Papers by Prime Research & Consultancy
Currently, 1600 fin-tech companies are operating in the UK but the number of firms providing fina... more Currently, 1600 fin-tech companies are operating in the UK but the number of firms providing financial news API service in less than 1.2%. It is identified that retail investors are ignored by the fin-tech industry peers who cannot afford the service of the financial advisors or AMCs though the market is significantly large (i.e. 3000000 retail B/O account actively trading in the LSE) (Statista, 2018). The aim of business is to lead the way of future digital investment decision making by creating a platform where the investors can be the financial advisor of themselves. The platform includes the access to the rated and filtered financial news, market influencers’ tweets & insight, voice technology service, watch list management service and robotic investment advising service.
The chosen name for the business is InvTech. Initial objective is to attain 100,000 subscribers which is approximately 3.33% of the total B/O account (retail) trading actively in the LSE within 1 year and expects to experience a growth regarding this at the 10% yearly rate over the upcoming 5 years ant to increase the customer base of the corporate financial solution service segment where the customers are the financial content publishers, traders, AMCs and independent financial advisors to 1,000 within 1 year and hope to experience a growth at 5% yearly rate over the upcoming 5 years. The price planned to be charged on monthly subscription fee based which is £10 monthly for the API service and £50 monthly for the corporate financial solution segment.
The business requires collaboration with the financial news publishers including Forbes, Business insiders, Sky news, Financial Times, Morningstar financial and WSJ etc, voice technologies providers including Amazon, Google & Microsoft. The major area of the business are technological platform development & maintenance, financial analysis, product develop and PR.
Business environment includes both external and internal influencing factors such as the all indi... more Business environment includes both external and internal influencing factors such as the all individuals, institutions, stakeholders, shareholders, market conditions, investors, technologies, economic and political conditions, governments, trends etc. Business environment depicts the threats, opportunities, as well as strength and weakness too that directs the business to the way of running it successfully while coping with the changes every time. Organizations need to thoroughly scan their environment very often to increase long term sustainability. Organizations must emphasis on their key influencing factors of the business environment to achieve both their vision and mission in the long term. This report will discuss different types of organizations, highlights its environment and analysis on their structure, objectives to find the key to counterpart their strategies with them.
HRM is a very important part of any organisation. HR department and the organisation have a recip... more HRM is a very important part of any organisation. HR department and the organisation have a reciprocal influence on each other. So conduct the role of HRM, this department needs to conduct different types of functions. In this assignment, the selected organisation is Zappos which is a subsidy of Amazon. It is one of the biggest and renowned online retailer shoe and clothing retailer shop. It was 1999 when it was established. It is very well known for its flexible, friendly and unique work culture. There will be a discussion about the functions and influences of HR practices in the context of Zappos and a detailed recruitment process and selection process of the HR assistant role.
With a view to creating positive changes in people`s lives, IKEA, a popular multinational company... more With a view to creating positive changes in people`s lives, IKEA, a popular multinational company has been spreading their business of well designed, functional homewares at lower prices around the world in 411 different locations. The company was founded initially in Sweden about 75 long years ago. A 17-year-old carpenter named Ingvar Kamprad started selling domestic furniture in pieces so that they could be delivered or transferred easily. In the beginning years of IKEA, it was mostly a mail-order sell business. The company has earned gross profit over 12,565 million euros in the latest financial year, 2017. The company has a brand value of 17,481 us dollar. The company is known to be the largest retailer of furniture with exquisite and modern design. The designs are also coordinated with ecofriendly simplicity. The firm is also very popular in terms of its corporate governance, attention to details and cost control. Currently, the company runs its business in 49 countries. The company aims to extend its business in Germany, a western European country with second largest population in the continent. The company has the freedom and financial strength to invest in the country for long term.
The purpose of this paper is to find out the best HR policies for Huntsman Hotels plc. Changes ha... more The purpose of this paper is to find out the best HR policies for Huntsman Hotels plc. Changes have been recommended through analysis of implications in terms of competitive advantage. Huntsman owning more than 60 hotels has been operating throughout the United Kingdom. Its hotels are reasonably paid and functional. The organization is suffering from poor human resource management. For that, this paper has been produced to find out the key HR issues which causes sufferings for the organization. Also, the paper has been designed to find out the changes required for utilising human resources within the organization. Finally, some changes have been recommended with a view to critically evaluating the key HR issues within Huntsman Hotels plc for reaching organizational goal.
Small Business Enterprises are business organisations which employ less than 50 employees and hav... more Small Business Enterprises are business organisations which employ less than 50 employees and have an annual turnover of less than £6.5 million per annum. SBE’s are key catalysts of economic growth in UK for their positive impact in creating employment. Proper management of small business enterprises is a very challenging task. It requires the management to be constantly vigilant regarding issues like the firm’s strengths and weaknesses. Strategies need to be developed to overcome the weaknesses by properly implementing necessary changes. This report critically analyses the core areas of SBE operations in the context of I-Teddy.co.uk.ltd
Today’s business world is mostly dynamic in nature. In order to survive in this dynamic
business ... more Today’s business world is mostly dynamic in nature. In order to survive in this dynamic
business world with successfully, strategic management is foremost requirement. As a large
and renowned MNC, strategic management analysis is also important for Coca-Cola UK. It is
one of the renowned brand names in beverage industry as well as top most MNC in the world
(Donnelly, Harrison and Megicks, 2012).
Coca-Cola UK is one of the largest MNE in the UK beverage industry. Actually, Atlanta,
Georgia is its head office from which it spreads to around 200 countries in the world (Cocacola.com).
As an MNE the firm is related to direct foreign investment as well as engage in
activities that add value in those countries it operates. In order to successfully operation in
this competitive world, Coca-Cola UK follows three principles, such as, modification of its
operation based on local needs and demand, marketing based on regional perspective and
involving with local activities to assimilating with local community.
