Papers by CALIN PETRICA VEGHES
European Journal of Sustainable Development, 2019
Under the slogan “Our heritage: where the past meets the future”, European Union has declared 201... more Under the slogan “Our heritage: where the past meets the future”, European Union has declared 2018 as the European Year of Cultural Heritage in an unprecedented attempt to enable people to become more interested in and involved with the cultural heritage, and to recognize its universal value and importance in the future development of the individuals, communities and societies. In spite of an increased acknowledgement and extending capitalization, the employment of the cultural heritage, in its tangible and intangible forms, as an asset the local communities may benefit from is still limited. The contribution of the cultural heritage to the sustainable development remains less relevant and illustrates the extent toward which individuals and the local communities, consequently societies, are able to preserve, promote and make the most of this forgotten resource. Paper explores the connections between the cultural heritage, marketing and the sustainable development of the local commun...
European Journal of Sustainable Development, 2022
Until recently, brands and branding were used almost exclusively in a commercial context as tools... more Until recently, brands and branding were used almost exclusively in a commercial context as tools employed in the promotion and sales of different goods and services. The extension of the scope of marketing to the societal level has expanded the area of branding applicability from economic to social, from profit to non-profit, and from individuals to nations. Valuable elements, an important part of them having a solid cultural background, can be identified and employed nowadays to build and capitalize on brands not only for products and services but also for individuals and communities, respectively organizations and nations. Does cultural heritage matter, and if so, to what extent, in the endeavors of building, promoting, and capitalizing on a nation's brand? Can cultural heritage contribute to the nation's branding effort and act together as a marketing driver to enable a country's sustainable development? These are the questions this paper aims to answer from a mark...
European Journal of Sustainable Development, Oct 1, 2020
Springer proceedings in business and economics, 2018
Established in the perimeter of the Seven Cities (Brașov, Sibiu, Sebeș, Cluj, Bistrița, Mediaș an... more Established in the perimeter of the Seven Cities (Brașov, Sibiu, Sebeș, Cluj, Bistrița, Mediaș and Sighișoara) of the Siebenburgen, in the first decades of the 13th century, the Transylvanian Saxons have built more than 150 fortified churches with the main scope to defend their small rural communities in front of the various perils of those times. Most of these have succeeded to survive until today as proud remembrance of the heritage conveyed to the future generations. Using secondary data regarding the existing cultural heritage, its tourism marketing related environment and the performances of cultural tourism, as well as the primary data provided by representatives of the stakeholders of this heritage, the paper assesses the ways local communities succeed to care for, promote and capitalize a cultural heritage of more than 800 years old by attracting tourists to discover, explore, experience and enjoy it in order to support their sustainable local development.
Annals of Faculty of Economics, 2012
The historical roots of the debates regarding the privacy are to be found in the conclusion issue... more The historical roots of the debates regarding the privacy are to be found in the conclusion issued, at the end of the 19th century, by the Pacific Railway Commission (1887), on the essential, for the citizenâ€(tm)s peace and happiness, “right of personal security†, and the individualâ€(tm)s “right to be left alone†, approached and explained by Louis Brandies (1890). Since then, many definitions have been given aiming to explain the content of privacy from different angles but all these attempts were rather difficult and succeeded to clarify things only partially, due to the various perspectives considered. The information age has made even more difficult not only the definition of privacy, but its defense in front of the many invading ways based mainly on the internet employment. From a marketing perspective, the definition of privacy should focus on the personal data regarding the consumers, the extent to what this data is communicated to or is collected by others, and the ...
International Scientific Conference ERAZ. Knowledge Based Sustainable Development, 2019
Cultural heritage involvement and participation in the European Union are fairly modest: lack of ... more Cultural heritage involvement and participation in the European Union are fairly modest: lack of interest, cost and lack of time are the main reasons, but the absence of a marketing vision also contributes to this overall limited cultural experience. Paper defines the heritage involvement under a cultural marketing perspective, based on the inclination to discover, explore, experience and enjoy, and advances a corresponding classification of the heritage consumers, at the level of the European Union, using data from the dedicated Special Eurobarometer of the European Commission.
European Journal of Sustainable Development, Oct 1, 2019
Under the slogan "Our heritage: where the past meets the future", European Union has declared 201... more Under the slogan "Our heritage: where the past meets the future", European Union has declared 2018 as the European Year of Cultural Heritage in an unprecedented attempt to enable people to become more interested in and involved with the cultural heritage, and to recognize its universal value and importance in the future development of the individuals, communities and societies. In spite of an increased acknowledgement and extending capitalization, the employment of the cultural heritage, in its tangible and intangible forms, as an asset the local communities may benefit from is still limited. The contribution of the cultural heritage to the sustainable development remains less relevant and illustrates the extent toward which individuals and the local communities, consequently societies, are able to preserve, promote and make the most of this forgotten resource. Paper explores the connections between the cultural heritage, marketing and the sustainable development of the local communities based on the secondary data regarding the involvement, perceived importance, access and participation related to the cultural heritage in order to assess if local communities grasp and consider the potential of this heritage to support their sustainable development through of an appropriate marketing effort.
