International Journal of Technology Transfer and Commercialisation, 2016
This study focuses on the mediating role of the HPO framework between knowledge management and or... more This study focuses on the mediating role of the HPO framework between knowledge management and organisational performance in an emerging market. A cross-sectional survey was used to obtain data from 186 managers from the insurance industry. With the use of SmartPLS, the results of the study revealed that KM acquisition enablers and KM dissemination demonstrated direct relationships with organisational performance. The HPO factors of long-term orientation, continuous improvement and renewal as well as workforce quality demonstrated mediation between KM dimensions and organisational performance thereby suggesting a synergy for a model of high performance organisations. Since managers are confronted with the challenge of ensuring that their organisations become HPOs, this study provides insight into which indicators contribute to enhancing organisational performance and can be promoted to optimise HPOs. The study is one of a few studies that combine the HPO framework with KM to develop a model for HPOs in an emerging market context.
Empirical studies about supply chain flexibility have mainly focused on one (manufacturing) compa... more Empirical studies about supply chain flexibility have mainly focused on one (manufacturing) company, occasionally incorporating the adjoining view from a supplier, distributor, or retailer. The present paper argues that a dyadic perspective is not sufficient and that an integrated perspective is required. In-depth case study data was collected and analyzed. The data covers eight organizations in a fast-moving consumer goods (FMCG) food supply chain, including suppliers, the main manufacturer, the logistics service provider, and retailers. Drawing on network theory and stakeholder theory, the study analyzed how these eight organizations experience flexibility across the supply chain. The findings show that each chain member implements flexibility to fulfill the direct needs of the next-tier chain member. Organizations at different positions in the supply chain prioritize other flexibilities. There is no support for overall supply chain flexibility.
This article adds insights in students' attitudes toward sustainability, with specific focus on s... more This article adds insights in students' attitudes toward sustainability, with specific focus on students in business management/marketing. It builds upon a number of conceptual interpretations and barriers for change in higher education for sustainable development, followed by the concept of sustainability competences and the students' perspectives. A segmentation study is developed in order to frame the variety of student dispositions of sustainability attitudes, based on a survey among 458 students in business management/marketing. Four different segments of students are discovered, according to their attitudes toward sustainability issues: moderate problem solvers; pessimistic non-believers; optimistic realists; and convinced individualists. The results of the segmentation study reveal that a one-fit-for-all approach in acquiring sustainability competences is not feasible. This calls for a diversity in approaches to prepare students in dealing with the complexity and uncertainty of sustainability issues, oriented toward more self-regulated learning, and developing critical and interpretational competences.
Empirical studies about supply chain flexibility have mainly focused on one (manufacturing) compa... more Empirical studies about supply chain flexibility have mainly focused on one (manufacturing) company, occasionally incorporating the adjoining view from a supplier, distributor, or retailer. The present paper argues that a dyadic perspective is not sufficient and that an integrated perspective is required. In-depth case study data was collected and analyzed. The data covers eight organizations in a fast-moving consumer goods (FMCG) food supply chain, including suppliers, the main manufacturer, the logistics service provider, and retailers. Drawing on network theory and stakeholder theory, the study analyzed how these eight organizations experience flexibility across the supply chain. The findings show that each chain member implements flexibility to fulfill the direct needs of the next-tier chain member. Organizations at different positions in the supply chain prioritize other flexibilities. There is no support for overall supply chain flexibility.
The purpose of this study is to examine the relative importance of waiting time satisfaction with... more The purpose of this study is to examine the relative importance of waiting time satisfaction with service-entry, in-service and service-exit waits in three multi-stage service settings with interactive aspects based on Mills and Marguiles'(1980) typology. Results show that in maintenance-interactive restaurants service-entry waits effect service quality and the inservice waits effect customer satisfaction. In task-interactive job selection services, all wait types effect service quality. In personal-interactive dental services, service-entry waits ...
