The article is devoted to the definition and analysis of the circular economy as the basis for su... more The article is devoted to the definition and analysis of the circular economy as the basis for sustainable development of the country. The author identifies the main differences between the circular economy model and the traditional model, characterised by close interconnection and interdependence of all industries, production links and trade and consumer relations, which ensures maximum benefit from available resources. The principles of the circular economy are considered and the main advantages and disadvantages of the circular economy model are revealed. The economic advantages of the closed-loop economy include the formation of a sustainable demand for secondary material resources (and, as a result, a reduction in demand for primary resources in the long term); creation of economic incentives for further investment in the use of secondary raw materials due to the exhaustion of primary material resources; reduction of costs for the maintenance of waste storage areas; and reducti...
Ukrainian Journal of Applied Economics and Technology
The concept of financial architecture describes the structure and mechanisms by which financial r... more The concept of financial architecture describes the structure and mechanisms by which financial resources and capital move in the economy. The financial architecture includes various financial instruments and markets, legislation and regulatory authorities, and international financial institutions. The main objective of the financial architecture is to ensure the stability and efficiency of the financial system, as well as access to capital and financial services for all sectors of the economy. To achieve these goals, the financial architecture requires constant modernization and adaptation to changes in the global economy and financial industry. The article considers the key components of the financial architecture, such as the banking system, stock market, and regulatory framework, as well as their interaction and impact on economic performance. The challenges and opportunities associated with financial architecture (the effects of technology and globalization) on financial system...
The article analyzes the current problems of the financial sector within the framework digital tr... more The article analyzes the current problems of the financial sector within the framework digital transformation and the gradual transition to digital service financial transactions. The object of research is the Ukrainian financial banking sector, the peculiarities of which functioning at this stage crisis economy Ukraine require finding adaptation ways for the introduction digital transformation procedures. The subject is financial relations in the digital adaptation sphere and innovative development banking through the prism involvement of tools and information technologies in financial system, in general, and financial operations and procedures, in particular. The problems domestic financial sector transformation became more acute in connection with the mass transition to remote channels interaction with clients, first due to the restrictions that were applied as a result the COVID-19 pandemic, and then due to the armed aggression of russia to Ukraine. The research methodology is b...
Ukrainian Journal of Applied Economics and Technology
The article considers the definition and analysis of the features of digitization in the domestic... more The article considers the definition and analysis of the features of digitization in the domestic agricultural sector. The aggravation of the economic crisis in Ukraine as a result of military operations has led to the urgent need to resolve the issues of restoring the functioning of the agricultural sector in the economy, which makes this topic of research extremely relevant. The assessment areas of the development of the agricultural sector in the conditions of the digital environment are defined: implementation, use and adaptation of digital technologies in the production systems of the agricultural sector of various complexity (at enterprises, in agricultural combines and agricultural holdings); the impact of digitization on the organization of small and medium-sized businesses in different regions of the country; automation and improvement of the quality of working conditions; positive effects and limitations associated with digitalization of agricultural production; economics ...
Стаття присвячена визначенню та аналізу цифрової трансформації бізнесу. У даний час цифровізація ... more Стаття присвячена визначенню та аналізу цифрової трансформації бізнесу. У даний час цифровізація є пріоритетною спрямованістю розвитку діяльності будь-якої компанії, яка логічно реалізуються починаючи з окремо взятих бізнес-процесів до побудови моделі бізнесу, що заснована на комплексній цифровій трансформації. Цифровізація бізнес-процесів та підприємств наразі являється об'єктивною необхідністю, яка слугує платформою для підвищення його конкурентоспроможності на ринку. Формування цифрової культури бізнесу є фундаментом його майбутнього функціонування та зростання. Якщо раніше основу конкурентних переваг достатньо було формувати в межах якості, ціни чи рівня обслуговування, то сьогодні для отримання стійкої конкурентної переваги бізнесу необхідно комплексно впроваджувати інновації та цифрові технології на всіх рівнях діяльності. У статті визначено та структуровано послідовність рівнів цифровізації бізнесу з описом їх ключових характеристик. Наведено передумови цифрової трансфо...
