Sensory marketing

Infographic Design on Sensory Marketing. By Lauren Colby.

http://sensorysmarts.com/sensory-diet.pdf

Sensory marketing and branding tap into paper’s haptic qualities, which the neuroscience of touch proves can have a surprising influence on customers.

Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging these senses to promote products and services is known as sensory marketing. Multi-sensory experiences establish an emotional connection and influence a consumer’s perception of a brand. We know that the 5 senses affect consumer buying patterns, so how do we utilize this?

The future of social marketing involves “human sensory building”, and weaving this into the marketing experience at each stage of the customer lifecycle.

Subliminal Message How Does It Work Infographic Template Visme, #Work, #advertisement, #Infographic, #Template, #Sponsored, #ad

Sensory writing involves (surprise, surprise) bringing all five of your senses into your descriptions. It’s an important part of drawing your reader in, no matter what it is you’re producing. Well…

Your brain knows pleasure, and please is what we feel when we're eating or getting it on.

Multi-sensory Marketing is aimed at triggering the 5 senses to form meaningful bonds with your audience. How to compensate for the sensory deprivations online?