Markus Bjerre
Civil servant and green intrapreneur working circular economy and carbon accounting enabled by data
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their business and how they are categorised as green companies. The concepts of the
green economy, green growth, and eco-industries all emphasise sustainable use of
resources, so that future generations may not experience resource scarcities or be
exposed to environmental risks and thus be worse off than previous generations.
While new ways of talking about sustainability are being shaped, companies are
increasingly recognising that it can be a source of innovation that can help them
become more competitive by either developing new products and services based on
new technology (i.e. greentech and cleantech) or by making changes to their business
models. These changes are here referred to as companies’ green business model
innovation. Companies might innovate by substituting to greener inputs, reusing or
recycling resources, offering their product as a service function while continuing to have
ownership of the products, or by developing greener products, services and processes.
Policy needs to be developed in new ways if green growth and green business model
innovation is to be enhanced. Dialog between the regulative authorities and private
companies can pave the way for a common understanding of the challenges, and the
need for new solution and new regulation to go hand in hand. Pilot projects and role
models based on public procurement can enable the proliferation of collaboration
between regulative authorities and private companies on future regulation.
their business and how they are categorised as green companies. The concepts of the
green economy, green growth, and eco-industries all emphasise sustainable use of
resources, so that future generations may not experience resource scarcities or be
exposed to environmental risks and thus be worse off than previous generations.
While new ways of talking about sustainability are being shaped, companies are
increasingly recognising that it can be a source of innovation that can help them
become more competitive by either developing new products and services based on
new technology (i.e. greentech and cleantech) or by making changes to their business
models. These changes are here referred to as companies’ green business model
innovation. Companies might innovate by substituting to greener inputs, reusing or
recycling resources, offering their product as a service function while continuing to have
ownership of the products, or by developing greener products, services and processes.
Policy needs to be developed in new ways if green growth and green business model
innovation is to be enhanced. Dialog between the regulative authorities and private
companies can pave the way for a common understanding of the challenges, and the
need for new solution and new regulation to go hand in hand. Pilot projects and role
models based on public procurement can enable the proliferation of collaboration
between regulative authorities and private companies on future regulation.