Economic Insights - Trends and Challenges, Mar 15, 2024
The significance of enhancing business models within the energy sector has markedly increased in ... more The significance of enhancing business models within the energy sector has markedly increased in recent years due to the growing demand for sustainable energy sources and the requirements created by regulations and imposed on companies in relation to environmental protection. The purpose of this research is to provide suggestions for the development of business models corresponding to the present, which take into account the principles of sustainable development, in a competitive environment characterized by heightened volatility. By analyzing the literature and industry examples, it is argued that business models in the energy sector have to adapt in three main directions: adopting green technologies, rethinking production using digital platforms and tools, but also based on knowledge-based services. In order to generate a comprehensive analysis, the PRISMA methodology was used and the Web of Science database was queried by scanning all the publications on the business models in energy. The basic idea in the case of business models in the field of energy forces companies to a permanent and flexible adaptation of the business to the developments in the economic, social, legal, technological and ecological spheres by promoting energy efficiency solutions and the large-scale use of energy renewable sources, but also in relation to the realities already present regarding high energy prices, uncertain long-term supply and the huge environmental impact of fossil energy consumption.
Following the development of marketing theory concerning the policies in general, promotional pol... more Following the development of marketing theory concerning the policies in general, promotional policy has known an impressive development. Today, the practice fields professionals operating with relatively sophisticated notions and concepts, which are fine-tuned and pragmatic in terms of results. For example, it is significant that concepts such as rating and market share have already entered into ordinary language, including being properly understood by consumers covered. Annually large amounts of money for advertising are spent; almost all large companies allocate non-negligible amounts for such purposes. The launch of new brands is accompanied by consistent advertising and promotional campaigns conducted on multiple levels to cater to potential consumers with tangible and intangible components associated with the various products, services, or brands.
Consumer behaviour, seen as an integrated system, is a composite of five major processes: percept... more Consumer behaviour, seen as an integrated system, is a composite of five major processes: perception, information, attitude, motivation, and actual behaviour. During the last century, consumer behaviour specialists studied the different aspects of this behaviour considering the impact of each process and of all processes on consumers' behaviour underlining its impact on products and services markets. Attitude is the process with the greatest stability in time and by its conative dimension influences directly the actual behaviour of the consumer. This is why the process is well studied and documented, specialists wanting to discover how attitude is formed and how it can be used, changed or influenced in obtaining the desired response from consumers. The present paperwork intends to summarise the main models developed in order to have a complete image of the attitude process.
In order to assess the impact a European project has at the European Community level, specific me... more In order to assess the impact a European project has at the European Community level, specific methodologies should be developed and implemented according to the specifics of the evaluated project. A framework for this methodology is available within the projects’ sector but every program and every project through its implementation team has to build its own instruments and adapt the European guidelines into a new methodology. In CIVITAS SUCCESS project, by definition, a transport and mobility project, a European organism (GUARD) was assigned to monitor the design, implementation and actual evaluation of the developed methodology. The evaluation and dissemination of the projects is based on how well the methodology is realized. In the case of CIVITAS SUCCESS project the methodological instruments used, led to results that changed the partners cities life. Key-words: methodological instruments, evaluation, transport and mobility project, transport indicators, city life, framework, im...
The theory for Human Resource Management (HRM) fallows different aspects of the way that companie... more The theory for Human Resource Management (HRM) fallows different aspects of the way that companies or institutions organize their human resources (HR). This theory is also applicable for projects that have, as partners, different public or private organizations. The particularities of projects require a particular HRM, specific actions and different approaches of HR. For multinational projects the activities of HRM differ in content from the classic activities. Activities like planning and integrating HR are the most important ones and by themselves can decide the success of a project. Other important activities for projects' HRM like: creating a communicational frame that supports complex information exchange, an equitable system of retribution for employees with different economic and social background – start defining a new form of HRM. In the case of CIVITAS – SUCCESS HR activities were implemented less based on existing, specific, theory and more based on the experience of ...
International Journal of Sustainable Economies Management, 2014
A quantitative research of consumer behaviour usually takes under consideration the following pro... more A quantitative research of consumer behaviour usually takes under consideration the following processes: perception, information/ learning, motivation, attitude and actual behaviour. From all this dynamic processes that define consumer behaviour, attitude is the one process relatively stable in time, with a very strong affective and cognitive component. In attempt to model attitude research one need to take under consideration external factors that influence attitude formation as well as this attitude influences the consumers buying decision. In order to particularize the research it was chosen a durable good – cars and the most known brands of cars in Romania. In the research conducted on a representative sample at Ploiesti city level, results validates the model proposed by author.
