Tunnel exhibition

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Space Exhibition, Technology Museum, San Junipero, Monumental Architecture, Vitra Design Museum, Innovation Lab, Hyundai Motor, Vitra Design, Interactive Media

In order to inform customers and build a lasting relationship between brand and buyers, the Hyundai Motor Company commissioned a public center to represent automotive culture and Hyundai's brand world. Korea’s largest Car Culture Experience Park invites visitors on a fascinating journey through the premium manufacturing process of Hyundai cars – starting with the finished product and going backwards in single steps to the initial design concept. Visitors experience fascinating spaces…

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