Annals of Faculty of Economics, Jul 1, 2012
The cultural heritage, including, according to the UNESCO definition, the assembly of monuments, ... more The cultural heritage, including, according to the UNESCO definition, the assembly of monuments, groups of buildings, and sites which are of outstanding universal value from the historical, aesthetic, ethnological or anthropological point of view, represents an important asset that can be engaged and capitalized in order to support the sustainable development. Meeting the needs of the present without compromising the ability of the future generations to meet their own needs in order to provide a better quality of life for everyone, now and for generations to come, has become a concern and, in the same time, a priority for all the stakeholders of the society. Turning to the best account of the cultural heritage also represents an important driver for the sustainable development of the travel and tourism industry, as the cultural sites, institutions, goods and services, appropriately capitalized, represent significant attractions for the international and domestic tourists. The integration of the principles of sustainable development in the current functioning of the travel and tourism industry led to the development and implementation of the concept of sustainable tourism. The paper explores in a distinctive manner the relationships between the cultural heritage and the travel and tourism industry, respectively the cultural heritage and the sustainable development based on a set of related statistical indicators, and the specific secondary data, expressing the extent of the cultural heritage, the development of the travel and tourism industry, and the attained level of sustainable development in ten Central and Eastern European countries, members of the European Union. There are two major research questions the paper aims to answer: (1) How significant is the relationship between the cultural heritage and the development of the travel and tourism industry? (2) Is there a noteworthy connection between the cultural heritage and the sustainable development in the selected countries?
Routledge eBooks, Jun 27, 2018
European Journal of Sustainable Development, Feb 1, 2022
Until recently, brands and branding were used almost exclusively in a commercial context as tools... more Until recently, brands and branding were used almost exclusively in a commercial context as tools employed in the promotion and sales of different goods and services. The extension of the scope of marketing to the societal level has expanded the area of branding applicability from economic to social, from profit to non-profit, and from individuals to nations. Valuable elements, an important part of them having a solid cultural background, can be identified and employed nowadays to build and capitalize on brands not only for products and services but also for individuals and communities, respectively organizations and nations. Does cultural heritage matter, and if so, to what extent, in the endeavors of building, promoting, and capitalizing on a nation's brand? Can cultural heritage contribute to the nation's branding effort and act together as a marketing driver to enable a country's sustainable development? These are the questions this paper aims to answer from a marketing perspective, after assessing the secondary data on cultural heritage, nations' branding, and dimensions of sustainable development for a group of selected countries.
European Journal of Sustainable Development, Oct 1, 2018
Seen often like something from the past, bearing a certain, not always clear, significance and pr... more Seen often like something from the past, bearing a certain, not always clear, significance and probably having a particular value, cultural heritage, in its tangible and intangible forms, is far from being considered an asset that local communities may benefit from. Therefore, the contribution of the cultural heritage to the sustainable development of the local communities is less relevant and expresses accurately the extent toward which individuals and institutions understand, value, care for and enjoy this heritage. Widening of the economic and social inequalities in many of the advanced and emerging economies led toward a different model of growth and development addressing and including the entire community aiming not only to improve the economic performance in terms of the gross domestic product, but also the standards of living of its members in terms of income, employment and overall quality of life. Paper presents the results of an exploratory assessment of the connections between the key indicators describing cultural heritage, sustainable development and inclusive growth, under a vision of marketing, in order to identify potential paths local communities may follow by learning the global lessons on how cultural heritage may support the sustainable development in order to ensure their inclusive growth.
www.amfiteatrueconomic.ro
The increase of the concentration of greenhouse gases and global warming are the main problems th... more The increase of the concentration of greenhouse gases and global warming are the main problems that the European Commission is trying to solve by proposing the Green Deal, but the well-being of agri-food businesses is influenced, next to the ecologic factors, by the social and economic factors such as maintaining competitive pricing, especially when competing with agri-food businesses that are not affected by the European sustainability measures, and consumers' interest in buying sustainable products. Analysing the current state of knowledge and carrying out a qualitative exploratory research among the agri-food organizations in Romania, the coordinates of the Romanian agri-food market and a series of its peculiarities were outlined. The research results show that there is a positive perception regarding the opportunity to implement the Green Deal's measures and suggest using a strategic matrix to facilitate their adoption in the context of current economic and social transformations.
Destination branding heritage and authenticity, 2012, ISBN 978-84-695-3961-3, págs. 71-82, 2012
Видавництво Львівської політехніки, 2013
Abstract – The increased employment of the internet, extended processing of the consumers’ person... more Abstract – The increased employment of the internet, extended processing of the consumers’ personal data, and rather unclear definition of the personal data content have intensified the discussion about how to approach the consumer’s private space. Paper presents a view of the consumer’s private space content based on the results of the survey conducted on a sample including Romanian consumers.
The concept of privacy, seen in connection to the consumer's private space and personalizatio... more The concept of privacy, seen in connection to the consumer's private space and personalization, has recently gained a higher importance as a consequence of the increasing marketing efforts of the organizations based on the capturing, processing and usage of consumer-s personal data.Paper intends to provide a definition of the consumer-s private space based on the types of personal data the consumer is willing to disclose, to assess the attitude toward personalization and to identify the means preferred by consumers to control their personal data and defend their private space. Several implications generated through the definition of the consumer-s private space are identified and weighted from both the consumers- and organizations- perspectives.
SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings, 2018
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Papers by CALIN PETRICA VEGHES