The International Journal of Logistics Management, 2017
Purpose The conceptualization of flexibility in organizations historically emerged from three vie... more Purpose The conceptualization of flexibility in organizations historically emerged from three views which relate to economic, to organizational and to manufacturing perspectives. Despite the growing number of publications about supply chain flexibility in the area of supply chain management, there is a lack of consensus on how to define and to conceptualize supply chain flexibility from a management point of view. The purpose of this paper is to present a comprehensive overview of the literature on the supply chain flexibility perspective and contributes to our understanding of the current state of research and its future development. Design/methodology/approach The research methodology used is the systematic literature review. In total 92 articles were selected from databases of well-known journal publishers in the field of economics, business studies and management sciences as well as grey literature to cover the topic of supply chain flexibility. Findings A limited number of stud...
Since their adoption in the 1970s, compliance with European Union (EU) procurement directives has... more Since their adoption in the 1970s, compliance with European Union (EU) procurement directives has been problematic. Many studies have reported on the effectiveness of the directives, mostly in terms of the impact on the openness of public procurement and the impact on cross-border trade. However, research on the explanation (or the lack) of compliance with EU directives is limited. This article identifies the directives which are most sensitive to non-compliance. A multidisciplinary model for explaining compliance is presented, drawing from criminal theory, economics, social psychology and public purchasing. The impact on compliance is quantified, using survey data from purchasing professionals of the Dutch Ministry of Defence. The results indicate that both the expected gains of compliance and the organizational pressure have a positive impact on compliance. In contrast, no support is found for the effect of certainty and severity of sanctions and the perceived resistance of suppliers in case of non-compliance.
The objective is to analyse the influence of buyer-driven competitive and cooperative incentives ... more The objective is to analyse the influence of buyer-driven competitive and cooperative incentives on supplier trust, satisfaction and performance from the supplier’s point of view applying Social Exchange Theory. Based on a survey held among sales and key account managers of Dutch manufacturing companies yielding 167 responses, competitive incentives appear to have a negative influence on behavioural trust, competence trust, buyer attractiveness and supplier satisfaction but not on performance. Cooperative incentives seem to have a positive influence on all, but behavioural trust. They do not seem to influence supplier’s trust in buyer’s behaviour in contrast to hypotheses based on SET.
The purpose of this research is to provide an understanding of the contemporary 3PL market in Chi... more The purpose of this research is to provide an understanding of the contemporary 3PL market in China. This study links trust, IT and 3 PL usage and customer relationships. Also, the importance of social connections in business operations is highlighted. The manuscript shows the influence of trust, IT and 3PL usage on customer service performance, and its consequence for satisfaction and loyalty. 3PL usage appears to have a positive influence on service performance. Furthermore, service performance improves the customer relationship outcomes, in terms of satisfaction and loyalty via trust. Trust seems to have a mediating role.
ABSTRACT Past research demonstrated that waiting time satisfaction has a positive effect on servi... more ABSTRACT Past research demonstrated that waiting time satisfaction has a positive effect on service evaluation. However, where many services consist of multiple stages, few studies consider an evaluation of waiting in stages. This research explores the relative importance of waits before, during, and following the actual service delivery in the restaurant industry. Our results indicate that the service-entry wait is the most important wait in the traditional restaurant and the gourmet restaurant. In contrast, in the fast-food restaurant the in-service wait is the predominant wait. The customers' regulatory focus and fit may explain these findings and suggest that the multi-stage approach is a fruitful avenue for future research into waiting for service.
Despite European Commission studies and recommendations to improve the share of freight carried b... more Despite European Commission studies and recommendations to improve the share of freight carried by rail in its member countries, the share of goods traveling by rail has declined since the 1990s. Although absolute volume has risen, market share is dropping. Incumbent operators are reluctant to make assets available to newcomers, and country-specific requirements hamper efforts to operate across borders. Manufacturers are experiencing difficulty responding to orders from clients other than the traditional incumbents, which ordered in large volumes and according to set specifications that varied little. Availability of resources, the influence of government policies, and marketing strategies are also analyzed for their role in the situation. Cooperation to ease the transition of freight from road to rail should be combined with competition to increase efficiencies and lower rates. More burdens on road operators could steer freight toward rail, but cooperation between road and rail wil...
