Papers by Richard Trembath
The strong growth of medical and wellness tourism around the globe is the result of a number of f... more The strong growth of medical and wellness tourism around the globe is the result of a number of factors, such as the desire of many travellers to try new experiences and escape from increasingly busy lives, the rising health costs in the developed world and the number and diversity of medical and wellness tourism products now available. Australia is no
The strong growth of medical and wellness tourism around the globe is the result of a number of f... more The strong growth of medical and wellness tourism around the globe is the result of a number of factors, such as the desire of many travellers to try new experiences and escape from increasingly busy lives, the rising health costs in the developed world and the number and diversity of medical and wellness tourism products now available. Australia is no exception to this trend, with the realisation that there is great potential for promoting the destination around the medical and wellness tourist experience or as a supplement to the traditional attractions of the Outback, the Reef and food and wine. However, the paucity of research that currently exists in relation to this industry needs to be addressed, if full advantage is to be taken of this worldwide growth. To this end, a scoping study of Australian medical and wellness tourism was commissioned by the Sustainable Tourism Cooperative Research Centre, to analyse the current state of play and identify future research needs requirin...
ABSTRACT The strong growth of medical and wellness tourism around the globe is the result of a nu... more ABSTRACT The strong growth of medical and wellness tourism around the globe is the result of a number of factors, such as the desire of many travellers to try new experiences and escape from increasingly busy lives, the rising health costs in the developed world and the number and diversity of medical and wellness tourism products now available. Australia is no exception to this trend, with the realisation that there is great potential for promoting the destination around the medical and wellness tourist experience or as a supplement to the traditional attractions of the Outback, the Reef and food and wine. However, the paucity of research that currently exists in relation to this industry needs to be addressed, if full advantage is to be taken of this worldwide growth. To this end, a scoping study of Australian medical and wellness tourism was commissioned by the Sustainable Tourism Cooperative Research Centre, to analyse the current state of play and identify future research needs requiring more in-depth investigation. A secondary aim was to compare Australia’s current offerings with international examples. Key findings of this study include identification of the broad range of Australian medical and wellness tourism products in existence, exploration of the potential of Australia to provide niche medical tourism offerings, and identification of key success factors and barriers for the Australian medical and wellness and medical tourism industries. The paper concludes by suggesting some future research avenues.
Journal of Vacation Marketing, 1999
... He has an extensive background in tour-ism and travel-related projects. ... The campaign incl... more ... He has an extensive background in tour-ism and travel-related projects. ... The campaign included a print advertisment in AmEx lifestyle publications which was linked to a free-call number and direct mailed to 25,000 card members selected from the AmEx database. ...
Journal of Travel & Tourism Marketing, 2011
Destination brand strategies have in the main assumed that consumers actively seek and process in... more Destination brand strategies have in the main assumed that consumers actively seek and process information about potential destinations with their choice determined on the basis of a favorable attitude toward the destination. This article examines an alternative approach to destination branding, which relates to building the salience of the destination to increase the likelihood that the destination will be considered
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Papers by Richard Trembath