Papers by Constantinos Leonidou
SAGE Publications Ltd eBooks, 2023
Technological Forecasting and Social Change, Jul 1, 2023
Journal of Business Research
Journal of Business Research, 2022
YesResearch shows that big data analytics capability (BDAC) is a major determinant of firm perfor... more YesResearch shows that big data analytics capability (BDAC) is a major determinant of firm performance. However, scant research has theoretically articulated and empirically tested the mechanisms and conditions under which BDAC influences performance. This study advances existing knowledge on the BDAC–performance relationship by drawing on the knowledge-based view and contingency theory to argue that how and when BDAC influences market performance is dependent on the intervening role of disruptive business models and the contingency role of competitive intensity. We empirically test this argument on primary data from 360 firms in the United Kingdom. The results show that disruptive business models partially mediate the positive effect of BDAC on market performance, and this indirect positive effect is strengthened when competitive intensity increases. These findings provide new perspectives on the business model processes and competitive conditions under which firms maximize marketplace value from investments in BDACs.The full-text of this article will be released for public view at the end of the publisher embargo on 02 May 2023
Industrial Marketing Management, 2019
This article introduces the special issue on global marketing in business-to-business contexts. T... more This article introduces the special issue on global marketing in business-to-business contexts. The aim is to advance knowledge on the subject that can stimulate further research in this important and emerging area of industrial marketing. The twelve contributions selected for this special issue bring together high quality contemporary research that address challenges and recent developments. The articles specifically offer unique insights that progress understanding in the area, provide interesting managerial implications, and present intriguing opportunities for future researchers. These contributions reflect the variety of current work in global marketing in the business-to-business context. While most of the contributions in this special issue focus on the development and deployment of unique resources and capabilities to enhance international competitiveness and performance success, insights are also offered on international relationships and/or relationship marketing within the business-to-business context, country of origin effects, and knowledge transfer between international partners in subsidiaries. The article concludes with a summary of important avenues for further research.
Journal of Business Research, 2017
While firms continue to commit slack financial resources to sustainability causes, knowledge is l... more While firms continue to commit slack financial resources to sustainability causes, knowledge is lacking on how financial resource slack impacts on sustainability performance under varying conditions of market pressure and political connectedness in developing economies. Primary data gathered from exporting firms in Nigeria shows that increases in financial resource slack is associated with decreases in sustainability performance negative. Additionally, results show that increasing levels of financial resource slack and high levels of market pressure are associated with greater sustainability performance. However, increasing levels of political connectedness weaken the effect of financial slack on sustainability performance.
Journal of Business Ethics, 2019
Individual actions designed to address issues of public concern is a common theme in the discours... more Individual actions designed to address issues of public concern is a common theme in the discourse on how to mobilize resources and target efforts toward sustainable practices. We contribute to this area by (1) developing and empirically validating a multi-dimensional scale for civic engagement; (2) synthesizing and testing the adequacy of the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory in explaining civic engagement; and (3) considering how an individual's orientation, identity, and beliefs motivate moral thinking and action. The focus is on the important social issues of global warming and climate change, income inequality, and world poverty and hunger. We follow both correlational and configurational approaches to examine symmetric and asymmetric causal relationships, respectively. The findings from a sample of 819 US citizens reveal that the TPB and VBN theory can adequately explain civic engagement, after we control for the influence of past experience. In addition, while belief in a just world inhibits the occurrence of adverse consequences and the formation of positive attitudes, social value orientation and moral identity facilitate them. Notably, at least two causal conditions need to be present for adverse consequences to emerge, while moral identity is almost a necessary condition for the development of positive attitudes. We conclude with a discussion of important implications for researchers and practitioners.
Journal of International Business Studies
Although business model innovation (BMI) is generally beneficial for firms, few studies have inve... more Although business model innovation (BMI) is generally beneficial for firms, few studies have investigated whether and under what conditions BMI benefits materialize in foreign markets. This research applies two complementary theoretical perspectives to understand the role of BMI in helping firms achieve enhanced performance in export markets. We argue that the effectiveness of the two types of BMI (novelty- and efficiency-centered) is influenced by factors such as relational embeddedness, international experience, and competitive intensity. Using primary data from 263 managers and CEOs from 194 exporting firms, we find that novelty- and efficiency-centered BMI boosts performance by strengthening exporters’ differentiation and cost advantages, respectively. We also show that for firms operating in mildly competitive environments and in a narrow set of countries, novelty-centered BMI is more likely to lead to a differentiation advantage. At the same time, exporters can attain greater ...
Journal of International Marketing
The authors report the findings of a study conducted among a sample of 202 Hong Kong-based Chines... more The authors report the findings of a study conducted among a sample of 202 Hong Kong-based Chinese importing companies regarding their working relationships with Western export manufacturers. In particular, the study emphasizes the effect of interpersonal factors on financial performance through the intervening roles of intercompany trust and relationship quality. Using structural equation modeling, the authors confirm that
Tourism Management, 2015
ABSTRACT Building on the dynamic capabilities theory, a model of organizational capabilities driv... more ABSTRACT Building on the dynamic capabilities theory, a model of organizational capabilities driving an eco-based competitive advantage and performance in the global hotel industry is tested. Data obtained from 102 hotel chains reveal that organizational learning, shared vision, and cross-functional integration are conducive to creating a green competitive advantage, though this is not the case with relationship building and technology sensing/response. In turn, an eco-based advantage positively affects global financial performance. Certain dimensions of international strategy, namely foreign entry through joint ventures and decision-making decentralization, positively moderate the advantage–performance link, while no moderation effect exists for global market configuration and standardization/adaptation.