ERN: Production; Cost; Capital & Total Factor Productivity; Value Theory (Topic), 2000
R&D components are investigated in dynamic factor demand models using pooled Japanese data. Model... more R&D components are investigated in dynamic factor demand models using pooled Japanese data. Models without R&D, with R&D (double or) wrongly counted and (once or) correctly counted are compared by means of GMM estimates, (non-)nested GMM tests and residual analyses. The results indicate that R&D contributes significantly to the explanation of capital, labour, energy and materials demand in the Japanese manufacturing industry. Double-counted R&D is even preferred to not incorporating R&D as a separate production factor. After including R&D as a production factor and correcting for double-counting, there is however no unambiguous answer to the question which model utilizes the information of R&D best.
ABSTRACT This paper examines the influence of selected relationship marketing characteristics and... more ABSTRACT This paper examines the influence of selected relationship marketing characteristics and customer attributes on outcomes of third-party Logistics relationships, and the extent to which provider size affects these relationships. An online survey was conducted, aimed at professionals working in German firms engaged in third-party logistics relationships. The data were analyzed using Partial Least Squares path modelling. The results indicate that provider size has only a limited impact on third-party relationship ...
The purpose of this study is to examine the relative importance of waiting time satisfaction with... more The purpose of this study is to examine the relative importance of waiting time satisfaction with service-entry, in-service and service-exit waits in three multi-stage service settings with interactive aspects based on Mills and Marguiles’ (1980) typology. Results show that in maintenance-interactive restaurants service-entry waits affect service quality and the in- service waits affect customer satisfaction. In task-interactive job selection services, all wait types affect service quality. In personal-interactive dental services, service-entry waits affect customer satisfaction and in-service waits affect service quality. Explanations are suggested from the Contingency Theory (Pennings, 1998) and the Elaboration Likelihood Model (Petty & Cacioppo, 1986)
International Journal of Business and Globalisation
This study investigates the relationship between Management Innovation and Organisational Perform... more This study investigates the relationship between Management Innovation and Organisational Performance with the High Performance Organisation (HPO) factors of Continuous Improvement and Renewal, Workforce Quality and Long-term Orientation as mediators. From a survey among 186 managers of the insurance industry in Ghana and with the use of PLS-SEM, the results show that Management Innovation appears to have a direct influence on Organisational Performance but when Management Innovation is combined with the HPO factors, it generates a synergy to increase Organisations to become HPOs in an emerging market context.
R&D components are investigated in dynamic factor demand models using pooled Japanese data. Model... more R&D components are investigated in dynamic factor demand models using pooled Japanese data. Models without R&D, with R&D (double or) wrongly counted and (once or) correctly counted are compared by means of GMM estimates, (non-)nested GMM tests and residual analyses. The results indicate that R&D contributes significantly to the explanation of capital, labour, energy and materials demand in the Japanese manufacturing industry. Double-counted R&D is even preferred to not incorporating R&D as a separate production factor. After including R&D as a production factor and correcting for double-counting, there is however no unambiguous answer to the question which model utilizes the information of R&D best. Capital, travail, matières premières et investissement en R&D au Japon RÉSUMÉ.-Les composantes de la recherche et développement (R&D) sont analysées dans des modèles dynamiques de demande de facteurs à partir des données japonaises. Des modèles sans R&D, avec R&D mesurée avec erreur ou non sont comparés à travers des tests d'hypothèses (non)-emboîtées basés sur l'estimation des GMM et l'analyse des résidus. Les résultats montrent que la R&D intervient significativement pour expliquer les demandes en capital, travail, énergie et matières premières des entreprises manufacturières japonaises. Les modèles incorporant des doubles-comptes de la R&D semblent même dominer des modèles où celle-ci n'est pas prise en compte. Néanmoins, après une prise en compte correcte de la R&D comme un facteur de production, il n'y a pas de réponse claire quant au choix du modèle qui utilise au mieux l'apport informationnel de la R&D.
The purpose of this research is to provide an understanding of the contemporary 3PL market in Chi... more The purpose of this research is to provide an understanding of the contemporary 3PL market in China. This study links trust, IT and 3 PL usage and customer relationships. Also, the importance of social connections in business operations is highlighted. The manuscript shows the influence of trust, IT and 3PL usage on customer service performance, and its consequence for satisfaction and loyalty. 3PL usage appears to have a positive influence on service performance. Furthermore, service performance improves the customer relationship outcomes, in terms of satisfaction and loyalty via trust. Trust seems to have a mediating role.
