One of the biggest challenge faced by the developing countries such as Pakistan, is how to get th... more One of the biggest challenge faced by the developing countries such as Pakistan, is how to get their young people employed. In Pakistan myriad of lads are graduating from the universities every year, without corresponding job opportunities for them, consequently causing a diverse number of violence, crimes and many other social vices. Entrepreneurship can play an effective role in generating employment opportunities in the country which in turn help in reducing unemployment rate, alleviating poverty and improving livelihood. Thus, it has become a tinted area of for the researcher to study antecedents of entrepreneurial intentions. Therefore, the purpose of this study was to antecedents of entrepreneurial intention in perspective of theory of planned behaviour. For doing so, a deductive approach of logic was adopted and data were collected from 250 students with the help of structured questionnaire. Too empirically test the model, structural equation modelling technique was used with...
PurposeThis study aims to examine the potential determinants of entrepreneurial intentions (EIs) ... more PurposeThis study aims to examine the potential determinants of entrepreneurial intentions (EIs) among business students. To that end, the study investigates the role of entrepreneurship education (EE) and entrepreneurial passion (EP) (inventing and founding), as well as the mediating role of attitude towards entrepreneurship (ATE) and the moderating role of university support.Design/methodology/approachA close-ended questionnaire measured on a seven-point Likert scale was used to collect data from business students at nine universities in Punjab, Pakistan. The sample size comprises 377 participants who were selected using a stratified random sampling technique. Partial least square structural equation modeling (PLS-SEM) was then applied to assess the study’s model and the postulated hypothesis.FindingsThe findings indicated that (a) every independent variable (IV) directly impacts EI [dependent variable (DV)] except EP for founding (EPF), (b) ATE significantly mediates the relation...
Journal of Open Innovation: Technology, Market, and Complexity, 2020
To study the impact of perceived creativity disposition on entrepreneurial attitude and intention... more To study the impact of perceived creativity disposition on entrepreneurial attitude and intentions, based on the theory of planned behavior, a model of the relationship between perceived creativity disposition and entrepreneurial intentions and attitude was constructed, relevant hypotheses were proposed, and the moderation mechanism of perception of university support on perceived creativity disposition and entrepreneurial intentions was also developed and analyzed. The study population included university business students in Pakistan. A sample of 330 students was selected from eight universities in Lahore and Islamabad, Pakistan. A random stratified sampling technique was executed. For this study, a cross-sectional and quantitative research design was used based on the survey process. The two-part questionnaire was used for data collection. Smart-PLS software version 3.2.7 was used to assess the hypothesis of this study. It was found that perceived creativity disposition and attit...
Customer focus is a concept that academics and professionals have been discussing in recent years... more Customer focus is a concept that academics and professionals have been discussing in recent years. These are deeply ingrained ideas and standards that make customer relationships a top priority within the organization. The main objective of this research is to determine the impact of the CRM strategy on customer retention. The total sample of this study is 220, and the questionnaire includes 15 items. This research is based on exploratory and quantitative nature. Use survey methods to collect data from respondents through questionnaires. Calculate SmartPLS-SEM-3.0 to study the hypothesis of this investigation. The findings of this research show that Customer Orientation and Service Quality have an impact on Customer Retention. Additionally, the sale of a company can increases if they are maintaining the quality of the food, and there will be significantly less Customer Retention.
International Journal of Psychosocial Rehabilitation, 2020
The purpose of this research was to examine the mediating role of attitude to enhance the creativ... more The purpose of this research was to examine the mediating role of attitude to enhance the creativity disposition towards entrepreneurial intention. The population of this research comprised on university students in Pakistan. 313 students were selected as the sample from the seven universities. Stratified random sampling technique was executed. Cross sectional and quantitative research design based on survey method was used for this research. Questionnaire comprised on three sections was used for data collection. Smart PLS-3 used to assess the hypothesis of this study. The Results of this study highlighted the significance mediating role of attitudes to enhance the creativity disposition towards entrepreneurial intention while attitudes and entrepreneurial intention have significance correlation between each other.
International Journal of Human Resource Studies, 2018
The purpose of this study is to investigate the association between entrepreneurial intention and... more The purpose of this study is to investigate the association between entrepreneurial intention and entrepreneurial education. Data were collected with the help of a structure questionnaire; a total 595 responses were collected back. SmartPLS was used to test the hypothesized relationship. The findings showed that entrepreneurial intentions are strongly and positively related to entrepreneurial education.