This study shows that ensuring socio-economic security of the country, which is defined as a set ... more This study shows that ensuring socio-economic security of the country, which is defined as a set of conditions necessary to ensure normal economic development. It is almost the most important determinant that determines the favorable conditions of economic activity of economic entities. In general, the socio-economic security of business entities ensures the ability to create and maintain such conditions of economic activity, under which the influence of external and internal factors does not lead to negative processes regarding sustainable development, necessary for achieving the set goals. It considers the system approach to the assessment of socio-economic security of business entities considers which includes the following assessment parameters: main purpose and objectives of the analysis of socio-economic security, selecting types of the analysis of socio-economic security, establishing basic rules and analysis stages, selecting and using basic models, methods and indicators to...
The article investigates the peculiarities of marketing communications in information networks. I... more The article investigates the peculiarities of marketing communications in information networks. It is determined that marketing in information networks involves many methods. The most popular of these are the creation of brand communities (the creation of company representative offices in information media), reputation management and several others. The use of various tools of information (social) promotion on the Internet allows to establish effective communication with potential and real consumers of goods and services and solves a number of other equally important tasks. In this case, the SMM technique is a more effective tool than traditional advertising. The basic set of tools for marketing is outlined: creation and promotion of brand communities; advertising in niche information networks; creation and development of own information sites; promotion of content – audio content, video content, distribution of unique free content; conducting interactive promotions – virtual webina...
Introduction. The development of information technology makes it possible to create systems that ... more Introduction. The development of information technology makes it possible to create systems that improve business operations and optimize the management decision-making process. Insufficient level of implementation of modern information technologies by companies only hinders the achievement of significant competitive advantages. The connecting link between the business sector, its needs for effective operation, taking into account the requirements of stakeholders and the field of information technology, is business analysis. The purpose of the study is to analyze the activities of a business analyst in the enterprise, in particular his functional responsibilities in conducting marketing research. Results. The subject of business analysis is one of the functions of management, which reflects the technological stage of the decision-making process of change in business under the influence of internal and external factors and it is reduced to the analytical support of these decisions. T...
Global Journal of Environmental Science and Management, 2019
This study contains a comprehensive scientific analysis of modern problems of risk management in ... more This study contains a comprehensive scientific analysis of modern problems of risk management in the sphere of state economic security provision using professional liability insurance. The elements of the mechanism for providing economic security are defined, namely: subjects, objects, and instruments of influence. It is stipulated that insurance is the means to provide state economic security. Here are types of insurance that are important for the state and its economic security and we have focused on one of these types, namely: professional liability insurance. It is shown that this type of insurance helps to manage the risks in different business activities. The concept of this type of insurance has been researched. It is identified as its characteristics. The classification of this type of insurance has been performed. It is proved the effectiveness of insurance as a method to provide the protection of the economic interests of all entities by transferring part of the risks to p...
In the article necessity and significance to study of financial risks, which are a constant facto... more In the article necessity and significance to study of financial risks, which are a constant factor in the activity of any enterprise, are substantiated. It is established that for a broader understanding of the essence of financial risk it is necessary to consider it as a cumulative risk of the enterprise. The growing impact of financial risks on the results of financial and economic activities is associated with the uncertain economic situation, the instability of financial market conditions, the rapid introduction of new financial technologies and financial instruments, expanding the scope of financial relations of the enterprise. Methods of financial risk assessment are investigated, which involve the identification of risks, determining the causes of their occurrence and potential risk areas, as well as the negative consequences of making a risky decision or possible benefits. Comparing the methods of quantitative assessment of financial risk, it was found that the level of risk...
The article identifies the features of marketing in a coronavirus pandemic. The negative conseque... more The article identifies the features of marketing in a coronavirus pandemic. The negative consequences of the coronary crisis for enterprises of different spheres of activity have been studied. The main indicators of the efficiency of companies, which showed their growth in the COVID-19 pandemic, as well as changes in marketing activities, which they had to make in order to adapt to the conditions of quarantine, were analyzed. Examples of practical marketing activities of the world's leading companies are given. The main results of activities in terms of sales of goods and services are presented. The tendencies of development of the leading companies for the period of pandemic are defined, the basic factors of influence on demand and adjustment of the offer in the corresponding markets are formed. Features and practical mechanisms of transition to online business are given, the basic components of tools of transition to online marketing are grouped. The influence of crisis phenom...
