International Journal of Automotive Technology and Management, 2019
The nature of consumer-brand relationships (CBR) represents one of the topics with the most signi... more The nature of consumer-brand relationships (CBR) represents one of the topics with the most significant literary resonance in contemporary marketing. However, there is still a gap of a well-defined, integrated, and empirically tested model explaining the causal relationships of CBR's development stages. This study aims to explore and bridge this knowledge gap in the automotive market setting. In this sense, a survey of 427 consumers was carried out. The interrelated factors of the successive stages showed adequate levels of variance explanation. As word of mouth grows in importance, due to the spread of digital social networks, the research's results suggest that the development of attachment/love should become a primordial challenge to develop consumer-brand relationships. The main knowledge contribution of this research is the test of an integrated CBR model focused on the automotive market. The final CBR model reflects a fair level of consistency and provides a useful basis for practitioners to plan in detail actions that will engage consumers and manufacturer's brands.
The chapter’s main aim is to provide evidence for the need to differentiate consumer behaviour ex... more The chapter’s main aim is to provide evidence for the need to differentiate consumer behaviour exemplified by drinking patterns and the various factors influencing these patterns as to different European clusters. These clusters emerged from the empirical research stage of the COBEREN project. They are compared to currently well-known European cluster differentiations (i.e. geographic clusters, cultural clusters, or Established European Economic Settings vs. Transitional European Settings in Central and Eastern Europe). This research aims to investigate European consumer behaviour on drinking, hypothesizing that other than the traditional cultural and/or geographical clusters, differentiated explanatory factors emerge calling for more localized strategies of the beverage industry. A new contribution to knowledge relating to differentiated consumer behaviour patterns not existing so far could eventually be provided. This new knowledge contribution is reflected by a triangulation of q...
Seit den spaten 80er Jahren sind die ehemaligen sozialistischen Lander Mittel-und Ost-Europas auf... more Seit den spaten 80er Jahren sind die ehemaligen sozialistischen Lander Mittel-und Ost-Europas auf dem beschwerlichen Weg in ein marktwirtschaftliches System. Knell und Rider (1992) beklagen die mangelnde Fahigkeit Osteuropaischer Lander, ein Modell zu implementieren, das ihre wirtschaftliche Funktionsfahigkeit verbessert und den institutionellen Wandel stabilisiert. Diese Meinung wird geteilt von Eisenhut (1996), der bis dato keine allgemeine Theorie des Systemwechsels, oder Aktionsprioritaten des Ubergangs erkennen kann. Ahnlich ausserten sich Lepenies (1995) und Spath (1992), die auf strategischer wie auch auf operativer Ebene feststellen mussten, dass bestehende Methoden und Verfahren in der Vergangenheit zu oft fehlgeschlagen haben. In der Tat existiert kein koharenter Literaturkorper in bezug auf Marketing- und Management-Erziehung/Training mittelstandischer Unternehmer in Ubergangslandern. Dieser Aspekt gewinnt zunehmend an Bedeutung, wenn man den globalen Beitrag des Mittelstandes zu Bruttosozialprodukt und Beschaftigung, dessen Wirtschaftsaufbaurolle und dessen Beitrag zur Generierung von Privatvermogen berucksichtigt. Diese Arbeit sensibilisiert fur die aktuellen Probleme von Unternehmern und Verbrauchern (Einzelhandel) am Beispiel Deutschland-Ost. Es werden Implikationen, die sich fur die Informatik fur die Bereitstellung und Verarbeitung von Informationen und der daraus resultierenden Entscheidungen von Unternehmern und Verbrauchern in Ubergangslandern ergeben, sowie kunftige Forschungsprojekte vorgeschlagen.
