Papers by Gada Gizachew wakjira
Zenodo (CERN European Organization for Nuclear Research), Jun 20, 2023
The aim of this study that provides, a conceptual linear Regression Model that introduction to an... more The aim of this study that provides, a conceptual linear Regression Model that introduction to analyses a Confirmatory Factor Analyses (CFA) of Green Marketing Strategies on Marketing Performance the Mediating role of Competitive Advantage: A case of SEM Ethiopia, and to discuss the concepts of Confirmatory factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, indirect influence, and the indexed of mediation result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, a Green Marketing Strategies like Green Product, Green Price, Green Place and Green Promotion that affect Marketing Performance a Mediating influence of Competitive Advantage, Innovational Orientation that affect MO and to analyses construct SEM, and to investigate with SPSS model V.25 that uses data from the Green Marketing strategies to analyse it's effect with Marketing Performance with mediating role of Competitive Advantage by using 380 sample respondents in Small and medium Enterprise, in Ethiopia.
Zenodo (CERN European Organization for Nuclear Research), Jun 25, 2023
The study that provides, a conceptual linear Regression Model that introduction to analyses a med... more The study that provides, a conceptual linear Regression Model that introduction to analyses a meditating variables, conditional effect process macro data analysis in behavioral science Business research, and to discuss the concepts of linear regression data analysis to be a Direct influence, indirect influence, Total Influence, conditional Influence, and the indexed of mediation result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the multiple linear regression analyses in a model that includes a Mediating influence of EO, Innovational Orientation that affect MO and Organizational Performance to investigate by Macro data process analysis, that influenced multiple linear regression influence depends on Entrepreneurial Orientation, and Innovation mediating data, and to investigate with Process Macro v.4 with SPSS model V.25 that uses data from the Market Orientation to analyse it's effect with Organizational Performance with mediating role of Entrepreneurial Orientation and Innovation capability by using 380 sample respondents in Oromia Regional state West Guji Zone Coffee Trading and Factories PLC.
Zenodo (CERN European Organization for Nuclear Research), Jun 25, 2023
The Objective of this study that aimed to be depending on the influencing factor of direct effect... more The Objective of this study that aimed to be depending on the influencing factor of direct effects of (EO) with (BP) with mediating influence of (ES) and (CS), and how Business organization bank CBE, Ethiopia (EO) influences BP of Commercial Banks of Ethiopia, using the Explanatory Inferential, Model Summery, Analyses of Variance Coefficient of Regression influence to test hypotheses test. In this study, factor that affect Entrepreneurial Orientation on Business performance as a mediating effect variable Employee satisfaction of the Customers Satisfaction was considered with 384 unknown respondents, and the results show positively affects Entrepreneurial Orientation with Business performance, Employee Satisfaction with Business performance, Customers Satisfaction with Business Performance, Entrepreneurial Orientation with Employee Satisfaction, and Entrepreneurial Orientation with Customers Satisfaction positive relationship with business performance, and the study provides both independent, Dependent and Mediating Variables has significantly positive influence in CBE, Ethiopia.
International Journal of Social Science, Management and Economics Research
The study confirmed literature in Brand Awareness indicators Perceived Awareness, Relevance Aware... more The study confirmed literature in Brand Awareness indicators Perceived Awareness, Relevance Awareness, Knowledge Awareness and Esteem Awareness, and brand Loyalty attitude and behavioral indicators to investigate second-ordered or Multiple model of Confirmatory data analyses with respect to brand loyalty in particular. This study empirically attempts to discuss the particular issue by examining the relationship between two or more variables assessed in second Order or Multiple models of brand awareness and brand loyalty. The data were collected from Private and public banks of Ethiopia Bule Hora town from customers and Employees of banks. For quantitative research, design used SPSS v.25 and for the Confirmation data to use AMOS V.23, and CFA Model of Second Orderd or multiple data investigation Loading factors and Model fit indexed techniques were applied to a sample of 384 respondents of customers, and Employees of private and public Banks of Ethiopia, Bule Hora town. The results revealed that brand awareness and brand loyalty have a significant and positive relationship with Perceived Awareness, Relevance Awareness, Knowledge Awareness Esteem Awareness, and brand Loyalty attitude and behavioral indicators. The value of factor loading investigation over all data purification index value is fully verified between Brand awareness and Brand Loyalty within his indicators, and most second Order or multiple model results have high loading factor output indicated above 0.05% and this paper has discussed the results, and an implication compared with prior discussed conclusion and recommendations to be verified in this investigation.
