Papers by Rusdi Hidayat N
El-Mujtama: Jurnal Pengabdian Masyarakat
In the gold jewelry industry, more and more entrepreneurs are offering a variety of brands and de... more In the gold jewelry industry, more and more entrepreneurs are offering a variety of brands and designs, and the role of brand awareness and design innovation is important for gold companies, to attract consumers to their products. The purpose of this study was to identify, analyze, and respond to the impact of brand awareness and product design on consumer purchasing decisions for gold products. This makes brand awareness and product design have a positive and significant effect on consumer purchasing decisions on gold products. Keywords: Brand Awareness, Product Design, Purchase Decision.
El-Mujtama: Jurnal Pengabdian Masyarakat
A method commonly used to assess the stock price of a company based on its ability to generate ne... more A method commonly used to assess the stock price of a company based on its ability to generate net income is known as a ratio. The net profit in question is the Earning Per Share itself. while the Net Profit in a company divided by the number of outstanding shares is the meaning of Earning Per Share, Earning Per Share is a reflection of the net income of the shareholders in the company. From the results of research on the consensus stock price itself within 12 months using the PER calculation method, researchers have chosen stocks that will be a priority in making investment decisions with the lowest Price Earning Ratio (PER) value, PT Bank Negara Indonesia (BBNI) shares. with a PER of 9.46X and a potential price increase of 27.03% based on consensus prices. Keyword: Price Earning Ratio (PER), Earning Per Share (EPS), Stock Price
El-Mujtama: Jurnal Pengabdian Masyarakat
This study aims to determine the effect of Financial Attitude and Financial Knowledge on decision... more This study aims to determine the effect of Financial Attitude and Financial Knowledge on decision making in Micro, Small and Medium Enterprises (MSMEs). The research method used is the study of literature and literature. Where the author uses various journals whose discussion is still relevant to be used as reference material for making this journal. The results of the study show that investment decisions for MSMEs are not affected by financial feasibility and decision-making when returning has a positive and significant effect on financial attitudes and Financial Knowledge. This means that the better the Financial Knowledge and Financial Attitudespossessed by SME owners, the more confident they will be in making financial decisions. This research is expected to be a reference for other researchers. Keyword: attitude, financial, decision making, SMEs
El-Mujtama: Jurnal Pengabdian Masyarakat
Fashion and clothing style is one of the most basic everyday human needs. Clothing is not only a ... more Fashion and clothing style is one of the most basic everyday human needs. Clothing is not only a necessity, but also reflects the lifestyle of a particular group of people and expresses their true personality and identity. may be affected. The purpose of this study is to explain the influence of fashion trends and brand image on young people's preferences for hijabs. It is intended for This research uses the library survey method or library survey. Some of the results of this study indicate that the influence of fashion trends and brand image on young people's headscarf preferences is a powerful tool for young consumers' self-expression and shopping needs. Keywords: Preferences, Brand Images, Fashion Trend, Hijab
El-Mujtama: Jurnal Pengabdian Masyarakat
At this time, technology is growing and the competition between companies is getting tougher. Wi... more At this time, technology is growing and the competition between companies is getting tougher. With the development of technology, more and more hotels with good quality are created. Various factors can influence consumer decisions in choosing a hotel, one of which is advertising on social media, especially Instagram. Advertising on Instagram can influence consumer decisions in hotel selection, this can affect the image of the selected hotel. If a hotel has increased consumers, it will be seen by the community that the hotel has good quality and vice versa. The purpose of this study was to determine the effect of the attractiveness of advertising on Instagram media on hotel selection decisions. The research method used in this research is the library research method. The results of this study indicate that Instagram has a significant role in the marketing process of the hospitality industry so that it can increase consumer attractiveness in hotel selection. Instagram has a very wide...