PurposeIn order to win the global race for innovation as a source for competitive advantage, many... more PurposeIn order to win the global race for innovation as a source for competitive advantage, many companies enter into any kind of business co‐operation. Beyond intending to grow merely quantitatively, co‐operation partners should target to commonly create new knowledge and to transfer knowledge as a basis for qualitative growth. This apparent deficiency of practitioners is compounded by a lack of theory and empirical research on intercultural knowledge transfer. This task becomes even more daunting, when co‐operation partners transcend borders, and the knowledge transfer process becomes impacted by national cultures. This paper aims to present empirical research that illuminates the effects which national cultures have on the transfer of knowledge between Central/Eastern Europe (CEE) using Russia as a case study, and Western European partners.Design/methodology/approachThe paper applies a phenomenological approach applying grounded theory for data generation and analysis. The resea...
Regulierung oder Deregulierung der Finanzmärkte, 2002
Dieses Werk ist urheberrechtlich geschützt. Die dadurch begründeten Rechte, insbesondere die der ... more Dieses Werk ist urheberrechtlich geschützt. Die dadurch begründeten Rechte, insbesondere die der Übersetzung, des Nachdrucks, des Vortrags, der Entnahme von Abbildungen und Tabellen, der Funksendung, der Mikroverfilmung oder der Vervielfältigung auf anderen Wegen und der Speicherung in Datenverarbeitungsanlagen, bleiben, auch bei nur auszugsweiser Verwertung, vorbehalten. Eine Vervielfältigung dieses Werkes oder von Teilen dieses Werkes ist auch im Einzelfall nur in den Grenzen der gesetzlichen Bestimmungen des Urheberrechtsgesetzes der Bundesrepublik Deutschland vom 9. September 1965 in der jeweils geltenden Fassung zulässig. Sie ist grundsätzlich vergütungspflichtig. Zuwiderhandlungen unterliegen den Strafbestimmungen des Urheberrechtsgesetzes.
The creation of the resource has been (partially) funded by the ERASMUS+ grant program of the Eur... more The creation of the resource has been (partially) funded by the ERASMUS+ grant program of the European Union under grant no. 2014-1-DE01-KA203-00624. Neither the European Commission nor the project's national funding agency DAAD are responsible for the content or liable for any losses or damage resulting from the use of this resource.
Purpose – In an online banking context this study seeks to explore the relation between the relat... more Purpose – In an online banking context this study seeks to explore the relation between the relationship marketing factors of customer intentions to continue to use services and to recommend these services to others, and the technology acceptance factors of self-control, usefulness, customer value, technology-based service encounter satisfaction and reputation. Innovatively this study also compares the proposed model in two countries, Portugal and Austria. Design/methodology/approach – Derived from a review of previous literature, a survey was developed and data were collected using the online survey service of universities in two countries, Portugal and Austria. The partial least squares approach was employed to test the hypotheses. Findings – The findings showed that self-control and usefulness are important antecedents of customer value delivery. Furthermore perceptions of online bank reputation were enhanced by the satisfaction derived from positive customer encounters with onli...
INTRODUCTION Development in technology has led to a considerable increase in the number of indivi... more INTRODUCTION Development in technology has led to a considerable increase in the number of individual-based data sources, registers, databases, and information systems that may be of value in consumer behaviour research. These provide both opportunities and challenges.
İktisadi ve İdari Bilimler Fakültesi Dergisi, 2016
The target of the study is to determine which sub-components are used to account for character-ba... more The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.
Aktuelle Entwicklungen im Finanzdienstleistungsbereich, 2004
This paper targets to sensitize for the very core of the marketing purpose, the consumer or clien... more This paper targets to sensitize for the very core of the marketing purpose, the consumer or client, in the setting of private banking. The harvest is suggested to be increased effectiveness and efficiency in marketing, better qualified and motivated client relationship managers and, last but not least, more profitable and satisfied clients achieved by a correlation between marketing and identity concepts. For this purpose a general development from product to value orientation in Marketing is provided. Current research points to existing gaps as to customer relationship marketing (CRM) in private banking. The interplay between identity and marketing is regarded to be able to contribute in closing them. The paper representing work in progress hypothetically suggests to test the concept of salience identity researched on donor behaviour for universities as a role model for private banking.
The target of the study is to determine which sub-components are used to account for character-ba... more The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.
