The Children's Television Act of 1990 requires broadcasters to provide programming that furthers ... more The Children's Television Act of 1990 requires broadcasters to provide programming that furthers the development of children. The purpose of this study was to examine second through sixth grade children's learning from educational programs broadcast by affiliates of ABC, CBS, NBC, and FOX compared to PBS and Nickelodeon. Using the Internet as a data collection tool, 97 children in locations throughout the US reported their viewing patterns and their learning from educational and informational programs. Children viewed about four different educational and informational programs a week, primarily from Nickelodeon and PBS, with the educational strength of children's reports being comparable for the commercial vs. cable/PBS offerings. Children reported more social and emotional lessons and knowledge information lessons than cognitive skills lessons or physical well-being lessons. The results indicate that many children are learning lessons of social and informational value from programs mandated by the Children's Television Act. The implication is that governmental regulation of children's television results in measurable benefits for child viewers. D
The Children's Television Act of 1990 requires broadcasters to provide programming that furthers ... more The Children's Television Act of 1990 requires broadcasters to provide programming that furthers the development of children. The purpose of this study was to examine second through sixth grade children's learning from educational programs broadcast by affiliates of ABC, CBS, NBC, and FOX compared to PBS and Nickelodeon. Using the Internet as a data collection tool, 97 children in locations throughout the US reported their viewing patterns and their learning from educational and informational programs. Children viewed about four different educational and informational programs a week, primarily from Nickelodeon and PBS, with the educational strength of children's reports being comparable for the commercial vs. cable/PBS offerings. Children reported more social and emotional lessons and knowledge information lessons than cognitive skills lessons or physical well-being lessons. The results indicate that many children are learning lessons of social and informational value from programs mandated by the Children's Television Act. The implication is that governmental regulation of children's television results in measurable benefits for child viewers. D
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