12 brand archetypes

Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu

Brand archetypes provide a framework based on human psychology to help your company build a worthwhile and valuable relationship.

Brand Magic - How to build a brand with personality. In this much anticipated book, you will learn more about Brand Personalities than ever before.

Developing your own brand archetype is the basis for your brand identity. Here’s how to use them to develop your brand and build brand loyalty.

Explore how understanding the 12 archetypes can shape a more meaningful and distinct brand style.

Create customer archetypes and elevate your brand by understanding the behaviors and personalities of your core customer segments. Here’s how.

Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe RulerThe LoverThe CaregiverThe JesterThe SageThe ExplorerThe RebelThe HeroThe EverymanThe Innocent In part 2 of this article, we delve into what goes next after choosing the archetype: how to use it, […]

The 12 Brand Archetypes - You may have heard the term “archetypes” before. Or maybe not. But they are critically important to the success of your business.