Revista de Psicología del Trabajo y de las Organizaciones, 2011
An in depth review of literature shows that there is a pressing need to holistically understand h... more An in depth review of literature shows that there is a pressing need to holistically understand how and why the organizational leadership process affects organizational behavior in outcomes (e.g. job performance) differently, depending on various national culture settings. One approach may seek to unveil the moderation of cultural values on the relationship between preferred as well as exhibited styles of leadership and behavioral organizational outcomes. An alternative approach may explore how and why cultural values affect the relationship between the quality of leader-subordinate relationships (LMX) and behavioral organizational outcomes differently. Moreover, as we notice a constant growth of aged workers in the composition of the work force in the Western World, these approaches should be addressed in relation to older managers and workers. The present paper attempts to reconcile these diametrically opposed approaches by conceiving a theoretical model synthesizing organizational justice, organizational leadership styles, LMX and behavioral organizational outcomes (i.e., job performance, organizational citizenship) as moderated by organizational culture in different national values settings and in relation to older employees. By conceptualizing the interrelationships of the various concepts, the paper provides a coherent basis for further research in this field.
An in depth review of literature shows that there is a pressing need to holistically understand h... more An in depth review of literature shows that there is a pressing need to holistically understand how and why the organizational leadership process affects organizational behavior in outcomes (e.g. job performance) differently, depending on various national culture settings. One approach may seek to unveil the moderation of cultural values on the relationship between preferred as well as exhibited styles of leadership and behavioral organizational outcomes. An alternative approach may explore how and why cultural values affect the relationship between the quality of leader - subordinate relationships (LMX) and behavioral organizational outcomes differently. Moreover, as we notice a constant growth of aged workers in the composition of the work force in the Western World, these approaches should be addressed in relation to older managers and workers. The present paper attempts to reconcile these diametrically opposed approaches by conceiving a theoretical model synthesizing organizatio...
The purpose of this paper is to investigate a new trend in consumer behavior which posits that ce... more The purpose of this paper is to investigate a new trend in consumer behavior which posits that certain tourist segments desire new forms of leisure experience that are characterized by a high level of existential authenticity. The results of the paper are twofold: firstly, the paper suggests that more attention be given to the interdisciplinary relationship between the concepts of identity, existential authenticity and consumer behavior in the field of leisure; secondly, initial exploratory and descriptive findings of a survey with 100 international tourists, 4 interviews with Cypriot hotel providers and strategic decision makers as well as two focus groups with Cypriot tourists are provided in order to identify a clearer research focus as a basis for a later much broader investigation into the association between tourist expectations based on identity and existential authenticity and marketing strategies. The research findings, so far, imply a gap between an increasing body of knowledge in the field and its actual application in practice.
This paper examines if the identity shaped by the region does have an influence on the ownermanag... more This paper examines if the identity shaped by the region does have an influence on the ownermanager's managerial behaviour. Two hypotheses have been formulated that are based on the identity theory saying that an individual's self consists of a set of different identities. The paper is based on an empirical study following a survey strategy. The sample consisted of SMEs from Austria, Germany, Liechtenstein and Switzerland. As technique the interviewer-administered questionnaire, using the telephone, was applied. The data were collected between October 2006 and March 2007. Eventually, 79 questionnaires were available to be included in the data analysis process. The hypotheses were tested applying hierarchical cluster analysis. The cluster analysis for the first hypothesis related to different levels of identities resulted in three clusters showing that the companies can be distinguished according to their expressive and/or instrumental behaviour. Interestingly, the third cluster is made of German SMEs only. The cluster analysis for the second hypothesis referring to different owner manager identities resulted in four clusters. Interestingly again, one cluster emerged comprising German SMEs only. The findings provide a fruitful base for a better understanding of the owner-manager's influence on the company's internationalization process and assist in developing specific policies for different characters of owner-managers. Furthermore, it suggests that owner-managers of small countries are made of other sets of identities compared with their German counterparts indicating a different course of action in terms of internationalization. Concluding, there is evidence that owner-manager identity can be categorized based on the owner-managers' origin.