Management Theory and Studies for Rural Business and Infrastructure Development, 2018
One of the most concerning issue being faced by the under developed countries i.e. Pakistan, is h... more One of the most concerning issue being faced by the under developed countries i.e. Pakistan, is how to create job opportunities for their young lads. In Pakistan, innumerable of youngsters are graduating from the universities annually, with few corresponding job of opportunities which is causing social vice in form of violence and crimes.Entrepreneurship can play an effective role in generating employment opportunities in the country which in turn help in reducing unemployment rate, alleviating poverty and improving livelihood. Thus, it has become a tinted area of for the researcher to study antecedents of entrepreneurial intentions. Therefore, the purpose of this study was to investigate the antecedents of entrepreneurial intention in perspective of theory of planned behaviour. For doing so, a deductive approach of logic was adopted and data were collected from 250 students with the help of structured questionnaire. To empirically test the model, structural equation modelling techn...
The purpose of this study was to investigate the impact of entrepreneurial education on entrepren... more The purpose of this study was to investigate the impact of entrepreneurial education on entrepreneurial intentions of the university students, moreover, a mediating role of Entrepreneurial Passion, Perceived Creativity Disposition and Entrepreneurial Passion was also assessed. Data were collected from 595 university students; Partial least square technique was used with the help of SmartPLS software. Results of partial least square structural equation modeling showed that all the hypothesized direct and indirect relationship were supported. Possible implications for theory and practice are discussed in detailed.
This paper aims to investigate the role of corporate social responsibility (CSR) in fostering cus... more This paper aims to investigate the role of corporate social responsibility (CSR) in fostering customer’s pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.
Passion is fundamental to starting a business because it stimulates motivation, improves intellec... more Passion is fundamental to starting a business because it stimulates motivation, improves intellectual activity, and provides meaning for daily work. This research investigates the role of entrepreneurial passion as a prelude to entrepreneurial intention. The theory of planned behavior was used as an underpinning theory. A conceptual framework was developed and tested to determine their contributions to entrepreneurial intentions. The correlation between entrepreneurial passion and entrepreneurial intentions is moderated by perception of university support to determine if it enhances the entrepreneurial intention to become a successful entrepreneur. The sample (N = 395) was identified using a convenience sampling technique and is comprised of university business students in the province of Punjab, Pakistan. The questionnaire comprised two sections used for data collection, and Smart-PLS was used to analyze the hypotheses. The findings have indicated that there is a strong positive re...
International Journal of Supply Chain Management, 2019
The purpose of this paper is to investigate the impact of total quality management practices on c... more The purpose of this paper is to investigate the impact of total quality management practices on corporate social responsibility in Malaysian hotels using supply chain management model, namely, supply chain operations reference model (SCOR). While considering the Malaysian hospitality industry, the database was developed. For a sample of 250 Malaysian hotels, with 3-5 stars, the database comprised of representative parameters related to CSR and TQM. These samples were considered a statistical population. During the last quarter of 2019, the fieldwork was conducted. The catalog, together with these parameters of examples of the hotel, was attained from surveys planned for the managers of the hotel by the researcher of the project. The final sample comprised of 81 % response rate from 202 hotels. This result was achieved after dropping the questionnaires (CSR and TQM) that were answered. It is observed that CSR hotel practices are positively influenced by high level of TQM practice wit...
The main purpose of this study was to investigate the m relationship between Total Quality Manage... more The main purpose of this study was to investigate the m relationship between Total Quality Management (TQM) and Organizational Performance (OP). The motivation for this study was driven by the inconsistent findings in the literature concerning the relationships between TQM and OP. Due to the inconsistent results, a new research has emerged and this has prompted further investigation on the effects of other variables that may better explain the nature of these links. Questionnaires were distributed to 400 Sections of the Pakistani banks. 230 questionnaires were returned and used in the analysis using the PLS-SEM. The results of this study revealed that TQM is significant predictors of OP
The purpose of this study is to empirically test the relationship between entrepreneurial orienta... more The purpose of this study is to empirically test the relationship between entrepreneurial orientation dimensions and organizational performance in banking sector of Pakistan. A deductive approach of logic was adopted to formulate the hypotheses. A structured questionnaire was administered to the banking staff to elicit responses regarding the study variables. In order to test the hypothesized relationship, Partial Least Square Structural equation modelling technique was used. Results of PLS indicated a positive association three dimensions of EO and organizational performance. This study contributes to theory and practice in terms of Pakistani context.