Now days UK beverage industry is in matured stages. Several brands are together in this
industry, such as, Coca-Cola, Pepsi etc. in this situation, all of them are more conscious to
have lot of market share. The aggressive competition in the market is because of the slow
growth in sales as well as lowering the profit status in this stage. Competitive advantage of
each competitor may be helpful to earn profit that may sustain in future. In this scenario, it is
very important to have proper knowledge about market as well as making proper strategic
management decision in order to have sufficient strength to face the competitive world. In
this context this assignment will focus on the strategic management analysis of Coca-Cola
UK (World of Coca-Cola).
Retail Mix Marketing is a discipline that about the strategies and implementation of some
marketi... more Retail Mix Marketing is a discipline that about the strategies and implementation of some
marketing variables including merchandising, pricing, location, promotion etc. For the growth in
international market like India, Wal-Mart’s needs to set a sustainable competitive advantage
based on the analysis of its retail marketing mix. This discussion is about finding out a core
competitive advantage analyzing its current retail mix and evaluating the sustainability of that
competitive strategy in the long run.
This business plan is prepared based on the idea of establishment of a business of ready meal in
... more This business plan is prepared based on the idea of establishment of a business of ready meal in
UK. Based on the future prosperity of this market (Ashgate.com, 2014) it is decided to establish
a business that is recognized as “BhanchaGhar”.
Providing the best quality of food to the UK people in their home as they want is the mission of
BhanchaGhar. After conducting a feasibility research it is found that the overall feasibility of the
business is quite satisfactory.
Actually, the business will establish the product lines of ready meal of Nepalese, Japanese, and
other Asian Cuisine in the UK market by conducting local small and medium sized stores. By his
way people can get variation in their tastes. Raw materials of the production will be provided
from the local Nepalese and Indian wholesaler. In London the food development centre will be
established. In case of providing foods, they mainly focus on the delivery of quality and healthy
foods with rationale price. Again, BhanchaGhar offers its services to its customers throughout 24
hours seven days in a prompt manner. In this concept, it decided to have a good distribution
channel to provide services its customers. The target market of BhanchaGhar is the male
customers and higher income level customers as they prefer more ready meal.
Based on the undertaking of both researches, that is primary and secondary research of the plan,
it is assessed that the business proposal is viable (Finch, 2010). So successfully it can be
implemented. The business proposal of BhanchaGhar fits with the glove in that case, by going
target market demographics, their preferences, food habit as well as pricing expectation. With the
establishment of suitable operating process BhanchaGhar may sustain in the market which is
saturated and competitive in nature.
Agreements when made with respect to implement and legally bind the parties to the agreements are... more Agreements when made with respect to implement and legally bind the parties to the agreements are called contract. To be legally binding and enforceable contracts must satisfy some characteristics that are willingness to enter the contract, making offer, acceptance by the other party, capacity to enter the contract (Kelly and Holmes et al., 2005). A contract must satisfy these criteria to be valid otherwise it might not be legally enforceable. And contracts could be of oral or written and nowadays they might be in the form of online contract. In this report various aspects of contracts and basic forms of making a contract has been first delineated and then negligence and tort of negligence has been discussed along with application of these laws in the real world setting under different circumstances has been explained.
Contracts being legally binding on the relevant parties must be entered into by following the pro... more Contracts being legally binding on the relevant parties must be entered into by following the proper laws and principles. The parties must have proper knowledge of essential elements of creating a contract so that it remains valid and enforceable. For one to protect self- interests under the contract proper ways of making the contract along with different terms must be understood. And one has to be knowledgeable with negligent activities that could result in tort of negligence or vicarious liability. In this report, at first essential elements of contract along with different types of contracts and their form have been explained. Then principles regarding liability in negligence were well described through case examples and vicarious liability of the employer was stated with real case laws.
Ariel is a name of detergent powder which is made by Proctor & Gamble. It is a laundry detergent ... more Ariel is a name of detergent powder which is made by Proctor & Gamble. It is a laundry detergent and it is a flagship brand of P & G. Marketing is the process of dealing with the external environment and initial situation of a company and its formulation, expansion, and choice of market oriented strategy and after that contributing to the goals of the company.
It is the process through which the environment of the Ariel detergent can be analyzed. Political factors have huge impact on the development of a business. As P&G is a global company it has to maintain local, regional and global rules and regulations. Ariel has to deal with high number of competitors in the market. Thus the microeconomic environment is very competitive and uncertain. Ariel has developed a good reputation over many years for serving bets detergent of the market for example sustainable development and usage of renewable resources etc. On the other hand the strong competitive advantage of Ariel is that it has set up a stimulus in the minds of the target audiences that no detergent can better remove the toughest stains than Ariel. In STP analysis in these criteria the marketers will segment the market on the basis of some criteria geographic segmentation, user status, marketing type. Ariel mainly does segmentation on the basis of user status. In terms of marketing mix to increase the declining brand image and to promote the new product line the brand of Ariel should adopt some marketing mixes strategy that will be beneficiary for the company in near future. Proper implementation of marketing mix and STP analysis will be helpful in making a brand promotion successful.
In order to remain viable and competitive in the market and to earn and maximize profit, a compan... more In order to remain viable and competitive in the market and to earn and maximize profit, a company manager must plan its marketing strategy by focusing on market research and product mix. Marketing strategies help companies to sort out such ways that will keep it connected to the customers by delivering them their messages continuously and to keep a perfect combination between sales and marketing activities.
In the first part of the study of Surf, to understand the external environment situation analysis has been done. For this PESTEL analysis and SWOT analysis is shown. The strength, weakness, opportunities and threats of surf is given in the SWOT analysis. To understand the current market situation of surf next the differentiation advantage, competitive edge, evolution of current marketing strategy are highlighted.
In the second part of the study STP process of Surf is given. For the new marketing strategy it is necessary to have a new STP plan for Surf detergent. Surf wants to develop a new rural market segment where it will market a mid-standard detergent in a medium price targeting the rural and semi-rural audiences. Later the marketing objective and marketing mix strategies are recommended for the new marketing plan.
Finally it can be said that effective marketing and strategic relation should be building up with the suppliers. Through doing these activities marketers can increase the market share of Surf in the rural segment.