Journal of the Academy of Marketing Science
Growing concern about the sustainability of the natural environment is rapidly transforming the c... more Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the costs and benefits of "greening" their marketing mix. We develop and test a theoretical model that predicts (1) the role of green marketing programs in influencing firm performance, (2) the impact of slack resources and top management risk aversion on the deployment of such programs, and (3) the conditioning effects that underpin these relationships. Our analyses show that green marketing programs are being implemented by firms, and we find evidence of significant performance payoffs. Specifically the results indicate that green product and distribution programs positively affect firms' productmarket performance, while green pricing and promotion practices are directly positively related to firms' return on assets. In addition, industry-level environmental reputation moderates the links between green marketing program components and firms' product-market and financial performance. Finally, we find that slack resources and top management risk aversion are independently conducive to the adoption of green marketing programs-but operate as substitutes for each other.
Journal of International Marketing, 2014
ABSTRACT The authors report the findings of a study conducted among a sample of 202 Hong Kong bas... more ABSTRACT The authors report the findings of a study conducted among a sample of 202 Hong Kong based Chinese importing companies regarding their working relationships with Western export manufacturers. In particular, the study emphasizes the effect of interpersonal factors on financial performance through the intervening roles of intercompany trust and relationship quality. Using structural equation modeling, the authors confirm that (1) several interpersonal relational dimensions namely, personal communication (sijiao), personal credibility (xinyong), and personal affection (ganqing)-positively influence interfirm trust; (2) trust plays an instrumental role in enhancing the components of the interfirm relationship quality (i.e., cooperation, commitment, and satisfaction); (3) interfirm relationship quality is positively related to superior financial performance; and (4) most of the associations between each of the interpersonal factors and interfirm trust were moderated by the importer's size and foreign supplier's origin as well as by the length of the relationship and which party initiated the relationship. The authors extract several conclusions and implications from the findings and provide directions for further research.
Tourism Management, 2013
ABSTRACT Building on the resource-based view, we develop a model of drivers and outcomes of envir... more ABSTRACT Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient physical and financial resources is instrumental in achieving effective green marketing strategies. In addition, shared vision and technology sensing/response capabilities help develop a sound environmentally friendly marketing strategy. In turn, the adoption of such a strategy is conducive to obtaining competitive advantage, which subsequently increases the potential to achieve superior market and financial performance. Furthermore, the study finds that the effect of environmental marketing strategy on competitive advantage is stronger in the case of intense competitive situations, while market dynamism has no moderating effect on this association. Several implications can be drawn from the study findings for both corporate and public policy makers and interesting directions for future research are provided.
Journal of World Business, 2011
ABSTRACT Notwithstanding the growing literature on international buyer-seller relationships, limi... more ABSTRACT Notwithstanding the growing literature on international buyer-seller relationships, limited attention has been given to the crucial role of adaptation in enhancing relationship performance, especially from the standpoint of the importer. This article reports the findings of a study, conducted among 167 British importers, focusing on the factors that drive their adaptation in the working relationship with Western European or U.S. export manufacturers, as well as its resulting performance outcomes. It was revealed that trust positively affects commitment and cooperation, while communication positively influences cooperation but has no effect on commitment. Both commitment and cooperation subsequently lead to importer adaptation. It was also found that adaptive importers tend to be more conducive to effective and efficient relationship outcomes. Finally, the study confirmed that both the links between adaptation and relationship effectiveness and adaptation and relationship efficiency are moderated by both the level of dependence on and distance from the exporter.
Journal of the Academy of Marketing Science, 2013
ABSTRACT Growing concern about the sustainability of the natural environment is rapidly transform... more ABSTRACT Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the costs and benefits of “greening” their marketing mix. We develop and test a theoretical model that predicts (1) the role of green marketing programs in influencing firm performance, (2) the impact of slack resources and top management risk aversion on the deployment of such programs, and (3) the conditioning effects that underpin these relationships. Our analyses show that green marketing programs are being implemented by firms, and we find evidence of significant performance payoffs. Specifically the results indicate that green product and distribution programs positively affect firms’ product-market performance, while green pricing and promotion practices are directly positively related to firms’ return on assets. In addition, industry-level environmental reputation moderates the links between green marketing program components and firms’ product-market and financial performance. Finally, we find that slack resources and top management risk aversion are independently conducive to the adoption of green marketing programs—but operate as substitutes for each other.
Journal of Promotion Management, 2009
ABSTRACT The article compares and contrasts rational versus emotional appeals in newspaper advert... more ABSTRACT The article compares and contrasts rational versus emotional appeals in newspaper advertising, based on over 100 items comprising copy, art, and layout characteristics. Using a sample of 1,335 advertisements that appeared in Cypriot national newspapers, a number of significant differences were observed. To a large extent these differences reflect the entirely opposite perspectives adopted by each appeal, with execution elements in rational advertisements revolving mainly around objectivity, functionality, and utilitarianism, as opposed to emotional advertising elements that are characterized more by subjectivity, emotionalism, and value-expressiveness. Several conclusions and implications for advertising researchers and practitioners are derived from the study findings.
Journal of Marketing Management, 2006
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Papers by Constantinos Leonidou