Lego store design

LEGO UK was looking to build a strong & extraordinary consumer brand experience with 'creative-free-build' at its heart.Our focus was to bring the LEGO Masterbrand to life by exciting and engaging the imaginations of LEGO builders of all ages through an…

6. Visiting LEGO in Person - The LEGO Stores are physical extensions of the brand and aim to represent LEGO in every fashion. From the clean modular design, to the free play areas, the entire store screams block-based creativity. This key interaction between the consumer and vendor at the place of purchase isn’t muddled by competing brands or the fight for shelving, and allows LEGO to curate the showroom for their customer.

Say goodbye to your savings and say hello to Lego pieces under your feet at home. A brand new Lego store has opened in Westfield Bondi Junction, Sydney to make all your kids dream comes true.

New York City just got a little bit more colorful and playful: LEGO opened it’s first retail store in NYC and I can not wait to take our little Ella there. It’s open for business alread…

Lego Store opens in Nice. Effebi took care of the installation of the furniture, partly produced and partly by the customer.

stores.metaDescription

LEGOLAND has relied on OPTO's displays for various store formats and retail locations across the globe because they are durable, flexible, and offer a wide aesthetic range to support the company's distinct brands. The LEGOLAND Resort in Goshen, NY is a prime example of how OPTO's modular displays are used to achieve very different designs for the various LEGO "lands" at the park, allowing each to deliver its own unique story and experience.

Iconic toy brand The LEGO Group has officially opened its new store in Hammerson’s flagship destination Bullring. The store has a whole host of in-store play experiences, as well as a LEGO minifigure scanner which uses consumers’ handprints to transform them into one of the brand’s minifigures before they enter the store. It stocks one […]

Today at 1:30 pm the first Holiday LEGO Pop-Up Store opened in Manchester, Connecticut! Starting today the LEGO Group will be testing a new shopping experience for our consumers by bringing temporary LEGO Brand stores to additional markets. While this initiative is being tested in just six US mar...