Marketing communication mix is the integration of consumer catching approaches of a company which... more Marketing communication mix is the integration of consumer catching approaches of a company which includes advertising, direct selling, promotional activities, building public relationship and direct marketing. Not all company need same marketing communication strategy to attract the customers or to survive in this hypercompetitive era of business. All this is need is to be more innovative while thinking about advertisements, promotional activities, direct marketing or building relations. So the purpose of the research is to evaluate the effectiveness of the different communication mix that affects the buying behaviour of the consumers.
The researcher used the deductive research approach where the researcher used the quantitative data analysis method for the research. On the other hand, the research was based on the primary data where all the data were collected through the questionnaires in the numerical form. On the other hand, a sample size of 100 was used for the research where the researcher collected the data from the different customers of Tesco PLC regarding its marketing communication mixes.
Here, all the promotional mixes made by Tesco PLC have the positive effect on the consumer buying behaviour and the consumers are positively persuaded by these marketing communication mixes made by the Tesco PLC. Through these marketing communication mixes, Tesco PLC made many customers providing the right information through the right channel on time. However, still now there must be some recommendations and ways to improve the marketing communication of the company.
Public relation is the key to persuade the customers for buying the products of the company. The marketing communication should be made considering its effectiveness of making a good relationship with the customers. Here, Tesco PLC has a long reputation to sponsor different program specially the cultural and social program through which it made many customers. The sponsorship made the customers realize about the value of the firm towards to society and the culture of the specific country or city. The POS of Tesco does not have major effect on the perception of the consumers as the POS do not provide the enough information to the customers rather it is used only for the sales purposes. In addition, direct marketing of Tesco PLC has successfully made many customers making a good relation and providing the value able information based on the individual customers type and personality. So, direct marketing has the positive effect on the consumer buying behaviour and consumer of other companies have switched to the Tesco after getting the proper information from Tesco PLC.
The advertisement has the positive effect on the customers to buy the products from the company. Here, advertisement followed by Tesco PLC persuades the customer offering different exciting products that help the firm to capture more customers. So, the advertisement has the positive effect on the customer buying decision. Finally, Personal selling policy of Tesco PLC made good relation with the customers. Here, Tesco has a lot of employee’s work on the personal selling and convince the customers to sell the products. These personal selling strategies of Tesco PLC influence the customers’ perception and the customers consider this before buying any products from other retail shops. If the perception and attitudes of the consumer is changed positively, then the consumers prefer the products of the company before buying any products. Here, Tesco has changed the attitudes and perception of the consumers properly towards the consumers and these positive changes have the effect on the buying behaviour of the consumers. All the variables have the positive effect on the buying decision and repeat purchase. That means the consumers prefer the Tesco products though there are a lot of retail companies in UK.
Here research recommends that Tesco should use advertisement to provide the information to the customers within short time. However this should be made exciting so that the perception of the consumers changed positively. Every advertisement should convey a strong positive message that customers are looking for. On the other hand, Tesco should make the information available in such a ways so that other consumers can recommend the products to other customers. This can be done through the social media marketing or web based marketing. In addition, the major challenges of the marketing communication mix is cost benefit analysis that means Tesco should focus on which marketing communication mix can be used to increase the customer retention and attention within limited costs but more benefits
From the research it is found that different promotional activities have different effect on the ... more From the research it is found that different promotional activities have different effect on the consumer buying behaviour but it is tough for the organization to decide which promotional activity has the dominant effect on persuading the consumers buying decisions. Here, the consumer’s behaviour is affected by the different factors like psychological, personal, social and cultural where the behaviour of the consumers changes over time depending on the all of these factors. But in the recent time the consumer’s behaviour is highly dependent on the personal and psychological factors as now the consumers have their own preferences and style for the fashion products. On the other hand, the buying decision is completed through few steps like need recognition, information search, evaluation, purchase stage and finally the post purchase stage. The promotional activities like Advertisement, personal selling, direct marketing, campaign, sponsorship etc. These promotional activities share the information for the consumers then make the better relation with the consumers and persuade the buying behaviour of the consumers.
Here, it is found that campaign of John Lewis is not very regular and the company does the campaign in the poor ways. John Lewis provides the women special opportunities in the campaign from where the consumers can understand different style and design available for them. Hence, the campaign has the effect on changing the behaviour of the consumers through offering the products and information based on which the consumers buy the products. On the other hand, John Lewis has special personal selling team with effective communication skills who provide the information to the consumers and persuade them to buy the products. In the direct marketing the employees of the company communicates with the woman consumers then build a good relationship based on which John Lewis can change the perception of the consumers. This is how John Lewis persuades the customers to buy their products and it’s more dominant to change the buyer decision. The advertisement of John Lewis is made considering the expectation, culture, fashion and attitudes of the consumers that successfully provided the desired information and message to the consumers. The advertisement of the focus on some attractive message based on which the consumers make their buying decision and its more influencing than others.
It is also found that John Lewis made many promotional activities specially advertisement, personal selling, campaign for the fashion and other beauty care and sponsorship in different cultural program for attracting the consumers, the consumers are influenced by these and they are persuaded to buy the products offered by the company. Here, Clothing industry is more competitive but how properly and technically the consumers can be motivated is the main issue to increase the sales. So, the promotional activities offered by John Lewis for its women clothing is effective to affect the consumers buying decision. Hence, it can be said that the promotional activities of John Lewis is successfully changed the behaviour of the consumers based on which the consumers made their buying decision. Women consumers believe that they are more fashion concerns and they like the way of promotional activities of John Lewis. So, promotional activities made by John Lewis have a positive effect on the purchase decision of the consumers.
