Papers by Anna Tikhomirova
Frontiers in Psychology, Sep 7, 2021
This research investigates the impact of transformational leadership (TL) style on project succes... more This research investigates the impact of transformational leadership (TL) style on project success (PS) in the indirect effect of serial mediation of team-building and teamwork quality (TWQ). A quantitative research approach was used for this study. Data were gathered from 374 professional information system development (ISD) project managers in Pakistan. The hypotheses were tested using regression analysis with bootstrapping. Both team-building and teamwork independently and serially mediate the relationship between the TL and PS of the project managers, respectively. The TL style of the project manager intensifies PS with team-building practices (TBP) and TWQ. The TL boosts TWQ in terms of communication, coordination, and cohesion to achieve a successful project. The findings suggest that TL is associated with PS through serial mediation of team-building and teamwork. No research to date has used this nascent methodology to explore the association between TL and PS.
Frontiers in Psychology, 2021
This research investigates the impact of transformational leadership (TL) style on project succes... more This research investigates the impact of transformational leadership (TL) style on project success (PS) in the indirect effect of serial mediation of team-building and teamwork quality (TWQ). A quantitative research approach was used for this study. Data were gathered from 374 professional information system development (ISD) project managers in Pakistan. The hypotheses were tested using regression analysis with bootstrapping. Both team-building and teamwork independently and serially mediate the relationship between the TL and PS of the project managers, respectively. The TL style of the project manager intensifies PS with team-building practices (TBP) and TWQ. The TL boosts TWQ in terms of communication, coordination, and cohesion to achieve a successful project. The findings suggest that TL is associated with PS through serial mediation of team-building and teamwork. No research to date has used this nascent methodology to explore the association between TL and PS.
Professional Discourse & Communication, 2020
There are a great number of transnational corporations operating all over the world. All of them ... more There are a great number of transnational corporations operating all over the world. All of them are facing the issue of national culture, and cross-cultural difference is of vital importance. Choosing appropriate marketing strategy assures success or failure on the international market. The concept of culture is very dynamic and requires constant observation. The tasks marketing managers started to deal with became more complex, requiring cultural sensitivity and ability to overcome cross-cultural differences.The research, presented in this paper, attempts to analyze whether national culture affects marketing strategy of international companies. The framework of cultural dimensions developed by Hofstede was taken as a basis for the analysis of Russian national culture. The author resorts to the quantitative approach based on the conducted survey and analyzes data collected in the Russian Federation. At first cultural values were used to identify Russia. Cultural values were measure...
Frontiers in Psychology, 2021
The outgrowth of e-commerce has advanced the development of countries' economies. Today, onli... more The outgrowth of e-commerce has advanced the development of countries' economies. Today, online marketplaces are targeting not only their local customers but are also spreading their interests overseas, expanding cross-border e-commerce. The current study aims to analyze the interaction of customer's personal traits, such as national culture, disposition to trust, and perceived trustworthiness, and their effect on the purchase intention within different e-commerce contexts. The contexts are chosen based on the country-of-origin parameter and serve as the moderator in the research model. Both direct and indirect effects of cultural dimensions on trustworthiness and purchase intention are analyzed within the research framework. The data for the analysis are randomly collected among the Russian population and assessed using structural equation modeling (SEM). The analysis results prove the marketplace context moderates the interaction of customers' personal traits among eac...
Professional Discourse & Communication, 2022
Starting from January 2020, the whole world and all the people’s professional activities are affec... more Starting from January 2020, the whole world and all the people’s professional activities are affected by the COVID-19 pandemic. Since the beginning of the pandemic, the phenomenon of COVID has been analyzed from different perspectives. The present study aims to study the evolution of the COVID-19 image in the online mass media discourse on the example of the British Broadcasting Corporation (BBC) news portal. The research employs semantic network analysis to trace the changes in the description of the coronavirus-related articles presented online. Three samples of articles from the period from 2020 to 2022 are randomly collected and subjected to further analysis. As a result, the author concludes, that the image of the COVID pandemic has undergone a significant change from the distant public health-related phenomenon to one of the legal actors and social activities. The present study contributes to the analysis of the coronavirus pandemic domain in the online mass media discourse and d...
Professional Discourse & Communication, 2019
Nowadays the Internet occupies the primary place in many people’s lives. It gives people many dif... more Nowadays the Internet occupies the primary place in many people’s lives. It gives people many different opportunities including online shopping. The deep understanding of all the elements of trust building mechanisms is essential in order to guarantee future prosperous development of the e-commerce sphere as trust seems the key point of e-commerce success. The current study aims to assess trust building mechanisms of online shopping, namely customers’ comments, using the linguistic tool. By adopting the discourse analysis methodology this paper explores the language units used in the comments. First of all, the importance of feedbacks (customers’ comments) was assessed by means of self-compiled questionnaire and the results of the analyses indicate that feedbacks were proved to be significant for customers while forming the buying intention. Then qualitative data was collected from Amazon website. Customers’ comments were collected, systematized and grouped according to the specific...
Frontiers in Psychology, 2021
The emergence of coronavirus disease 2019 (COVID-19) has considerably changed global food product... more The emergence of coronavirus disease 2019 (COVID-19) has considerably changed global food production, processing, and consumption at different levels. Sojourners are among those who have experienced a higher level of food insecurity during the crisis of the COVID-19 outbreak. The current research aimed to investigate the immediate consumption behavioral intentions of the Pakistani international students in the People's Republic of China (PRC) during the wake of COVID-19 pandemic. This study applied the Theory of Planned Behavior (TPB) and background factors of food safety and health consciousness that influence the consumption behavioral intention of Pakistani students toward unfamiliar local food in China. A relational model was analyzed where food safety and health consciousness were hypothesized to serve as background variables associated with TPB components. Moreover, the indirect effects of food safety and health consciousness on behavioral intentions were assessed. The dat...
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Papers by Anna Tikhomirova