Ukraïnsʹkij žurnal prikladnoï ekonomìki, Oct 30, 2019
<jats:p>The article investigates the issues of business process reengineering of integrated... more <jats:p>The article investigates the issues of business process reengineering of integrated enterprises. It is determined that the impact on the efficiency of market activities is associated with the use of marketing and logistics tools. The newest management systems will allow to combine functions (production and commercial) in the strategies for achievement of the maximum effect at positioning of the integrated enterprises in various markets. It is proved that the formation of the management system of an integrated enterprise should take place on the basis of system, complexity, integrity and unity. It has been identified that the issues of partnership marketing become especially important in the application of the marketing and logistics system and in the entry of the integrated enterprise into the target market. The main factors of influence and factors of customer-oriented management formation at the enterprises are presented. It is determined that business process reengineering requires the development of a combined internal marketing and logistics system in accordance with changes in the market environment. It is outlined that marketing logistics should be formed in order to get the best results in the management system of integrated enterprises. The necessity of using marketing through two-vector understanding, and logistics – in a broader management area is proved. Marketing logistics takes into account all the features of production and commercial activities of integrated enterprises. It is presented that the concept of marketing and logistics management in the process of reengineering the business processes of integrated enterprises will have its own functionality. The defined set of functions is a combination of marketing and logistics. The need to involve the tools of partnership marketing has been identified in the reengineering of integrated enterprises due to the peculiarities of production and commercial components of their activities. It is proved that the combination of the main activity can have target markets in different areas, so the combination of internal marketing and logistics strategies into one is a crucial stage of their effective development. Keywords: marketing, logistics, business process reengineering, integrated enterprise, marketing relations, strategies, efficiency.</jats:p>
The article is devoted to the definition and analysis of the circular economy as the basis for su... more The article is devoted to the definition and analysis of the circular economy as the basis for sustainable development of the country. The author identifies the main differences between the circular economy model and the traditional model, characterised by close interconnection and interdependence of all industries, production links and trade and consumer relations, which ensures maximum benefit from available resources. The principles of the circular economy are considered and the main advantages and disadvantages of the circular economy model are revealed. The economic advantages of the closed-loop economy include the formation of a sustainable demand for secondary material resources (and, as a result, a reduction in demand for primary resources in the long term); creation of economic incentives for further investment in the use of secondary raw materials due to the exhaustion of primary material resources; reduction of costs for the maintenance of waste storage areas; and reducti...
Ukrainian Journal of Applied Economics and Technology
The concept of financial architecture describes the structure and mechanisms by which financial r... more The concept of financial architecture describes the structure and mechanisms by which financial resources and capital move in the economy. The financial architecture includes various financial instruments and markets, legislation and regulatory authorities, and international financial institutions. The main objective of the financial architecture is to ensure the stability and efficiency of the financial system, as well as access to capital and financial services for all sectors of the economy. To achieve these goals, the financial architecture requires constant modernization and adaptation to changes in the global economy and financial industry. The article considers the key components of the financial architecture, such as the banking system, stock market, and regulatory framework, as well as their interaction and impact on economic performance. The challenges and opportunities associated with financial architecture (the effects of technology and globalization) on financial system...
The article analyzes the current problems of the financial sector within the framework digital tr... more The article analyzes the current problems of the financial sector within the framework digital transformation and the gradual transition to digital service financial transactions. The object of research is the Ukrainian financial banking sector, the peculiarities of which functioning at this stage crisis economy Ukraine require finding adaptation ways for the introduction digital transformation procedures. The subject is financial relations in the digital adaptation sphere and innovative development banking through the prism involvement of tools and information technologies in financial system, in general, and financial operations and procedures, in particular. The problems domestic financial sector transformation became more acute in connection with the mass transition to remote channels interaction with clients, first due to the restrictions that were applied as a result the COVID-19 pandemic, and then due to the armed aggression of russia to Ukraine. The research methodology is b...
