Conference Presentations by Giovanna Del Gaudio
The aim of the paper is to deeply understand the different strategic choices a destination manage... more The aim of the paper is to deeply understand the different strategic choices a destination management organization (DMO) can make with a managerial approach in order to ensure the development of the destination by systematizing local resources according to a long run vision. Once the "sustainable tourism" is identified, it is necessary to understand which are the main strategic initiatives, a DMO can put in place, taking into account the stakeholders directly or indirectly involved in tourism activities, according to a responsible tourism approach. In order to identify common procedures and successful policies, the paper uses a comparative case study analysis in order to describe several existent best practices with some possible generalizations.The findings of this research highlight strategic governance choices, as well as the role of public and private actors, in facilitating destinations sustainable development.
Purpose - The aim of this paper is to analyze how the visitors perceive the cultural products and... more Purpose - The aim of this paper is to analyze how the visitors perceive the cultural products and if innovation plays a key role in improving customers’ perceptions of the tourist sites and in increasing their satisfaction.
Design/methodology/approach - We adopt satisfaction surveys since they are useful in order to gather information about visitors’ experiences, asking them to rate their visits using a Likert scale and to provide opinion about different innovative tools.
Findings - Empirical results show that cultural products are not always perceived as valuable because of the lack of attention in promotional and valorization activities, in which innovation can have a key role in improving customers’ experience.
The aim of this paper is to analyze the logics underpinning a district’ start-up. Since districts... more The aim of this paper is to analyze the logics underpinning a district’ start-up. Since districts are based on a set of strategic relationships between the members, the role of leading-governing actor is of fundamental importance for the diffusion of cooperative behaviors, trust and commitment.
This is the reason why the current research deepens the literature on strategic entrepreneurship, adopting a specific focus on entrepreneurial capabilities.
Furthermore, the paper examines, through a case study analysis, two districts (Databenc and Visit Peak District & Derbyshire) in order to understand the exploited entrepreneurial capabilities in the star-up phase and its consequent commercialization.
Papers by Giovanna Del Gaudio
Purpose of the study. This research paper aims at deeply understanding the evolution of marketing... more Purpose of the study. This research paper aims at deeply understanding the evolution of marketing strategies with a tight of the involvement of the customers, with particular reference to the higher consumer confidence with web 2.0 tools and their value-added services. The research focuses on the exploration of the firm-consumer-firm connection that comes out through crowdsourcing activities. Methodology. Through a case study analysis, we explore the implications of the customer role in crowdsourcing initiatives and their influence on marketing activities. The theoretical framework of the research links the Service-Dominant Logic and the Resource-Based Theory in the light of the user-innovation approach. Findings. The case study analysis focuses on Turismo Emilia Romagna and Destination New South Wales in order to understand the reasons why they chose to apply crowdsourcing as well as how they involve the communities, thanks to the firms’ resources and competences in developing innovative crowdsourcing activities. Research limits. According to the main scopes of a research paper, the paper makes a comparison between a national and an international case, but the aim is to enlarge the present research by analyzing numerous other relevant cases. Practical implications. Customers have a key role in designing and implementing marketing policies both at induced and organic level, so crowdsourcing can be really helpful for firms in order to gain and sustain competitive advantage. Originality of the study. Crowdsourcing represents a new marketing frontier for firms since it allows creating new marketing opportunities for firms according to the hypercompetitive environment in which they operate.
The aim of the paper is to deeply understand the different strategic choices a destination manage... more The aim of the paper is to deeply understand the different strategic choices a destination management organization (DMO) can make in a managerial approach in order to ensure the development of the destination by systematizing local resources according to a long run vision. Once the “sustainable tourism” is identified, it is necessary to understand which are the main strategic initiatives a DMO can put in place. These initiatives regard not only the identification of resources but also the definition of the necessary skills and competences, in a systemic approach that allows to activate development mechanisms. For this reason, a part of the paper refers to the analysis of some cities for which strategic choices and several specific governance policies stated them as must-see destinations, critically analyzing the existing sustainability models using some proxies that allow identifying both the destination position and its strategic policies in sustainability.
The aim of this research paper is twofold: first, to verify whether and to what extent employees’... more The aim of this research paper is twofold: first, to verify whether and to what extent employees’ productivity influences firm’s value creation and performance; secondly, if and to what extent employees appropriate part of firm’s value. We focus empirically on a selected sample of firms in airline industry, in order to check if personnel’s productivity creates value, thus contributing to firm
performance and sustainable competitive advantage. The reason why we chose this industry is because in this sector operations are critical factors in firm performance.