El-Mujtama: Jurnal Pengabdian Masyarakat
This study aims to determine the effect of Quality of Service Characteristics on Customer Satisfa... more This study aims to determine the effect of Quality of Service Characteristics on Customer Satisfaction in the PT. Bank Central Asia (BCA). The analytical technique used is to collect data sources that are used as objects. The results of the study indicate that the quality of service simultaneously affects customer satisfaction in PT. Bank Central Asia (BCA). The quality of services that include variables Responsiveness, Empathy, Assurance, and Reliability in a partial effect on customer satisfaction in PT. Bank Central Asia (BCA). Keywords: Responsiveness, Empathy, Assurance, Reliability and customer satisfaction
El-Mujtama: Jurnal Pengabdian Masyarakat
In modern times like today, people have two options for choosing food, namely fast food that ca... more In modern times like today, people have two options for choosing food, namely fast food that can be purchased at modern restaurants and regional specialties that can be purchased at traditional restaurants. The research in this journal aims to find various factors that influence people's decisions in purchasing food at modern and traditional restaurants. The research method used in this research is the study of literature and literature. The results show that consumer purchasing decisions are influenced by actual and ideal state, affection factors, consumer satisfaction factors with products, and social factors. Keywords: Modern Restaurant, Traditional Restaurant, Purchase Decision Factors.
El-Mujtama: Jurnal Pengabdian Masyarakat
Selecting a mining location is a matter that is so important in determining the location of a coa... more Selecting a mining location is a matter that is so important in determining the location of a coal mine that must be chosen by a mining company. Several factors or criteria must be considered in determining the location of a coal mine, including soil material content, determination of the UPS (Ultimate Pit Slope), size and maximum depth limitation at the end of the pit, operation, ladder/bench dimensions, geographical and geological conditions, road geometric conditions and drainage system selection depend on groundwater conditions and rainfall in the mine area. From an environmental point of view, coal mining has an impact on changing landscapes, decreasing soil fertility, threats to biodiversity, decreasing water and air quality, and environmental pollution. Once operational, mines and acid mine drainage also remain in the mining industry. Former coal mines can have positive and negative impacts on the environment related to water quality and quantity. The purpose of this study is...
JURNAL PESONA PARIWISATA
Terletak sangat dekat dengan Taman Nasional Baluran dan pantai timur Provinsi Jawa Timur, Desa Wo... more Terletak sangat dekat dengan Taman Nasional Baluran dan pantai timur Provinsi Jawa Timur, Desa Wonorejo merupakan daerah yang sangat potensial untuk pariwisata. Desa ini diberi label sebagai “desa kebangsaan”. Label tersebut tidak muncul begitu saja. Wonorejo memiliki masyarakat yang sangat pluralistik. Di sana tinggal tiga agama, yaitu Islam, Kristen, dan Hindu. Karena telah mencerminkan “Bhinneka Tunggal Ika” Indonesia, mereka hidup di sana dengan rukun dan tingkat toleransi yang sangat tinggi. Wonorejo dengan demikian menjadi tujuan wisata reguler, terutama bagi orang-orang yang mencintai alam. Tapi, desa ini bukannya tanpa masalah. Ada beberapa kendala yang kami temukan adalah dalam pengelolaan pariwisata mereka. Menggunakan observasi partisipatif dan wawancara mendalam, penelitian kami menemukan celah yang ada ini. Masalah mereka terdiri dari kurangnya manajemen kolektif, pembangunan yang tidak merata, dan krisis kepemimpinan. Dengan menggunakan pendekatan ABCD (asset-based com...
Jurnal Ilmiah Administrasi Bisnis dan Inovasi
Strategi promosi dalam perusahaan pada dasarnya sangatlah penting, karena sangat mempengaruhi tin... more Strategi promosi dalam perusahaan pada dasarnya sangatlah penting, karena sangat mempengaruhi tingkat keberhasilan perusahaan tersebut. Penelitian ini bertujuan untuk mengetahui strategi promosi di PT. BMW Astra Surabaya. Peneliti menggunakan metode deskriptif kualitafif, dengan cara pengumpulan data menggunakan wawancara dan observasi. Hasil penelitian menunjukkan bahwa strategi promosi di BMW Astra Surabaya ialah datangnya dari sisi internal dan eksternal. Sisi internal ialah di gambarkan adanya kelebihan dan kelemahan kegiatan perusahaan yang berkaitan dengan promosi, sedangkan eksternal di gambarkan dari adanya peluag dan ancaman. Strategi promosi yang dilakukan berupa: (1) iklan (advertising), (2) promosi penjualan (sales promotion) dengan memberikan cashback, hadiah, bahkan gratis bahan bakar selama 1 (satu) tahun, (3) penjualan perseorangan (personal selling), (4) hubungan masyarakat (public relation). Faktor internal menunjukkan skor kelebihan 2,18, sedangkan skor kekurangan...