Citation: Anjum, T.; Farrukh, M.; Heidler, P.; Díaz Tautiva, J.A. Entrepreneurial Intention: Crea... more Citation: Anjum, T.; Farrukh, M.; Heidler, P.; Díaz Tautiva, J.A. Entrepreneurial Intention: Creativity, Entrepreneurship, and University Support. J. Open Innov. Technol. Mark.
Customer focus is a concept that academics and professionals have been discussing in recent years... more Customer focus is a concept that academics and professionals have been discussing in recent years. These are deeply ingrained ideas and standards that make customer relationships a top priority within the organization. The main objective of this research is to determine the impact of the CRM strategy on customer retention. The total sample of this study is 220, and the questionnaire includes 15 items. This research is based on exploratory and quantitative nature. Use survey methods to collect data from respondents through questionnaires. Calculate SmartPLS-SEM-3.0 to study the hypothesis of this investigation. The findings of this research show that Customer Orientation and Service Quality have an impact on Customer Retention. Additionally, the sale of a company can increases if they are maintaining the quality of the food, and there will be significantly less Customer Retention.
Improving company performance is the top priority of every executive. Before digitalisation and g... more Improving company performance is the top priority of every executive. Before digitalisation and globalisation, the increase in assets and financial performance were counted as top indicators of company performance. However, innovation as well as understanding and meeting customer performance are considered top priority for companies today. This era has been named as the period of transformative marketing. In transformative marketing, companies are required to transform themselves with changes in the business landscape. These changes are dependent on employees. Only highly motivated and entrepreneurial employees can help companies in this transformation. The transformation is not routine and employees cannot be formally pushed to participate. Transformation needs the highest level of employee involvement . Therefore, this study uses a multidisciplinary approach suggesting a framework for improvement of company performance in the era of transformative marketing. The study concludes that transformative marketing and entrepreneurial behaviour of employees can result in better company performance. Future researchers are recommended to use this framework and validate it across various cultures.
International Journal of Advanced Science and Technology, 2020
The prime objective of this study was to determine the intervening effect of attitude between the... more The prime objective of this study was to determine the intervening effect of attitude between the correlation of passion and entrepreneurial intention. The university students from business department were the population of this research. For the delimitation of the population 375 students were administered as a sample of this study and stratified random sampling approach was adopted. This study based on the cross sectional and quantitative by its nature. A survey method was used to collect the data from respondents through questionnaire. Smart PLS-SEM-3.0 was computed to investigate the hypothesis of this research. The findings of this research show the positive correlation between passion for inventing and passion for founding with entrepreneurial intention. Additionally, attitude has positive significant effect between the correlation between attitude and entrepreneurial intention.
The article aims to explore the moderating role of university support on the relationship between... more The article aims to explore the moderating role of university support on the relationship between effective entrepreneurship education and entrepreneurial intention. The university students from department of business studies in Pakistan were the population of this research whereas stratified random sampling approach was applied to select the sample that was N= 305. The research design for this research was cross sectional and quantitative. A survey method was demonstrated to collect the data through questionnaire that consisted of three sections regarding the constructs of the study. Measurement and structural models were administered by computing Smart PLS-SEM-3 for assessing the hypothesis of this study. The findings of this study highlighted the significance relationship between effective entrepreneurship education and entrepreneurial intention whereas university support has positive moderating effect on effective entrepreneurship education towards entrepreneurial intention.
International Journal of Advanced Science and Technology, 2020
The prime objective of this study was to determine the intervening effect of attitude between the... more The prime objective of this study was to determine the intervening effect of attitude between the correlation of passion and entrepreneurial intention. The university students from business department were the population of this research. For the delimitation of the population 375 students were administered as a sample of this study and stratified random sampling approach was adopted. This study based on the cross sectional and quantitative by its nature. A survey method was used to collect the data from respondents through questionnaire. Smart PLS-SEM-3.0 was computed to investigate the hypothesis of this research. The findings of this research show the positive correlation between passion for inventing and passion for founding with entrepreneurial intention. Additionally, attitude has positive significant effect between the correlation between attitude and entrepreneurial intention.
