Fundraising 2010/Banner testing/Stats/Stats report 2010-08-19/Consolidated: Difference between revisions
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! scope="row" |Same number of people saw both banners |
! scope="row" |Same number of people saw both banners |
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|colspan="2"|622 clicked A (31% of total clicks) |
|colspan="2"|622 clicked A (31% of total clicks) |
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|colspan="2" bgcolor="# |
|colspan="2" bgcolor="#60AFFE"|1383 clicked B (69% of total clicks) |
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! scope="row" |Landing page text |
! scope="row" |Landing page text |
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! scope="row" |Clicks from each banner were directed 50/50 to each landing page |
! scope="row" |Clicks from each banner were directed 50/50 to each landing page |
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|4 hit donate (.6% of A's clicks) |
|4 hit donate (.6% of A's clicks) |
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|bgcolor="# |
|bgcolor="#60AFFE"|8 hit donate (1.3% of A's clicks) |
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|8 hit donate (.58% of B's clicks) |
|8 hit donate (.58% of B's clicks) |
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|bgcolor="# |
|bgcolor="#60AFFE"|10 hit donate (.72% of B's clicks) |
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! scope="row" |Completed donations |
! scope="row" |Completed donations |
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|1 actually donated (.16% of A's clicks) |
|1 actually donated (.16% of A's clicks) |
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|bgcolor="# |
|bgcolor="#60AFFE"|2 actually donated (.32% of A's clicks) |
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|bgcolor="# |
|bgcolor="#60AFFE"|3 actually donated (.22% of B's clicks) |
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|2 actually donated (.14% of B's clicks) |
|2 actually donated (.14% of B's clicks) |
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! scope="row" |Total donated (Which combo won?) |
! scope="row" |Total donated (Which combo won?) |
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|bgcolor="# |
|bgcolor="#60AFFE"|$35.00 (52% of A's donations) |
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|$32.09 (48% of A's donations) |
|$32.09 (48% of A's donations) |
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|bgcolor="# |
|bgcolor="#60AFFE"|$55.00 (73% of B's donations) |
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|$20.00 (27% of B's donations) |
|$20.00 (27% of B's donations) |
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! scope="row" |Which Banner won? |
! scope="row" |Which Banner won? |
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|colspan="2"|$67.09 (30% of total) |
|colspan="2"|$67.09 (30% of total) |
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|bgcolor="# |
|bgcolor="#60AFFE" colspan="2"|$75.00 (70% of total) |
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Revision as of 21:31, 26 August 2010
| Banner text | A: Sitename: Edited by volunteers, supported by readers like | B: One entry became 33 million. One language became 270. Help protect what we’ve created. | ||
|---|---|---|---|---|
| Same number of people saw both banners | 622 clicked A (31% of total clicks) | 1383 clicked B (69% of total clicks) | ||
| Landing page text | Text expanding on banner | No extra text | Test expanding on banner | No extra text |
| Clicks from each banner were directed 50/50 to each landing page | 4 hit donate (.6% of A's clicks) | 8 hit donate (1.3% of A's clicks) | 8 hit donate (.58% of B's clicks) | 10 hit donate (.72% of B's clicks) |
| Completed donations | 1 actually donated (.16% of A's clicks) | 2 actually donated (.32% of A's clicks) | 3 actually donated (.22% of B's clicks) | 2 actually donated (.14% of B's clicks) |
| Total donated (Which combo won?) | $35.00 (52% of A's donations) | $32.09 (48% of A's donations) | $55.00 (73% of B's donations) | $20.00 (27% of B's donations) |
| Which Banner won? | $67.09 (30% of total) | $75.00 (70% of total) | ||