Purpose of the study. This research paper aims at deeply understanding the evolution of marketing... more Purpose of the study. This research paper aims at deeply understanding the evolution of marketing strategies with a tight of the involvement of the customers, with particular reference to the higher consumer confidence with web 2.0 tools and their value-added services. The research focuses on the exploration of the firm-consumer-firm connection that comes out through crowdsourcing activities.
Methodology. Through a case study analysis, we explore the implications of the customer role in crowdsourcing initiatives and their influence on marketing activities. The theoretical framework of the research links the Service-Dominant Logic and the Resource-Based Theory in the light of the user-innovation approach.
Findings. The case study analysis focuses on Turismo Emilia Romagna and Destination New South Wales in order to understand the reasons why they chose to apply crowdsourcing as well as how they involve the communities, thanks to the firms’ resources and competences in developing innovative crowdsourcing activities.
Research limits. According to the main scopes of a research paper, the paper makes a comparison between a national and an international case, but the aim is to enlarge the present research by analyzing numerous other relevant cases.
Practical implications. Customers have a key role in designing and implementing marketing policies both at induced and organic level, so crowdsourcing can be really helpful for firms in order to gain and sustain competitive advantage.
Originality of the study. Crowdsourcing represents a new marketing frontier for firms since it allows creating new marketing opportunities for firms according to the hypercompetitive environment in which they operate.
L’obiettivo di questo lavoro è analizzare i processi di crisi e risanamento delle imprese in un a... more L’obiettivo di questo lavoro è analizzare i processi di crisi e risanamento delle imprese in un approccio sistemico, con particolare riferimento al settore turistico, partendo dalla definizione del concetto di crisi e cioè quando ed in quali circostanze una destination si trovi in stato di crisi. Successivamente, si approfondisce il tema delle cause che conducono alla crisi, da quelle esterne (catastrofi, guerre, cambiamenti politici) a quelle interne, con particolare attenzione alle scelte strategiche dei policy maker locali e della competitività degli attori, pubblici e privati, a livello individuale o collettivo.
Analizzate le possibili cause della crisi, si sviluppa il tema del turnaround di una destinazione turistica, nelle sue componenti principali, così come quello della prevenzione delle crisi (maggiormente riferito, quest’ultimo, alle crisi catastrofiche esterne e definito crisis management), alla luce della resource-based theory, secondo cui, per rispondere tempestivamente alla crisi, è necessario un adeguato livello di risorse e competenze.
Sotto il profilo empirico, la ricerca utilizza la case study analysis per l’isola di Ischia, analizzando l’origine della crisi nella destination e i meccanismi di risposta attivati dai differenti stakeholder.
In definitiva, tale lavoro chiarisce le origini della crisi in una destination, la quale può
manifestarsi sia all’interno, sia all’esterno della destination, e fornisce informazioni
circa la gestione delle relazioni all’interno di una destination, nella quale è necessario un
approccio sistemico tra gli stakeholder che consenta di preparare piani strategici con cui prevenire la crisi, gestendo correttamente le azioni di bad destination management.
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Conference Presentations by Giovanna Del Gaudio
Design/methodology/approach - We adopt satisfaction surveys since they are useful in order to gather information about visitors’ experiences, asking them to rate their visits using a Likert scale and to provide opinion about different innovative tools.
Findings - Empirical results show that cultural products are not always perceived as valuable because of the lack of attention in promotional and valorization activities, in which innovation can have a key role in improving customers’ experience.
This is the reason why the current research deepens the literature on strategic entrepreneurship, adopting a specific focus on entrepreneurial capabilities.
Furthermore, the paper examines, through a case study analysis, two districts (Databenc and Visit Peak District & Derbyshire) in order to understand the exploited entrepreneurial capabilities in the star-up phase and its consequent commercialization.
Papers by Giovanna Del Gaudio
performance and sustainable competitive advantage. The reason why we chose this industry is because in this sector operations are critical factors in firm performance.
Methodology. Through a case study analysis, we explore the implications of the customer role in crowdsourcing initiatives and their influence on marketing activities. The theoretical framework of the research links the Service-Dominant Logic and the Resource-Based Theory in the light of the user-innovation approach.
