Olympic trials

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Catering to the needs of just about every sports enthusiast, from skateboarding and swimming, to boxing and bobsleighing, the Olympic Games is the world’s largest multi-sport event. As the July 26 start date approaches, brands are capitalizing on the occasion. Sporting fever has hit China too, with netizens taking to social platforms, such as #Weibo and #xiaohongshu, to join in the discourse. The buzz arrives at a time when Chinese athletes are taking center stage in luxury, with the likes... Olympic Podium, Nike Athletes, Multi-sport Event, Team Gb, Paris Olympics, Olympic Athletes, Olympic Sports, Olympic Team, The Olympics

Catering to the needs of just about every sports enthusiast, from skateboarding and swimming, to boxing and bobsleighing, the Olympic Games is the world’s largest multi-sport event. As the July 26 start date approaches, brands are capitalizing on the occasion. Sporting fever has hit China too, with netizens taking to social platforms, such as #Weibo and #xiaohongshu, to join in the discourse. The buzz arrives at a time when Chinese athletes are taking center stage in luxury, with the…

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