Nonfungible tokens (NFTs) have recently drawn considerable attention, highlighted by a digital ar... more Nonfungible tokens (NFTs) have recently drawn considerable attention, highlighted by a digital art piece that sold for $69M USD in early 2021. Though they have only just started receiving coverage by traditional media outlets and interest from casual observers, the foundations of NFT technology date back to advances in computer science in the late 1970s. In this article, we examine the emergence of NFTs, from their technical origins, the introduction of blockchain technologies and the first token-based collectibles that led to modern day NFT products. We categorize the current use cases for NFTs, introduce their potential future applications, and highlight the challenges managers face in incorporating them into their existing workflows. By presenting our NFT adoption framework, we offer managers strategies for evaluating the risks and benefits of NFTs.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2018
In this paper, the authors demonstrate how IBM Watson, a super computer that uses artificial inte... more In this paper, the authors demonstrate how IBM Watson, a super computer that uses artificial intelligence (AI), can be used in academic and managerial research. A brief description of how Watson originated and operates is followed by four examples of how Watson can be used in academic marketing research. The first two examples use Watson's personality and insight services to analyze qualitative depth interviews. The last two examples use Watson's emotion and sentiment analysis on textual data and qualitative depth interviews. These examples emphasize the value of Watson in the age of big data and its ability to analyze issues that would otherwise be too complex. The paper concludes with limitations, managerial implications, and future research.
L'invention porte sur un systeme de verification de l'identite d'un utilisateur compo... more L'invention porte sur un systeme de verification de l'identite d'un utilisateur comportant: un module d'attribution de score d'identification concu pour recevoir au moins une source d'identification de l'utilisateur et d'attribution d'un score d'identification a chacune des source d'identification. Le systeme comporte en outre un module d'elaboration de score total d'identification communiquant avec le module d'attribution de score d'identification et concu pour creer un score total d'identification de l'utilisateur a partir des scores d'identification de chacune des sources d'identification et d'une fonction predeterminee. Le score total d'identification de l'utilisateur est associe a un niveau de verification de l'identite de l'utilisateur et compare a un score minimum d'identification associe a une transaction. La transaction s'execute lorsque le score total d'identificatio...
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2019
Consumers seek out other consumers’ input to facilitate and remove some of the ambiguity and risk... more Consumers seek out other consumers’ input to facilitate and remove some of the ambiguity and risk from the purchase decision-making process through online word of mouth (eWOM) (Sparks and Browning 2011). This makes consumer reviews important for anyone seeking to sell products and services both inside and outside the sharing economy. The eWOM literature largely focuses on review authenticity and credibility from the point of view of fake online reviews (i.e., astroturfing), such as reviews created by business owners or generated using artificial intelligence (c.f. Castillo et al. 2013) or the deletion of negative reviews (c.f. Bamman et al. 2012). However, there is scant attention given to customer reviews and ratings that do not reflect customers’ true opinions and feelings of their experience. For example, consider ridesharing services, such as Uber and Lyft, where consumers have little knowledge outside of the numerical evaluation ratings other customers give their drivers. On th...
Fullerton is responsible for campus administrative mainframe and programming support, as well as ... more Fullerton is responsible for campus administrative mainframe and programming support, as well as for all mainframe applications such as the student records and financial accounting systems. Two campus organizations , University Extended Education and the Office of Analytical Studies rely heavily on the timeliness and accuracy of administration and student record data. These organizations have identified process improvements that are best met by client/server database applications. Due to limitations in the university's Office of Information Technology support capabilities (budgetary and legacy system related), both University Extended Education and Analytical Studies have opted for internal database development while still relying on the Office of Information Technology's mainframe data. This approach has resulted in increased local capabilities without the uncertainties related to working within an overloaded campus-wide Information Technology organization. Whether this app...
Purpose Employer branding is a complex and multifaceted process. It is critical to understand wha... more Purpose Employer branding is a complex and multifaceted process. It is critical to understand what employer brand value propositions are offered and maintained by the employer during employee tenur ...
Our previous paper "How do Employers conceptualize characteristics of employer branding in t... more Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees. As an extension to that work, the discussion will focus on a follow-up study examining the characteristics of successful employer branding from the employer perspective.
Employer branding is recognized as an important strategy for businesses.1 An employer brand descr... more Employer branding is recognized as an important strategy for businesses.1 An employer brand describes a firm's reputation as a place to work and its value proposition to current and potential employees.2 Employer branding encompasses a firm's effort to develop and manage an employer brand and communicate to existing and prospective staff members that it is a desirable place to work.3 A strong employer brand and effective employer branding enable an organization to differentiate itself from other employers competing for talent and attracting and retaining high-quality employees.4
Journal of Business & Industrial Marketing, 2019
Purpose The purpose of this paper is to develop an instrument to measure employer branding in the... more Purpose The purpose of this paper is to develop an instrument to measure employer branding in the information age. Firms increasingly migrate from matter-intensive business models to information-intensive models, where value lies in information rather than the physical objects. This shift has, in turn, led to a change in employee work skills. This is particularly true in the information technology (IT) sector, where firms rely on a limited supply of skilled labor. Employer branding, a firm’s reputation as a place to work, is an important strategy to attract and retain employees. Design/methodology/approach From the literature, the authors developed and refined an instrument to measure key value propositions of employer brands. The potential IT employees surveyed in the study were students enrolled in the disciplines of computer science and information systems at a comprehensive university in North America. The study went through three stages resulting in an instrument for psychometr...
