Papers by Dr. Jane Queen Omwenga
Strategic Journal of Business & Change Management, Apr 2, 2022
Strategic Journal of Business & Change Management, Nov 4, 2022
Strategic Journal of Business & Change Management
Strategic Journal of Business & Change Management
Strategic Journal of Business & Change Management
Strategic Journal of Business & Change Management
Zenodo (CERN European Organization for Nuclear Research), Oct 18, 2022
Strategic Journal of Business & Change Management, Oct 25, 2021
Journal of International Trade, Logistics and Law, Jun 14, 2021
Strategic Journal of Business & Change Management, Sep 7, 2021
Strategic Journal of Business & Change Management, Sep 30, 2021
Strategic Journal of Business & Change Management, Sep 7, 2021
Strategic Journal of Business & Change Management, 2019
Cases of collapse of buildings which lead to subsequent loss of lives and property are prevalent ... more Cases of collapse of buildings which lead to subsequent loss of lives and property are prevalent in Kenya. This can be attributed to a variety of reasons which include poor designs and non-compliance, cost cutting and use of sub-standard material, lack of quality control, and use of incompetent contactors. The NCA is mandated to register and regulate the undertakings of construction projects in Kenya. This study aimed at investigating factors affecting the National Construction Authority on regulating building construction projects in Nairobi County, Kenya with specific objectives being; to determine the influence of Quality control on regulating building construction projects, to assess the influence of finance involved on regulating building construction projects, to investigate the effect of Contractors Competency on regulating building construction projects and to investigate the effect of Construction policies on regulating building construction projects. The scope of the study...
Developing Country Studies, 2017
Fiscal decentralization encompasses all that appertains to how the National Government and county... more Fiscal decentralization encompasses all that appertains to how the National Government and county governments relate to each other when it comes to Money. This includes the kind of revenue allocated by the Central Government to County Governments. This study assesses whether funding from National Governments influence the performance in County Governments in Kenya. The current study took a descriptive design, which involved assessing whether funding from National Governments influence the performance in County Governments in Kenya. For the purpose of this study the target population comprised of all 47 County Governments in Kenya. Sampling frames was done for 5 County Governments as per the Kenya 2010 Constitution. Descriptive statistics was used to determine the relationship between the dependent and the independent variables These statistics includes mean, median, mode, skewedness, range, standard deviation, kurtosis and percentages. The data was presented in form of tables, pie c...
Journal of Marketing and Consumer Research, 2016
The increasingly competitive contemporary business environments demands that companies’ brand man... more The increasingly competitive contemporary business environments demands that companies’ brand management teams create differentiation in the way they communicate to consumers to make their brands stand out of competition, while ensuring that the brand communications and the intended messages reach the right target group. While brand management theories have espoused the benefits of building strong brand identity there is still a paucity of empirical evidence to support theory. Thus, the main objective of this study was to evaluate the perceptions of marketers on their companies' brand identity building activities and their effects on brand performance in the insurance services sector in Kenya. The study adopts the quantitative social survey research approaches and utilizes a sample of 214 insurance entities, the study validates a three-dimensional service brand identity measurement scale applicable to the Kenyan insurance sector and establishes that the three service brand ident...
European Journal of Business and Management, 2016
The purpose of this study was to examine the role of relational commitment on customer behavioura... more The purpose of this study was to examine the role of relational commitment on customer behavioural intentions in Kenya's banking sector. The basic research question examined was whether or not customer commitment in service relationships always leads to favourable customer behavioural intentions, as the study was the first to examine the nature of both relationship commitment and customers behavioural intentions and the inter-relationships between them within the financial services sector of a developing country such as Kenya. Thus, utilizing a descriptive survey research design and adapted measures of relational commitment and behavioural intentions on a sample of 334 bank account holders from 43 commercial bank branches in Mombasa, Kenya, the study provides empirical evidence of multi-dimensional nature of relational commitment and its positive and significant predictive impact on favourable customer behavioural intentions with respect to customer loyalty to the bank, re-purch...
International journal of scientific and research publications, 2017
This study identifies and examines factors affecting customer loyalty in e-retail environment. Th... more This study identifies and examines factors affecting customer loyalty in e-retail environment. This research examines e-commerce and identifies convenient shopping experience as a strategy that can be used to improve service offering to attract and retain customers. Thus, it is useful for businesses to understand the differences between e-commerce and traditional methods of business to enable them identify the new internet-based opportunities that might better satisfy the unique needs and desires of their customers. A qualitative research design was used. Primary data being the main source of data for this study was gathered by use of questionnaires and interviews. The researcher collected data through questionnaires to examine how e-retailing improves customers shopping experience. The researchers administered one hundred and fifty questionnaires (150) through hand delivery and web-based methods. The group of respondents comprised of working class people, credit card holders and st...
Public Policy and Administration Research, 2017
Revenue collected from sources such as trading licenses, market dues, fines, and fees was also de... more Revenue collected from sources such as trading licenses, market dues, fines, and fees was also declining tremendously to be effectively utilized to provide the required services to the public. This study seeks to establish locally generated revenue has an influence on performance in County Governments in Kenya. The current study took a descriptive design, which involved assessing whether funding from National Governments influence the performance in County Governments in Kenya. For the purpose of this study the target population comprised of all 47 County Governments in Kenya. Sampling frames was done for 5 County Governments as per the Kenya 2010 Constitution. Descriptive statistics was used to determine the relationship between the dependent and the independent variables These statistics includes mean, median, mode, skewedness, range, standard deviation, kurtosis and percentages. The data was presented in form of tables, pie charts, column and bar graphs. The study found that that...
European Journal of Business and Management, 2016
Authors in the brand management research have emphasized on the need for branding research across... more Authors in the brand management research have emphasized on the need for branding research across a variety of cultures, industries and product/service categories to guide marketing practitioners on brand personification activities, yet the empirical relationship between brand personality and brand performance remains largely under-researched especially in developing economies. The purpose of this study was to evaluate the perceptions of marketers on their companies' brand personalities and examine the effect of the brand personalities on brand performance in the insurance services sector in Kenya. Through a quantitative social survey on a sample of 214 insurance entities, the study reports that service brand personality has a positive and significant effect on customer-based and financially-based brand performance measures as well as composite/overall brand performance despite having a non-significant effect on employee-based performance measures. These results affirm the propo...
Journal of Marketing and Consumer Research, 2016
Increasing competiveness among service firms fueled by globalization have made it increasingly im... more Increasing competiveness among service firms fueled by globalization have made it increasingly imperative for service firms to place emphasis on relationship marketing activities that enhance long-term relationships with profitable customers at the expense of attracting of new customers. The challenge is even bigger for Kenya's financial services sector where bank products remain thinly differentiated, shifting competition to other areas that target to cultivate customer loyalty. Thus, the purpose of this study was to examine the role of relational trust, considered as an antecedent of relationship marketing quality on customer behavioural intentions in Kenya's banking sector. Utilizing a descriptive survey research design and adapted measures of relational trust and behavioural intentions on a sample of 334 bank account holders from 43 commercial bank branches in Mombasa, Kenya, the study establishes the most important dimension of trust in the study's context is custom...
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Papers by Dr. Jane Queen Omwenga