Ar fashion

How will digital fashion influence fashion week? We have some ideas.

Parsons School of Design graduate Kailu Guan has created a range of garments that present three-dimensional shapes and moving patterns when viewed on a digital device (+ movie). Designed under the moniker KG Projects, the collection uses augmented reality – overlaying digital imagery onto the real world – to produce extra effects across the clothing

Augmented Reality in fashion is transformining fashion, challenging the boundaries of clothing. Is AR fashion a gimmick or the future?

Artificial Intelligence (AI) in fashion industry means transforming the industry from the way that fashion companies manufacture their products or items

Burberry and global beauty company Coty have enlisted content experimenter Unit9 to amplify the fashion label’s ‘Her’ fragrance and new identity through tech-led installations and applications for use across the brand’s worldwide stores. The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can …

Filmmaker Keiichi Matsuda gives us a peak into the future of technology and social media with his newest project.

Embracing the Future of Fashion Personalization In an era where technology meets fashion, Zelig has emerged as a game-changer. With the launch of its innovative Virtual Try-On & Styling (VTO-S) Technology, Zelig is sett...

Mind-bending AR lenses created by a new generation of designers subvert traditional notions of identity–and redefine beauty in the process.

We spoke to HOT:SECOND founder and academic Karinna Nobbs to find out what the future holds for digital fashion and what the next iteration looks like.