This paper examines the influence of selected relationship marketing characteristics and customer... more This paper examines the influence of selected relationship marketing characteristics and customer attributes on outcomes of third-party Logistics relationships, and the extent to which provider size affects these relationships. An online survey was conducted, aimed at professionals working in German firms engaged in third-party logistics relationships. The data were analyzed using Partial Least Squares path modelling. The results indicate that provider size has only a limited impact on third-party relationship performance: Where an influence was observed, it appears that size has a negative effect on the relationship, particularly for customer referrals and retention. Implications are formulated.
International Journal of Technology Transfer and Commercialisation, 2016
This study focuses on the mediating role of the HPO framework between knowledge management and or... more This study focuses on the mediating role of the HPO framework between knowledge management and organisational performance in an emerging market. A cross-sectional survey was used to obtain data from 186 managers from the insurance industry. With the use of SmartPLS, the results of the study revealed that KM acquisition enablers and KM dissemination demonstrated direct relationships with organisational performance. The HPO factors of long-term orientation, continuous improvement and renewal as well as workforce quality demonstrated mediation between KM dimensions and organisational performance thereby suggesting a synergy for a model of high performance organisations. Since managers are confronted with the challenge of ensuring that their organisations become HPOs, this study provides insight into which indicators contribute to enhancing organisational performance and can be promoted to optimise HPOs. The study is one of a few studies that combine the HPO framework with KM to develop a model for HPOs in an emerging market context.
Empirical studies about supply chain flexibility have mainly focused on one (manufacturing) compa... more Empirical studies about supply chain flexibility have mainly focused on one (manufacturing) company, occasionally incorporating the adjoining view from a supplier, distributor, or retailer. The present paper argues that a dyadic perspective is not sufficient and that an integrated perspective is required. In-depth case study data was collected and analyzed. The data covers eight organizations in a fast-moving consumer goods (FMCG) food supply chain, including suppliers, the main manufacturer, the logistics service provider, and retailers. Drawing on network theory and stakeholder theory, the study analyzed how these eight organizations experience flexibility across the supply chain. The findings show that each chain member implements flexibility to fulfill the direct needs of the next-tier chain member. Organizations at different positions in the supply chain prioritize other flexibilities. There is no support for overall supply chain flexibility.
This article adds insights in students' attitudes toward sustainability, with specific focus on s... more This article adds insights in students' attitudes toward sustainability, with specific focus on students in business management/marketing. It builds upon a number of conceptual interpretations and barriers for change in higher education for sustainable development, followed by the concept of sustainability competences and the students' perspectives. A segmentation study is developed in order to frame the variety of student dispositions of sustainability attitudes, based on a survey among 458 students in business management/marketing. Four different segments of students are discovered, according to their attitudes toward sustainability issues: moderate problem solvers; pessimistic non-believers; optimistic realists; and convinced individualists. The results of the segmentation study reveal that a one-fit-for-all approach in acquiring sustainability competences is not feasible. This calls for a diversity in approaches to prepare students in dealing with the complexity and uncertainty of sustainability issues, oriented toward more self-regulated learning, and developing critical and interpretational competences.
Empirical studies about supply chain flexibility have mainly focused on one (manufacturing) compa... more Empirical studies about supply chain flexibility have mainly focused on one (manufacturing) company, occasionally incorporating the adjoining view from a supplier, distributor, or retailer. The present paper argues that a dyadic perspective is not sufficient and that an integrated perspective is required. In-depth case study data was collected and analyzed. The data covers eight organizations in a fast-moving consumer goods (FMCG) food supply chain, including suppliers, the main manufacturer, the logistics service provider, and retailers. Drawing on network theory and stakeholder theory, the study analyzed how these eight organizations experience flexibility across the supply chain. The findings show that each chain member implements flexibility to fulfill the direct needs of the next-tier chain member. Organizations at different positions in the supply chain prioritize other flexibilities. There is no support for overall supply chain flexibility.