Puirj, 2023
The aim of this study constructed MO practice, Innovation practice, and firm performance of Manuf... more The aim of this study constructed MO practice, Innovation practice, and firm performance of Manufacturing Industrial area of Textile and Garment industry PLC. in Ethiopia, data using a Quantitative Regression analyses, and to discuss the concepts of Structural Equation modeling factor data to be analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM), and to Maintain Regression Weights be a Direct influence & indirect influence, data indexed of mediation result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, Correlation and Model Fit Indices a Market Orientation like Customer, Competitor, IFC and Supplier Orientation that affect Firm Performance a Mediating influence of Innovation practice to Construct Product, Process, Marketing and Organizational Innovation that affect Firm Performance of Textile Manufacturing industries of SMEs, and data analyses to construct SEM, and to investigate with SPSS V.25 that uses data to Construct SEM to use AMOS V.23, the finding of study area using Market orientation practice, Innovation with Firm performance of Manufacturing industry has a positive and significant relationship and effect with Firm performance, using 442 sample respondents in Small and medium Enterprise, in Manufacturing Textile Industries, in Ethiopia.
The purpose of the study was to determine how New Product Development Strategies significantly im... more The purpose of the study was to determine how New Product Development Strategies significantly impact Managerial Venture Sustainability. The case of Bule Hora University, Ethiopia, and the research philosophy of research paradigms that must be designed in quantitative and deductive research approaches, and researchers have used an exploratory factor analysis (EFA), research design, and the researchers are using the stratified sampling technique, and simple random sampling techniques, as well as a method of data collection from academic staff, administrative staff, and university customers, and the researchers. The data analysis was Describe the information that can be analyzed from the exploratory factor analysis, based on the correlation matrix, KMO, average variance extracted, factor loading, rotation matrix analysis, scatter plot, and construct the internal consistency of Convergent validity. And it was founded that Strategies for New Product Development affect Venture Sustainability in Ethiopia. Therefore, policymakers should focus more on Strategies for New Product Development for Venture Sustainability.
Puiij
The aim of this study the literature and assumption of diagnostic measure of to be carried out be... more The aim of this study the literature and assumption of diagnostic measure of to be carried out before the linear regression estimation to test Normality assumption, Linearity assumption, Multicollinearity, kurtoses and Skewness Homogeneity of Homoscedasticity assumption and Multicollinearity assumption tests of MO, with MSMEs performance that mediated EO and INNO of scarce, and this assumption that aims to examine the relationship between MO, EO and with Organizational performance, and based on the contingency theory, Market based view theory of a theoretical model that has been drawn, and survey approach with a questionnaire technique has been adapted to achieve the study objectives, and data will be collected from 388 industry sector from primary agricultural Enterprise, from Secondary Industries of Manufacturing and Construction Enterprises and from territory industries data collected from service industry of MSME performance, in Oromia regional state states of Ethiopia. The diagnostic measure assumption of findings that highlight Mo predict Customer, Competitor and IFC, from EO dimension that assess Autonomy Competitiveness Aggressiveness, Pro-active innovativeness and risk-taking and from innovation product, process, Marketing and Organizational innovation have a direct relationship with Organizational performance for the assessments of diagnostic measure of Normality, linearity, Multicollinearity, kurtoses and Skewness, Homogeneity and automatic linear regression modeling of better data fit to be highly recommended and supported for the measurement of MO, EO, ONNO with Firm performance of Business Enterprise of MSMEs Oromia, Ethiopia.
Internal Marketing Practice is the process to promote the company objectives, and the employee wi... more Internal Marketing Practice is the process to promote the company objectives, and the employee with in organizations for the purpose of increase employee engagement of the company goals, and foster the brand image of SMEs, the aim of this study that has to be provides, a conceptual linear Regression Model that introduction to analyses a Confirmatory Factor Analyses (CFA) of Internal Marketing practice on Sustainable Marketing Performance: A case of SMEs Ethiopia, and to discuss the concepts of Multiple grouped Confirmatory factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, and the indexed of mediation result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, an Internal Marketing practice like Visionary practice, Developmental practice and Rewarded Practice that affect Marketing Performance that affect IM and to analyses Assess Regress weight, Correlation, and Model fit indexed to investigate with SPSS model V.22 that uses data from the Internal Marketing practice to analyse it's effect with Sustainable Marketing Performance to respond by using 320 sample respondents in Small and medium Enterprise, (SMEs), in Ethiopia.
