Morton salt

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Written by Lien Design ©2018 When we think of packaging designs, there are a few that stand out as iconic. Each of these designs has a story behind them and it could be fun to hear those stories. Read on to find out what lead to the creation of some of the best packaging designs in history.

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The Morton's Salt girl from the 1950s Nostalgic Kitchen, Morton Salt Girl, Holding An Umbrella, When It Rains It Pours, Morton Salt, Umbrella Girl, Retro Ads, Vintage Memory, Images Vintage

Like another female illustrator from 1950's Chicago, Joyce Ballentyne, who can claim a long-standing American icon as her own (she created the Coppertone girl), Lucia is responsible for the 1950's redesign of the Morton Salt girl as she would appear on millions of packages throughout that decade. I found two ads from the 50's of the Morton Salt girl - but this one, from 1952, looks like it came out of the Sundblom studio (or perhaps it is also by Ballentyne). I thought I had hit the jackpot…

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