulasan daring (online review website) sangat ter... more Dengan berkembangnya teknologi, situs web berisi ulasan daring (online review website) sangat terkenal di kalangan konsumen karena ulasan daring dianggap sebagai sumber yang handal, terpercaya dan terbaru. Penelitian ini dilakukan untuk menganalisa ulasan daring di situs web Trip Advisor dan mengetahui atribut-atribut hotel yang menjadi penentu kepuasan maupun ketidakpuasan konsumen setelah menginap di hotel bintang 2 dan bintang 5 di Surabaya. Ulasan daring dianalisa melalui proses penambangan data (text-mining) menggunakan Voyant Tools. Hasil penelitian menunjukkan terdapat tujuh atribut hotel yaitu: Hotel, Service, Room, Food & Beverage, Location, Security dan Price/value yang sama-sama menentukan kepuasan konsumen ketika menginap di hotel bintang 2 dan bintang 5. Sebaliknya terdapat enam atribut hotel yang menentukan ketidakpuasan konsumen setelah menginap di hotel bintang 5 yaitu: Room, Hotel, Service, Food & Beverage, Location dan Price/value. Di sisi lain, atribut hotel yang ...
Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce hig... more Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce highquality service that would meet or exceed customer expectations. However, despite its suggested advantages, limited knowledge is known about what causes employee engagement. This study attempts to comprehensively understand the Service-Profit-Chain concept by encompassing transformational leadership as the preceding factor to employee engagement. It aimed to examine the role of transformational leadership in shaping employee engagement and service quality, which lead to financial performance. The sample groups taken were among the star-rated hotels located in Surabaya, Indonesia. Each hotel was represented by three groups, namely: hotel managers, staff, and hotel customers. The Partial Least Square-SEM method was applied to evaluate the proposed model. The results revealed that the effect of transformational leadership on financial performance is mediated by employee engagement. However...
Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen ... more Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen by the Ministry of Tourism and Creative Economy . This research aimed to evaluate the effects of culinary experience quality towards behavioral intention through culinary experience satisfaction and destination experience satisfaction. A questionnaire involving 200 domestic tourists was completed and analyzed by using PLS path modelling. The findings indicate that culinary experience quality significantly influences culinary experience satisfaction, however it will not significantly influence the satisfaction from destination experience. Moreover, it is also found that culinary experience satisfaction in Solo and Bandung does not have a significant effect on destination experience satisfaction. In addition, destination experience satisfaction has a positive and significant impact on domestic tourist’s behavioral intention, while, culinary experience satisfaction does not significantly inf...
The unbalanced number of hotel growth and visitor growth in Surabaya created a pressure between h... more The unbalanced number of hotel growth and visitor growth in Surabaya created a pressure between hotels which targeting the same market segments. . The highest growth of hotel numbers was found in budget hotels level, which means that the properties need to have a winning competitive strategy. This study aimed to analyze the existing competitive strategy that is generally used by budget hotel, and to find an alternative strategy to help budget hotels to compete using blue ocean strategy approach. The research method was a qualitative exploratory and descriptive, employing semi-structured interviews with hotel managers of three budget hotels in Surabaya. The results showed that in general, budget hotels still used red ocean strategy to compete. The techno-sustainable hotel concept was eventually proposed as a result of alternative competitive strategy that could be implemented but hotel industries.
Abstrak : Penelitian ini dilakukan untuk mengetahui pengaruh motif hedonis terhadap loyalitas per... more Abstrak : Penelitian ini dilakukan untuk mengetahui pengaruh motif hedonis terhadap loyalitas perilaku dari pengunjung Domicile Kitchen and Lounge Surabaya. Motif hedonis mempengaruhi evaluasi fungsional dan evaluasi afektif yang kemudian mempengaruhi kepuasan konsumen sebagai variabel mediasi. Penulis menggunakan structural equation model (SEM) dengan AMOS versi 22 untuk menguji hubungan variabel bebas dan variabel terikat. Hasil penelitian menunjukkan seluruh hipotesis diterima. Motif hedonis berpengaruh signifikan terhadap evaluasi fungsional dan evaluasi afektif. Evaluasi fungsional berpengaruh signifikan terhadap evaluasi afektif. Evaluasi fungsional dan evaluasi afektif juga berpengaruh signifikan terhadap kepuasan konsumen. Terakhir, kepuasan konsumen berpengaruh signifikan terhadap loyalitas perilaku. Abstract : The study was conducted to determine the effect of hedonic motives on behavioral loyalty of customers at Domicile Kitchen and Lounge Surabaya. Hedonic motive...