Findings. The case study analysis focuses on Turismo Emilia Romagna and Destination New South Wales in order to understand the reasons why they chose to apply crowdsourcing as well as how they involve the communities, thanks to the firms’ resources and competences in developing innovative crowdsourcing activities.
Research limits. According to the main scopes of a research paper, the paper makes a comparison between a national and an international case, but the aim is to enlarge the present research by analyzing numerous other relevant cases.
Practical implications. Customers have a key role in designing and implementing marketing policies both at induced and organic level, so crowdsourcing can be really helpful for firms in order to gain and sustain competitive advantage.
Originality of the study. Crowdsourcing represents a new marketing frontier for firms since it allows creating new marketing opportunities for firms according to the hypercompetitive environment in which they operate.
Analizzate le possibili cause della crisi, si sviluppa il tema del turnaround di una destinazione turistica, nelle sue componenti principali, così come quello della prevenzione delle crisi (maggiormente riferito, quest’ultimo, alle crisi catastrofiche esterne e definito crisis management), alla luce della resource-based theory, secondo cui, per rispondere tempestivamente alla crisi, è necessario un adeguato livello di risorse e competenze.
Sotto il profilo empirico, la ricerca utilizza la case study analysis per l’isola di Ischia, analizzando l’origine della crisi nella destination e i meccanismi di risposta attivati dai differenti stakeholder.
In definitiva, tale lavoro chiarisce le origini della crisi in una destination, la quale può
manifestarsi sia all’interno, sia all’esterno della destination, e fornisce informazioni
circa la gestione delle relazioni all’interno di una destination, nella quale è necessario un
approccio sistemico tra gli stakeholder che consenta di preparare piani strategici con cui prevenire la crisi, gestendo correttamente le azioni di bad destination management.
Design/methodology/approach - We adopt satisfaction surveys since they are useful in order to gather information about visitors’ experiences, asking them to rate their visits using a Likert scale and to provide opinion about different innovative tools.
Findings - Empirical results show that cultural products are not always perceived as valuable because of the lack of attention in promotional and valorization activities, in which innovation can have a key role in improving customers’ experience.
This is the reason why the current research deepens the literature on strategic entrepreneurship, adopting a specific focus on entrepreneurial capabilities.
Furthermore, the paper examines, through a case study analysis, two districts (Databenc and Visit Peak District & Derbyshire) in order to understand the exploited entrepreneurial capabilities in the star-up phase and its consequent commercialization.
performance and sustainable competitive advantage. The reason why we chose this industry is because in this sector operations are critical factors in firm performance.
Methodology. Through a case study analysis, we explore the implications of the customer role in crowdsourcing initiatives and their influence on marketing activities. The theoretical framework of the research links the Service-Dominant Logic and the Resource-Based Theory in the light of the user-innovation approach.
Findings. The case study analysis focuses on Turismo Emilia Romagna and Destination New South Wales in order to understand the reasons why they chose to apply crowdsourcing as well as how they involve the communities, thanks to the firms’ resources and competences in developing innovative crowdsourcing activities.
Research limits. According to the main scopes of a research paper, the paper makes a comparison between a national and an international case, but the aim is to enlarge the present research by analyzing numerous other relevant cases.
Practical implications. Customers have a key role in designing and implementing marketing policies both at induced and organic level, so crowdsourcing can be really helpful for firms in order to gain and sustain competitive advantage.
Originality of the study. Crowdsourcing represents a new marketing frontier for firms since it allows creating new marketing opportunities for firms according to the hypercompetitive environment in which they operate.
Analizzate le possibili cause della crisi, si sviluppa il tema del turnaround di una destinazione turistica, nelle sue componenti principali, così come quello della prevenzione delle crisi (maggiormente riferito, quest’ultimo, alle crisi catastrofiche esterne e definito crisis management), alla luce della resource-based theory, secondo cui, per rispondere tempestivamente alla crisi, è necessario un adeguato livello di risorse e competenze.
Sotto il profilo empirico, la ricerca utilizza la case study analysis per l’isola di Ischia, analizzando l’origine della crisi nella destination e i meccanismi di risposta attivati dai differenti stakeholder.
In definitiva, tale lavoro chiarisce le origini della crisi in una destination, la quale può
manifestarsi sia all’interno, sia all’esterno della destination, e fornisce informazioni
circa la gestione delle relazioni all’interno di una destination, nella quale è necessario un
approccio sistemico tra gli stakeholder che consenta di preparare piani strategici con cui prevenire la crisi, gestendo correttamente le azioni di bad destination management.