As the evolvement of technology rapidly increases in our daily life, indirectly it impacts the hu... more As the evolvement of technology rapidly increases in our daily life, indirectly it impacts the human value. Because of that, the implementation of User Experience (UX) and User Interface (UI) plays an important role in creating a better future. It is not just for styling purpose, but more to life contribution, especially in intention to reduce road accident cases. The purpose of this study is to investigate the perception of road user on how technology could affect human value. This study uses Document review and structured observation for general understanding on Road Accident Cases, User Experience (UX) and User Interface (UI). Then, it uses the survey for road user to identify their perception on this main theme. 50 road users randomly selected as participants in this research. 86% of the respondents agreed with a great implementation of User Experience (UX) and User Interface (UI) understanding could help the intention to reduce road accident cases while 14% feel uncertainty on ...
This paper was a part of a research, investigating design methods to enhance creative collaborati... more This paper was a part of a research, investigating design methods to enhance creative collaborations between designers and expert users. This part essentially was explored through designing workshops participated by designers and a laboratory chemist. A practice led approach was adopted in which the writer acted both as a researcher and a designer, where observation and reflection served as the method of this work. Through the research, data were collected in the form of video recordings of an interview and a co-design session with the use of mock-ups. The design methods that were explored through this research have enabled expert users to employ designer oriented strategies in design collaborations. The analysis of these workshops has demonstrated that these collaboration strategies can enable the expert users to mobilize their professional experiences and knowledge in design collaborations. The outcome of this research supports the development of further research techniques as wel...
Malaysia is unique within the Islamic world in developing a motor car industry that is geared tow... more Malaysia is unique within the Islamic world in developing a motor car industry that is geared towards both internal and export markets. After achieving initial success, its export performance has failed to match that of its international competitors. Factors that are suspected to contribute to this failure is in the technology and styling of its models. Moreover, with the implementation of AFTA (Asean Free Trade Area) in Malaysia, the car industry is expected to face the influx of inexpensive established brands from ASEAN countries which will gradually dominate the local market. The research was cross-cultural and tested for possible differences based on nationality and gender. It used qualitative and quantitative techniques consisting of a Car Positioning Task using Semantic Differential scales and a derivation of the Room Effect method in order to investigate the perception of cars and its effect upon the perception of its owner. The pilot and actual surveys using Room Effect method were carried out with international participants. The results indicated that it is reliable and can be used to reveal cultural and gender differences. The research also indicated that the Room Effect method is practical for application to the car industry. I would like to acknowledge the individuals who have assisted me in various ways upon the completion of this study. First and foremost, I would like to thank my research supervisors, Professor Dr TW Allan Whitfield and Dr Simon Jackson for their excellent guidance throughout this course. They have successfully guided me through some stressful times and were always willing to sharpen my understanding in this study and other academic writings. Without their valuable insightful comments and advice, I would have been lost. I would also like to thank the Government of Malaysia, Universiti Putra Malaysia and the Ministry of Higher Education for granting me this scholarship and study leave to pursue my PhD degree. Also special thanks extended to my parents, YM Raja Ahmad Effendi and Puan Kalsom Zainal Abidin and parents in-law, the late Tuan Haji Zakariah Md Sohor and Puan Hajjah Shaharin Kassim who had given me their prayers and encouragement for me to go through this journey. Finally and most importanty, would like to extent my gratitude and affection to my beloved wife, Suzlene Zakariah and children, YM Raja Ahmad Daniel and YM Raja Ahmad Mukhreez for providing me with their patience, support, love, encouragement, and inspiration that has greatly facilitated the completion of this challenging work. SIGNED DECLARATION iv SIGNED DECLARATION This thesis contains no material which has been accepted for award of any other degree or diploma, except where due to reference is made in the text of the thesis. To the best of my knowledge, this thesis contain no material previous published or written by another person except where due references is made in the text of the thesis.
As the evolvement of technology rapidly increases in our daily life, indirectly it impacts the hu... more As the evolvement of technology rapidly increases in our daily life, indirectly it impacts the human value. Because of that, the implementation of User Experience (UX) and User Interface (UI) plays an important role in creating a better future. It is not just for styling purpose, but more to life contribution, especially in intention to reduce road accident cases. The purpose of this study is to investigate the perception of road user on how technology could affect human value. This study uses Document review and structured observation for general understanding on Road Accident Cases, User Experience (UX) and User Interface (UI). Then, it uses the survey for road user to identify their perception on this main theme. 50 road users randomly selected as participants in this research. 86% of the respondents agreed with a great implementation of User Experience (UX) and User Interface (UI) understanding could help the intention to reduce road accident cases while 14% feel uncertainty on ...
This paper was a part of a research, investigating design methods to enhance creative collaborati... more This paper was a part of a research, investigating design methods to enhance creative collaborations between designers and expert users. This part essentially was explored through designing workshops participated by designers and a laboratory chemist. A practice led approach was adopted in which the writer acted both as a researcher and a designer, where observation and reflection served as the method of this work. Through the research, data were collected in the form of video recordings of an interview and a co-design session with the use of mock-ups. The design methods that were explored through this research have enabled expert users to employ designer oriented strategies in design collaborations. The analysis of these workshops has demonstrated that these collaboration strategies can enable the expert users to mobilize their professional experiences and knowledge in design collaborations. The outcome of this research supports the development of further research techniques as wel...
Malaysia is unique within the Islamic world in developing a motor car industry that is geared tow... more Malaysia is unique within the Islamic world in developing a motor car industry that is geared towards both internal and export markets. After achieving initial success, its export performance has failed to match that of its international competitors. Factors that are suspected to contribute to this failure is in the technology and styling of its models. Moreover, with the implementation of AFTA (Asean Free Trade Area) in Malaysia, the car industry is expected to face the influx of inexpensive established brands from ASEAN countries which will gradually dominate the local market. The research was cross-cultural and tested for possible differences based on nationality and gender. It used qualitative and quantitative techniques consisting of a Car Positioning Task using Semantic Differential scales and a derivation of the Room Effect method in order to investigate the perception of cars and its effect upon the perception of its owner. The pilot and actual surveys using Room Effect method were carried out with international participants. The results indicated that it is reliable and can be used to reveal cultural and gender differences. The research also indicated that the Room Effect method is practical for application to the car industry. I would like to acknowledge the individuals who have assisted me in various ways upon the completion of this study. First and foremost, I would like to thank my research supervisors, Professor Dr TW Allan Whitfield and Dr Simon Jackson for their excellent guidance throughout this course. They have successfully guided me through some stressful times and were always willing to sharpen my understanding in this study and other academic writings. Without their valuable insightful comments and advice, I would have been lost. I would also like to thank the Government of Malaysia, Universiti Putra Malaysia and the Ministry of Higher Education for granting me this scholarship and study leave to pursue my PhD degree. Also special thanks extended to my parents, YM Raja Ahmad Effendi and Puan Kalsom Zainal Abidin and parents in-law, the late Tuan Haji Zakariah Md Sohor and Puan Hajjah Shaharin Kassim who had given me their prayers and encouragement for me to go through this journey. Finally and most importanty, would like to extent my gratitude and affection to my beloved wife, Suzlene Zakariah and children, YM Raja Ahmad Daniel and YM Raja Ahmad Mukhreez for providing me with their patience, support, love, encouragement, and inspiration that has greatly facilitated the completion of this challenging work. SIGNED DECLARATION iv SIGNED DECLARATION This thesis contains no material which has been accepted for award of any other degree or diploma, except where due to reference is made in the text of the thesis. To the best of my knowledge, this thesis contain no material previous published or written by another person except where due references is made in the text of the thesis.
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