Federation University Australia
Psychology
Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children's viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience... more
Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children's viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6am-8.29pm) and evening periods (8.30pm-11.59pm) and estimated viewing audiences for children and young adults (0-4 years, 5-13 years, 14-17 years, 18-29 years). During the daytime, most of the alcohol advertising (87%) was on sport TV. In the evening, most alcohol advertising (86%) was in non-sport TV. There was little difference in the mean number of children (0-17 years) viewing TV in the evening (N = 273,989), compared with the daytime (N = 235,233). In programs containing alcohol advertising, sport TV had a greater mean number of alcohol adverts per hour (mean 1.74, SD = 1.1) than non-sport TV (mean 1.35, SD = .94). Alcohol advertising during the daytime, when large numbers of children are watching TV, is predominantly in free-to-air sport TV. By permitting day-time advertising in sport programs and in any programs from 8.30pm when many children are still watching TV, current regulations are not protecting children from exposure to alcohol advertising.
- by Sherilene M Carr and +1
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Visual selective attention is thought to underly inhibitory control during pointing movements. Accounts of inhibitory control during pointing movements make diVerential predictions about movement deviations towards or away from highly... more
Visual selective attention is thought to underly inhibitory control during pointing movements. Accounts of inhibitory control during pointing movements make diVerential predictions about movement deviations towards or away from highly salient non-target Xankers based on their potential cortical activation and subsequent inhibition: (1) Tipper et al. (Vis Cogn 4:1-38, 1997) "response vector model" predicts movements away from highly salient Xankers;
EXECUTIVE SUMMARY Alcohol advertising and sponsorship in sport is a contested issue, with the major medical and public health institutions in Europe calling for a ban, similar to the ban on tobacco sports sponsorship. This report reviews... more
EXECUTIVE SUMMARY
Alcohol advertising and sponsorship in sport is a contested issue, with the major medical and public health institutions in Europe calling for a ban, similar to the ban on tobacco sports sponsorship. This report reviews the available literature on the relationship between exposure to alcohol sports sponsorship and
consumption. A number of studies from high income countries conclude that exposure to alcohol sponsorship is associated with significantly increased rates of hazardous drinking among schoolchildren and adult sportspeople.
The current EU policy framework for regulating alcohol marketing, the Audio Visual Media Services Directive (AVMSD), stipulates that alcohol advertising should not link alcohol consumption to driving. However, an analysis of the F1 website identified three teams with alcohol company sponsorship agreements: William Martini Racing (Martini), Force India (Smirnoff and Kingfisher) and McLaren Honda (Johnnie Walker). In each of the three teams the sponsor’s alcohol brand is highly visible on the uniforms for drivers and crew and on the team cars.
Further analysis of the alcohol sponsored team websites discovered that the risk of drink-driving is absent from two teams’ promotional material (Force India and Williams Martini Racing). One team (McLaren Honda) has produced a campaign promoting greater awareness of drink driving, however the content of this initiative sits on the alcohol brand (Johnnie Walker), sponsor’s Facebook page and could therefore be seen more as a branding exercise.
An alcohol brand frequency analysis conducted during the F1 Monaco Grand Prix 2014 race shows there were on average 11 promotional references to alcohol per minute. All references during the race were for spirits and vermouths, predominately Johnnie Walker and Martini – placed strategically at locations with relatively lengthy camera exposure.
The authors of this report concluded that F1 racing has the highest level of alcohol brand exposure of any sports event reported in peer reviewed literature, with spirit and vermouth brands predominate. They argue that such exposure, during the world’s most prominent motor racing event, contradicts the spirit of the current EU regulations on alcohol marketing.
Alcohol advertising and sponsorship in sport is a contested issue, with the major medical and public health institutions in Europe calling for a ban, similar to the ban on tobacco sports sponsorship. This report reviews the available literature on the relationship between exposure to alcohol sports sponsorship and
consumption. A number of studies from high income countries conclude that exposure to alcohol sponsorship is associated with significantly increased rates of hazardous drinking among schoolchildren and adult sportspeople.
The current EU policy framework for regulating alcohol marketing, the Audio Visual Media Services Directive (AVMSD), stipulates that alcohol advertising should not link alcohol consumption to driving. However, an analysis of the F1 website identified three teams with alcohol company sponsorship agreements: William Martini Racing (Martini), Force India (Smirnoff and Kingfisher) and McLaren Honda (Johnnie Walker). In each of the three teams the sponsor’s alcohol brand is highly visible on the uniforms for drivers and crew and on the team cars.
Further analysis of the alcohol sponsored team websites discovered that the risk of drink-driving is absent from two teams’ promotional material (Force India and Williams Martini Racing). One team (McLaren Honda) has produced a campaign promoting greater awareness of drink driving, however the content of this initiative sits on the alcohol brand (Johnnie Walker), sponsor’s Facebook page and could therefore be seen more as a branding exercise.
An alcohol brand frequency analysis conducted during the F1 Monaco Grand Prix 2014 race shows there were on average 11 promotional references to alcohol per minute. All references during the race were for spirits and vermouths, predominately Johnnie Walker and Martini – placed strategically at locations with relatively lengthy camera exposure.
The authors of this report concluded that F1 racing has the highest level of alcohol brand exposure of any sports event reported in peer reviewed literature, with spirit and vermouth brands predominate. They argue that such exposure, during the world’s most prominent motor racing event, contradicts the spirit of the current EU regulations on alcohol marketing.
- by Katherine Brown and +1
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- Advertising, Alcohol, Sport sponsorship
Emotion-enhanced memory occurs when an arousal response to an emotion stimulus strengthens memory consolidation. We tested whether listening to emotionally arousing music enhanced memory in this way. In a within-subjects design, 37... more
Emotion-enhanced memory occurs when an arousal response to an emotion stimulus strengthens memory consolidation. We tested whether listening to emotionally arousing music enhanced memory in this way. In a within-subjects design, 37 participants (18 to 50 years, 22 female) listened to two of their own highly enjoyed music tracks, two self-rated neutral tracks from other participants’ selections, and a five-minute radio interview. After each listening episode, participants memorised a unique array of 24 images. Subjective and physiological emotional arousal was monitored throughout the experiment and free recall of all images within the five image arrays was tested at the end. As predicted, compared to the music and non-music controls, self-selected enjoyed music elicited greater subjective and physiological changes consistent with emotion, and more details from images presented after enjoyed music were recalled than after listening to the radio interview. A multiple regression analysis revealed that physiological changes consistent with an emotional arousal response to enjoyed music reliably predicted memory. Further research with larger samples is needed to replicate these exploratory findings.