The recent trend in the business world is to produce and serve the product and service with the l... more The recent trend in the business world is to produce and serve the product and service with the least harm to the environment. The reason behind it can be the increasing temperature and pollution of the environment that compelled the human being to rethink about their activities. And then the idea of green marketing arises to produce and serve the product to the customer with the least harm to the environment. Gradually it has now become a strategy to survive for many organizations. Green marketing includes several activities like changing the production process, raw materials, logistics etc. This research is about showing the impact of green marketing on consumers’ buying behavior and the researcher has researched on a renowned oil and gas leading company British Petroleum. British Petroleum by being in the business for long time faced many environmental issues like extracting oil and gas in non-decent manner and having less waste reduction measures which make the topic more interesting. The researcher used deductive approach of research where some important theories of green marketing have been described critically. For ensuring the accuracy of the research and assuring about non-manipulation the researcher used quantitative research method. 50 regular consumers have randomly been picked for the research by having their responses on selected variables of green marketing i.e.: green logo, green theme, green advertisement, green packaging etc. Here the researcher has tried utmost to find the relationship between the green marketing of BP and consumers’ loyalty and repeat purchase decisions which showed that significant relationship between these variables prevails. All of the variables of green marketing are positively correlated with the purchasing decision of the consumers of oil and gas shown by the researcher. The researcher has also suggested some approaches which can help British Petroleum to reshape their strategy towards green marketing provided that other companies related to the same business bracket can also be beneficial. Therefore findings of this research suggests that companies should be more holistic in their approaches of marketing to grab customers’ attention as people are becoming more conscious about ecological health.
Switching costs includes all the costs from the customer’s perspective relevant to switch from on... more Switching costs includes all the costs from the customer’s perspective relevant to switch from one supplier to another. Sometimes it would become difficult to measure customer switching cost as it comprises both monetary and psychological costs. Switching costs are sub-divided into four broad classes - procedural switching cost, financial switching cost, personal relationship switching cost and brand relationship switching costs. Switching costs affect customer loyalty and satisfaction but their extent differs depending on their level of simulating customer satisfaction.
Samsung electronics serves its customer for many years and it has already formed a loyal customer base. Different types of switching costs also exist in Samsung electronics and they affect their customer loyalty and satisfaction level while switching. Procedural switching cost impacts less on customer loyalty as customer can adapt with any other company so easily and there is an abundance of suitable alternatives who offer flexibility to switch to them. This reduces the impact of procedural switching cost on overall customer loyalty.
Business competitiveness reduces the brand relationship switching cost for Samsung but the impression that they create on customer’s mind make them loyal to the company. Because of this increased competitiveness brand relationship switching cost is moderate in Samsung but the company tries to enhance their brand relationship switching cost and enhance loyalty among the customer by satisfying their unexpressed need by making them happy and creating a positive appeal about the company. The impact of financial switching cost and personal switching costs of Samsung are very high on customer loyalty because financial costs determine the perceived value regarding the company offering while personal relationship switching costs define the forfeiture that the customer would have to make when they will switch Samsung electronics.
When customer loyalty is considered on the basis of customer switching costs brand relationship switching cost of Samsung affects most than other types of switching cost as it motivates them to continue their purchase with Samsung. Samsung tries to enhance these switching by making a good relationship with the customer that makes them satisfied and enhance their credibility about Samsung. They also create a positive appeal among their customers and they refer it to other potential users also thus create a brand image for them along with a loyal customer base.
In this research study researcher showed that switching costs affect customer loyalty in Samsung and depending on their nature different types of switching costs affect customer loyalty differently and their extent differs also. Company can `adapt measure so that they can enhance their customer switching cost by adopting techniques like personal relationship programs have to be upgraded as to ensure the customized relationship making system for the company along with the branding polices to make some changes for ensuring or focusing on the more customer base. They can focus on their product line of business and can customize their service and all these can lead them to enhance their customer switching cost and customer loyalty.
According to the research of recent years it was found that- In every year British women spend ar... more According to the research of recent years it was found that- In every year British women spend around ₤ 500 to ₤ 600 on their nails (Harmeyer, 2011). They follow the style from the cast of TOWIE to music icons like Rihanna. But unfortunately, In Leverstock Green, which is situated in Hertfordshire, United Kingdom having a 60% female population i.e. 12000 thus ₤7.2 million market capitalization of nail service, is out of touch by the local beauty salon .
Emma’s Beauty Salon is one of the largest beauty salons in Leverstock Green, Hertfordshire, United Kingdom. The company is currently offering facial service, Hopi Ear Candling, Spa body treatment, Massages, Waxing, Eye Lash, Brow Shaping, Perming & Tinting etc. But it does not have Nail Service for the customers.
To satisfy the increasing number of customers who are very eager to take different kinds of nail service like- Manicure, Pedicure, Nail Art and Nail Enhancing, Emma’s Beauty Salon is planning to open a new service named- “Nail Care” which will give different kinds of nail services. In this project paper I presented a proposal and plan for Introducing Nail Service in Emma’s Beauty shop located at 15 Leverstock Green, Hertfordshire, United Kingdom.
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Papers by Prime Research & Consultancy
The chosen name for the business is InvTech. Initial objective is to attain 100,000 subscribers which is approximately 3.33% of the total B/O account (retail) trading actively in the LSE within 1 year and expects to experience a growth regarding this at the 10% yearly rate over the upcoming 5 years ant to increase the customer base of the corporate financial solution service segment where the customers are the financial content publishers, traders, AMCs and independent financial advisors to 1,000 within 1 year and hope to experience a growth at 5% yearly rate over the upcoming 5 years. The price planned to be charged on monthly subscription fee based which is £10 monthly for the API service and £50 monthly for the corporate financial solution segment.
The business requires collaboration with the financial news publishers including Forbes, Business insiders, Sky news, Financial Times, Morningstar financial and WSJ etc, voice technologies providers including Amazon, Google & Microsoft. The major area of the business are technological platform development & maintenance, financial analysis, product develop and PR.
business world with successfully, strategic management is foremost requirement. As a large
and renowned MNC, strategic management analysis is also important for Coca-Cola UK. It is
one of the renowned brand names in beverage industry as well as top most MNC in the world
(Donnelly, Harrison and Megicks, 2012).
Coca-Cola UK is one of the largest MNE in the UK beverage industry. Actually, Atlanta,
Georgia is its head office from which it spreads to around 200 countries in the world (Cocacola.com).
