Vintage lacoste

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Rocking the “Croc”: This chic 1933 advertising poster for the Lacoste shirt emphasizes its suitability not only for tennis but also for golf and beach. The “croc” logo was an immediate success in France, but not until after World War II did it make its way to the United States, where it quickly gained status among the Ivy League and country-club sets. Clearly, the style was in the crocodile. Rowing Illustration, Pesky Blinders, Tennis Posters, Tennis Art, Tennis Aesthetic, René Lacoste, Life Imitates Art, Surreal Collage, Creative Box

Is that poly blend? Three raps over the knuckles with a braided belt! Preppy fashion is all about rules—the standard bearers sniff at synthetics, cleavage, sparkles, and a million other don’ts. But those dictates source originally from the “windswept and privileged” attire of 1920s college men, the supposed first to co-opt athletic gear as daywear in an unstudied, thrown-together way. Preppy, released on October 4 from Rizzoli, lays out the evolution of Ivy style in a sleeker, glossier way…

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