iii

Daftar Isi

TINJAUAN MATA KULIAH ........................................................... ix

MODUL 1: KONSEP DASAR ILMU ADMINISTRASI NIAGA 1.1

Kegiatan Belajar 1:
Konsep Dasar Ilmu Administrasi Niaga ............................................. 1.3
Latihan …………………………………………............................... 1.12
Rangkuman ………………………………….................................... 1.13
Tes Formatif 1 ……………………………..…….............................. 1.13

Kegiatan Belajar 2:
Lingkungan Bisnis .............................................................................. 1.17
Latihan …………………………………………............................... 1.29
Rangkuman ………………………………….................................... 1.30
Tes Formatif 2 ……………………………..…….............................. 1.30

Kegiatan Belajar 3:
Memahami Sistem-sistem Ekonomi ................................................... 1.34
Latihan …………………………………………............................... 1.41
Rangkuman ………………………………….................................... 1.41
Tes Formatif 3 ……………………………..…….............................. 1.42

KUNCI JAWABAN TES FORMATIF ............................................. 1.46

DAFTAR PUSTAKA ........................................................................ 1.47

MODUL 2: DASAR-DASAR BISNIS INTERNASIONAL 2.1

Kegiatan Belajar 1:
Persaingan dalam Bisnis Global ......................................................... 2.3
Latihan …………………………………………............................... 2.12
Rangkuman ………………………………….................................... 2.12
Tes Formatif 1 ……………………………..…….............................. 2.13

Kegiatan Belajar 2:
Strategi dalam Bisnis Internasional .................................................... 2.16
Latihan …………………………………………............................... 2.28
Rangkuman …………………………………..................................... 2.29
Tes Formatif 2 ……………………………..…….............................. 2.30
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KUNCI JAWABAN TES FORMATIF ............................................. 2.33

DAFTAR PUSTAKA ........................................................................ 2.34

MODUL 3: DASAR-DASAR KEWIRAUSAHAAN 3.1

Kegiatan Belajar 1:
Dasar-dasar Kewirausahaan ............................................................... 3.3
Latihan …………………………………………............................... 3.16
Rangkuman ………………………………….................................... 3.16
Tes Formatif 1 ……………………………..…….............................. 3.17

Kegiatan Belajar 2:
Bentuk-bentuk Badan Usaha Bisnis ................................................... 3.20
Latihan …………………………………………............................... 3.29
Rangkuman …………………………………..................................... 3.29
Tes Formatif 2 ……………………………..…….............................. 3.30

KUNCI JAWABAN TES FORMATIF ............................................. 3.33

DAFTAR PUSTAKA ........................................................................ 3.34

MODUL 4: DASAR-DASAR MANAJEMEN DAN

KEORGANISASIAN 4.1
Kegiatan Belajar 1:
Manajemen ......................................................................................... 4.3
Latihan …………………………………………............................... 4.21
Rangkuman ………………………………….................................... 4.22
Tes Formatif 1 ……………………………..…….............................. 4.23

Kegiatan Belajar 2:
Karakteristik Organisasi ..................................................................... 4.26
Latihan …………………………………………............................... 4.34
Rangkuman ………………………………….................................... 4.35
Tes Formatif 2 ……………………………..…….............................. 4.35

KUNCI JAWABAN TES FORMATIF ............................................. 4.39

DAFTAR PUSTAKA ........................................................................ 4.40
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MODUL 5: DASAR-DASAR PENGELOLAAN KEUANGAN 5.1

PERUSAHAAN
Kegiatan Belajar 1:
Pengelolaan Keuangan Perusahaan .................................................... 5.3
Latihan …………………………………………............................... 5.11
Rangkuman ………………………………….................................... 5.11
Tes Formatif 1 ……………………………..…….............................. 5.12

Kegiatan Belajar 2:
Akuntansi dan Analisa Keuangan ...................................................... 5.15
Latihan …………………………………………............................... 5.22
Rangkuman ………………………………….................................... 5.23
Tes Formatif 2 ……………………………..…….............................. 5.24