As an MNE the firm is related to direct foreign investment as well as engage in
activities that add value in those countries it operates. In order to successfully operation in
this competitive world, Coca-Cola UK follows three principles, such as, modification of its
operation based on local needs and demand, marketing based on regional perspective and
involving with local activities to assimilating with local community.
Now days UK beverage industry is in matured stages. Several brands are together in this
industry, such as, Coca-Cola, Pepsi etc. in this situation, all of them are more conscious to
have lot of market share. The aggressive competition in the market is because of the slow
growth in sales as well as lowering the profit status in this stage. Competitive advantage of
each competitor may be helpful to earn profit that may sustain in future. In this scenario, it is
very important to have proper knowledge about market as well as making proper strategic
management decision in order to have sufficient strength to face the competitive world. In
this context this assignment will focus on the strategic management analysis of Coca-Cola
UK (World of Coca-Cola).
marketing variables including merchandising, pricing, location, promotion etc. For the growth in
international market like India, Wal-Mart’s needs to set a sustainable competitive advantage
based on the analysis of its retail marketing mix. This discussion is about finding out a core
competitive advantage analyzing its current retail mix and evaluating the sustainability of that
competitive strategy in the long run.
UK. Based on the future prosperity of this market (Ashgate.com, 2014) it is decided to establish
a business that is recognized as “BhanchaGhar”.
Providing the best quality of food to the UK people in their home as they want is the mission of
BhanchaGhar. After conducting a feasibility research it is found that the overall feasibility of the
business is quite satisfactory.
Actually, the business will establish the product lines of ready meal of Nepalese, Japanese, and
other Asian Cuisine in the UK market by conducting local small and medium sized stores. By his
way people can get variation in their tastes. Raw materials of the production will be provided
from the local Nepalese and Indian wholesaler. In London the food development centre will be
established. In case of providing foods, they mainly focus on the delivery of quality and healthy
foods with rationale price. Again, BhanchaGhar offers its services to its customers throughout 24
hours seven days in a prompt manner. In this concept, it decided to have a good distribution
channel to provide services its customers. The target market of BhanchaGhar is the male
customers and higher income level customers as they prefer more ready meal.
Based on the undertaking of both researches, that is primary and secondary research of the plan,
it is assessed that the business proposal is viable (Finch, 2010). So successfully it can be
implemented. The business proposal of BhanchaGhar fits with the glove in that case, by going
target market demographics, their preferences, food habit as well as pricing expectation. With the
establishment of suitable operating process BhanchaGhar may sustain in the market which is
saturated and competitive in nature.
It is the process through which the environment of the Ariel detergent can be analyzed. Political factors have huge impact on the development of a business. As P&G is a global company it has to maintain local, regional and global rules and regulations. Ariel has to deal with high number of competitors in the market. Thus the microeconomic environment is very competitive and uncertain. Ariel has developed a good reputation over many years for serving bets detergent of the market for example sustainable development and usage of renewable resources etc. On the other hand the strong competitive advantage of Ariel is that it has set up a stimulus in the minds of the target audiences that no detergent can better remove the toughest stains than Ariel. In STP analysis in these criteria the marketers will segment the market on the basis of some criteria geographic segmentation, user status, marketing type. Ariel mainly does segmentation on the basis of user status. In terms of marketing mix to increase the declining brand image and to promote the new product line the brand of Ariel should adopt some marketing mixes strategy that will be beneficiary for the company in near future. Proper implementation of marketing mix and STP analysis will be helpful in making a brand promotion successful.
In the first part of the study of Surf, to understand the external environment situation analysis has been done. For this PESTEL analysis and SWOT analysis is shown. The strength, weakness, opportunities and threats of surf is given in the SWOT analysis. To understand the current market situation of surf next the differentiation advantage, competitive edge, evolution of current marketing strategy are highlighted.
In the second part of the study STP process of Surf is given. For the new marketing strategy it is necessary to have a new STP plan for Surf detergent. Surf wants to develop a new rural market segment where it will market a mid-standard detergent in a medium price targeting the rural and semi-rural audiences. Later the marketing objective and marketing mix strategies are recommended for the new marketing plan.
Finally it can be said that effective marketing and strategic relation should be building up with the suppliers. Through doing these activities marketers can increase the market share of Surf in the rural segment.
The researcher used the deductive research approach where the researcher used the quantitative data analysis method for the research. On the other hand, the research was based on the primary data where all the data were collected through the questionnaires in the numerical form. On the other hand, a sample size of 100 was used for the research where the researcher collected the data from the different customers of Tesco PLC regarding its marketing communication mixes.
Here, all the promotional mixes made by Tesco PLC have the positive effect on the consumer buying behaviour and the consumers are positively persuaded by these marketing communication mixes made by the Tesco PLC. Through these marketing communication mixes, Tesco PLC made many customers providing the right information through the right channel on time. However, still now there must be some recommendations and ways to improve the marketing communication of the company.
Public relation is the key to persuade the customers for buying the products of the company. The marketing communication should be made considering its effectiveness of making a good relationship with the customers. Here, Tesco PLC has a long reputation to sponsor different program specially the cultural and social program through which it made many customers. The sponsorship made the customers realize about the value of the firm towards to society and the culture of the specific country or city. The POS of Tesco does not have major effect on the perception of the consumers as the POS do not provide the enough information to the customers rather it is used only for the sales purposes. In addition, direct marketing of Tesco PLC has successfully made many customers making a good relation and providing the value able information based on the individual customers type and personality. So, direct marketing has the positive effect on the consumer buying behaviour and consumer of other companies have switched to the Tesco after getting the proper information from Tesco PLC.
The advertisement has the positive effect on the customers to buy the products from the company. Here, advertisement followed by Tesco PLC persuades the customer offering different exciting products that help the firm to capture more customers. So, the advertisement has the positive effect on the customer buying decision. Finally, Personal selling policy of Tesco PLC made good relation with the customers. Here, Tesco has a lot of employee’s work on the personal selling and convince the customers to sell the products. These personal selling strategies of Tesco PLC influence the customers’ perception and the customers consider this before buying any products from other retail shops. If the perception and attitudes of the consumer is changed positively, then the consumers prefer the products of the company before buying any products. Here, Tesco has changed the attitudes and perception of the consumers properly towards the consumers and these positive changes have the effect on the buying behaviour of the consumers. All the variables have the positive effect on the buying decision and repeat purchase. That means the consumers prefer the Tesco products though there are a lot of retail companies in UK.