The aim of this paper is to present the findings of a PhD research (Heinzl, 2007) conducted on th... more The aim of this paper is to present the findings of a PhD research (Heinzl, 2007) conducted on the Universities of Applied Sciences in Austria. Four of the models that emerge from this research are: Generic Technology Transfer Model (Section 5.1); Idiosyncrasies Model for the Austrian Universities of Applied Sciences (Section 5.2); Idiosyncrasies-Technology Transfer Effects Model (Section 5.3) ; Idiosyncrasies-Technology
International Journal of Organizational Analysis, 2014
Purpose – The purpose of this paper is to provide a holistic view on e-learning-related concepts ... more Purpose – The purpose of this paper is to provide a holistic view on e-learning-related concepts as a basis for an e-learning strategy. Furthermore, it aims to shed light on the level of application of existing open-source learning management systems (LMS) by the public and private universities of Cyprus. Due to a currently existing information gap in the field, the study should rather be seen as an exploratory descriptive snapshot to create initial awareness based on which further hypotheses can be derived for future studies. Design/methodology/approach – Quantitative research has been conducted in this study with an online questionnaire distributed to all the public and private universities in Cyprus. Findings – The conducted research analysis results clearly illustrate the comparisons among different features and services of an e-learning platform. Additionally, the analysis results highlighted the tendency of the participants toward a social learning environment which was consid...
PurposeThe contribution of the present research and aim of the present paper is a provision and d... more PurposeThe contribution of the present research and aim of the present paper is a provision and discussion of eclectic interdisciplinary concepts constituting a body of knowledge for developing and managing inter‐regional brands, hence contributing to closing the scientific gap as to an inter‐regional brand development conceptualisation.Design/methodology/approachThe research method used was a case study, targeted to develop an understanding of a neglected academic field. Based on a documentary analysis, semi‐structured in‐depth interviews were conducted and interpreted. The InterReg IIIB‐supported RegioMarket project and a case study on Liechtenstein provide the background for the project.FindingsBased on an extensive literature review, the present paper states that interdisciplinary theoretical development of the concept of branding has not kept pace with the increasing practical application of the branding concepts in a variety of sectors leading to application gaps and dissatisf...
International Journal of Automotive Technology and Management, 2019
The nature of consumer-brand relationships (CBR) represents one of the topics with the most signi... more The nature of consumer-brand relationships (CBR) represents one of the topics with the most significant literary resonance in contemporary marketing. However, there is still a gap of a well-defined, integrated, and empirically tested model explaining the causal relationships of CBR's development stages. This study aims to explore and bridge this knowledge gap in the automotive market setting. In this sense, a survey of 427 consumers was carried out. The interrelated factors of the successive stages showed adequate levels of variance explanation. As word of mouth grows in importance, due to the spread of digital social networks, the research's results suggest that the development of attachment/love should become a primordial challenge to develop consumer-brand relationships. The main knowledge contribution of this research is the test of an integrated CBR model focused on the automotive market. The final CBR model reflects a fair level of consistency and provides a useful basis for practitioners to plan in detail actions that will engage consumers and manufacturer's brands.
The chapter’s main aim is to provide evidence for the need to differentiate consumer behaviour ex... more The chapter’s main aim is to provide evidence for the need to differentiate consumer behaviour exemplified by drinking patterns and the various factors influencing these patterns as to different European clusters. These clusters emerged from the empirical research stage of the COBEREN project. They are compared to currently well-known European cluster differentiations (i.e. geographic clusters, cultural clusters, or Established European Economic Settings vs. Transitional European Settings in Central and Eastern Europe). This research aims to investigate European consumer behaviour on drinking, hypothesizing that other than the traditional cultural and/or geographical clusters, differentiated explanatory factors emerge calling for more localized strategies of the beverage industry. A new contribution to knowledge relating to differentiated consumer behaviour patterns not existing so far could eventually be provided. This new knowledge contribution is reflected by a triangulation of q...