Ukrainian Journal of Applied Economics and Technology
The article considers the definition and analysis of the features of digitization in the domestic... more The article considers the definition and analysis of the features of digitization in the domestic agricultural sector. The aggravation of the economic crisis in Ukraine as a result of military operations has led to the urgent need to resolve the issues of restoring the functioning of the agricultural sector in the economy, which makes this topic of research extremely relevant. The assessment areas of the development of the agricultural sector in the conditions of the digital environment are defined: implementation, use and adaptation of digital technologies in the production systems of the agricultural sector of various complexity (at enterprises, in agricultural combines and agricultural holdings); the impact of digitization on the organization of small and medium-sized businesses in different regions of the country; automation and improvement of the quality of working conditions; positive effects and limitations associated with digitalization of agricultural production; economics ...
Стаття присвячена визначенню та аналізу цифрової трансформації бізнесу. У даний час цифровізація ... more Стаття присвячена визначенню та аналізу цифрової трансформації бізнесу. У даний час цифровізація є пріоритетною спрямованістю розвитку діяльності будь-якої компанії, яка логічно реалізуються починаючи з окремо взятих бізнес-процесів до побудови моделі бізнесу, що заснована на комплексній цифровій трансформації. Цифровізація бізнес-процесів та підприємств наразі являється об'єктивною необхідністю, яка слугує платформою для підвищення його конкурентоспроможності на ринку. Формування цифрової культури бізнесу є фундаментом його майбутнього функціонування та зростання. Якщо раніше основу конкурентних переваг достатньо було формувати в межах якості, ціни чи рівня обслуговування, то сьогодні для отримання стійкої конкурентної переваги бізнесу необхідно комплексно впроваджувати інновації та цифрові технології на всіх рівнях діяльності. У статті визначено та структуровано послідовність рівнів цифровізації бізнесу з описом їх ключових характеристик. Наведено передумови цифрової трансфо...
This study shows that ensuring socio-economic security of the country, which is defined as a set ... more This study shows that ensuring socio-economic security of the country, which is defined as a set of conditions necessary to ensure normal economic development. It is almost the most important determinant that determines the favorable conditions of economic activity of economic entities. In general, the socio-economic security of business entities ensures the ability to create and maintain such conditions of economic activity, under which the influence of external and internal factors does not lead to negative processes regarding sustainable development, necessary for achieving the set goals. It considers the system approach to the assessment of socio-economic security of business entities considers which includes the following assessment parameters: main purpose and objectives of the analysis of socio-economic security, selecting types of the analysis of socio-economic security, establishing basic rules and analysis stages, selecting and using basic models, methods and indicators to...
The article investigates the peculiarities of marketing communications in information networks. I... more The article investigates the peculiarities of marketing communications in information networks. It is determined that marketing in information networks involves many methods. The most popular of these are the creation of brand communities (the creation of company representative offices in information media), reputation management and several others. The use of various tools of information (social) promotion on the Internet allows to establish effective communication with potential and real consumers of goods and services and solves a number of other equally important tasks. In this case, the SMM technique is a more effective tool than traditional advertising. The basic set of tools for marketing is outlined: creation and promotion of brand communities; advertising in niche information networks; creation and development of own information sites; promotion of content – audio content, video content, distribution of unique free content; conducting interactive promotions – virtual webina...
Introduction. The development of information technology makes it possible to create systems that ... more Introduction. The development of information technology makes it possible to create systems that improve business operations and optimize the management decision-making process. Insufficient level of implementation of modern information technologies by companies only hinders the achievement of significant competitive advantages. The connecting link between the business sector, its needs for effective operation, taking into account the requirements of stakeholders and the field of information technology, is business analysis. The purpose of the study is to analyze the activities of a business analyst in the enterprise, in particular his functional responsibilities in conducting marketing research. Results. The subject of business analysis is one of the functions of management, which reflects the technological stage of the decision-making process of change in business under the influence of internal and external factors and it is reduced to the analytical support of these decisions. T...