Here research recommends that Tesco should use advertisement to provide the information to the customers within short time. However this should be made exciting so that the perception of the consumers changed positively. Every advertisement should convey a strong positive message that customers are looking for. On the other hand, Tesco should make the information available in such a ways so that other consumers can recommend the products to other customers. This can be done through the social media marketing or web based marketing. In addition, the major challenges of the marketing communication mix is cost benefit analysis that means Tesco should focus on which marketing communication mix can be used to increase the customer retention and attention within limited costs but more benefits
Here, it is found that campaign of John Lewis is not very regular and the company does the campaign in the poor ways. John Lewis provides the women special opportunities in the campaign from where the consumers can understand different style and design available for them. Hence, the campaign has the effect on changing the behaviour of the consumers through offering the products and information based on which the consumers buy the products. On the other hand, John Lewis has special personal selling team with effective communication skills who provide the information to the consumers and persuade them to buy the products. In the direct marketing the employees of the company communicates with the woman consumers then build a good relationship based on which John Lewis can change the perception of the consumers. This is how John Lewis persuades the customers to buy their products and it’s more dominant to change the buyer decision. The advertisement of John Lewis is made considering the expectation, culture, fashion and attitudes of the consumers that successfully provided the desired information and message to the consumers. The advertisement of the focus on some attractive message based on which the consumers make their buying decision and its more influencing than others.
It is also found that John Lewis made many promotional activities specially advertisement, personal selling, campaign for the fashion and other beauty care and sponsorship in different cultural program for attracting the consumers, the consumers are influenced by these and they are persuaded to buy the products offered by the company. Here, Clothing industry is more competitive but how properly and technically the consumers can be motivated is the main issue to increase the sales. So, the promotional activities offered by John Lewis for its women clothing is effective to affect the consumers buying decision. Hence, it can be said that the promotional activities of John Lewis is successfully changed the behaviour of the consumers based on which the consumers made their buying decision. Women consumers believe that they are more fashion concerns and they like the way of promotional activities of John Lewis. So, promotional activities made by John Lewis have a positive effect on the purchase decision of the consumers.
Samsung electronics serves its customer for many years and it has already formed a loyal customer base. Different types of switching costs also exist in Samsung electronics and they affect their customer loyalty and satisfaction level while switching. Procedural switching cost impacts less on customer loyalty as customer can adapt with any other company so easily and there is an abundance of suitable alternatives who offer flexibility to switch to them. This reduces the impact of procedural switching cost on overall customer loyalty.
Business competitiveness reduces the brand relationship switching cost for Samsung but the impression that they create on customer’s mind make them loyal to the company. Because of this increased competitiveness brand relationship switching cost is moderate in Samsung but the company tries to enhance their brand relationship switching cost and enhance loyalty among the customer by satisfying their unexpressed need by making them happy and creating a positive appeal about the company. The impact of financial switching cost and personal switching costs of Samsung are very high on customer loyalty because financial costs determine the perceived value regarding the company offering while personal relationship switching costs define the forfeiture that the customer would have to make when they will switch Samsung electronics.
When customer loyalty is considered on the basis of customer switching costs brand relationship switching cost of Samsung affects most than other types of switching cost as it motivates them to continue their purchase with Samsung. Samsung tries to enhance these switching by making a good relationship with the customer that makes them satisfied and enhance their credibility about Samsung. They also create a positive appeal among their customers and they refer it to other potential users also thus create a brand image for them along with a loyal customer base.
In this research study researcher showed that switching costs affect customer loyalty in Samsung and depending on their nature different types of switching costs affect customer loyalty differently and their extent differs also. Company can `adapt measure so that they can enhance their customer switching cost by adopting techniques like personal relationship programs have to be upgraded as to ensure the customized relationship making system for the company along with the branding polices to make some changes for ensuring or focusing on the more customer base. They can focus on their product line of business and can customize their service and all these can lead them to enhance their customer switching cost and customer loyalty.
Emma’s Beauty Salon is one of the largest beauty salons in Leverstock Green, Hertfordshire, United Kingdom. The company is currently offering facial service, Hopi Ear Candling, Spa body treatment, Massages, Waxing, Eye Lash, Brow Shaping, Perming & Tinting etc. But it does not have Nail Service for the customers.
To satisfy the increasing number of customers who are very eager to take different kinds of nail service like- Manicure, Pedicure, Nail Art and Nail Enhancing, Emma’s Beauty Salon is planning to open a new service named- “Nail Care” which will give different kinds of nail services. In this project paper I presented a proposal and plan for Introducing Nail Service in Emma’s Beauty shop located at 15 Leverstock Green, Hertfordshire, United Kingdom.
The chosen name for the business is InvTech. Initial objective is to attain 100,000 subscribers which is approximately 3.33% of the total B/O account (retail) trading actively in the LSE within 1 year and expects to experience a growth regarding this at the 10% yearly rate over the upcoming 5 years ant to increase the customer base of the corporate financial solution service segment where the customers are the financial content publishers, traders, AMCs and independent financial advisors to 1,000 within 1 year and hope to experience a growth at 5% yearly rate over the upcoming 5 years. The price planned to be charged on monthly subscription fee based which is £10 monthly for the API service and £50 monthly for the corporate financial solution segment.
The business requires collaboration with the financial news publishers including Forbes, Business insiders, Sky news, Financial Times, Morningstar financial and WSJ etc, voice technologies providers including Amazon, Google & Microsoft. The major area of the business are technological platform development & maintenance, financial analysis, product develop and PR.
business world with successfully, strategic management is foremost requirement. As a large
and renowned MNC, strategic management analysis is also important for Coca-Cola UK. It is
one of the renowned brand names in beverage industry as well as top most MNC in the world
(Donnelly, Harrison and Megicks, 2012).