Purpose Online brand communities provide a wealth of insights about how consumers perceive and ta... more Purpose Online brand communities provide a wealth of insights about how consumers perceive and talk about a brand, rather than what the firm communicates about the brand. The purpose of this paper is to understand whether the brand personality of an online brand community, rather than of the brand itself, can be deduced from the online communication within that brand community. Design/methodology/approach The paper is empirical in nature. The authors use community-generated content from eight online brand communities and perform content analysis using the text analysis software Diction. The authors employ the five brand personality dictionaries (competence, excitement, ruggedness, sincerity and sophistication) from the Pitt et al. (2007) dictionary source as the basis for the authors’ analysis. Findings The paper offers two main contributions. First, it identifies two types of communities: those focusing on solving functional problems that consumers might encounter with a firm’s off...
ABSTRACT This article presents a statistical review of the Journal of Food Products Marketing pub... more ABSTRACT This article presents a statistical review of the Journal of Food Products Marketing publication for the past 23 years, from the journal’s inception in 1992 through to 2014. The intent of this article is to highlight the publication’s contribution to discourse within the global food industry. A total of 505 papers were analyzed through bibliometric techniques to identify the journal’s most significant findings and trends. An appropriate introduction of the journal’s nature and scope in the industry allowed for further analysis of research articles within the journal. From this analysis, five major themes emerged for further study, which include content, manuscript, citations and reference, authorship, and special editions.
Success and Pitfalls of Information Technology Management
The Office of Information Technology at California State University, Fullerton is responsible for... more The Office of Information Technology at California State University, Fullerton is responsible for campus administrative mainframe and programming support, as well as for all mainframe applications such as the student records and financial accounting systems. Two campus organizations, University Extended Education and the Office of Analytical Studies rely heavily on the timeliness and accuracy of administration and student record data. These organizations have identified process improvements that are best met by client/server database applications. Due to limitations in the university’s Office of Information Technology support capabilities (budgetary and legacy system related), both University Extended Education and Analytical Studies have opted for internal database development while still relying on the Office of Information Technology’s mainframe data. This approach has resulted in increased local capabilities without the uncertainties related to working within an overloaded campu...
Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in ... more Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pit ...
Nonfungible tokens (NFTs) have recently drawn considerable attention, highlighted by a digital ar... more Nonfungible tokens (NFTs) have recently drawn considerable attention, highlighted by a digital art piece that sold for $69M USD in early 2021. Though they have only just started receiving coverage by traditional media outlets and interest from casual observers, the foundations of NFT technology date back to advances in computer science in the late 1970s. In this article, we examine the emergence of NFTs, from their technical origins, the introduction of blockchain technologies and the first token-based collectibles that led to modern day NFT products. We categorize the current use cases for NFTs, introduce their potential future applications, and highlight the challenges managers face in incorporating them into their existing workflows. By presenting our NFT adoption framework, we offer managers strategies for evaluating the risks and benefits of NFTs.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2018
In this paper, the authors demonstrate how IBM Watson, a super computer that uses artificial inte... more In this paper, the authors demonstrate how IBM Watson, a super computer that uses artificial intelligence (AI), can be used in academic and managerial research. A brief description of how Watson originated and operates is followed by four examples of how Watson can be used in academic marketing research. The first two examples use Watson's personality and insight services to analyze qualitative depth interviews. The last two examples use Watson's emotion and sentiment analysis on textual data and qualitative depth interviews. These examples emphasize the value of Watson in the age of big data and its ability to analyze issues that would otherwise be too complex. The paper concludes with limitations, managerial implications, and future research.
L'invention porte sur un systeme de verification de l'identite d'un utilisateur compo... more L'invention porte sur un systeme de verification de l'identite d'un utilisateur comportant: un module d'attribution de score d'identification concu pour recevoir au moins une source d'identification de l'utilisateur et d'attribution d'un score d'identification a chacune des source d'identification. Le systeme comporte en outre un module d'elaboration de score total d'identification communiquant avec le module d'attribution de score d'identification et concu pour creer un score total d'identification de l'utilisateur a partir des scores d'identification de chacune des sources d'identification et d'une fonction predeterminee. Le score total d'identification de l'utilisateur est associe a un niveau de verification de l'identite de l'utilisateur et compare a un score minimum d'identification associe a une transaction. La transaction s'execute lorsque le score total d'identificatio...