Economic Insights - Trends and Challenges, Mar 15, 2024
The significance of enhancing business models within the energy sector has markedly increased in ... more The significance of enhancing business models within the energy sector has markedly increased in recent years due to the growing demand for sustainable energy sources and the requirements created by regulations and imposed on companies in relation to environmental protection. The purpose of this research is to provide suggestions for the development of business models corresponding to the present, which take into account the principles of sustainable development, in a competitive environment characterized by heightened volatility. By analyzing the literature and industry examples, it is argued that business models in the energy sector have to adapt in three main directions: adopting green technologies, rethinking production using digital platforms and tools, but also based on knowledge-based services. In order to generate a comprehensive analysis, the PRISMA methodology was used and the Web of Science database was queried by scanning all the publications on the business models in energy. The basic idea in the case of business models in the field of energy forces companies to a permanent and flexible adaptation of the business to the developments in the economic, social, legal, technological and ecological spheres by promoting energy efficiency solutions and the large-scale use of energy renewable sources, but also in relation to the realities already present regarding high energy prices, uncertain long-term supply and the huge environmental impact of fossil energy consumption.
Following the development of marketing theory concerning the policies in general, promotional pol... more Following the development of marketing theory concerning the policies in general, promotional policy has known an impressive development. Today, the practice fields professionals operating with relatively sophisticated notions and concepts, which are fine-tuned and pragmatic in terms of results. For example, it is significant that concepts such as rating and market share have already entered into ordinary language, including being properly understood by consumers covered. Annually large amounts of money for advertising are spent; almost all large companies allocate non-negligible amounts for such purposes. The launch of new brands is accompanied by consistent advertising and promotional campaigns conducted on multiple levels to cater to potential consumers with tangible and intangible components associated with the various products, services, or brands.
Consumer behaviour, seen as an integrated system, is a composite of five major processes: percept... more Consumer behaviour, seen as an integrated system, is a composite of five major processes: perception, information, attitude, motivation, and actual behaviour. During the last century, consumer behaviour specialists studied the different aspects of this behaviour considering the impact of each process and of all processes on consumers' behaviour underlining its impact on products and services markets. Attitude is the process with the greatest stability in time and by its conative dimension influences directly the actual behaviour of the consumer. This is why the process is well studied and documented, specialists wanting to discover how attitude is formed and how it can be used, changed or influenced in obtaining the desired response from consumers. The present paperwork intends to summarise the main models developed in order to have a complete image of the attitude process.
In order to assess the impact a European project has at the European Community level, specific me... more In order to assess the impact a European project has at the European Community level, specific methodologies should be developed and implemented according to the specifics of the evaluated project. A framework for this methodology is available within the projects’ sector but every program and every project through its implementation team has to build its own instruments and adapt the European guidelines into a new methodology. In CIVITAS SUCCESS project, by definition, a transport and mobility project, a European organism (GUARD) was assigned to monitor the design, implementation and actual evaluation of the developed methodology. The evaluation and dissemination of the projects is based on how well the methodology is realized. In the case of CIVITAS SUCCESS project the methodological instruments used, led to results that changed the partners cities life. Key-words: methodological instruments, evaluation, transport and mobility project, transport indicators, city life, framework, im...
The theory for Human Resource Management (HRM) fallows different aspects of the way that companie... more The theory for Human Resource Management (HRM) fallows different aspects of the way that companies or institutions organize their human resources (HR). This theory is also applicable for projects that have, as partners, different public or private organizations. The particularities of projects require a particular HRM, specific actions and different approaches of HR. For multinational projects the activities of HRM differ in content from the classic activities. Activities like planning and integrating HR are the most important ones and by themselves can decide the success of a project. Other important activities for projects' HRM like: creating a communicational frame that supports complex information exchange, an equitable system of retribution for employees with different economic and social background – start defining a new form of HRM. In the case of CIVITAS – SUCCESS HR activities were implemented less based on existing, specific, theory and more based on the experience of ...
International Journal of Sustainable Economies Management, 2014
A quantitative research of consumer behaviour usually takes under consideration the following pro... more A quantitative research of consumer behaviour usually takes under consideration the following processes: perception, information/ learning, motivation, attitude and actual behaviour. From all this dynamic processes that define consumer behaviour, attitude is the one process relatively stable in time, with a very strong affective and cognitive component. In attempt to model attitude research one need to take under consideration external factors that influence attitude formation as well as this attitude influences the consumers buying decision. In order to particularize the research it was chosen a durable good – cars and the most known brands of cars in Romania. In the research conducted on a representative sample at Ploiesti city level, results validates the model proposed by author.
Uploads
Papers by Daniela Uta