Coca-Cola UK is one of the largest MNE in the UK beverage industry. Actually, Atlanta,
Georgia is its head office from which it spreads to around 200 countries in the world (Cocacola.com).
As an MNE the firm is related to direct foreign investment as well as engage in
activities that add value in those countries it operates. In order to successfully operation in
this competitive world, Coca-Cola UK follows three principles, such as, modification of its
operation based on local needs and demand, marketing based on regional perspective and
involving with local activities to assimilating with local community.
Now days UK beverage industry is in matured stages. Several brands are together in this
industry, such as, Coca-Cola, Pepsi etc. in this situation, all of them are more conscious to
have lot of market share. The aggressive competition in the market is because of the slow
growth in sales as well as lowering the profit status in this stage. Competitive advantage of
each competitor may be helpful to earn profit that may sustain in future. In this scenario, it is
very important to have proper knowledge about market as well as making proper strategic
management decision in order to have sufficient strength to face the competitive world. In
this context this assignment will focus on the strategic management analysis of Coca-Cola
UK (World of Coca-Cola).
marketing variables including merchandising, pricing, location, promotion etc. For the growth in
international market like India, Wal-Mart’s needs to set a sustainable competitive advantage
based on the analysis of its retail marketing mix. This discussion is about finding out a core
competitive advantage analyzing its current retail mix and evaluating the sustainability of that
competitive strategy in the long run.
UK. Based on the future prosperity of this market (Ashgate.com, 2014) it is decided to establish
a business that is recognized as “BhanchaGhar”.
Providing the best quality of food to the UK people in their home as they want is the mission of
BhanchaGhar. After conducting a feasibility research it is found that the overall feasibility of the
business is quite satisfactory.
Actually, the business will establish the product lines of ready meal of Nepalese, Japanese, and
other Asian Cuisine in the UK market by conducting local small and medium sized stores. By his
way people can get variation in their tastes. Raw materials of the production will be provided
from the local Nepalese and Indian wholesaler. In London the food development centre will be
established. In case of providing foods, they mainly focus on the delivery of quality and healthy
foods with rationale price. Again, BhanchaGhar offers its services to its customers throughout 24
hours seven days in a prompt manner. In this concept, it decided to have a good distribution
channel to provide services its customers. The target market of BhanchaGhar is the male
customers and higher income level customers as they prefer more ready meal.
Based on the undertaking of both researches, that is primary and secondary research of the plan,
it is assessed that the business proposal is viable (Finch, 2010). So successfully it can be
implemented. The business proposal of BhanchaGhar fits with the glove in that case, by going
target market demographics, their preferences, food habit as well as pricing expectation. With the
establishment of suitable operating process BhanchaGhar may sustain in the market which is
saturated and competitive in nature.
It is the process through which the environment of the Ariel detergent can be analyzed. Political factors have huge impact on the development of a business. As P&G is a global company it has to maintain local, regional and global rules and regulations. Ariel has to deal with high number of competitors in the market. Thus the microeconomic environment is very competitive and uncertain. Ariel has developed a good reputation over many years for serving bets detergent of the market for example sustainable development and usage of renewable resources etc. On the other hand the strong competitive advantage of Ariel is that it has set up a stimulus in the minds of the target audiences that no detergent can better remove the toughest stains than Ariel. In STP analysis in these criteria the marketers will segment the market on the basis of some criteria geographic segmentation, user status, marketing type. Ariel mainly does segmentation on the basis of user status. In terms of marketing mix to increase the declining brand image and to promote the new product line the brand of Ariel should adopt some marketing mixes strategy that will be beneficiary for the company in near future. Proper implementation of marketing mix and STP analysis will be helpful in making a brand promotion successful.
In the first part of the study of Surf, to understand the external environment situation analysis has been done. For this PESTEL analysis and SWOT analysis is shown. The strength, weakness, opportunities and threats of surf is given in the SWOT analysis. To understand the current market situation of surf next the differentiation advantage, competitive edge, evolution of current marketing strategy are highlighted.
In the second part of the study STP process of Surf is given. For the new marketing strategy it is necessary to have a new STP plan for Surf detergent. Surf wants to develop a new rural market segment where it will market a mid-standard detergent in a medium price targeting the rural and semi-rural audiences. Later the marketing objective and marketing mix strategies are recommended for the new marketing plan.
Finally it can be said that effective marketing and strategic relation should be building up with the suppliers. Through doing these activities marketers can increase the market share of Surf in the rural segment.
The researcher used the deductive research approach where the researcher used the quantitative data analysis method for the research. On the other hand, the research was based on the primary data where all the data were collected through the questionnaires in the numerical form. On the other hand, a sample size of 100 was used for the research where the researcher collected the data from the different customers of Tesco PLC regarding its marketing communication mixes.
Here, all the promotional mixes made by Tesco PLC have the positive effect on the consumer buying behaviour and the consumers are positively persuaded by these marketing communication mixes made by the Tesco PLC. Through these marketing communication mixes, Tesco PLC made many customers providing the right information through the right channel on time. However, still now there must be some recommendations and ways to improve the marketing communication of the company.
Public relation is the key to persuade the customers for buying the products of the company. The marketing communication should be made considering its effectiveness of making a good relationship with the customers. Here, Tesco PLC has a long reputation to sponsor different program specially the cultural and social program through which it made many customers. The sponsorship made the customers realize about the value of the firm towards to society and the culture of the specific country or city. The POS of Tesco does not have major effect on the perception of the consumers as the POS do not provide the enough information to the customers rather it is used only for the sales purposes. In addition, direct marketing of Tesco PLC has successfully made many customers making a good relation and providing the value able information based on the individual customers type and personality. So, direct marketing has the positive effect on the consumer buying behaviour and consumer of other companies have switched to the Tesco after getting the proper information from Tesco PLC.
