Papers by Robaka Shamsher
Business Perspective Review
Purpose - This study investigates the role of perceived organizational support for the environmen... more Purpose - This study investigates the role of perceived organizational support for the environment (POS-E) on employee green behavior (EGB). It also examines the mediating role of employee environmental commitment (EEC) and green work climate (GWC), as well as the moderating role of employee green awareness. Method - Data were collected from 247 hotel employees located at Cox’s Bazar, Bangladesh applying convenient sampling. Data were analyzed using the structural equation modeling (SEM) technique and SPSS. Results - Findings reveal that POS-E positively influences EGB while EEC and GWC fully mediate the association between POS-E and EGB. Findings also show that POS-E on EEC and GWC is more significant when employees have greater ecological awareness. Implications - The findings imply that the hospitality firms’ ecological POS can improve employee green behavior. Empayees’ ecological awareness also plays an important role in such behavior. Originality – The study contributes to the ...
University of Dhaka, Jul 10, 2018
The present paper provides a view of decision making based on low involvement product where consu... more The present paper provides a view of decision making based on low involvement product where consumers are not motivated to engage in a systematic decision process rather they apply very simple, quick and effortless decision. To have a cavernous understanding of consumer buying behavior, the marketing manager should have a thorough knowledge regarding the influence of product attributes. This article is dedicated to exploring and examining the importance of product attributes on consumer decision making for low involvement product. Analyses of the results reveal significant difference between the two selected brands of laundry soaps with respect to smell and hygiene. However, this study failed to validate any difference between the selected brands of laundry soaps with respect to quality, durability, price, availability, attractive packaging and brand reputation. Finally overall no significant difference was found between the two selected brands of laundry soaps that affects purchase...
In today’s competitive market, re-branding may be considered as one of the smartest strategies in... more In today’s competitive market, re-branding may be considered as one of the smartest strategies in preparation for a recovery of brands by invigorating customer perceptions. A corporate name change may enhance the current market position and bring about an increase in the value of the renamed brand. Every sector of business has virtually experienced the process of re-branding. As a service sector, mobile telecommunication is a rapidly growing industry in many parts of the world. Bangladesh also has observed a tremendous growth in this industry in the last decade. Recently, an event of corporate re-branding took place in this sector. This paper attempts to unlock customer perception before and after re-branding in
Despite the large amount of theory and research on consumer purchase decision, current interest i... more Despite the large amount of theory and research on consumer purchase decision, current interest is in the cases where involvement with or importance of the product choice is low and the product is purchased frequently or repeatedly. The present paper provides a view of decision making based low involvement product where consumers are not motivated to engage in a systematic decision process rather they apply very simple, quick and effortless decision. To examine the understanding of consumer buying behaviour the marketing manager should have a thorough knowledge regarding the influence of demographic variables. This article is dedicated to exploring and examining the influence of demographic perspective on consumer decision making for low involvement product. Analyses of the results reveal significant difference between gender and purchase decision, age and purchase decision, income and purchase decision occupation and purchase decision. At the end of the paper, a few recommendations...
Business Perspective Review
Purpose: This study aims to identify the influence of store image on store loyalty in the context... more Purpose: This study aims to identify the influence of store image on store loyalty in the context of the Bangladesh retail market. It also observes the mediating roles of trust and customer satisfaction on store image and store loyalty. Methods: This is a quantitative cross-sectional study based on survey data. Data were collected through a structured questionnaire. The study used a non-probability, convenience sampling technique. Responses from 534 supermarket shoppers were included for analysis. Partial Least Square (PLS) based Structural Equation Modeling (SEM) was used to analyze the data. Results: The results revealed that the store image has a direct relationship with store loyalty. The study also validates an indirect relationship between store image and store loyalty via customer satisfaction and trust. Implications: This paper contributes to the theoretical and practical knowledge to formulate effective retail marketing strategies which may affect customer loyalty. The re...
Asian Business Review, 2015
One of the most challenging and complicated issues in city management in the present decade for B... more One of the most challenging and complicated issues in city management in the present decade for Bangladesh is the traffic problem. It is a very common phenomenon in almost all the cities of Bangladesh. Presently, traffic congestion problem in Bangladesh are increasing at an alarming rate. The traffic problem has become to a very dangerous arena and has already implicit agonizing extent in the cities of Bangladesh. This type of study has been conducted in Dhaka but not in Chittagong city. Traffic management in Chittagong is not well organized as Dhaka so that the problem is becoming more complicated as the number of people in Chittagong is increasing and it is getting the priority after Dhaka. This article is dedicated to determine the current condition of traffic management in Chittagong City. This article explore the causes involved in traffic congestion including heavy concentration of vehicles, absence of adequate public transport, inadequate road infrastructure, faulty signaling equipment and poor enforcement of traffic rules. At the end of the paper the researchers tried to identify the solution of traffic jam in Chittagong Metropolitan City.
Satellite television started its journey in Bangladesh in 1992 and become a demanding business in... more Satellite television started its journey in Bangladesh in 1992 and become a demanding business in the field of recreation. Before that state regulated Bangladesh Television (BTV) was the only dominant medium of entertainment for an extended twenty-eight years . Bangladesh Television (BTV) ended its monopoly power with the penetration of Satellite TV in 1992. But unfortunately due to these foreign satellite channels gradually people of Bangladesh are losing their Bengali norms and customs and getting used to the foreign lifestyles which are detrimental to the social norms and values of Bangladesh. This study has been conducted to understand the influence of satellite television on the culture of Bangladesh.
PEST (Political, Economic, Social, and Technological) analysis of any industry sector investigate... more PEST (Political, Economic, Social, and Technological) analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. The purpose of this study is to analyze the pharmaceutical sector of Bangladesh using the framework of PEST. This report brings to light the current state of the sector its progress and its problems. Through this study the researchers try to discuss the affect of various macro-economic factors of political, economic, social, and technological aspect on the industry and its related problems and prospects for the future.
The store loyalty function is investigated in Bangladesh. Store appearance affects store conv... more The store loyalty function is investigated in Bangladesh. Store appearance affects store convenience. This paper rectifies recommendations to determine store loyalty.
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Papers by Robaka Shamsher