Kegiatan Belajar 3:
Menumbuhkembangkan Usaha Bisnis ............................................... 5.27
Latihan …………………………………………............................... 5.33
Rangkuman ………………………………….................................... 5.33
Tes Formatif 3 ……………………………..…….............................. 5.34

KUNCI JAWABAN TES FORMATIF ............................................. 5.37

DAFTAR PUSTAKA ........................................................................ 5.38

MODUL 6: DASAR-DASAR PENGELOLAAN SUMBER DAYA

MANUSIA 6.1
Kegiatan Belajar 1:
Motivasi .............................................................................................. 6.3
Latihan …………………………………………............................... 6.13
Rangkuman ………………………………….................................... 6.14
Tes Formatif 1 ……………………………..…….............................. 6.15

Kegiatan Belajar 2:
Merekrut, Melatih, dan Mengevaluasi Karyawan .................................. 6.19
Latihan …………………………………………............................... 6.29
Rangkuman ………………………………….................................... 6.29
Tes Formatif 2 ……………………………..…….............................. 6.30

KUNCI JAWABAN TES FORMATIF ............................................. 6.33

DAFTAR PUSTAKA ........................................................................ 6.34
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MODUL 7: DASAR-DASAR PENGELOLAAN PEMASARAN 7.1

Kegiatan Belajar 1:
Membuat dan Menentukan Harga Produk .......................................... 7.3
Latihan …………………………………………............................... 7.14
Rangkuman …………………………………..................................... 7.14
Tes Formatif 1 ……………………………..…….............................. 7.15

Kegiatan Belajar 2:
Distribusi Produk ................................................................................ 7.18
Latihan …………………………………………............................... 7.27
Rangkuman ………………………………….................................... 7.27
Tes Formatif 2 ……………………………..…….............................. 7.28

Kegiatan Belajar 3:
Promosi Produk .................................................................................. 7.31
Latihan …………………………………………............................... 7.42
Rangkuman ………………………………….................................... 7.43
Tes Formatif 3 ……………………………..…….............................. 7.43

KUNCI JAWABAN TES FORMATIF ............................................. 7.46

DAFTAR PUSTAKA ........................................................................ 7.47

MODUL 8: DASAR-DASAR PENGELOLAAN OPERASI

PERUSAHAAN 8.1
Kegiatan Belajar 1:
Dasar-dasar Strategi Produksi dan Operasi ........................................ 8.3
Latihan …………………………………………............................... 8.14
Rangkuman …………………………………..................................... 8.15
Tes Formatif 1 ……………………………..…….............................. 8.15

Kegiatan Belajar 2:
Manajemen Kualitas ........................................................................... 8.19
Latihan …………………………………………............................... 8.32
Rangkuman ………………………………….................................... 8.32
Tes Formatif 2 ……………………………..…….............................. 8.33

KUNCI JAWABAN TES FORMATIF ............................................. 8.36

DAFTAR PUSTAKA ........................................................................ 8.37
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MODUL 9: KOMPONEN PENTING DALAM BISNIS MODERN 9.1

Kegiatan Belajar 1:
Peran Etika dalam Bisnis .................................................................... 9.3
Latihan …………………………………………............................... 9.14
Rangkuman …………………………………..................................... 9.15
Tes Formatif 1 ……………………………..…….............................. 9.15

Kegiatan Belajar 2:
Teknologi Informasi dalam Bisnis ..................................................... 9.19
Latihan …………………………………………............................... 9.30
Rangkuman ………………………………….................................... 9.31
Tes Formatif 2 ……………………………..…….............................. 9.31

KUNCI JAWABAN TES FORMATIF ............................................. 9.35

DAFTAR PUSTAKA ........................................................................ 9.36
DAFTAR RIWAYAT HIDUP ........................................................... 9.37