Jurnal Manajemen dan Sains, Oct 26, 2022
Studi ini bermaksud guna mengetahui apakah terdapat pengaruh pengaruh kualitas pelayanan dan citr... more Studi ini bermaksud guna mengetahui apakah terdapat pengaruh pengaruh kualitas pelayanan dan citra merek melalui kepuasaan pelanggan sebagai variable intervening terhadap loyalitas pelanggan pada pelanggan gojek di kota surabaya. Jenis penelitiannya kuantitatif, dan teknik pengumpulan datanya metode kuesioner. Populasi dalam penelitian ini yang menjadi target populasi adalah masyarakat Surabaya yang pernah menggunakan aplikasi layanan gojek. jumlah sampel yang digunakan dalam ini sebanyak 96 responden dan untuk hasil yang representative, maka peneliti mengambil 100 responden. Hasil studi mengindikasikan bahwasannya Kualitas Pelayanan berpengaruh signifikan terhadap kepuasan pelanggan citra merek berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan. Citra merek berpengaruh signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan berpengaruh signifika terhadap loyalitas pelanggan. Kualitas pelayanan berpengaruh signifikan terhadap loyalitas. citra merek berpengaruh signifikan terhadap loyalitas melalui kepuasan pelanggan. Kata kunci : citra merek; kepuasan pelanggan; kualitas pelayanan; loyalitas pelanggan; gojek
Jurnal Ilmu Komputer dan Bisnis
Gopay merupakan uang elektronik yang dikeluarkan PT Dompet Anak Bangsa (DAB) dan terdaftar serta ... more Gopay merupakan uang elektronik yang dikeluarkan PT Dompet Anak Bangsa (DAB) dan terdaftar serta dipantau oleh Bank Indonesia. Gopay mempunyai fungsi yang sama dengan uang tunai serta bisa dipakai sebagai uang tunai instrumen pembayaran yang sah, memiliki nilai yang sama dengan nilai tunai yang disetor saat pertama kali pada akun Gopay. Metode yang di gunakan dalam penelitian ini yaitu kuantitatif dengan analisis faktor eksploratori. Penelitian ini menggunakan sampel sebanyak 100 responden. Teknik pengambilan sampel yang digunakan adalah teknik non-probability sampling. Didapat bahwa nilai KMO dan Measure of Sampling Adequency (MSA) telah memenuhi syarat. Berdasarkan analisis faktor dengan menggunakan rotasi (varimax) diperoleh empat faktor pembentuk yang baru.