IJSSMER, 2023
The study confirmed literature in Brand Awareness indicators Perceived Awareness, Relevance Aware... more The study confirmed literature in Brand Awareness indicators Perceived Awareness, Relevance Awareness, Knowledge Awareness and Esteem Awareness, and brand Loyalty attitude and behavioral indicators to investigate second-ordered or Multiple model of Confirmatory data analyses with respect to brand loyalty in particular. This study empirically attempts to discuss the particular issue by examining the relationship between two or more variables assessed in second Order or Multiple models of brand awareness and brand loyalty. The data were collected from Private and public banks of Ethiopia Bule Hora town from customers and Employees of banks. For quantitative research, design used SPSS v.25 and for the Confirmation data to use AMOS V.23, and CFA Model of Second Orderd or multiple data investigation Loading factors and Model fit indexed techniques were applied to a sample of 384 respondents of customers, and Employees of private and public Banks of Ethiopia, Bule Hora town. The results revealed that brand awareness and brand loyalty have a significant and positive relationship with Perceived Awareness, Relevance Awareness, Knowledge Awareness Esteem Awareness, and brand Loyalty attitude and behavioral indicators. The value of factor loading investigation over all data purification index value is fully verified between Brand awareness and Brand Loyalty within his indicators, and most second Order or multiple model results have high loading factor output indicated above 0.05% and this paper has discussed the results, and an implication compared with prior discussed conclusion and recommendations to be verified in this investigation.
IJSSMER, 2023
Customer loyalty of CBE is often seen as one of the decisive factors in determining the fate of o... more Customer loyalty of CBE is often seen as one of the decisive factors in determining the fate of organizations, in the age of digitalization, the organizations should think of advanced strategies to increase their competitiveness, and market share by employing loyalty of the potential of digital content, and enhancing their digital Marketing Success, and the aim of this study that provides, a conceptual of CFA Measurement Model of Digital Marketing Success with Business Performance the Mediating role of Customer Loyalty in Case of Commercial Banks of Ethiopia (CBE), that introduce to analyses a Confirmatory Factor Analyses (CFA) of digital Marketing success on Business Performance, and it discuss the concepts of Confirmatory measurement factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, indirect influence, Correlation, and Variance extracted and the indexed of mediating result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, a Green Marketing Strategies like Digital device, Digital platform, digital data, Digital Media and Digital Technology that affect Business Performance a Mediating Effect of Customer Loyalty, and data to analyses construct SEM, and to investigate with SPSS model V.25 that uses data from the digital Marketing success to analyse it's effect with business Performance, to use 280 sample respondents in CBE, Ethiopia.
International Journal of Management and Digital Business
This study will aim to analyze the effects of entrepreneurial skill and entrepreneurial motivatio... more This study will aim to analyze the effects of entrepreneurial skill and entrepreneurial motivation on Business performance, With mediating role of strategic leadership: The case of selected SME Sectors in Guji Zone oromia regional state, Ethiopia. The study was employed a Quantitative research design method by using surveys questionnaire to collect data. The selections of the respondent for this study will random sampling and purposive sampling for SME owners and leaders of both zonal and towns job opportunity creation and skill office and are purposely selected to respond the questionnaires. Since the Zone is  so large in size, the researcher will select 5 towns Nagele, Adola, Shakiso, Bore and Haro wachu. A total of 382 respondents will be selected as sample size. Estimating the total population as 2,322 owners and job opportunity creation and skill office leaders in 5 towns, the sample size 382 will be determined by using Yamane (1967) Because of its simplicity to use. The ...
iRASD Journal of Management
The major prospects for MSE will result from their participation in the global marketplace as the... more The major prospects for MSE will result from their participation in the global marketplace as the financial system keeps moving towards greater integration. It is widely acknowledged that SMEs are increasingly significant in producing jobs, money, and innovation. Nevertheless, there are significant issues with the caliber of management, strategic leadership, entrepreneurial skill, and motivation in this industry, shortcomings in innovation, a lack of business savvy, marketing, entrepreneurial flair, and issues with practical knowledge and HR administration. This study will analyze the impact of entrepreneurial talent and motivation on business success, with strategic leadership as a mediating factor: The situation of a few SME sectors in Ethiopia. The study employed a Quantitative research design method using surveys and questionnaires to collect data. The selections of respondents for this study will be random sampling and purposive sampling for SME owners and leaders of both zonal...