Global Journal of Environmental Science and Management, 2019
This study contains a comprehensive scientific analysis of modern problems of risk management in ... more This study contains a comprehensive scientific analysis of modern problems of risk management in the sphere of state economic security provision using professional liability insurance. The elements of the mechanism for providing economic security are defined, namely: subjects, objects, and instruments of influence. It is stipulated that insurance is the means to provide state economic security. Here are types of insurance that are important for the state and its economic security and we have focused on one of these types, namely: professional liability insurance. It is shown that this type of insurance helps to manage the risks in different business activities. The concept of this type of insurance has been researched. It is identified as its characteristics. The classification of this type of insurance has been performed. It is proved the effectiveness of insurance as a method to provide the protection of the economic interests of all entities by transferring part of the risks to p...
In the article necessity and significance to study of financial risks, which are a constant facto... more In the article necessity and significance to study of financial risks, which are a constant factor in the activity of any enterprise, are substantiated. It is established that for a broader understanding of the essence of financial risk it is necessary to consider it as a cumulative risk of the enterprise. The growing impact of financial risks on the results of financial and economic activities is associated with the uncertain economic situation, the instability of financial market conditions, the rapid introduction of new financial technologies and financial instruments, expanding the scope of financial relations of the enterprise. Methods of financial risk assessment are investigated, which involve the identification of risks, determining the causes of their occurrence and potential risk areas, as well as the negative consequences of making a risky decision or possible benefits. Comparing the methods of quantitative assessment of financial risk, it was found that the level of risk...
The article identifies the features of marketing in a coronavirus pandemic. The negative conseque... more The article identifies the features of marketing in a coronavirus pandemic. The negative consequences of the coronary crisis for enterprises of different spheres of activity have been studied. The main indicators of the efficiency of companies, which showed their growth in the COVID-19 pandemic, as well as changes in marketing activities, which they had to make in order to adapt to the conditions of quarantine, were analyzed. Examples of practical marketing activities of the world's leading companies are given. The main results of activities in terms of sales of goods and services are presented. The tendencies of development of the leading companies for the period of pandemic are defined, the basic factors of influence on demand and adjustment of the offer in the corresponding markets are formed. Features and practical mechanisms of transition to online business are given, the basic components of tools of transition to online marketing are grouped. The influence of crisis phenom...
Ukraïnsʹkij žurnal prikladnoï ekonomìki, Oct 30, 2019
<jats:p>The article investigates the issues of business process reengineering of integrated... more <jats:p>The article investigates the issues of business process reengineering of integrated enterprises. It is determined that the impact on the efficiency of market activities is associated with the use of marketing and logistics tools. The newest management systems will allow to combine functions (production and commercial) in the strategies for achievement of the maximum effect at positioning of the integrated enterprises in various markets. It is proved that the formation of the management system of an integrated enterprise should take place on the basis of system, complexity, integrity and unity. It has been identified that the issues of partnership marketing become especially important in the application of the marketing and logistics system and in the entry of the integrated enterprise into the target market. The main factors of influence and factors of customer-oriented management formation at the enterprises are presented. It is determined that business process reengineering requires the development of a combined internal marketing and logistics system in accordance with changes in the market environment. It is outlined that marketing logistics should be formed in order to get the best results in the management system of integrated enterprises. The necessity of using marketing through two-vector understanding, and logistics – in a broader management area is proved. Marketing logistics takes into account all the features of production and commercial activities of integrated enterprises. It is presented that the concept of marketing and logistics management in the process of reengineering the business processes of integrated enterprises will have its own functionality. The defined set of functions is a combination of marketing and logistics. The need to involve the tools of partnership marketing has been identified in the reengineering of integrated enterprises due to the peculiarities of production and commercial components of their activities. It is proved that the combination of the main activity can have target markets in different areas, so the combination of internal marketing and logistics strategies into one is a crucial stage of their effective development. Keywords: marketing, logistics, business process reengineering, integrated enterprise, marketing relations, strategies, efficiency.</jats:p>
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