Papers by diana marcela escandon barbosa
Revista de Métodos Cuantitativos para la Economía y la Empresa, Dec 20, 2017
The export commitment is often a key to explain why some firms export more than other business as... more The export commitment is often a key to explain why some firms export more than other business aspect. This article discusses the determinants of export commitment in Colombian SMEs from the behavioral and attitudinal viewpoint using a neural network model estimated on a sample of 306 exporting SMEs. The results suggest that Colombian SMEs focus on investing their own resources to boost exports and employers' behavior risks making decisive for export activity as a business strategy that generates higher returns.
The export commitment is often a key to explain why some firms export more than other business as... more The export commitment is often a key to explain why some firms export more than other business aspect. This article discusses the determinants of export commitment in Colombian SMEs from the behavioral and attitudinal viewpoint using a neural network model estimated on a sample of 306 exporting SMEs. The results suggest that Colombian SMEs focus on investing their own resources to boost exports and employers' behavior risks making decisive for export activity as a business strategy that generates higher returns.
Las nuevas empresas internacionales específicamente las Born Global se ha convertido en objeto de... more Las nuevas empresas internacionales específicamente las Born Global se ha convertido en objeto de investigación debido al éxito que tienen en las operaciones internacionales, a pesar de su naciente internacionalización y limitados recursos. En este sentido, la importancia de analizar las características que hacen de las Born Global empresas exitosas, hace que este estudio pretenda analizar la influencia de la orientación internacional en el desempeño exportador de las empresas Born Global. Adicionalmente, ante la importancia del ámbito internacional para entrar en nuevos mercados, otros factores son analizados como la capacidad de innovación, el dinamismo del mercado y la favorabilidad del entorno. Para este fin, en este artículo se utiliza un modelo de ecuaciones estructurales permitiendo demostrar que la orientación internacional es un fuerte movilizador del desempeño exportador de las Born Global. Sin embargo, esta relación es moderada por la capacidad de innovación, el dinamismo y la favorabilidad del entorno logrando un alto efecto en la relación entre desempeño exportado cuando la orientación internacional es complementado por estas variables.
Dimensión Empresarial, 1970
Estudios Gerenciales, May 1, 2014
El propósito de este artículo es identificar los factores que influyen en el desarrollo exportado... more El propósito de este artículo es identificar los factores que influyen en el desarrollo exportador de las pequeñas y medianas empresas (pymes) con internacionalización temprana en Colombia. Por medio del uso de la información incluida en el Global Entrepreneurship Monitor (GEM) en su reporte para Colombia en 2010, se toman las pymes que inician su proceso de internacionalización en sus primeros años de creación, y con un modelo de ecuaciones estructurales se comprueba que variables como características del emprendedor, factores internos, características del sector y del entorno, innovación y recursos y capacidades de la pyme determinan el proceso de internacionalización temprana de las pymes en Colombia.
El objetivo de esta investigación es analizar la relación bidireccional o no recursiva entre la i... more El objetivo de esta investigación es analizar la relación bidireccional o no recursiva entre la imagen del país and la evaluación del producto. Nuestro objetivo es contribuir al debate sobre la dirección causal entre estos conceptos que existe en la literatura. Además, se confirma el papel mediador de la imagen de marca and su contribución a la relación entre la imagen del país del país and la evaluación del producto. Con el fin de contrastar las hipótesis propuestas, los datos de tres grupos de consumidores se compilan mediante una encuesta en un hipermercado simulado. Los resultados confirman la relación no recursiva entre la imagen del país and la evaluación del producto, sin embargo, ni el papel mediador de la imagen de marca es el mismo para ambas direcciones de la relación antes mencionada ni para los diferentes grupos de consumidores en cuestión
Estudios Gerenciales, 2014
Dimensión Empresarial, 2016
This article analyzes and compares the level of use of ICTs in enterprises with traditional inter... more This article analyzes and compares the level of use of ICTs in enterprises with traditional internationalization and born global in Colombia. Through a survey conducted in 2014 on sample 400 Colombian enterprises, cluster analysis was performed to establish the influence of ICT use on business performance for each type of enterprise. It is evident that there is an increased use of ICT in the Born Global firms following the start of early internationalization leading to increased access to market information, while traditional exporters still have restrictions on the frequency and intensity in the use of ICT. En este artículo se analiza y compara el nivel de utilización de las TICs en las empresas con internacionalización tradicional y en las empresas born global en Colombia. A través de una encuesta realizada en el 2014 a una muestra de 400 empresas colombianas se realizó análisis clúster para establecer la influencia del uso de las TICs sobre el desempeño empresarial. Se evidencia ...
