Papers by Ekaterina Shebanova
As we know tourism, as a secor and as an industry, has been developing for many years. It started... more As we know tourism, as a secor and as an industry, has been developing for many years. It started just with the one-day package which was created by the Thomas Cook in 1841. Nowadays we are talking about different types of tourism, sense of travelling, the meaning of experience and even the variety of customer needs and profiles. Tourism aggregates diverse markets, activities and product: businesses and companies such as hotels, restaurants, airlines, attractions, travel agencies and tour operator and etc. As many elements tourism includes, as many tools and regulations it is require, and the crucial tool tourism needs is Marketing. The issue is that people were always selling things, having started with medieval barter and ended up with the genius infrastructure of modern trade. Marketing has been developing since 1450, when the first printed advertisement appeared. With time marketing went through the radio, TV and telephone. The the digital age presented us Internet, social media and e-commerce which nowadays help to the consumer pay attention on the variety of proposed goods. Plenty of private companies in tourism need marketing in order to improve their image, attractiveness, reputation and selling proposition. It is obviously, that with time marketers "changed the game", because in tourism all internal and external factors affect a lot the process of management of the enterprise activities, its marketing and profitability. So, the client should see the amazing experience to buy regardless the environment and tendencies, and, in this case, marketing can help a lot in terms of being sustainable and profitable. • Universitat de Girona : I would like to thank my tutor Yassine Bouallal a for support and motivation throughout the study; Luis Prats for giving guidelines, Luis Coromina for brilliant coordination of this Master course, and all professors, for knowledge and inspiration.
Special Issues by Ekaterina Shebanova
Tourism Geographies, 2023
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Papers by Ekaterina Shebanova
Special Issues by Ekaterina Shebanova