Seit den spaten 80er Jahren sind die ehemaligen sozialistischen Lander Mittel-und Ost-Europas auf... more Seit den spaten 80er Jahren sind die ehemaligen sozialistischen Lander Mittel-und Ost-Europas auf dem beschwerlichen Weg in ein marktwirtschaftliches System. Knell und Rider (1992) beklagen die mangelnde Fahigkeit Osteuropaischer Lander, ein Modell zu implementieren, das ihre wirtschaftliche Funktionsfahigkeit verbessert und den institutionellen Wandel stabilisiert. Diese Meinung wird geteilt von Eisenhut (1996), der bis dato keine allgemeine Theorie des Systemwechsels, oder Aktionsprioritaten des Ubergangs erkennen kann. Ahnlich ausserten sich Lepenies (1995) und Spath (1992), die auf strategischer wie auch auf operativer Ebene feststellen mussten, dass bestehende Methoden und Verfahren in der Vergangenheit zu oft fehlgeschlagen haben. In der Tat existiert kein koharenter Literaturkorper in bezug auf Marketing- und Management-Erziehung/Training mittelstandischer Unternehmer in Ubergangslandern. Dieser Aspekt gewinnt zunehmend an Bedeutung, wenn man den globalen Beitrag des Mittelstandes zu Bruttosozialprodukt und Beschaftigung, dessen Wirtschaftsaufbaurolle und dessen Beitrag zur Generierung von Privatvermogen berucksichtigt. Diese Arbeit sensibilisiert fur die aktuellen Probleme von Unternehmern und Verbrauchern (Einzelhandel) am Beispiel Deutschland-Ost. Es werden Implikationen, die sich fur die Informatik fur die Bereitstellung und Verarbeitung von Informationen und der daraus resultierenden Entscheidungen von Unternehmern und Verbrauchern in Ubergangslandern ergeben, sowie kunftige Forschungsprojekte vorgeschlagen.
PurposeIn order to win the global race for innovation as a source for competitive advantage, many... more PurposeIn order to win the global race for innovation as a source for competitive advantage, many companies enter into any kind of business co‐operation. Beyond intending to grow merely quantitatively, co‐operation partners should target to commonly create new knowledge and to transfer knowledge as a basis for qualitative growth. This apparent deficiency of practitioners is compounded by a lack of theory and empirical research on intercultural knowledge transfer. This task becomes even more daunting, when co‐operation partners transcend borders, and the knowledge transfer process becomes impacted by national cultures. This paper aims to present empirical research that illuminates the effects which national cultures have on the transfer of knowledge between Central/Eastern Europe (CEE) using Russia as a case study, and Western European partners.Design/methodology/approachThe paper applies a phenomenological approach applying grounded theory for data generation and analysis. The resea...
Regulierung oder Deregulierung der Finanzmärkte, 2002
Dieses Werk ist urheberrechtlich geschützt. Die dadurch begründeten Rechte, insbesondere die der ... more Dieses Werk ist urheberrechtlich geschützt. Die dadurch begründeten Rechte, insbesondere die der Übersetzung, des Nachdrucks, des Vortrags, der Entnahme von Abbildungen und Tabellen, der Funksendung, der Mikroverfilmung oder der Vervielfältigung auf anderen Wegen und der Speicherung in Datenverarbeitungsanlagen, bleiben, auch bei nur auszugsweiser Verwertung, vorbehalten. Eine Vervielfältigung dieses Werkes oder von Teilen dieses Werkes ist auch im Einzelfall nur in den Grenzen der gesetzlichen Bestimmungen des Urheberrechtsgesetzes der Bundesrepublik Deutschland vom 9. September 1965 in der jeweils geltenden Fassung zulässig. Sie ist grundsätzlich vergütungspflichtig. Zuwiderhandlungen unterliegen den Strafbestimmungen des Urheberrechtsgesetzes.
The creation of the resource has been (partially) funded by the ERASMUS+ grant program of the Eur... more The creation of the resource has been (partially) funded by the ERASMUS+ grant program of the European Union under grant no. 2014-1-DE01-KA203-00624. Neither the European Commission nor the project's national funding agency DAAD are responsible for the content or liable for any losses or damage resulting from the use of this resource.