The purpose of this study is to examine the relative importance of waiting time satisfaction with... more The purpose of this study is to examine the relative importance of waiting time satisfaction with service-entry, in-service and service-exit waits in three multi-stage service settings with interactive aspects based on Mills and Marguiles'(1980) typology. Results show that in maintenance-interactive restaurants service-entry waits effect service quality and the inservice waits effect customer satisfaction. In task-interactive job selection services, all wait types effect service quality. In personal-interactive dental services, service-entry waits ...
The International Journal of Logistics Management, 2017
Purpose The conceptualization of flexibility in organizations historically emerged from three vie... more Purpose The conceptualization of flexibility in organizations historically emerged from three views which relate to economic, to organizational and to manufacturing perspectives. Despite the growing number of publications about supply chain flexibility in the area of supply chain management, there is a lack of consensus on how to define and to conceptualize supply chain flexibility from a management point of view. The purpose of this paper is to present a comprehensive overview of the literature on the supply chain flexibility perspective and contributes to our understanding of the current state of research and its future development. Design/methodology/approach The research methodology used is the systematic literature review. In total 92 articles were selected from databases of well-known journal publishers in the field of economics, business studies and management sciences as well as grey literature to cover the topic of supply chain flexibility. Findings A limited number of stud...
Since their adoption in the 1970s, compliance with European Union (EU) procurement directives has... more Since their adoption in the 1970s, compliance with European Union (EU) procurement directives has been problematic. Many studies have reported on the effectiveness of the directives, mostly in terms of the impact on the openness of public procurement and the impact on cross-border trade. However, research on the explanation (or the lack) of compliance with EU directives is limited. This article identifies the directives which are most sensitive to non-compliance. A multidisciplinary model for explaining compliance is presented, drawing from criminal theory, economics, social psychology and public purchasing. The impact on compliance is quantified, using survey data from purchasing professionals of the Dutch Ministry of Defence. The results indicate that both the expected gains of compliance and the organizational pressure have a positive impact on compliance. In contrast, no support is found for the effect of certainty and severity of sanctions and the perceived resistance of suppliers in case of non-compliance.
The objective is to analyse the influence of buyer-driven competitive and cooperative incentives ... more The objective is to analyse the influence of buyer-driven competitive and cooperative incentives on supplier trust, satisfaction and performance from the supplier’s point of view applying Social Exchange Theory. Based on a survey held among sales and key account managers of Dutch manufacturing companies yielding 167 responses, competitive incentives appear to have a negative influence on behavioural trust, competence trust, buyer attractiveness and supplier satisfaction but not on performance. Cooperative incentives seem to have a positive influence on all, but behavioural trust. They do not seem to influence supplier’s trust in buyer’s behaviour in contrast to hypotheses based on SET.
The purpose of this research is to provide an understanding of the contemporary 3PL market in Chi... more The purpose of this research is to provide an understanding of the contemporary 3PL market in China. This study links trust, IT and 3 PL usage and customer relationships. Also, the importance of social connections in business operations is highlighted. The manuscript shows the influence of trust, IT and 3PL usage on customer service performance, and its consequence for satisfaction and loyalty. 3PL usage appears to have a positive influence on service performance. Furthermore, service performance improves the customer relationship outcomes, in terms of satisfaction and loyalty via trust. Trust seems to have a mediating role.
ABSTRACT Past research demonstrated that waiting time satisfaction has a positive effect on servi... more ABSTRACT Past research demonstrated that waiting time satisfaction has a positive effect on service evaluation. However, where many services consist of multiple stages, few studies consider an evaluation of waiting in stages. This research explores the relative importance of waits before, during, and following the actual service delivery in the restaurant industry. Our results indicate that the service-entry wait is the most important wait in the traditional restaurant and the gourmet restaurant. In contrast, in the fast-food restaurant the in-service wait is the predominant wait. The customers' regulatory focus and fit may explain these findings and suggest that the multi-stage approach is a fruitful avenue for future research into waiting for service.
