Tribal communities in the Northeast India rarely find their approaches, concerns, and issues prop... more Tribal communities in the Northeast India rarely find their approaches, concerns, and issues properly addressed by the mainstream mass media. Traditional folk media in that vacuum till now mirrors familiar details of their everyday culture, validate rituals and institutions, educate non-literate groups, and maintains conformity to the accepted patterns of behaviour. Thus, traditional folk media is the indigenous equivalent of exogenous mass media and facilitates change and progress in tribal societies by communicating socioeconomic change. Traditional media is found in the expression of their daily social life of the people. Since ancient time, the people engage themselves in folk songs and dances, arts and crafts, rituals and festivals etc. that are part of their daily life. Traditional folk media are indigenous channels of communication having in built character of entertainment, which was made for expressing socio-ritual, moral and emotional need of the folk such as folk songs, folk arts, folklore, etc. Folk media is a genuine means of communication and a true carrier of culture amongst various people. It inspires people to perceive the message or information more effectively. Folk media serves as a means of achieving the ultimate reality. Present article is an attempt to understand the traditional folk media in tribal communities with the help of empirical evidences from Zeme Naga society of North East India.
Tribal communities in the Northeast India rarely find their approaches, concerns, and issues prop... more Tribal communities in the Northeast India rarely find their approaches, concerns, and issues properly addressed by the mainstream mass media. Traditional folk media in that vacuum till now mirrors familiar details of their everyday culture, validate rituals and institutions, educate non-literate groups, and maintains conformity to the accepted patterns of behaviour. Thus, traditional folk media is the indigenous equivalent of exogenous mass media and facilitates change and progress in tribal societies by communicating socioeconomic change. Traditional media is found in the expression of their daily social life of the people. Since ancient time, the people engage themselves in folk songs and dances, arts and crafts, rituals and festivals etc. that are part of their daily life. Traditional folk media are indigenous channels of communication having in built character of entertainment, which was made for expressing socio-ritual, moral and emotional need of the folk such as folk songs, f...
Tribal communities in the Northeast India rarely find their approaches, concerns, and issues prop... more Tribal communities in the Northeast India rarely find their approaches, concerns, and issues properly addressed by the mainstream mass media. Traditional folk media in that vacuum till now mirrors familiar details of their everyday culture, validate rituals and institutions, educate non-literate groups, and maintains conformity to the accepted patterns of behaviour. Thus, traditional folk media is the indigenous equivalent of exogenous mass media and facilitates change and progress in tribal societies by communicating socioeconomic change. Traditional media is found in the expression of their daily social life of the people. Since ancient time, the people engage themselves in folk songs and dances, arts and crafts, rituals and festivals etc. that are part of their daily life. Traditional folk media are indigenous channels of communication having in built character of entertainment, which was made for expressing socio-ritual, moral and emotional need of the folk such as folk songs, folk arts, folklore, etc. Folk media is a genuine means of communication and a true carrier of culture amongst various people. It inspires people to perceive the message or information more effectively. Folk media serves as a means of achieving the ultimate reality. Present article is an attempt to understand the traditional folk media in tribal communities with the help of empirical evidences from Zeme Naga society of North East India.
Tribal communities in the Northeast India rarely find their approaches, concerns, and issues prop... more Tribal communities in the Northeast India rarely find their approaches, concerns, and issues properly addressed by the mainstream mass media. Traditional folk media in that vacuum till now mirrors familiar details of their everyday culture, validate rituals and institutions, educate non-literate groups, and maintains conformity to the accepted patterns of behaviour. Thus, traditional folk media is the indigenous equivalent of exogenous mass media and facilitates change and progress in tribal societies by communicating socioeconomic change. Traditional media is found in the expression of their daily social life of the people. Since ancient time, the people engage themselves in folk songs and dances, arts and crafts, rituals and festivals etc. that are part of their daily life. Traditional folk media are indigenous channels of communication having in built character of entertainment, which was made for expressing socio-ritual, moral and emotional need of the folk such as folk songs, f...
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