Adpebi International Journal of Multidisciplinary Sciences
The aim of this study that titled the descriptive statistics of Market Orientation practice on Ex... more The aim of this study that titled the descriptive statistics of Market Orientation practice on Export Performance the Mediating role of new product development practice with Positive effect of export performance provides firms with opportunity to grow, and enhance the dynamism in the new product development. In this study, two main strategies that are refer to Market Orientation and new product development is investigated and determines the Export Performance. This study focused in Coffee trading and Factory PLC Ethiopia. The findings showed that the Descriptive effect of Market Orientation on Export Performance the Mediating role of New Product Development Capability. However, the market orientation is much stronger in influence the export performance that affect Market orientation through new product development on Export performance, it designed with Descriptive Statistics to distribute for 384 respondents, and the questionnaires to be distributed from Primary and Secondary Coo...
Zenodo (CERN European Organization for Nuclear Research), Mar 15, 2023
Zenodo (CERN European Organization for Nuclear Research), Feb 18, 2023
The aim of this study is to analyze the Significance of Electronic Banking Service Delivery pract... more The aim of this study is to analyze the Significance of Electronic Banking Service Delivery practice that affect sustainability of Customer Expectations as well as relations to variables like, marital status, occupation, education level, experience, type of customer, time of use for month and type of customer e-banking) and main challenges of electronic banking service delivery practice which affect sustainability of customer expectations. The data was collected through questionnaire and probability sampling was used to get accurate and fair responses from the targeted population and mostly primary data was used for the study. The analyzed data was expressed by using table, percentage, correlation as well as correlation among variables that shows Quality of Customer Expectations in CBE Negele and Liben branch. The analyzed data was shows that all variables have positive and significant effect on Quality of Customer Expectations where responsiveness and Ease of use have not significant effect on Quality of Customer Expectations Quality of Customer Expectations. There by improves customer service delivery, accessibility of electronic banking, deals with customer keep customer electronic security improves Quality of Customer Expectations in CBE Negele and Liben branches.
Zenodo (CERN European Organization for Nuclear Research), Dec 28, 2022
The purpose of this study the Market Orientating effect on Business performance with the mediatin... more The purpose of this study the Market Orientating effect on Business performance with the mediating role of Employee satisfaction and Employee satisfaction In case of Public and private banks of Ethiopia. Market oriented of business organizations seek to understand customers' expressed and latent needs and develop superior solutions for those needs. The research idea stems from academic findings that market orientation not only affects the performance of the concern directly but also indirectly. Data for this research was collected from both primary and secondary sources. Quantitative research design of data analysis was employed. Sample size of determination was 384 respondents. The scales have been purified and validated with the help of descriptive data analysis with different normality assumptions. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and the results of structure equation modelling (SEM) revealed a significant relationship between market orientation and business performance. The indirect effects of market orientation on business performance through with mediating role of employee satisfaction and customer satisfaction have been explored with the implication of SPSS Version 22 and AMOS 23.
Zenodo (CERN European Organization for Nuclear Research), Dec 28, 2022
The purpose of this study aims the Influencing factors that affected of Competitor Orientation an... more The purpose of this study aims the Influencing factors that affected of Competitor Orientation and Customer Orientation on Entrepreneur Marketing Efficiency, the case of Bule Hora University, The general objective of the study is to investigate the Influencing factors that affected of Competitor Orientation and Customer Orientation on Entrepreneur Marketing Efficiency' expressed and latent needs and develop superior solutions for those needs. The research idea stems from study findings that Competitor orientation and Customer Orientation has not only affects the sustainability of Entrepreneur Marketing Efficiency the concern directly that has confounding directly and indirectly. On the basis and types of data gathered and the instrument used, quantitative research design to use Exploratory factor analyze and the data analysis were employed for sample size determination valid 361 respondents and as most of the respondent replied to major effect of Competitor orientation, and Customer Orientation of data have been collected from Teachers or Academic staff of Organization, employees of the Organization and customers of Organization. The scales have been purified and validated with the help of Exploratory factor analysis (EFA) and the results of structure equation modeling (SEM) revealed a significant relationship between which yielded to the significant results to used data of SPSS Version 20 and AMOS 23 to analysis SEM, Standard Regression Weights and model fit value.