Despite European Commission studies and recommendations to improve the share of freight carried b... more Despite European Commission studies and recommendations to improve the share of freight carried by rail in its member countries, the share of goods traveling by rail has declined since the 1990s. Although absolute volume has risen, market share is dropping. Incumbent operators are reluctant to make assets available to newcomers, and country-specific requirements hamper efforts to operate across borders. Manufacturers are experiencing difficulty responding to orders from clients other than the traditional incumbents, which ordered in large volumes and according to set specifications that varied little. Availability of resources, the influence of government policies, and marketing strategies are also analyzed for their role in the situation. Cooperation to ease the transition of freight from road to rail should be combined with competition to increase efficiencies and lower rates. More burdens on road operators could steer freight toward rail, but cooperation between road and rail wil...
ERN: Production; Cost; Capital & Total Factor Productivity; Value Theory (Topic), 2000
R&D components are investigated in dynamic factor demand models using pooled Japanese data. Model... more R&D components are investigated in dynamic factor demand models using pooled Japanese data. Models without R&D, with R&D (double or) wrongly counted and (once or) correctly counted are compared by means of GMM estimates, (non-)nested GMM tests and residual analyses. The results indicate that R&D contributes significantly to the explanation of capital, labour, energy and materials demand in the Japanese manufacturing industry. Double-counted R&D is even preferred to not incorporating R&D as a separate production factor. After including R&D as a production factor and correcting for double-counting, there is however no unambiguous answer to the question which model utilizes the information of R&D best.
ABSTRACT This paper examines the influence of selected relationship marketing characteristics and... more ABSTRACT This paper examines the influence of selected relationship marketing characteristics and customer attributes on outcomes of third-party Logistics relationships, and the extent to which provider size affects these relationships. An online survey was conducted, aimed at professionals working in German firms engaged in third-party logistics relationships. The data were analyzed using Partial Least Squares path modelling. The results indicate that provider size has only a limited impact on third-party relationship ...
The purpose of this study is to examine the relative importance of waiting time satisfaction with... more The purpose of this study is to examine the relative importance of waiting time satisfaction with service-entry, in-service and service-exit waits in three multi-stage service settings with interactive aspects based on Mills and Marguiles’ (1980) typology. Results show that in maintenance-interactive restaurants service-entry waits affect service quality and the in- service waits affect customer satisfaction. In task-interactive job selection services, all wait types affect service quality. In personal-interactive dental services, service-entry waits affect customer satisfaction and in-service waits affect service quality. Explanations are suggested from the Contingency Theory (Pennings, 1998) and the Elaboration Likelihood Model (Petty & Cacioppo, 1986)
International Journal of Business and Globalisation
This study investigates the relationship between Management Innovation and Organisational Perform... more This study investigates the relationship between Management Innovation and Organisational Performance with the High Performance Organisation (HPO) factors of Continuous Improvement and Renewal, Workforce Quality and Long-term Orientation as mediators. From a survey among 186 managers of the insurance industry in Ghana and with the use of PLS-SEM, the results show that Management Innovation appears to have a direct influence on Organisational Performance but when Management Innovation is combined with the HPO factors, it generates a synergy to increase Organisations to become HPOs in an emerging market context.
R&D components are investigated in dynamic factor demand models using pooled Japanese data. Model... more R&D components are investigated in dynamic factor demand models using pooled Japanese data. Models without R&D, with R&D (double or) wrongly counted and (once or) correctly counted are compared by means of GMM estimates, (non-)nested GMM tests and residual analyses. The results indicate that R&D contributes significantly to the explanation of capital, labour, energy and materials demand in the Japanese manufacturing industry. Double-counted R&D is even preferred to not incorporating R&D as a separate production factor. After including R&D as a production factor and correcting for double-counting, there is however no unambiguous answer to the question which model utilizes the information of R&D best. Capital, travail, matières premières et investissement en R&D au Japon RÉSUMÉ.-Les composantes de la recherche et développement (R&D) sont analysées dans des modèles dynamiques de demande de facteurs à partir des données japonaises. Des modèles sans R&D, avec R&D mesurée avec erreur ou non sont comparés à travers des tests d'hypothèses (non)-emboîtées basés sur l'estimation des GMM et l'analyse des résidus. Les résultats montrent que la R&D intervient significativement pour expliquer les demandes en capital, travail, énergie et matières premières des entreprises manufacturières japonaises. Les modèles incorporant des doubles-comptes de la R&D semblent même dominer des modèles où celle-ci n'est pas prise en compte. Néanmoins, après une prise en compte correcte de la R&D comme un facteur de production, il n'y a pas de réponse claire quant au choix du modèle qui utilise au mieux l'apport informationnel de la R&D.
