Papers by Riad Imam Mahmud
The Population Council confronts critical health and development issues-from stopping the spread ... more The Population Council confronts critical health and development issues-from stopping the spread of HIV to improving reproductive health and ensuring that young people lead full and productive lives. Through biomedical, social science, and public health research in 50 countries, we work with our partners to deliver solutions that lead to more effective policies, programs, and technologies that improve lives around the world. Established in 1952 and headquartered in New York, the Council is a nongovernmental, nonprofit organization governed by an international board of trustees.
Max Nutri WASH Annual Report 2018 Max Foundation, 2018
Annual Report 2018
Drafts by Riad Imam Mahmud
Rainbows Approach : An entrepreneur led SBCC, 2019
Max Foundation Bangladesh's entrepreneurs led behaviour change communication What are RAINBOWS 1 ... more Max Foundation Bangladesh's entrepreneurs led behaviour change communication What are RAINBOWS 1 ? RAINBOWS is an entrepreneur led behaviour change approach that focuses products or services as a means of sustainable behaviour change. Knowledge is though essential for an intended behaviour change, but practice is mostly dependent on the available services and products which an individual or the community uses in their daily life. For instance, to prevent malaria, it is essential that people have awareness on malaria and its causes, but the awareness cannot solve the problem at large unless the people use a mosquito net or insecticides (vapor, coil or spray). So, the supply or availability of preventive product is instrumental for attitude development and behaviour change. On the other hand, people need have choices on products according to their financial ability. So, it is important that people have clear reason for what they would change their behaviour and what are the tangible outcomes. The role of certain individuals and groups are particularly important to build a social ecosystem that ensures the solutions are available and within their reach. There are eight RAINBOWS methodological facts that flowed step by step to achieve a sustainable behaviour change by accommodating business opportunities in a community. The facts are
RAINBOWS: An innovative Entrepreneur Led Behaviour change , 2020
Max Foundation Bangladesh's entrepreneurs led behaviour change communication What are RAINBOWS 1 ... more Max Foundation Bangladesh's entrepreneurs led behaviour change communication What are RAINBOWS 1 ? RAINBOWS is an entrepreneur led behaviour change approach that focuses products or services as a means of sustainable behaviour change. Knowledge is though essential for an intended behaviour change, but practice is mostly dependent on the available services and products which an individual or the community uses in their daily life. For instance, to prevent malaria, it is essential that people have awareness on malaria and its causes, but the awareness cannot solve the problem at large unless the people use a mosquito net or insecticides (vapor, coil or spray). So, the supply or availability of preventive product is instrumental for attitude development and behaviour change. On the other hand, people need have choices on products according to their financial ability. So, it is important that people have clear reason for what they would change their behaviour and what are the tangible outcomes. The role of certain individuals and groups are particularly important to build a social ecosystem that ensures the solutions are available and within their reach. There are eight RAINBOWS methodological facts that flowed step by step to achieve a sustainable behaviour change by accommodating business opportunities in a community. The facts are
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Papers by Riad Imam Mahmud
Drafts by Riad Imam Mahmud