Papers by Karin Hazelhoff
Politicians across Western democracies are increasingly adopting and experimenting with Twitter, ... more Politicians across Western democracies are increasingly adopting and experimenting with Twitter, particularly during election time. The purpose of this article is to investigate how candidates are using it during an election campaign. The aim is to create a typology of the various ways in which candidates behaved on Twitter. Our research, which included a content analysis of tweets (n = 26,282) from all twittering Conservative, Labour and Liberal Democrat candidates (n = 416) during the 2010 UK General Election campaign, focused on four aspects of tweets: type, interaction, function and topic. By examining candidates' twittering behaviour, the authors show that British politicians mainly used Twitter as a unidirectional form of communication. However, there were a group of candidates who used it to interact with voters by, for example, mobilizing, helping and consulting them, thus tapping into the potential Twitter offers for facilitating a closer relationship with citizens.
Politicians across Western democracies are increasingly adopting and experimenting with Twitter, ... more Politicians across Western democracies are increasingly adopting and experimenting with Twitter, particularly during election time. The purpose of this article is to investigate how candidates are using it during an election campaign. The aim is to create a typology of the various ways in which candidates behaved on Twitter. Our research, which included a content analysis of tweets (n = 26,282) from all twittering Conservative, Labour and Liberal Democrat candidates (n = 416) during the 2010 UK General Election campaign, focused on four aspects of tweets: type, interaction, function and topic. By examining candidates' twittering behaviour, the authors show that British politicians mainly used Twitter as a unidirectional form of communication. However, there were a group of candidates who used it to interact with voters by, for example, mobilizing, helping and consulting them, thus tapping into the potential Twitter offers for facilitating a closer relationship with citizens.
Book Chapters by Karin Hazelhoff
The Media, Political Participation and Empowerment, 2013
In this chapter, we present a typology of the tweeting behaviour of candidates as a means of anal... more In this chapter, we present a typology of the tweeting behaviour of candidates as a means of analysing the extent to which politicians are harnessing the potential of social media to actively interact with their constituents. Our research, which included content analysis of tweets (n = 13,637) from all the Conservative and Labour tweeting candidates during the 2010 U.K. General Election, focused on four aspects of tweets: type (normal post, interaction, retweet, retweet with comment); interaction (with, e.g. a politician, journalist, citizen); function (e.g. updating, promoting, advice giving, debating); and topic. Additionally, a qualitative reading on the use of personal tweets was carried out. By examining candidates’ tweeting behaviour, we show that British politicians still mainly use Twitter as a unidirectional form of communication. They are neglecting the possibility this social network offers for, what we call, connected representation.
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Papers by Karin Hazelhoff
Book Chapters by Karin Hazelhoff