Goran Pranjić
Goran Pranjić is a diplomat in the Ministry of Foreign Affairs of Bosnia and Herzegovina (since 1998). In his diplomatic service, he performed various diplomatic duties in Sarajevo, Tel Aviv, NATO/Brussels, and Budapest, such as Minister Counselor/Head of the Department, Advisor to the Deputy Minister or political counselor, etc.
During his career, he was working in the IT industry, business consulting, and foreign service.
He is a Ph.D. candidate of Business Administration at the Faculty of Business and Economics at the University of Pecs. Hi is doing reasearch connected with the Big Data Analytics in the decision making process from the decision-makers perspective.
He finished specialized programs relating to diplomacy and international security, such as Diplomatic Academy in Vienna, and George C. Marshall Center for Security Studies in Garmisch-Partenkirchen, Germany. Besides, he finished many specialized courses related to the diplomatic service in Washington, Ankara, Bejing, Oslo, Zagreb, Vienna, and Brussels.
e-mail [email protected]
During his career, he was working in the IT industry, business consulting, and foreign service.
He is a Ph.D. candidate of Business Administration at the Faculty of Business and Economics at the University of Pecs. Hi is doing reasearch connected with the Big Data Analytics in the decision making process from the decision-makers perspective.
He finished specialized programs relating to diplomacy and international security, such as Diplomatic Academy in Vienna, and George C. Marshall Center for Security Studies in Garmisch-Partenkirchen, Germany. Besides, he finished many specialized courses related to the diplomatic service in Washington, Ankara, Bejing, Oslo, Zagreb, Vienna, and Brussels.
e-mail [email protected]
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Papers by Goran Pranjić
It is a conceptual paper based not on the results of particular field research. Its methodology is grounded on desk research, which contained a review of the scientific literature and observations of research institutions analyzing the practical development going on nowadays in the different fields of the economy.
The study proves that as a result of the fourth industrial revolution, the elbowroom of pricing is growing. The growing zone for price-setting makes it necessary for companies to use new and more sophisticated methods among them price personalization. Personalization requires lots of information about the individual behavior of customers. The advanced analytics of Big Data can deliver real-time information; however, if they are used without control, the privacy of customers may become hurt. The paper discusses the effects of the General Data Protection Rules (GDPR) on companies and customers.
The paper concludes that price personalization, which is a kind of price discrimination, should be used by sellers with care. The effects of GDPR will be not limited to the European Union; it will have worldwide consequences.
Keywords: Industry 4.0, pricing, price personalization, Big Data, AI, DGPR
JEL classification: M21, M31
possibilities are very developed and accessible when a great number of data
from business, transactions is generated, and when knowledge is the only
resource contemporary economy is lacking, if they want to maintain and improve
their positions on the market, decision-makers have to be able to make correct
business decisions very quickly. This text presents the positive effects of a
simultaneous use of tools and techniques of business and competitive intelligence
in the process of making the right decisions in a company. The text will present
evidence that information on yourself, acquired through techniques of business
intelligence, and information on competition, acquired through practicing
competitive intelligence, present a basis for making right business decisions
which leads towards reaching the established business goals of a company.
Criteria are explained which have to be adhered to when introducing the concept
of business and competitive intelligence in a company.
Keywords: data, information, knowledge, business decision, company, business
intelligence, competitive intelligence
AUTHOR: Goran Pranjić
AUTHOR NOTE: Goran Pranjić holds a Master’s Degree in Economic Sciences. He is an advisor in the Bosnian Ministry of Foreign Affairs’ Department for NATO and PfP. The positions presented in this paper reflect only the author’s views and not the official positions of the Ministry.
Historical data shows that the NATO expansion has so far had positive effects on the security and democratization of new members, and has contributed in general to peace and stability in the Euro-Atlantic zone. This article provides analysis of the experiences of NATO member states and discusses direct benefits that have resulted from Articles 4 and 5 of the North Atlantic Treaty, seen as the key elements of a collective defense doctrine. It also illustrates how NATO membership and its accompanying security enhancements have directly influenced the growth of GDP and direct foreign investments, an increase in employment, and a general rise in the standard of living of citizens. The possible benefits Bosnia and Herzegovina could gain from the integration process and from future NATO membership is a special focus.
It is a conceptual paper based not on the results of particular field research. Its methodology is grounded on desk research, which contained a review of the scientific literature and observations of research institutions analyzing the practical development going on nowadays in the different fields of the economy.
The study proves that as a result of the fourth industrial revolution, the elbowroom of pricing is growing. The growing zone for price-setting makes it necessary for companies to use new and more sophisticated methods among them price personalization. Personalization requires lots of information about the individual behavior of customers. The advanced analytics of Big Data can deliver real-time information; however, if they are used without control, the privacy of customers may become hurt. The paper discusses the effects of the General Data Protection Rules (GDPR) on companies and customers.
The paper concludes that price personalization, which is a kind of price discrimination, should be used by sellers with care. The effects of GDPR will be not limited to the European Union; it will have worldwide consequences.
Keywords: Industry 4.0, pricing, price personalization, Big Data, AI, DGPR
JEL classification: M21, M31
possibilities are very developed and accessible when a great number of data
from business, transactions is generated, and when knowledge is the only
resource contemporary economy is lacking, if they want to maintain and improve
their positions on the market, decision-makers have to be able to make correct
business decisions very quickly. This text presents the positive effects of a
simultaneous use of tools and techniques of business and competitive intelligence
in the process of making the right decisions in a company. The text will present
evidence that information on yourself, acquired through techniques of business
intelligence, and information on competition, acquired through practicing
competitive intelligence, present a basis for making right business decisions
which leads towards reaching the established business goals of a company.
Criteria are explained which have to be adhered to when introducing the concept
of business and competitive intelligence in a company.
Keywords: data, information, knowledge, business decision, company, business
intelligence, competitive intelligence
AUTHOR: Goran Pranjić
AUTHOR NOTE: Goran Pranjić holds a Master’s Degree in Economic Sciences. He is an advisor in the Bosnian Ministry of Foreign Affairs’ Department for NATO and PfP. The positions presented in this paper reflect only the author’s views and not the official positions of the Ministry.
Historical data shows that the NATO expansion has so far had positive effects on the security and democratization of new members, and has contributed in general to peace and stability in the Euro-Atlantic zone. This article provides analysis of the experiences of NATO member states and discusses direct benefits that have resulted from Articles 4 and 5 of the North Atlantic Treaty, seen as the key elements of a collective defense doctrine. It also illustrates how NATO membership and its accompanying security enhancements have directly influenced the growth of GDP and direct foreign investments, an increase in employment, and a general rise in the standard of living of citizens. The possible benefits Bosnia and Herzegovina could gain from the integration process and from future NATO membership is a special focus.