Ritesh Gholap
Results-driven research scholar with over 5 years of accomplished experience in Retail Operations, Teaching and Business Development. Adept at executing diverse roles and projects across the corporate and academic landscape. Former Assistant Store Manager at Aditya Birla Retail Ltd (More Supermarket) with a proven record of optimizing operations and enhancing customer experiences.
Distinguished Visiting Faculty at Dr. BAM University, imparting advanced Marketing insights to MBA students, bridging theory and practice. Currently serving as an Academic Associate in the Marketing Area at the esteemed Indian Institute of Management Ahmedabad (IIMA), engaging in research, curriculum development, and contributing to cutting-edge marketing strategies.
Embarking on a doctorate journey in Marketing, combining hands-on industry experience with a commitment to advancing theoretical frameworks. Recognized for a dynamic approach that unites practical expertise with academic rigor. Committed to driving innovation at the intersection of business and academia.
Address: Ahmedabad
Distinguished Visiting Faculty at Dr. BAM University, imparting advanced Marketing insights to MBA students, bridging theory and practice. Currently serving as an Academic Associate in the Marketing Area at the esteemed Indian Institute of Management Ahmedabad (IIMA), engaging in research, curriculum development, and contributing to cutting-edge marketing strategies.
Embarking on a doctorate journey in Marketing, combining hands-on industry experience with a commitment to advancing theoretical frameworks. Recognized for a dynamic approach that unites practical expertise with academic rigor. Committed to driving innovation at the intersection of business and academia.
Address: Ahmedabad
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Papers by Ritesh Gholap
Keywords: Women’s issues, Poverty eradication, women empowerment.
The findings reveal that gender bias is prevalent in hiring practices across different industries in Maharashtra, with women facing significant barriers to entry and advancement in male-dominated industries.
The study identifies several factors that contribute to gender bias, including gendered language and stereotypes in job advertisements, unconscious biases in the selection process, and gender-based discrimination in the workplace culture and policies.
The study highlights the importance of promoting gender equity in hiring and promotion practices, and identifies several strategies that organizations can adopt to achieve this goal. These strategies include adopting gender-neutral language and criteria in job advertisements,
providing unconscious bias training for hiring managers, and implementing policies and practices that promote a more inclusive and equitable workplace culture. The study concludes that promoting gender equity in hiring practices is essential for creating a more diverse, equitable, and inclusive workplace, and for advancing women's empowerment and socioeconomic development in Maharashtra.
Keywords: Gender bias, Hiring practices, Industries, Workplace culture, Unconscious bias
Keywords : Entrepreneurial education, entrepreneurship intentions, college students, Maharashtra, mixed-methods research.
The Indian Internet Market Dynamics and Forecast (2008-2014) report analyses the latest developments in the fast growing Internet market of India by the main players and provides a market forecast until 2014. ROA Holdings and Optimum forecast that India's internet market is to reach as high as 868.47 million users by 2014, with an estimated compound annual growth rate (CAGR) of 20.45%. During 2008, more than 112 million subscribers were added, increasing the penetration from 20.31% to 29.76% in 2008.
In today’s market each & every firm is selling identical products, which are differentiated by
brands. The sole aim of every company is to promote their brands using different strategies in
order to earn revenue and to occupy a major market share. According to the “consumer reports” a person encounters approximately 247 images per day, but probably do not noticeeven half of them, neither gets exposed to it. This means that mere proximity or visibility ofthe message is not sufficient for the customer to notice it. Since it is not possible for thehuman brain to process so many messages all at once, the viewer often finds it difficult todecode the message communicated by the company, and thus the purpose of the wholecommunication goes in vain and gets wasted.
As the foreign companies, new technologies & consumers prospects towards innovative products, Every Electronics products are coming with internet facilities and trends towards internet usage is becoming high and high, that’s why the organisations also taking help of internet to decreasing the workload. They are extremely higher user of internet services than an individual consumer. Therefore there is a need to Internet service Providers (ISP’s) to grab this market.
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Keywords: Women’s issues, Poverty eradication, women empowerment.
The findings reveal that gender bias is prevalent in hiring practices across different industries in Maharashtra, with women facing significant barriers to entry and advancement in male-dominated industries.
The study identifies several factors that contribute to gender bias, including gendered language and stereotypes in job advertisements, unconscious biases in the selection process, and gender-based discrimination in the workplace culture and policies.
The study highlights the importance of promoting gender equity in hiring and promotion practices, and identifies several strategies that organizations can adopt to achieve this goal. These strategies include adopting gender-neutral language and criteria in job advertisements,
providing unconscious bias training for hiring managers, and implementing policies and practices that promote a more inclusive and equitable workplace culture. The study concludes that promoting gender equity in hiring practices is essential for creating a more diverse, equitable, and inclusive workplace, and for advancing women's empowerment and socioeconomic development in Maharashtra.
Keywords: Gender bias, Hiring practices, Industries, Workplace culture, Unconscious bias
Keywords : Entrepreneurial education, entrepreneurship intentions, college students, Maharashtra, mixed-methods research.
The Indian Internet Market Dynamics and Forecast (2008-2014) report analyses the latest developments in the fast growing Internet market of India by the main players and provides a market forecast until 2014. ROA Holdings and Optimum forecast that India's internet market is to reach as high as 868.47 million users by 2014, with an estimated compound annual growth rate (CAGR) of 20.45%. During 2008, more than 112 million subscribers were added, increasing the penetration from 20.31% to 29.76% in 2008.
In today’s market each & every firm is selling identical products, which are differentiated by
brands. The sole aim of every company is to promote their brands using different strategies in
order to earn revenue and to occupy a major market share. According to the “consumer reports” a person encounters approximately 247 images per day, but probably do not noticeeven half of them, neither gets exposed to it. This means that mere proximity or visibility ofthe message is not sufficient for the customer to notice it. Since it is not possible for thehuman brain to process so many messages all at once, the viewer often finds it difficult todecode the message communicated by the company, and thus the purpose of the wholecommunication goes in vain and gets wasted.
As the foreign companies, new technologies & consumers prospects towards innovative products, Every Electronics products are coming with internet facilities and trends towards internet usage is becoming high and high, that’s why the organisations also taking help of internet to decreasing the workload. They are extremely higher user of internet services than an individual consumer. Therefore there is a need to Internet service Providers (ISP’s) to grab this market.
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.