Cuadernos Latinoamericanos de Administración, 2016
Artículo reporte de caso.La Teoría de los Recursos y Capacidades está enfocada en la ventaja comp... more Artículo reporte de caso.La Teoría de los Recursos y Capacidades está enfocada en la ventaja competitiva sostenible constituida por un conjunto de recursos y capacidades necesarios para la empresa, explicando que un proceso de internacionalización de empresas exitoso, depende de la existencia de una integración de los recursos a través de procesos de adaptación y transformación según las necesidades del entorno internacional. Esta Teoría, señala que la decisión de entrar en un determinado mercado exterior surge del análisis de la estrategia global elegida para competir internacionalmente, que depende de la ventaja competitiva en recursos y capacidades del sector, del país de origen o por alianzas estratégicas. Para establecer cómo se internacionalizan las empresas del sector autopartes desde la Perspectiva de Recursos y Capacidades, se realiza un estudio de casos múltiple analizando dos empresas del sector. Se encuentra que los recursos físicos, humanos y tecnológicos, y las capacid...
International journal of organizational leadership, Mar 1, 2024
Journal of Further and Higher Education
The purpose of the research is to theorise about the determinants of academic reputation and the ... more The purpose of the research is to theorise about the determinants of academic reputation and the moderating effects of aspiration performance in Latin-American universities present in three of the most important rankings in the world: The Times Higher Education, QS World University Rankings, Academic Ranking of World Universities (ARWU). To achieve the research purpose, a time series panel is performed. Our general model trying to evaluate the effect of aspirational performance 15 on the relationship between Faculty quality (Research and Teaching) and Academic Reputation in Latin American Countries was specified. The database considered in the research includes the universities classified in the Times Higher Education ranking (THE), QS World University Rankings (QS), and Academic Ranking of World Universities (ARWU) from 20 2011 to 2022. Concerning the results, it was possible to verify that the ranking of performance in research and the ranking of performance in quality does not have a significant relationship with academic reputation. While ranking performance in quality and research according to the category of countries, a positive and robust impact was observed. 25 Similarly, it was found that the regions’ moderating effect on the relationship between quality and research and its impact on the academic reputation of higher education institutions. As a general conclusion of the article, it is possible to show that regional dynamics of the location of university institutions define the strategy from which the institution’s 30 performance is improved. Therefore, the importance of the influence of environmental actors on performance is identified.
Sustainability, 2021
This research analyzes the moderation effects of Hofstede’s Cultural Dimensions (Power Distance, ... more This research analyzes the moderation effects of Hofstede’s Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms. The data were collected from exporting firms characterized by beginning international operations in the first three years and were thus classified as Born Global. A panel Dynamic Structural Equation Model (DSEM) was used to test the research hypothesis. One of the methodological contributions is the exploration of dynamic social behaviors that are difficult to study, specifically over time. Here, DSEM becomes in a data analysis technique that allows us to analyze this type of phenomena. The research results show that the relationship between Ambidextrous learning (AL) and Corporate Sustainability (CS) is positive in the short- and long-term. The cultural dimension’s Power Distance and Uncertainty Avoidance moderates the relation between (AL) and (CS) ...
Pontificia Universidad Javeriana, Nov 25, 2011
Behavioral Sciences, 2021
Global pandemics are not a new phenomenon. They have occurred at different points in time and can... more Global pandemics are not a new phenomenon. They have occurred at different points in time and can be of different scales. COVID-19 appeared in 2020 and its spread has reached more than 60 countries worldwide. This research aims to analyze voluntary self-isolation behavior used to cope with the COVID-19 pandemic. As part of this study, we carried out sampling in Colombia and Spain, which share similar cultural characteristics but which have substantial social and economic differences. A multi-group model was used to test the application of the theory of planned behavior and the theory of reasoned action in order to analyze self-isolation behavior. The results show that there are differences in self-isolation behavior between both countries, especially with regard to attitudes towards self-isolation and volitional behavior.
Economy of Region, 2021
Export success is one of the key aspect of economic growth of a country because it is the princip... more Export success is one of the key aspect of economic growth of a country because it is the principle means of specialising, developing economies of scale, accessing new technologies and attracting foreign investment. For this reason, the significance of this topic has encouraged scientists to investigate the main factors that play a part in the development and application of successful export strategies. This article analyses the export success of Colombian businesses from the behaviour of variables at the business and sectoral levels. The research aims to characterise the relevant conditions affecting the entry of small and medium-sized enterprises (SMEs) into the foreign market, which can be useful for business owners who are in the process of internationalisation; they can also be considered as an instrument for developing policies promoting exports from Colombia. A multilevel model is estimated for a sample of Colombian businesses. We examined international experience, export com...
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Papers by diana marcela escandon barbosa