One of the biggest challenge faced by the developing countries such as Pakistan, is how to get th... more One of the biggest challenge faced by the developing countries such as Pakistan, is how to get their young people employed. In Pakistan myriad of lads are graduating from the universities every year, without corresponding job opportunities for them, consequently causing a diverse number of violence, crimes and many other social vices. Entrepreneurship can play an effective role in generating employment opportunities in the country which in turn help in reducing unemployment rate, alleviating poverty and improving livelihood. Thus, it has become a tinted area of for the researcher to study antecedents of entrepreneurial intentions. Therefore, the purpose of this study was to antecedents of entrepreneurial intention in perspective of theory of planned behaviour. For doing so, a deductive approach of logic was adopted and data were collected from 250 students with the help of structured questionnaire. Too empirically test the model, structural equation modelling technique was used with...
PurposeThis study aims to examine the potential determinants of entrepreneurial intentions (EIs) ... more PurposeThis study aims to examine the potential determinants of entrepreneurial intentions (EIs) among business students. To that end, the study investigates the role of entrepreneurship education (EE) and entrepreneurial passion (EP) (inventing and founding), as well as the mediating role of attitude towards entrepreneurship (ATE) and the moderating role of university support.Design/methodology/approachA close-ended questionnaire measured on a seven-point Likert scale was used to collect data from business students at nine universities in Punjab, Pakistan. The sample size comprises 377 participants who were selected using a stratified random sampling technique. Partial least square structural equation modeling (PLS-SEM) was then applied to assess the study’s model and the postulated hypothesis.FindingsThe findings indicated that (a) every independent variable (IV) directly impacts EI [dependent variable (DV)] except EP for founding (EPF), (b) ATE significantly mediates the relation...
Journal of Open Innovation: Technology, Market, and Complexity, 2020
To study the impact of perceived creativity disposition on entrepreneurial attitude and intention... more To study the impact of perceived creativity disposition on entrepreneurial attitude and intentions, based on the theory of planned behavior, a model of the relationship between perceived creativity disposition and entrepreneurial intentions and attitude was constructed, relevant hypotheses were proposed, and the moderation mechanism of perception of university support on perceived creativity disposition and entrepreneurial intentions was also developed and analyzed. The study population included university business students in Pakistan. A sample of 330 students was selected from eight universities in Lahore and Islamabad, Pakistan. A random stratified sampling technique was executed. For this study, a cross-sectional and quantitative research design was used based on the survey process. The two-part questionnaire was used for data collection. Smart-PLS software version 3.2.7 was used to assess the hypothesis of this study. It was found that perceived creativity disposition and attit...
Customer focus is a concept that academics and professionals have been discussing in recent years... more Customer focus is a concept that academics and professionals have been discussing in recent years. These are deeply ingrained ideas and standards that make customer relationships a top priority within the organization. The main objective of this research is to determine the impact of the CRM strategy on customer retention. The total sample of this study is 220, and the questionnaire includes 15 items. This research is based on exploratory and quantitative nature. Use survey methods to collect data from respondents through questionnaires. Calculate SmartPLS-SEM-3.0 to study the hypothesis of this investigation. The findings of this research show that Customer Orientation and Service Quality have an impact on Customer Retention. Additionally, the sale of a company can increases if they are maintaining the quality of the food, and there will be significantly less Customer Retention.
International Journal of Psychosocial Rehabilitation, 2020
The purpose of this research was to examine the mediating role of attitude to enhance the creativ... more The purpose of this research was to examine the mediating role of attitude to enhance the creativity disposition towards entrepreneurial intention. The population of this research comprised on university students in Pakistan. 313 students were selected as the sample from the seven universities. Stratified random sampling technique was executed. Cross sectional and quantitative research design based on survey method was used for this research. Questionnaire comprised on three sections was used for data collection. Smart PLS-3 used to assess the hypothesis of this study. The Results of this study highlighted the significance mediating role of attitudes to enhance the creativity disposition towards entrepreneurial intention while attitudes and entrepreneurial intention have significance correlation between each other.
International Journal of Human Resource Studies, 2018
The purpose of this study is to investigate the association between entrepreneurial intention and... more The purpose of this study is to investigate the association between entrepreneurial intention and entrepreneurial education. Data were collected with the help of a structure questionnaire; a total 595 responses were collected back. SmartPLS was used to test the hypothesized relationship. The findings showed that entrepreneurial intentions are strongly and positively related to entrepreneurial education.
