Brand building

The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the many things that are challenging brands to think differently. Creating and sustaining customer trust and loyalty is more difficult than ever before. Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of…

Did you know that there's a HUGE difference between being the founder of a BRAND vs. a business? The truth is that literally anyone can start a business. You can sell products and services in exchange for money...sure! BUT to build a "brand" you have to be willing to create an image. Click the link to learn the 4 ways to start building an iconic brand.

Grow your brand! This is our 6 step process for guiding clients through a brand strategy & identity design process.

The early stages of building a brand can be a lot! So in this post, I’ll share six essential steps to transform your brilliant vision into a purposeful, profitable business and brand! Whether you're starting from scratch or looking to rebrand and refine your existing business, in this post you'll learn how to turn your passion into a purpose-driven business. Includes tips on marketing strategy, selling tips, and how to build your online business.

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

Does your brand have a positive or negative effect on your business? Learn more about brand equity by reading this post!

Hands up if your drawers are laced with the Adanola logo? 👋🏼 If you raised your hand…it’s probably because you are like me and were successfully targeted by their brand strategy. All your favourite brands are the product of a well-thought out and expertly executed brand strategy. How do I know? Because you are using them. You went through the journey they mapped out for you from finding the brand, building your trust in them, connecting with them and eventually purchasing from them…

In the competitive world of luxury business, creating a luxury brand is a pursuit that demands strategic planning, creativity, and a deep understanding of consumer psychology. | luxury brand, luxury business, brand strategy, branding tips, entrepreneur tips

Here's a step by step play of how we created our brand agency so you can see all that's involved!

In this article, we explore what it means to be an auditory learner in a professional setting and how employers and colleagues can support auditory learners to maximize their potential.