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2019
Consumers seek out other consumers’ input to facilitate and remove some of the ambiguity and risk... more Consumers seek out other consumers’ input to facilitate and remove some of the ambiguity and risk from the purchase decision-making process through online word of mouth (eWOM) (Sparks and Browning 2011). This makes consumer reviews important for anyone seeking to sell products and services both inside and outside the sharing economy. The eWOM literature largely focuses on review authenticity and credibility from the point of view of fake online reviews (i.e., astroturfing), such as reviews created by business owners or generated using artificial intelligence (c.f. Castillo et al. 2013) or the deletion of negative reviews (c.f. Bamman et al. 2012). However, there is scant attention given to customer reviews and ratings that do not reflect customers’ true opinions and feelings of their experience. For example, consider ridesharing services, such as Uber and Lyft, where consumers have little knowledge outside of the numerical evaluation ratings other customers give their drivers. On th...
Fullerton is responsible for campus administrative mainframe and programming support, as well as ... more Fullerton is responsible for campus administrative mainframe and programming support, as well as for all mainframe applications such as the student records and financial accounting systems. Two campus organizations , University Extended Education and the Office of Analytical Studies rely heavily on the timeliness and accuracy of administration and student record data. These organizations have identified process improvements that are best met by client/server database applications. Due to limitations in the university's Office of Information Technology support capabilities (budgetary and legacy system related), both University Extended Education and Analytical Studies have opted for internal database development while still relying on the Office of Information Technology's mainframe data. This approach has resulted in increased local capabilities without the uncertainties related to working within an overloaded campus-wide Information Technology organization. Whether this app...
Purpose Employer branding is a complex and multifaceted process. It is critical to understand wha... more Purpose Employer branding is a complex and multifaceted process. It is critical to understand what employer brand value propositions are offered and maintained by the employer during employee tenur ...
Our previous paper "How do Employers conceptualize characteristics of employer branding in t... more Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees. As an extension to that work, the discussion will focus on a follow-up study examining the characteristics of successful employer branding from the employer perspective.
Employer branding is recognized as an important strategy for businesses.1 An employer brand descr... more Employer branding is recognized as an important strategy for businesses.1 An employer brand describes a firm's reputation as a place to work and its value proposition to current and potential employees.2 Employer branding encompasses a firm's effort to develop and manage an employer brand and communicate to existing and prospective staff members that it is a desirable place to work.3 A strong employer brand and effective employer branding enable an organization to differentiate itself from other employers competing for talent and attracting and retaining high-quality employees.4
Journal of Business & Industrial Marketing, 2019
Purpose The purpose of this paper is to develop an instrument to measure employer branding in the... more Purpose The purpose of this paper is to develop an instrument to measure employer branding in the information age. Firms increasingly migrate from matter-intensive business models to information-intensive models, where value lies in information rather than the physical objects. This shift has, in turn, led to a change in employee work skills. This is particularly true in the information technology (IT) sector, where firms rely on a limited supply of skilled labor. Employer branding, a firm’s reputation as a place to work, is an important strategy to attract and retain employees. Design/methodology/approach From the literature, the authors developed and refined an instrument to measure key value propositions of employer brands. The potential IT employees surveyed in the study were students enrolled in the disciplines of computer science and information systems at a comprehensive university in North America. The study went through three stages resulting in an instrument for psychometr...
Purpose Online brand communities provide a wealth of insights about how consumers perceive and ta... more Purpose Online brand communities provide a wealth of insights about how consumers perceive and talk about a brand, rather than what the firm communicates about the brand. The purpose of this paper is to understand whether the brand personality of an online brand community, rather than of the brand itself, can be deduced from the online communication within that brand community. Design/methodology/approach The paper is empirical in nature. The authors use community-generated content from eight online brand communities and perform content analysis using the text analysis software Diction. The authors employ the five brand personality dictionaries (competence, excitement, ruggedness, sincerity and sophistication) from the Pitt et al. (2007) dictionary source as the basis for the authors’ analysis. Findings The paper offers two main contributions. First, it identifies two types of communities: those focusing on solving functional problems that consumers might encounter with a firm’s off...
ABSTRACT This article presents a statistical review of the Journal of Food Products Marketing pub... more ABSTRACT This article presents a statistical review of the Journal of Food Products Marketing publication for the past 23 years, from the journal’s inception in 1992 through to 2014. The intent of this article is to highlight the publication’s contribution to discourse within the global food industry. A total of 505 papers were analyzed through bibliometric techniques to identify the journal’s most significant findings and trends. An appropriate introduction of the journal’s nature and scope in the industry allowed for further analysis of research articles within the journal. From this analysis, five major themes emerged for further study, which include content, manuscript, citations and reference, authorship, and special editions.
Success and Pitfalls of Information Technology Management
The Office of Information Technology at California State University, Fullerton is responsible for... more The Office of Information Technology at California State University, Fullerton is responsible for campus administrative mainframe and programming support, as well as for all mainframe applications such as the student records and financial accounting systems. Two campus organizations, University Extended Education and the Office of Analytical Studies rely heavily on the timeliness and accuracy of administration and student record data. These organizations have identified process improvements that are best met by client/server database applications. Due to limitations in the university’s Office of Information Technology support capabilities (budgetary and legacy system related), both University Extended Education and Analytical Studies have opted for internal database development while still relying on the Office of Information Technology’s mainframe data. This approach has resulted in increased local capabilities without the uncertainties related to working within an overloaded campu...
Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in ... more Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pit ...
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Papers by Amir Dabirian