Management Theory and Studies for Rural Business and Infrastructure Development, 2018
One of the most concerning issue being faced by the under developed countries i.e. Pakistan, is h... more One of the most concerning issue being faced by the under developed countries i.e. Pakistan, is how to create job opportunities for their young lads. In Pakistan, innumerable of youngsters are graduating from the universities annually, with few corresponding job of opportunities which is causing social vice in form of violence and crimes.Entrepreneurship can play an effective role in generating employment opportunities in the country which in turn help in reducing unemployment rate, alleviating poverty and improving livelihood. Thus, it has become a tinted area of for the researcher to study antecedents of entrepreneurial intentions. Therefore, the purpose of this study was to investigate the antecedents of entrepreneurial intention in perspective of theory of planned behaviour. For doing so, a deductive approach of logic was adopted and data were collected from 250 students with the help of structured questionnaire. To empirically test the model, structural equation modelling techn...
The purpose of this study was to investigate the impact of entrepreneurial education on entrepren... more The purpose of this study was to investigate the impact of entrepreneurial education on entrepreneurial intentions of the university students, moreover, a mediating role of Entrepreneurial Passion, Perceived Creativity Disposition and Entrepreneurial Passion was also assessed. Data were collected from 595 university students; Partial least square technique was used with the help of SmartPLS software. Results of partial least square structural equation modeling showed that all the hypothesized direct and indirect relationship were supported. Possible implications for theory and practice are discussed in detailed.
This paper aims to investigate the role of corporate social responsibility (CSR) in fostering cus... more This paper aims to investigate the role of corporate social responsibility (CSR) in fostering customer’s pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.
Passion is fundamental to starting a business because it stimulates motivation, improves intellec... more Passion is fundamental to starting a business because it stimulates motivation, improves intellectual activity, and provides meaning for daily work. This research investigates the role of entrepreneurial passion as a prelude to entrepreneurial intention. The theory of planned behavior was used as an underpinning theory. A conceptual framework was developed and tested to determine their contributions to entrepreneurial intentions. The correlation between entrepreneurial passion and entrepreneurial intentions is moderated by perception of university support to determine if it enhances the entrepreneurial intention to become a successful entrepreneur. The sample (N = 395) was identified using a convenience sampling technique and is comprised of university business students in the province of Punjab, Pakistan. The questionnaire comprised two sections used for data collection, and Smart-PLS was used to analyze the hypotheses. The findings have indicated that there is a strong positive re...
International Journal of Supply Chain Management, 2019
The purpose of this paper is to investigate the impact of total quality management practices on c... more The purpose of this paper is to investigate the impact of total quality management practices on corporate social responsibility in Malaysian hotels using supply chain management model, namely, supply chain operations reference model (SCOR). While considering the Malaysian hospitality industry, the database was developed. For a sample of 250 Malaysian hotels, with 3-5 stars, the database comprised of representative parameters related to CSR and TQM. These samples were considered a statistical population. During the last quarter of 2019, the fieldwork was conducted. The catalog, together with these parameters of examples of the hotel, was attained from surveys planned for the managers of the hotel by the researcher of the project. The final sample comprised of 81 % response rate from 202 hotels. This result was achieved after dropping the questionnaires (CSR and TQM) that were answered. It is observed that CSR hotel practices are positively influenced by high level of TQM practice wit...
The main purpose of this study was to investigate the m relationship between Total Quality Manage... more The main purpose of this study was to investigate the m relationship between Total Quality Management (TQM) and Organizational Performance (OP). The motivation for this study was driven by the inconsistent findings in the literature concerning the relationships between TQM and OP. Due to the inconsistent results, a new research has emerged and this has prompted further investigation on the effects of other variables that may better explain the nature of these links. Questionnaires were distributed to 400 Sections of the Pakistani banks. 230 questionnaires were returned and used in the analysis using the PLS-SEM. The results of this study revealed that TQM is significant predictors of OP
The purpose of this study is to empirically test the relationship between entrepreneurial orienta... more The purpose of this study is to empirically test the relationship between entrepreneurial orientation dimensions and organizational performance in banking sector of Pakistan. A deductive approach of logic was adopted to formulate the hypotheses. A structured questionnaire was administered to the banking staff to elicit responses regarding the study variables. In order to test the hypothesized relationship, Partial Least Square Structural equation modelling technique was used. Results of PLS indicated a positive association three dimensions of EO and organizational performance. This study contributes to theory and practice in terms of Pakistani context.