Jurnal Syntax Transformation, May 23, 2021
This research was conducted at Gadjah Mada Shop on Jl. A.Yani No.72, Regency Jombang which is eng... more This research was conducted at Gadjah Mada Shop on Jl. A.Yani No.72, Regency Jombang which is engaged in the retail business that sells cosmetic brands as the object of research. The purpose of this study was to determine and analyze marketing strategies to increase sales of wardah cosmetic products at Gadjah Mada Stores. The research method used is descriptive qualitative by using in-depth interview data collection techniques on owners, employees, consumers and customers, which are related to marketing strategies based on 4P marketing mix indicators (product, price, place, promotion), participatory observation. and documentation.From the results of research using SWOT, it can be concluded that Gadjah Mada Jombang Shop is in quadrant II position. This position is ST, ST uses strength to overcome threats, so that the SWOT diagram is located in Quadrant II, that is, the company has a big threat but there are strengths from the internal side of the company so that the strategy that must be determined is to use strength that takes advantage of long-term opportunities by means of strategy diversification in products or markets ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menganalisis strategi pemasaran meningkatkan penjualan pada produk kosmetik wardah di Toko Gadjah Mada. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan menggunakan teknik pengambilan data wawancara mendalam (in depth interview) pada pemilik, karyawan, konsumen dan pelanggan, yang berkaitan dengan strategi pemasaran berdasarkan indikator bauran pemasaran 4P (product, price, place, promotion), observasi partisipatif dan dokumentasir. Dari hasil penelitian menggunakan SWOT dapat di simpulkan bahwa Toko Gadjah Mada Jombang berada pada posisi kuadran II. Posisi ini adalah ST, ST menggunakan kekuatan untuk mengatasi ancaman, sehingga pada diagram SWOT terletak pada Kuadran II, yaitu perusahaan memiliki ancaman yang besar namun terdapat kekuatan dari segi internal perusahaan sehingga strategi yang harus ditetapkan adalah menggunakan kekuatan yang memanfaatkan peluang
Pertumbuhan ekonomi Indonesia dalam satu dekade terakhir mengalami kenaikan dan juga penurunan. B... more Pertumbuhan ekonomi Indonesia dalam satu dekade terakhir mengalami kenaikan dan juga penurunan. Berdasarkan data dari Badan Pusat Statistik ekonomi Indonesia dalam rentang waktu 2010-2020 bergerak secara fluktuatif dengan kecenderungan menurun. Diluar adanya pandemi covid-19, kondisi ekonomi yang naik-turun tersebut pasti akan memberi pengaruh terhadap daya beli masyarakat. Pada penelitian kali ini dengan judul “Strategi Pemasaran Menggunakan Pendekatan Analisis SWOT pada UD. Erni Jaya Bangunan Kediri” memiliki rumusan masalah bagaimana penerapan strategi pemasaran dalam meningkatkan volume penjualan pada UD. Erni Jaya Bangunan. Tujuan penelitian ini adalah untuk mengetahui posisi perusahaan dalam persaingan usaha dan penerapan strategi pemasaran yang tepat dalam meningkatkan volume penjualan Pada penelitian ini digunakan jenis penelitian kualitatif dengan pendekatan studi kasus. Pengambilan data penelitian dilakukan dengan observasi dan wanwancara mendalam untuk mendapatkan data be...
The result showed by structural equation modeling (SEM) approach that model taxpayer compliance i... more The result showed by structural equation modeling (SEM) approach that model taxpayer compliance is a model fit with Chi-Square Test 118.967 and significant probability 0.202. The services quality (SQ) and regional tax regulations (RTR) giving an influential favorably to taxpayer satisfaction (TS). The services quality (SQ) and regional tax regulations (RTR) giving an influential positive and significant with the taxpayer behavior (TB). The services quality (SQ), regional tax regulations (RTR), taxpayer satisfaction (TS) and taxpayer behavior (TB) giving an influential favorably to taxpayer compliance (TC). The taxpayer satisfaction (TS) giving an influential positive and significant with taxpayer behavior (TB). Taxpayer satisfaction (TS) giving the indirect effects largest in services quality (SQ) against taxpayer compliance (TC). Key words: SQ,RTR, TS, TB, TC, SEM, Goodness of Fit
Jurnal Green Growth dan Manajemen Lingkungan, 2018
The purpose of this study is to reveal the strength of employee's ability factors to understa... more The purpose of this study is to reveal the strength of employee's ability factors to understand environmental issues and leadership on the effectiveness of urban forest management employees. This research was carried out in the PT JIEP Pulogadung industrial area in Jakarta for three months, starting from June to August 2017. The research method used was ex post-facto or comparative causal relationship with 2 x factorial design 2. Results of research on urban forest conservation management activities between employees with the ability to understand high environmental issues are higher than those with the ability to understand the low environmental issues. The average urban forest conservation management that has the ability to understand high environmental issues is 141.93 higher than employees who have the ability to understand low environmental issues, namely 125.93. Furthermore, there is an interaction effect between the application of the ability to understand environmental i...