Purpose – In an online banking context this study seeks to explore the relation between the relat... more Purpose – In an online banking context this study seeks to explore the relation between the relationship marketing factors of customer intentions to continue to use services and to recommend these services to others, and the technology acceptance factors of self-control, usefulness, customer value, technology-based service encounter satisfaction and reputation. Innovatively this study also compares the proposed model in two countries, Portugal and Austria. Design/methodology/approach – Derived from a review of previous literature, a survey was developed and data were collected using the online survey service of universities in two countries, Portugal and Austria. The partial least squares approach was employed to test the hypotheses. Findings – The findings showed that self-control and usefulness are important antecedents of customer value delivery. Furthermore perceptions of online bank reputation were enhanced by the satisfaction derived from positive customer encounters with onli...
INTRODUCTION Development in technology has led to a considerable increase in the number of indivi... more INTRODUCTION Development in technology has led to a considerable increase in the number of individual-based data sources, registers, databases, and information systems that may be of value in consumer behaviour research. These provide both opportunities and challenges.
İktisadi ve İdari Bilimler Fakültesi Dergisi, 2016
The target of the study is to determine which sub-components are used to account for character-ba... more The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.
Aktuelle Entwicklungen im Finanzdienstleistungsbereich, 2004
This paper targets to sensitize for the very core of the marketing purpose, the consumer or clien... more This paper targets to sensitize for the very core of the marketing purpose, the consumer or client, in the setting of private banking. The harvest is suggested to be increased effectiveness and efficiency in marketing, better qualified and motivated client relationship managers and, last but not least, more profitable and satisfied clients achieved by a correlation between marketing and identity concepts. For this purpose a general development from product to value orientation in Marketing is provided. Current research points to existing gaps as to customer relationship marketing (CRM) in private banking. The interplay between identity and marketing is regarded to be able to contribute in closing them. The paper representing work in progress hypothetically suggests to test the concept of salience identity researched on donor behaviour for universities as a role model for private banking.
The target of the study is to determine which sub-components are used to account for character-ba... more The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.
Revista de Psicología del Trabajo y de las Organizaciones, 2011
An in depth review of literature shows that there is a pressing need to holistically understand h... more An in depth review of literature shows that there is a pressing need to holistically understand how and why the organizational leadership process affects organizational behavior in outcomes (e.g. job performance) differently, depending on various national culture settings. One approach may seek to unveil the moderation of cultural values on the relationship between preferred as well as exhibited styles of leadership and behavioral organizational outcomes. An alternative approach may explore how and why cultural values affect the relationship between the quality of leader-subordinate relationships (LMX) and behavioral organizational outcomes differently. Moreover, as we notice a constant growth of aged workers in the composition of the work force in the Western World, these approaches should be addressed in relation to older managers and workers. The present paper attempts to reconcile these diametrically opposed approaches by conceiving a theoretical model synthesizing organizational justice, organizational leadership styles, LMX and behavioral organizational outcomes (i.e., job performance, organizational citizenship) as moderated by organizational culture in different national values settings and in relation to older employees. By conceptualizing the interrelationships of the various concepts, the paper provides a coherent basis for further research in this field.
An in depth review of literature shows that there is a pressing need to holistically understand h... more An in depth review of literature shows that there is a pressing need to holistically understand how and why the organizational leadership process affects organizational behavior in outcomes (e.g. job performance) differently, depending on various national culture settings. One approach may seek to unveil the moderation of cultural values on the relationship between preferred as well as exhibited styles of leadership and behavioral organizational outcomes. An alternative approach may explore how and why cultural values affect the relationship between the quality of leader - subordinate relationships (LMX) and behavioral organizational outcomes differently. Moreover, as we notice a constant growth of aged workers in the composition of the work force in the Western World, these approaches should be addressed in relation to older managers and workers. The present paper attempts to reconcile these diametrically opposed approaches by conceiving a theoretical model synthesizing organizatio...