Marketing communication is an essential element in the business. The measurement of communication... more Marketing communication is an essential element in the business. The measurement of communication process needs to be taken both for persuasive and instructive marketing content. The proliferation of digital communication media has posed a significant implication for marketing strategy. website quality, psychographic factor, and cultural experience, were concepts adopted as exogenous and intervening variables while purchase intention was chosen as endogenous variable. The focus of this study was on the traditional Indonesian decorative art products. The samples involved small-scale entrepreneurs of batik products in
Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen ... more Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen by the Ministry of Tourism and Creative Economy . This research aimed to evaluate the effects of culinary experience quality towards behavioral intention through culinary experience satisfaction and destination experience satisfaction. A questionnaire involving 200 domestic tourists was completed and analyzed by using PLS path modelling. The findings indicate that culinary experience quality significantly influences culinary experience satisfaction, however it will not significantly influence the satisfaction from destination experience. Moreover, it is also found that culinary experience satisfaction in Solo and Bandung does not have a significant effect on destination experience satisfaction. In addition, destination experience satisfaction has a positive and significant impact on domestic tourist’s behavioral intention, while, culinary experience satisfaction does not significantly inf...
Jurnal LeECOM (Leverage, Engagement, Empowerment of Community)
Pemerintah daerah Kab. Jombang sejak tahun 2009 telah menetapkan Desa Jarak, Kecamatan Wonosalam ... more Pemerintah daerah Kab. Jombang sejak tahun 2009 telah menetapkan Desa Jarak, Kecamatan Wonosalam sebagai destinasi agrowisata dan menjadi satu kawasan agropolitan wilayah pengembangan Mojowarno. Potensi wisata yang ada di Desa Jarak telah teridentifikasi, tetapi karena keterbatasan pengetahuan kepariwisataan serta rendahnya tingkat pendidikan, masyarakat belum mengetahui langkah apa selanjutnya yang perlu dilakukan untuk mengembangan pariwisata di desa mereka. Kegiatan ini bertujuan untuk membekali masyarakat dengan kemampuan menyusun rencana perjalanan/kegiatan wisata (paket wisata) serta menghitung harga jual paket wisata sehingga kedepannya pariwisata Desa Jarak dapat mulai berkembang dengan kedatangan wisatawan. Kegiatan pelatihan dilaksanakan dengan menggunakan metode group discussions & tutorials yang diadakan dalam 2x pertemuan tatap muka. Secara umum, pelatihan berjalan lancar dan peserta telah mampu membuat paket wisata sederhana. Tercipta 4 paket wisata sederhana dari kegi...
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
This study aims at examining the succession process of family restaurants in Surabaya from the pe... more This study aims at examining the succession process of family restaurants in Surabaya from the perspective of its former owners and successors. It was conducted to determine the succession planning of the former owners and successors to maintain their family business and to investigate the obstacles faced during the process. This study employs a qualitative method by studying two family restaurants in Surabaya where three informants from each restaurant were interviewed. It was found that in a Family Business Enterprise (FBE) type, formal succession planning was not necessary because the businesses were fully managed by the successors' family members. In addition, family values, hobbies, and passion were found to be fundamental aspects to be considered in the succession of family business planning.
Penggunaan website untuk memasarkan produk pariwisata dikembangkan untuk kalangan usaha swasta ma... more Penggunaan website untuk memasarkan produk pariwisata dikembangkan untuk kalangan usaha swasta maupun pemerintah. Website Bali Tourism Board merupakan salah satu website pemerintah provinsi Bali yang menawarkan berbagai produk wisata destinasi Bali. Untuk mengevaluasi efektivitas website ini, diperlukan penelitian ilmiah secara berkelanjutan terkait komunikasi pemasaran destinasi wisata Bali. Salah satu pengukuran yang dapat membantu mengevaluasi kualitas layanan website adalah melalui evaluasi terhadap peran dimensi webqual, usability, information quality dan interaction quality, sehingga dapat diketahui pengaruhnya terhadap web revisit intention dan purchase intention produk wisata Bali. Penelitian dilakukan melalui survey secara online terhadap 239 responden dengan menggunakan google form. Hasil penelitian menunjukan bahwa usability dapat berpengaruh langsung terhadap web revisit intention dan purchase intention, sedangkan information quality dan interaction quality tidak berpen...