Jurnal Manajemen dan Bisnis Indonesia, 2015
This study on the Influence Job Satisfaction and Job Motivation on Employee Performance with Orga... more This study on the Influence Job Satisfaction and Job Motivation on Employee Performance with Organizational Commitment as an Intervening Variable (Study of Employee outsourcing PT J placed Tarumanagara University. Population in this study all employees outsourcing PT J, with sampling techniques is purposive random sampling, and samples taken 50 employees. Purpose of the study is to examine and analyze the effect of job satisfaction and motivation on employee performance. Analysis is the method of multiple regression analysis and test assumptions, and validity testing is also done and reliability with the help of SPSS (Statistical Program for Society Science) versus 16:00. analysis showed that the presence of a significant positive effect between satisfaction and job motivation on organizational commitment, with a significance of 0.000 <0.05, and R Square value 0.308, meaning 30.80% of organizational commitment is influenced by the level of job satisfaction and motivation. while...
Penelitian ini dilaksanakan pada tahun 2021 dan dibimbing oleh bapak Dr. Rusdi Hidayat N,M.Si.Pro... more Penelitian ini dilaksanakan pada tahun 2021 dan dibimbing oleh bapak Dr. Rusdi Hidayat N,M.Si.Program Studi Administrasi Bisnis Fakultas Ilmu sosial dan Ilmu Politik, Universitas Pembangunan “VETERAN” Jawa Timur. Penelitian ini bertujuan 1.Untuk mengetahui dan menganalisis pengaruh kualitas produk dan citra merek secara simultan terhadap loyalitas pelanggan sepatu olahraga merek adidas. 2.Untuk mengetahui dan menganalisis pengaruh Kualitas produk dan Citra Merek secara parsial terhadap loyalitas pelanggan sepatu olahraga merek adidas. Penentuan daerah penelitian ditentukan secara purposive yaitu di Universitas Pembangunan (UPN) Veteran Jawa Timur. Data yang dikumpulkan dalam penelitian adalah data primer dengan memperoleh data secara langsung dari sumber dengan menggunakan kuesioner. Metode analisis data yang digunakan adalah Analisis Linier Berganda, untuk mengukur pengaruh kualitas produk dan citra merek terhadap loyalitas pelanggan sepatu olahraga merek Adidas.Dari penelitian dip...
The result showed by structural equation modeling (SEM) approach that model taxpayer compliance i... more The result showed by structural equation modeling (SEM) approach that model taxpayer compliance is a model fit with Chi-Square Test 118.967 and significant probability 0.202. The services quality (SQ) and regional tax regulations (RTR) giving an influential favorably to taxpayer satisfaction (TS). The services quality (SQ) and regional tax regulations (RTR) giving an influential positive and significant with the taxpayer behavior (TB). The services quality (SQ), regional tax regulations (RTR), taxpayer satisfaction (TS) and taxpayer behavior (TB) giving an influential favorably to taxpayer compliance (TC). The taxpayer satisfaction (TS) giving an influential positive and significant with taxpayer behavior (TB). Taxpayer satisfaction (TS) giving the indirect effects largest in services quality (SQ) against taxpayer compliance (TC).
This study aims to determine: (1) the effect of job satisfaction and work motivation simultaneous... more This study aims to determine: (1) the effect of job satisfaction and work motivation simultaneously on organizational citizenship behavior on sales employees of PT Surya Agung Indah Megah Branch Surabaya (2) the effect of partial job satisfaction on organizational citizenship behavior on sales employees of PT Surya Agung Indah Magnificent Branch of Surabaya (3) the influence of work motivation partially on organizational citizenship behavior on sales employees of PT Surya Agung Indah Megah Surabaya Branch. This research method uses quantitative methods. The sampling technique uses saturated samples by taking all 38 sales division employees as many as 38 respondents from PT Surya Agung Indah Megah Surabaya Branch. The data analysis technique used is multiple linear regression analysis which is processed using SPSS 25 for windows. Based on the results of this study, Fcount, namely H0 is rejected and H1 is accepted so that it can be concluded that the variable job satisfaction (X1) and...
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Papers by Rusdi Hidayat N