The purpose of this paper is to investigate a new trend in consumer behavior which posits that ce... more The purpose of this paper is to investigate a new trend in consumer behavior which posits that certain tourist segments desire new forms of leisure experience that are characterized by a high level of existential authenticity. The results of the paper are twofold: firstly, the paper suggests that more attention be given to the interdisciplinary relationship between the concepts of identity, existential authenticity and consumer behavior in the field of leisure; secondly, initial exploratory and descriptive findings of a survey with 100 international tourists, 4 interviews with Cypriot hotel providers and strategic decision makers as well as two focus groups with Cypriot tourists are provided in order to identify a clearer research focus as a basis for a later much broader investigation into the association between tourist expectations based on identity and existential authenticity and marketing strategies. The research findings, so far, imply a gap between an increasing body of knowledge in the field and its actual application in practice.
This paper examines if the identity shaped by the region does have an influence on the ownermanag... more This paper examines if the identity shaped by the region does have an influence on the ownermanager's managerial behaviour. Two hypotheses have been formulated that are based on the identity theory saying that an individual's self consists of a set of different identities. The paper is based on an empirical study following a survey strategy. The sample consisted of SMEs from Austria, Germany, Liechtenstein and Switzerland. As technique the interviewer-administered questionnaire, using the telephone, was applied. The data were collected between October 2006 and March 2007. Eventually, 79 questionnaires were available to be included in the data analysis process. The hypotheses were tested applying hierarchical cluster analysis. The cluster analysis for the first hypothesis related to different levels of identities resulted in three clusters showing that the companies can be distinguished according to their expressive and/or instrumental behaviour. Interestingly, the third cluster is made of German SMEs only. The cluster analysis for the second hypothesis referring to different owner manager identities resulted in four clusters. Interestingly again, one cluster emerged comprising German SMEs only. The findings provide a fruitful base for a better understanding of the owner-manager's influence on the company's internationalization process and assist in developing specific policies for different characters of owner-managers. Furthermore, it suggests that owner-managers of small countries are made of other sets of identities compared with their German counterparts indicating a different course of action in terms of internationalization. Concluding, there is evidence that owner-manager identity can be categorized based on the owner-managers' origin.
The aim of this paper is to present the findings of a PhD research (Heinzl, 2007) conducted on th... more The aim of this paper is to present the findings of a PhD research (Heinzl, 2007) conducted on the Universities of Applied Sciences in Austria. Four of the models that emerge from this research are: Generic Technology Transfer Model (Section 5.1); Idiosyncrasies Model for the Austrian Universities of Applied Sciences (Section 5.2); Idiosyncrasies-Technology Transfer Effects Model (Section 5.3) ; Idiosyncrasies-Technology
International Journal of Organizational Analysis, 2014
Purpose – The purpose of this paper is to provide a holistic view on e-learning-related concepts ... more Purpose – The purpose of this paper is to provide a holistic view on e-learning-related concepts as a basis for an e-learning strategy. Furthermore, it aims to shed light on the level of application of existing open-source learning management systems (LMS) by the public and private universities of Cyprus. Due to a currently existing information gap in the field, the study should rather be seen as an exploratory descriptive snapshot to create initial awareness based on which further hypotheses can be derived for future studies. Design/methodology/approach – Quantitative research has been conducted in this study with an online questionnaire distributed to all the public and private universities in Cyprus. Findings – The conducted research analysis results clearly illustrate the comparisons among different features and services of an e-learning platform. Additionally, the analysis results highlighted the tendency of the participants toward a social learning environment which was consid...
PurposeThe contribution of the present research and aim of the present paper is a provision and d... more PurposeThe contribution of the present research and aim of the present paper is a provision and discussion of eclectic interdisciplinary concepts constituting a body of knowledge for developing and managing inter‐regional brands, hence contributing to closing the scientific gap as to an inter‐regional brand development conceptualisation.Design/methodology/approachThe research method used was a case study, targeted to develop an understanding of a neglected academic field. Based on a documentary analysis, semi‐structured in‐depth interviews were conducted and interpreted. The InterReg IIIB‐supported RegioMarket project and a case study on Liechtenstein provide the background for the project.FindingsBased on an extensive literature review, the present paper states that interdisciplinary theoretical development of the concept of branding has not kept pace with the increasing practical application of the branding concepts in a variety of sectors leading to application gaps and dissatisf...
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Papers by Rudi Kaufmann