Proceedings of the 2017 International Conference on Information Technology - ICIT 2017
This study aims to understand the behaviour of customers from the netizen segment who actively us... more This study aims to understand the behaviour of customers from the netizen segment who actively use digital media for online shopping activities, especially in buying traditional Indonesian decorative products. User background, cultural experience, and website quality will be used to measure the effect of online marketing on intention, and then its effect on call to action. The focus of this research is SMEs in traditional decorative products. Samples were selected from an online questionnaire at the website www.legacyofindonesia.com. The research finds that the user background does not affect the buyers' intention of Indonesian decorative products, while the cultural background and website quality have a positive influence on the buyers' intention. Furthermore, the buyers' intention has a positive effect on the call to action in Indonesia. CCS Concepts • Information systems ➝ World Wide Web ➝ Online Advertising ➝ Display Advertising.
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
Indonesia could take advantage of being the largest Muslim country in the world by creating an at... more Indonesia could take advantage of being the largest Muslim country in the world by creating an attractive value proposition as a halal tourism destination. This study aims to determine the effect of how the Islamic attributes of estimation is perceived by Muslim travellers and how such a perception influenced tourist satisfaction and destination loyalty. Lombok was selected as a study object since its appointment as Indonesia's halal tourism destination. A survey was completed to 130 respondents who had visited Lombok. Using a structural equation modelling, the main results indicated that: 1) worship facilities; 2) halalness; 3) alcohol and gambling free; and 4) general Islamic morality, as four formative dimensions of Islamic attributes of destination. These four sub-dimensions were perceived as underlying factors to affect tourist satisfaction and destination loyalty. Tourist satisfaction plays as a full mediating variable of how Islamic attributes of destination influenced tourists' destination loyalty. These findings advance our understanding of how Moslem domestic tourists perceived the provision of Islamic attributes in a halal tourism destination and how it could trigger their behavioural intention in the future.
International Journal of Supply Chain Management, 2020
Business-to-Business (B2B) market normally deals with fewer customers; thus it creates a close re... more Business-to-Business (B2B) market normally deals with fewer customers; thus it creates a close relationship between customers and sellers. This relationship must be managed in a way so that it can encourage customer willingness to purchase again. As such, switching cost risk will become less as the customers keep buying from the same channel. At the same time, good return management system also plays an important role for stimulating re-purchase intent in addition to other factors such as customer satisfaction and customer value. This study aimed to analyse the effect of switching cost and product return management on re-purchase intent with customer satisfaction and customer value playing as moderating variables. Company A, a wholesaler that operates in the construction building material business in East Java was selected as the case study object for examining the relationships among the measured concepts. The survey was completed in three cities in which 200 retail stores of Compa...
Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce hig... more Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce high quality service that would meet or exceed customer expectations. However, despite its suggested advantages, limited knowledge is known about what causes employee engagement. This study attempts to understand the Service-Profit-Chain concept more comprehensively, by encompassing transformational leadership as the preceding factor to employee engagement. It aimed to examine the role of transformational leadership in shaping employee engagement and service quality which lead to financial performance. The sample groups taken were among the star-rated hotels located in Surabaya, Indonesia. Each hotel was represented by three groups namely: hotel managers, staff, and hotel customers. The Partial Least Square-SEM method was applied to evaluate the hypothesized model. The results revealed that the effect of transformational leadership on financial performance is mediated by employee engagement...
This study examined the direct and indirect effects of visual merchandising on store patronage in... more This study examined the direct and indirect effects of visual merchandising on store patronage in the context of fast-fashion retailing. Adopting the stimulus-organism-response (S-O-R) theory , this study aimed to investigate the relationships of visual merchandising, self-congruity, and consumers’ perceived shopping value, and their influence on store patronage. While studies about fast-fashion and store patronage behavior have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still scarce. Therefore, this study is among the few attempts to better understand the buying behavior of Indonesian consumers regarding fast-fashion brands. A survey was completed with 250 fast-fashion shoppers. PLS-SEM path modeling was utilized to examine the proposed structural model. The results revealed that visual merchandising, shopping value and self-congruity had positive and significant effects on store patronage. The study also fo...
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
Previous research examining the influence of country-of-origin image on purchase intention have i... more Previous research examining the influence of country-of-origin image on purchase intention have indicated inconsistent results. China, as the largest global business players in the world have secured a lot of its brands as the world's market leaders. This research aims to examine how China, as the country of origin of Huawei smartphone, has been perceived by the Indonesian consumers. This study also aims to examine whether its country-of-origin image could influence Huawei's perceived quality, brand image, which in turn, affecting consumers' intention to purchase the product. Online survey was completed to 226 respondents using purposive sampling technique. The collected primary data was analysed using PLS-SEM technique. The findings of the study showed that, directly, country-of-origin image variable had no significant effect on purchase intention. In other words, country-of-origin image alone was not strong enough to stimulate consumers to buy the smartphone product. Research result also revealed that the role of brand image was stronger that perceived quality in mediating the effect of country of origin image on purchase intention. In fact, brand image, appeared as the significant mediating variable of how country of origin image influenced purchase intention.
