patrimoine et nt

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Patrimoine et Nouvelles

Technologies :
Une nouvelle approche du
Design Image
Le cas du Master Professionnel en
Communication et Valorisation du
patrimoine Méditerranéen

Ben Maallem Héla, Maître-Assistante à l’ISAM Gabès


6 Décembre 2021
1- Introduction

2- Approche méthodologique : analyse interne

Plan 3- présentation du master professionnel en


communication et valorisation du patrimoine

4- Justification du choix de parcours

5- Objectifs pédagogiques
1 – Introduction

La richesse monumentale et La diversité de l’offre culturelle


patrimoniale

les principales motivations pour faire véhiculer et


valoriser ce patrimoine moyennant les
technologies numériques.
Une révolution dans les approches et les
modalités créatrices

Bouleversement de la relation de frontalité avec


les musés et les sites monumentaux

L’expérience immersive mène à vivre des


expériences cognitives et scientifiques inédites

De nouvelles pistes de réflexion autour de Transmission,


valorisation et médiation du patrimoine sont franchis.
2- Approche méthodologique : une analyse interne
2- Approche méthodologique : une analyse interne

- Points de force

01 Richesse patrimonile 02 Variétés de cultures


historiques, de la péhistoire à
l’époque récente

Existence d’une
Large réseau de architecture
03 musée et de 04 monumentale qui
monuments facilite la
compréhension de la
part du visiteur
- Points de faiblesse

01 Etat de
conservation de
02 Nécessité de revoir les
interventions et les
certains monuments ressources muséographiques

03 Préparation insuffisante des04 Faible valorisation de la


part de la population
personnels des musées dans
autochtone de
des techniques de divulgation
l’héritage historique
et de communication efficaces
3- Présentation du master communication et
valorisation du patrimoine méditerranéen
.

Ce projet a pour objectif de développer un


nouveau programme d’études en histoire et
archéologie par le biais de la création d’un master
novateur qui favorisera la modernisation et
l’internationalisation
4- justification du choix de parcours :
communication digitale
- Assurer des débouchés aux métiers de la communication et de la
médiation culturelle et aux métiers de la production audiovisuelle et
numérique

- L'objectif scientifique principal de ce parcours est d’élargir, approfondir et


affiner, sur le plan théorique et méthodologique, les connaissances dans le
domaine de la communication et de la production audiovisuelle et de la
médiation culturelle, avec des passerelles vers les arts visuels et la
communication. Il donne accès à une meilleure connaissance du patrimoine
culturel matériel et immatériel en incluant des connaissances dans les
domaines des arts visuels , des arts numériques et en communication.
5- Objectifs pédagogiques du master:
- De maîtriser des principes esthétiques et théoriques de la création en arts visuels et de
la médiation des objets culturels à forte composante visuelle.

- De former des spécialistes en production audiovisuelle et numérique, en médiation


culturelle,

- De prolonger l’acquisition d’une culture théorique spécifique (patrimoine archéologique


culturel matériel et immatériel) en communication audiovisuelle

- D’apporter des compétences nécessaires et complémentaires dans les domaines des


Médias et de la communication, grâce aux séminaires consacrés à la Communication
audiovisuelle et aux médias, et dans les domaines des Arts numériques (VR et AR et
MR).
- De développer un savoir et un savoir-faire communicationnel lié aux médias
audiovisuels et aux organisations culturelles
merci
ABOUT THE PROJECT
You can give a brief description of the topic you
want to talk about here. For example, if you want
to talk about Mercury, you can say that it’s the
smallest planet in the entire Solar System
PROJECT SCHEDULE
SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4

PHASE 1 Jan 26 Dec 26

TASK 1 Jan 26 - May 29

TASK 2 Jul 26 - Dec 26

PHASE 2 Jan 24 Dec 06

TASK 1 Jan 24 - May 30

TASK 2 Jul 24 - Dec 06


150,000
Big numbers catch your audience’s attention
PROJECT TIMELINE

01 02 03 04

PHASE 01 PHASE 02 PHASE 03 PHASE 04


Jupiter is the Mars is actually a It’s the closest Neptune is far
biggest planet very cold place planet to the Sun away from us
CHECKLIST
Describe here your task Describe here your task
1 5

Describe here your task Describe here your task


2 6

Describe here your task Describe here your task


3 7

Describe here your task Describe here your task


4 8
AWESOME
WORDS
A PICTURE ALWAYS
REINFORCES THE
CONCEPT

Images reveal large amounts of


data, so remember: use an image
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audience will appreciate it
KPI DASHBOARD

10% 40%
Mars is actually a Neptune is very
very cold place far away from us

20% 35%
Jupiter is the It’s the closest
biggest planet planet to the Sun
Follow the link in the graph to
modify its data and then paste the
new one here.
For more info, click here
STATUS REPORT

MARS
Mars is actually a very
80% cold place

VENUS
50% Venus is the second
planet from the Sun

MERCURY
30% It’s the closest planet
to the Sun
RAID SUMMARY

RISKS ASSUMPTIONS
Venus is the second It’s the biggest planet
planet from the Sun in the Solar System

ISSUES DEPENDENCIES
Despite being red, Mars Saturn is a gas giant
is a cold place and has several rings
WHERE WE ARE
It’s the closest planet to the Sun and
the smallest one in the Solar System—
it’s a bit larger than the Moon

WHERE WE WANT TO BE
Venus has a beautiful name and is the
second planet from the Sun. It’s hot
and has a poisonous atmosphere
IMPORTANT INFORMATION
MEETING

AVATARS DOCUMENTS

Join with video Create a picture Slides Board


UPCOMING EVENTS

JAN 28 FEB 24 MAY 11


Mercury is the closest Venus is the second Mars is actually a very
planet to the Sun planet from the Sun cold place

JUN 08 AUG 14 DEC 16


Jupiter is the biggest Saturn is composed of Neptune is the farthest
planet of them all hydrogen and helium planet from the Sun
9h 55m 23s
Jupiter's rotation period

333,000.000
The Sun’s mass compared to Earth’s

386,000 km
Distance between Earth and the Moon
MOCKUP
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