Festival brand activation

Over the weekend, on Sept. 6 and 7, Google Play elevated the fan experience at Zedd in the Park—a music festival held at Los Angeles State Historic Park—for both its Play Points members attending in person and those joining in online from home. Click the pin to learn more!

Looking to grow awareness for your company and reach more of the consumers who really matter? These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.

Brands at Chicago's independent music festival created participatory experiences for music fans.

See how Bud Light, Aperol Spritz, American Eagle, Honda, Google Pixel, and more engaged with attendees off the festival stages.

Aperol Spiritz Foto Zone 2019

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

From oversize props to nostalgic details to interesting color choices, here are some of our favorite design details from this year's buzzy music festival.

The 10-day festival and conference returned to Austin this year, drawing creative brand activations and events from the likes of Slack, Peacock, Cheetos, Samsung and more. Here’s a look at some highlights.

Part of an underrepresented group of designers, Londoner Yinka Ilori playfully challenges pressing social issues.

Coachella returned and so did brands, enticing influential crowds with everything from cryo-facials to live tattoos to a curated chip dinner.