International Journal of Biological Sciences, 2019
The growth of beauty and personal care products users in Indonesia has been increasing significan... more The growth of beauty and personal care products users in Indonesia has been increasing significantly in the past five years, higher than the indutry’s growth globally. This fact shows that cosmetics and skincare business in the country has a positive outlook in the years ahead. The increasing number of beauty clinics brands in the market has led to the more intense competition. Consumers are offered with more options to treat themselves better through personal care and beauty services. In order to survive in today’s competitive industry, customer loyalty becomes a paramount. Literature has shown that customer loyality is formed by many factors such as experience, trust and emotional attachment between the customers and the services providers. This study aimed to investigate the influence of customer experience on customer loyalty towards beauty clinics in Surabaya by examining the aspects of customers’ emotional brand attachment and trust. The results showed that there was a positiv...
There has been an increased intensity in the use of the website as a strategic means for marketin... more There has been an increased intensity in the use of the website as a strategic means for marketing a destination. Out of all local tourism government’s official websites, The Bali Bible (www.thebalibible.com), managed by Bali Tourism Board (BTB), is observed to be the most comprehensive tourism website which allows tourists to explore Bali before the visit. The website facilitates tourists to purchase the tourism-related products and services offered such as accommodation, local transportation rent, and tickets of tourist attractions in Bali. This study aimed to examine the effect of website quality of the Bali Tourism Board on purchase intention with travel perceived risk as a moderating variable. The survey was completed to 239 respondents who had ever surfed on the Bali Tourism Board website. The result of the study revealed that website quality could significantly enhance the intention to purchase directly on the website. While travel perceived risk had a direct influence on pur...
Dengan berkembangnya teknologi, situs web berisi ulasan daring (online review website) sangat ter... more Dengan berkembangnya teknologi, situs web berisi ulasan daring (online review website) sangat terkenal di kalangan konsumen karena ulasan daring dianggap sebagai sumber yang handal, terpercaya dan terbaru. Penelitian ini dilakukan untuk menganalisa ulasan daring di situs web Trip Advisor dan mengetahui atribut-atribut hotel yang menjadi penentu kepuasan maupun ketidakpuasan konsumen setelah menginap di hotel bintang 2 dan bintang 5 di Surabaya. Ulasan daring dianalisa melalui proses penambangan data (text-mining) menggunakan Voyant Tools. Hasil penelitian menunjukkan terdapat tujuh atribut hotel yaitu: Hotel, Service, Room, Food & Beverage, Location, Security dan Price/value yang sama-sama menentukan kepuasan konsumen ketika menginap di hotel bintang 2 dan bintang 5. Sebaliknya terdapat enam atribut hotel yang menentukan ketidakpuasan konsumen setelah menginap di hotel bintang 5 yaitu: Room, Hotel, Service, Food & Beverage, Location dan Price/value. Di sisi lain, atribut hotel yang ...
Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce hig... more Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce highquality service that would meet or exceed customer expectations. However, despite its suggested advantages, limited knowledge is known about what causes employee engagement. This study attempts to comprehensively understand the Service-Profit-Chain concept by encompassing transformational leadership as the preceding factor to employee engagement. It aimed to examine the role of transformational leadership in shaping employee engagement and service quality, which lead to financial performance. The sample groups taken were among the star-rated hotels located in Surabaya, Indonesia. Each hotel was represented by three groups, namely: hotel managers, staff, and hotel customers. The Partial Least Square-SEM method was applied to evaluate the proposed model. The results revealed that the effect of transformational leadership on financial performance is mediated by employee engagement. However...
Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen ... more Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen by the Ministry of Tourism and Creative Economy . This research aimed to evaluate the effects of culinary experience quality towards behavioral intention through culinary experience satisfaction and destination experience satisfaction. A questionnaire involving 200 domestic tourists was completed and analyzed by using PLS path modelling. The findings indicate that culinary experience quality significantly influences culinary experience satisfaction, however it will not significantly influence the satisfaction from destination experience. Moreover, it is also found that culinary experience satisfaction in Solo and Bandung does not have a significant effect on destination experience satisfaction. In addition, destination experience satisfaction has a positive and significant impact on domestic tourist’s behavioral intention, while, culinary experience satisfaction does not significantly inf...