The purpose of this research is to provide an understanding of the contemporary 3PL market in Chi... more The purpose of this research is to provide an understanding of the contemporary 3PL market in China. This study links trust, IT and 3 PL usage and customer relationships. Also, the importance of social connections in business operations is highlighted. The manuscript shows the influence of trust, IT and 3PL usage on customer service performance, and its consequence for satisfaction and loyalty. 3PL usage appears to have a positive influence on service performance. Furthermore, service performance improves the customer relationship outcomes, in terms of satisfaction and loyalty via trust. Trust seems to have a mediating role.
This paper examines the influence of selected relationship marketing characteristics and customer... more This paper examines the influence of selected relationship marketing characteristics and customer attributes on outcomes of third-party Logistics relationships, and the extent to which provider size affects these relationships. An online survey was conducted, aimed at professionals working in German firms engaged in third-party logistics relationships. The data were analyzed using Partial Least Squares path modelling. The results indicate that provider size has only a limited impact on third-party relationship performance: Where an influence was observed, it appears that size has a negative effect on the relationship, particularly for customer referrals and retention. Implications are formulated.
Business Marketing is het standaardwerk voor iedereen die zich wil verdiepen in de mogelijkheden ... more Business Marketing is het standaardwerk voor iedereen die zich wil verdiepen in de mogelijkheden en de praktijk van B2B-marketing: de problematiek van bedrijven die leveren aan andere bedrijven. Deze vijfde editie is herzien in het licht van de talloze trends van de afgelopen jaren.
Op veel industriële markten hebben zich de laatste jaren belangrijke ontwikkelingen voorgedaan, zoals de grotere betekenis van service en knowhowlevering, een toenemende uitbesteding (concentreren op kernactiviteiten), hogere kwaliteitseisen, technologische ontwikkelingen, een scherpere (internationale) concurrentie, het belang van duurzaamheid en de rol van het internet, inclusief de opkomst van social media.
Business Marketing gaat ook in op marketingstrategieën in tijden van recessie, waaronder Relationship Marketing Programma’s, ‘bedrijven die zichzelf opnieuw uitvinden’, samenwerkingsstrategieën, marktgerichtheid, sturen op tevredenheid en trouw, inzet waardepropositie, brand activation, sponsoring en evenementen.
Al deze trends komen in verschillende hoofdstukken in Business Marketing aan de orde en zijn in de leerstof geïntegreerd met maar liefst 80 nieuwe uitgewerkte praktijkvoorbeelden.
E-BOOK: Dit boek is tevens verkrijgbaar als e-book, klik hier voor een actueel overzicht van E-ISBN’s. Leverbare e-books zijn te koop via www.noordhoffcampuz.nl.
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Papers by Paul Ghijsen
Op veel industriële markten hebben zich de laatste jaren belangrijke ontwikkelingen voorgedaan, zoals de grotere betekenis van service en knowhowlevering, een toenemende uitbesteding (concentreren op kernactiviteiten), hogere kwaliteitseisen, technologische ontwikkelingen, een scherpere (internationale) concurrentie, het belang van duurzaamheid en de rol van het internet, inclusief de opkomst van social media.
Business Marketing gaat ook in op marketingstrategieën in tijden van recessie, waaronder Relationship Marketing Programma’s, ‘bedrijven die zichzelf opnieuw uitvinden’, samenwerkingsstrategieën, marktgerichtheid, sturen op tevredenheid en trouw, inzet waardepropositie, brand activation, sponsoring en evenementen.
Al deze trends komen in verschillende hoofdstukken in Business Marketing aan de orde en zijn in de leerstof geïntegreerd met maar liefst 80 nieuwe uitgewerkte praktijkvoorbeelden.
Op de website www.businessmarketing.noordhoff.nl zijn cases, uitwerkingen, opdrachten en Powerpointsheets te vinden.
E-BOOK: Dit boek is tevens verkrijgbaar als e-book, klik hier voor een actueel overzicht van E-ISBN’s. Leverbare e-books zijn te koop via www.noordhoffcampuz.nl.