Papers by Maryam Hajmalek
Asian Journal of Business and Accounting, Dec 31, 2023
Journal of Information Technology Management, 2016
The purpose of this study is to develop a method and a structure which enable us to evaluate secu... more The purpose of this study is to develop a method and a structure which enable us to evaluate security in e-commerce in different companies by various experts. In this study, Shannon entropy was placed along with Dempster- Shafer theory so that the ultimate level of security could be measured. Considering the fact that in the present study collecting data is based on the decision of a team of experts, data collection procedures were conducted in two phases; in the first phase, data related to determining the weight of measures were collected and in the second phase, the data about the security level of criteria were collected through interview and using a decision team in four commercial companies in Mashhad who were willing to cooperate. Then, the importance of security measures in relation to each other, security level of each measure and the overall level of security in this commercial company were determined. The final results showed that the overall level of security for the thr...
Asian Journal of Business and Accounting, 2023
Manuscript type: Research paper Research aims: In today's businesses, social networks are seen as... more Manuscript type: Research paper Research aims: In today's businesses, social networks are seen as an applicable instrument for influencing consumer behaviour, raising awareness, connecting with consumers, and improving service quality and satisfaction. The present study analyses the effectiveness of social media marketing activities to expand the use of XX insurance online services and it investigates how social marketing initiatives affected consumers' satisfaction using brand awareness and perceived value as mediating factors.
Uploads
Papers by Maryam Hajmalek