The unbalanced number of hotel growth and visitor growth in Surabaya created a pressure between h... more The unbalanced number of hotel growth and visitor growth in Surabaya created a pressure between hotels which targeting the same market segments. . The highest growth of hotel numbers was found in budget hotels level, which means that the properties need to have a winning competitive strategy. This study aimed to analyze the existing competitive strategy that is generally used by budget hotel, and to find an alternative strategy to help budget hotels to compete using blue ocean strategy approach. The research method was a qualitative exploratory and descriptive, employing semi-structured interviews with hotel managers of three budget hotels in Surabaya. The results showed that in general, budget hotels still used red ocean strategy to compete. The techno-sustainable hotel concept was eventually proposed as a result of alternative competitive strategy that could be implemented but hotel industries.
Abstrak : Penelitian ini dilakukan untuk mengetahui pengaruh motif hedonis terhadap loyalitas per... more Abstrak : Penelitian ini dilakukan untuk mengetahui pengaruh motif hedonis terhadap loyalitas perilaku dari pengunjung Domicile Kitchen and Lounge Surabaya. Motif hedonis mempengaruhi evaluasi fungsional dan evaluasi afektif yang kemudian mempengaruhi kepuasan konsumen sebagai variabel mediasi. Penulis menggunakan structural equation model (SEM) dengan AMOS versi 22 untuk menguji hubungan variabel bebas dan variabel terikat. Hasil penelitian menunjukkan seluruh hipotesis diterima. Motif hedonis berpengaruh signifikan terhadap evaluasi fungsional dan evaluasi afektif. Evaluasi fungsional berpengaruh signifikan terhadap evaluasi afektif. Evaluasi fungsional dan evaluasi afektif juga berpengaruh signifikan terhadap kepuasan konsumen. Terakhir, kepuasan konsumen berpengaruh signifikan terhadap loyalitas perilaku. Abstract : The study was conducted to determine the effect of hedonic motives on behavioral loyalty of customers at Domicile Kitchen and Lounge Surabaya. Hedonic motive...
— More visitors are nowadays travelling to destinations in search of culinary experiences. Food f... more — More visitors are nowadays travelling to destinations in search of culinary experiences. Food functions not merely as physiological sustenance but also as a destination experience enhancer, providing opportunities to learn about destination culture through direct encounters with local cuisines. This study aimed to identify the international visitor preconceptions of local Indonesian food and the factors influencing their expectations prior to dining with the local food in the country. A questionnaire-based survey involving 349 international visitors was completed. The results revealed seven new emerging factors expected as relating to: staff quality, sensory attributes, food uniqueness, local servicescapes, food authenticity, food familiarity, and food variety. Further, there were significant differences in the level of dining expectations amongst participants who travelled to Indonesia for the first time compared to those who had visited the country before.
Visitors are increasingly travelling to destinations in search of culinary experiences. As a cons... more Visitors are increasingly travelling to destinations in search of culinary experiences. As a consequence, many Destination Marketing Organisations (DMOs) have sought to stimulate visitation by capitalising on the appeal of dining opportunities involving local food. However, such initiatives will only be effective if tourism providers have a thorough understanding of how visitors respond to the dining experiences that are offered. This paper proposes a conceptual framework of international visitor dining experiences with local food, by examining the experiences in the course of the pre-, during, and post-dining phases. With the visitor experience as its core, the framework takes into account the influence of both internal and external factors on the visitor experience. It is intended that the proposed framework will provide a more complete understanding of the visitor dining experience in destination settings.
Increasing numbers of visitors are seeking out culinary experiences when travelling overseas. Foo... more Increasing numbers of visitors are seeking out culinary experiences when travelling overseas. Food can enhance the destination experience, giving physiological sustenance and providing opportunities to learn about destination cultures through direct encounters with local cuisines. However, engaging with novel local food might arouse certain visitor expectations, particularly among those who have not visited previously. This study aimed to identify international visitor preconceptions of local Indonesian food and the underlying factors influencing expectations prior to their in-country experience of dining on local food. A questionnaire-based survey that was administered to 349 international visitors identified seven factors underlying their expectations: staff quality, sensory attributes, food uniqueness, local servicescapes, food authenticity, food familiarity, and food variety. A number of significantly different dining expectations were also highlighted between first-time and repeat visitors.
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