The advertisement has the positive effect on the customers to buy the products from the company. Here, advertisement followed by Tesco PLC persuades the customer offering different exciting products that help the firm to capture more customers. So, the advertisement has the positive effect on the customer buying decision. Finally, Personal selling policy of Tesco PLC made good relation with the customers. Here, Tesco has a lot of employee’s work on the personal selling and convince the customers to sell the products. These personal selling strategies of Tesco PLC influence the customers’ perception and the customers consider this before buying any products from other retail shops. If the perception and attitudes of the consumer is changed positively, then the consumers prefer the products of the company before buying any products. Here, Tesco has changed the attitudes and perception of the consumers properly towards the consumers and these positive changes have the effect on the buying behaviour of the consumers. All the variables have the positive effect on the buying decision and repeat purchase. That means the consumers prefer the Tesco products though there are a lot of retail companies in UK.
Here research recommends that Tesco should use advertisement to provide the information to the customers within short time. However this should be made exciting so that the perception of the consumers changed positively. Every advertisement should convey a strong positive message that customers are looking for. On the other hand, Tesco should make the information available in such a ways so that other consumers can recommend the products to other customers. This can be done through the social media marketing or web based marketing. In addition, the major challenges of the marketing communication mix is cost benefit analysis that means Tesco should focus on which marketing communication mix can be used to increase the customer retention and attention within limited costs but more benefits
Here, it is found that campaign of John Lewis is not very regular and the company does the campaign in the poor ways. John Lewis provides the women special opportunities in the campaign from where the consumers can understand different style and design available for them. Hence, the campaign has the effect on changing the behaviour of the consumers through offering the products and information based on which the consumers buy the products. On the other hand, John Lewis has special personal selling team with effective communication skills who provide the information to the consumers and persuade them to buy the products. In the direct marketing the employees of the company communicates with the woman consumers then build a good relationship based on which John Lewis can change the perception of the consumers. This is how John Lewis persuades the customers to buy their products and it’s more dominant to change the buyer decision. The advertisement of John Lewis is made considering the expectation, culture, fashion and attitudes of the consumers that successfully provided the desired information and message to the consumers. The advertisement of the focus on some attractive message based on which the consumers make their buying decision and its more influencing than others.
It is also found that John Lewis made many promotional activities specially advertisement, personal selling, campaign for the fashion and other beauty care and sponsorship in different cultural program for attracting the consumers, the consumers are influenced by these and they are persuaded to buy the products offered by the company. Here, Clothing industry is more competitive but how properly and technically the consumers can be motivated is the main issue to increase the sales. So, the promotional activities offered by John Lewis for its women clothing is effective to affect the consumers buying decision. Hence, it can be said that the promotional activities of John Lewis is successfully changed the behaviour of the consumers based on which the consumers made their buying decision. Women consumers believe that they are more fashion concerns and they like the way of promotional activities of John Lewis. So, promotional activities made by John Lewis have a positive effect on the purchase decision of the consumers.
Samsung electronics serves its customer for many years and it has already formed a loyal customer base. Different types of switching costs also exist in Samsung electronics and they affect their customer loyalty and satisfaction level while switching. Procedural switching cost impacts less on customer loyalty as customer can adapt with any other company so easily and there is an abundance of suitable alternatives who offer flexibility to switch to them. This reduces the impact of procedural switching cost on overall customer loyalty.
Business competitiveness reduces the brand relationship switching cost for Samsung but the impression that they create on customer’s mind make them loyal to the company. Because of this increased competitiveness brand relationship switching cost is moderate in Samsung but the company tries to enhance their brand relationship switching cost and enhance loyalty among the customer by satisfying their unexpressed need by making them happy and creating a positive appeal about the company. The impact of financial switching cost and personal switching costs of Samsung are very high on customer loyalty because financial costs determine the perceived value regarding the company offering while personal relationship switching costs define the forfeiture that the customer would have to make when they will switch Samsung electronics.
When customer loyalty is considered on the basis of customer switching costs brand relationship switching cost of Samsung affects most than other types of switching cost as it motivates them to continue their purchase with Samsung. Samsung tries to enhance these switching by making a good relationship with the customer that makes them satisfied and enhance their credibility about Samsung. They also create a positive appeal among their customers and they refer it to other potential users also thus create a brand image for them along with a loyal customer base.
In this research study researcher showed that switching costs affect customer loyalty in Samsung and depending on their nature different types of switching costs affect customer loyalty differently and their extent differs also. Company can `adapt measure so that they can enhance their customer switching cost by adopting techniques like personal relationship programs have to be upgraded as to ensure the customized relationship making system for the company along with the branding polices to make some changes for ensuring or focusing on the more customer base. They can focus on their product line of business and can customize their service and all these can lead them to enhance their customer switching cost and customer loyalty.
Emma’s Beauty Salon is one of the largest beauty salons in Leverstock Green, Hertfordshire, United Kingdom. The company is currently offering facial service, Hopi Ear Candling, Spa body treatment, Massages, Waxing, Eye Lash, Brow Shaping, Perming & Tinting etc. But it does not have Nail Service for the customers.
To satisfy the increasing number of customers who are very eager to take different kinds of nail service like- Manicure, Pedicure, Nail Art and Nail Enhancing, Emma’s Beauty Salon is planning to open a new service named- “Nail Care” which will give different kinds of nail services. In this project paper I presented a proposal and plan for Introducing Nail Service in Emma’s Beauty shop located at 15 Leverstock Green, Hertfordshire, United Kingdom.
Even though the sample respondents felt that CSR was important and they were fully satisfied with O2’s CSR initiative, the research findings will not completely agree with the survey results. Since the relationship between CSR initiatives and brand recognition is not statistically significant, there are reasons to believe that there are numerous marketing and strategic variable that also influence the brand equity development process. Even though the sample respondents felt that CSR was important and they were fully satisfied with O2’s CSR initiative, the research findings will not completely agree with the survey results. Since the relationship between CSR initiatives and brand association is not statistically significant, there are reasons to believe that there are numerous marketing and strategic variable that also influence the brand equity development process. Even though the sample respondents felt that CSR was important and they were fully satisfied with O2’s CSR initiative, the research findings will not completely agree with the survey results. Since the relationship between CSR initiatives and brand loyalty is not statistically significant, there are reasons to believe that there are numerous marketing and strategic variable that also influence the brand equity development process.