Zenodo (CERN European Organization for Nuclear Research), Dec 28, 2022
The purpose of this study aims the effect of Coffee Quality practice on sustainable Export perfor... more The purpose of this study aims the effect of Coffee Quality practice on sustainable Export performance, the Meditating Role of Coffee processing performance; the case of Oromia regional state west Guji Zone. The general aim of this study is to confirm the significance effect of Coffee Quality practice on the Sustainable of Export Performance seeks to understand Export performance process that expressed and latent needs and develop superior solutions for those needs. The research idea stems from study findings that Coffee Quality practice not only affects the Sustainable Export performance of the concern directly but also indirectly Coffee processing performance affect that also confounding to affect directly and indirectly. On the basis and types of data gathered and the instrument used, quantitative research design to use Confirmatory factor analyze and the data analysis were employed for unknown sample size determination valid 384 respondents and as most of the respondent replied to major effect of Coffee Quality practice data have been collected from population of west Guji Zone to use sample from Primary Cooperative union, Secondary Cooperative Union, Coffee Collector, Exporter and ECX and Coffee Traders From Oromia regional state west Guji zone Ethiopia. The scales have been purified and validated with the help of confirmatory factor analysis (CFA) and the results of structure equation modeling (SEM) revealed a significant relationship between Coffee quality practice and sustainable export performance, with mediating role of Coffee processing performance have been confirmed, which yielded to the significant results to used SPSS Version 22 and AMOS 23 to analysis SEM, Standard Regression Weights and model fit value.
Zenodo (CERN European Organization for Nuclear Research), Dec 31, 2022
The purpose of this study aims the Significance of Inter-functional Coordination that Affect Orga... more The purpose of this study aims the Significance of Inter-functional Coordination that Affect Organizational Commitment the Mediation Role of Customer Success: The case of Bule Hora General Hospital, Market orientation is a business perspective that makes the customer the focal point of a business company's total operation. The general objective of the study is to investigate the Significance of Inter-functional Coordination that Affect Organizational Commitment the Mediation Role of Customer Success, to seek to understand customers' expressed and latent variable it needs and develop superior solutions for those needs. The research idea stems from study findings that Interfunctional Coordination not only affects the Organizational Commitment of the concern directly but also indirectly Employee Success has also confounding to affect directly and indirectly. On the basis and types of data gathered and the instrument used, quantitative research design to use Confirmatory factor analyze and the data analysis were employed for sample size determination valid 368 respondents and as most of the respondent replied to major effect of Interfunctional Coordination data have been collected from employees the Bule Hora General Hospital and customers Customer can serve each General Hospital. The scales have been purified and validated with the help of confirmatory factor analysis (CFA) and the results of structure equation modeling (SEM), revealed a significant relationship between Inter-functional Coordination and Organizational Commitment, with mediating role of Customer Success have been confirmed, which yielded to the significant results to used SPSS Version 22 and AMOS 23 to analysis SEM, Standard Regression Weights and model fit value.
Zenodo (CERN European Organization for Nuclear Research), Feb 15, 2023
Study aims at the Micro Financial Institute on Innovative Entrepreneurship growth: The case of Bu... more Study aims at the Micro Financial Institute on Innovative Entrepreneurship growth: The case of Bule Hora Woreda Ethiopia, data analysis using (SPSS version 23) to be used during the study time. The research philosophy of research Paradigms has designed Quantitative and Deductive research approach, the data analyses with Exploratory factor analysis (EFA), to analysis Correlation Matrix of Significant P-Value tested, KMO, Communalities, Average variance Extracted, Rotated Component Matrix, Scree plot component number, Component rotated space and to test Convergent construct validity and Discriminant Reliability to test Cronbach alpha result of Exploratory Factor Analyze to measure statistical methods to use, date techniques and to measure used probability sampling technique that used the Stradd from Members of Micro Finance Service, Construction member, Trade and urban Agriculture in West Guji zone Bule Hora woreda and additionally, from Woredas Micro Finance Service Officer, Budget planer was targeted population of this study and in quantitative research design that measure based on the literature theory to used, the probability sampling techniques that analyzed the procedure that the researcher would adopt. Totally from unknown population 384 total respondents distributed the questionnaire.
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Papers by Gada Gizachew wakjira