Citation: Anjum, T.; Farrukh, M.; Heidler, P.; Díaz Tautiva, J.A. Entrepreneurial Intention: Crea... more Citation: Anjum, T.; Farrukh, M.; Heidler, P.; Díaz Tautiva, J.A. Entrepreneurial Intention: Creativity, Entrepreneurship, and University Support. J. Open Innov. Technol. Mark.
Customer focus is a concept that academics and professionals have been discussing in recent years... more Customer focus is a concept that academics and professionals have been discussing in recent years. These are deeply ingrained ideas and standards that make customer relationships a top priority within the organization. The main objective of this research is to determine the impact of the CRM strategy on customer retention. The total sample of this study is 220, and the questionnaire includes 15 items. This research is based on exploratory and quantitative nature. Use survey methods to collect data from respondents through questionnaires. Calculate SmartPLS-SEM-3.0 to study the hypothesis of this investigation. The findings of this research show that Customer Orientation and Service Quality have an impact on Customer Retention. Additionally, the sale of a company can increases if they are maintaining the quality of the food, and there will be significantly less Customer Retention.
Improving company performance is the top priority of every executive. Before digitalisation and g... more Improving company performance is the top priority of every executive. Before digitalisation and globalisation, the increase in assets and financial performance were counted as top indicators of company performance. However, innovation as well as understanding and meeting customer performance are considered top priority for companies today. This era has been named as the period of transformative marketing. In transformative marketing, companies are required to transform themselves with changes in the business landscape. These changes are dependent on employees. Only highly motivated and entrepreneurial employees can help companies in this transformation. The transformation is not routine and employees cannot be formally pushed to participate. Transformation needs the highest level of employee involvement . Therefore, this study uses a multidisciplinary approach suggesting a framework for improvement of company performance in the era of transformative marketing. The study concludes that transformative marketing and entrepreneurial behaviour of employees can result in better company performance. Future researchers are recommended to use this framework and validate it across various cultures.
International Journal of Advanced Science and Technology, 2020
The prime objective of this study was to determine the intervening effect of attitude between the... more The prime objective of this study was to determine the intervening effect of attitude between the correlation of passion and entrepreneurial intention. The university students from business department were the population of this research. For the delimitation of the population 375 students were administered as a sample of this study and stratified random sampling approach was adopted. This study based on the cross sectional and quantitative by its nature. A survey method was used to collect the data from respondents through questionnaire. Smart PLS-SEM-3.0 was computed to investigate the hypothesis of this research. The findings of this research show the positive correlation between passion for inventing and passion for founding with entrepreneurial intention. Additionally, attitude has positive significant effect between the correlation between attitude and entrepreneurial intention.
The article aims to explore the moderating role of university support on the relationship between... more The article aims to explore the moderating role of university support on the relationship between effective entrepreneurship education and entrepreneurial intention. The university students from department of business studies in Pakistan were the population of this research whereas stratified random sampling approach was applied to select the sample that was N= 305. The research design for this research was cross sectional and quantitative. A survey method was demonstrated to collect the data through questionnaire that consisted of three sections regarding the constructs of the study. Measurement and structural models were administered by computing Smart PLS-SEM-3 for assessing the hypothesis of this study. The findings of this study highlighted the significance relationship between effective entrepreneurship education and entrepreneurial intention whereas university support has positive moderating effect on effective entrepreneurship education towards entrepreneurial intention.
International Journal of Advanced Science and Technology, 2020
The prime objective of this study was to determine the intervening effect of attitude between the... more The prime objective of this study was to determine the intervening effect of attitude between the correlation of passion and entrepreneurial intention. The university students from business department were the population of this research. For the delimitation of the population 375 students were administered as a sample of this study and stratified random sampling approach was adopted. This study based on the cross sectional and quantitative by its nature. A survey method was used to collect the data from respondents through questionnaire. Smart PLS-SEM-3.0 was computed to investigate the hypothesis of this research. The findings of this research show the positive correlation between passion for inventing and passion for founding with entrepreneurial intention. Additionally, attitude has positive significant effect between the correlation between attitude and entrepreneurial intention.
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Papers by Temoor Anjum