Papers by Christopher Tucci
Corporate venture capital (CVC) programs have followed a strongly cyclical pattern in response to... more Corporate venture capital (CVC) programs have followed a strongly cyclical pattern in response to the ebbs and flows of the private and public equity markets. However, the role of these programs inside the firm has received far less study. What role do corporate venture programs play inside large corporations, beyond any financial returns they generate? Do these programs substitute for more traditional corporate investments, such as R&D spending, perhaps outsourcing some portion of a company's innovation activities? Or do they complement internal R&D spending, and thereby stimulate additional corporate innovation activities?
2012 18th International ICE Conference on Engineering, Technology and Innovation, 2012
To achieve a Lean Product Development Process, it is necessary to define the value for the custom... more To achieve a Lean Product Development Process, it is necessary to define the value for the customer and eliminate waste. Therefore, the objective of this paper is twofold: 1) to present the state of the art about existing methods to assess customer value and define the different types of waste that can be identified in the product development process and 2) to summarize the results of eleven face to face interviews done in different companies located in Switzerland and Spain to understand how these latter firms define value and waste, and the practices which these companies are currently using. This research supports the results of the LeanPPD project funded by the European Commission (NMP-2008-214090), which is developing a methodology to measure value from customers' perspective.
Asian Business & Management, 2012
Journal of Product Innovation Management, 2008
Prior research into the link between new product development and market segmentation has focused ... more Prior research into the link between new product development and market segmentation has focused on two main approaches: (1) design, segment, and do limited competitive evaluation; and (2) segment first, design second. This paper proposes a third approach, which is to simultaneously design, perform segmentation according to benefit and to evaluate against competitive designs. This research uses a benefit segmentation technique based on conjoint analysis (or other techniques that relate product attributes to consumer utility) in which the segments emerge simultaneously with the design based on certain design principles or ''strategies.'' Herein a method is proposed to narrow down the many possible feasible designs (combinations of attributes) to a finite set and to examine the appeal of each design. Five distinct design strategies are proposed for modeling and studying competitive reaction. These include ''traditional'' ones such as differentiation and new ones whose fringe customers have high utility. The paper shows that these five strategies are adequate for modeling competitive reaction using simulation. Another contribution of the paper is the way competitive reaction is modeled. In generating and evaluating a design the desire herein is also to assess the defensibility of the design and include it in the evaluation criteria. These issues are addressed by decomposing the solution procedure into two phases. In the first phase, different optimal designs are created based on predefined product development strategies. In the second, these optimal designs are compared against one another with regard to market share and potential to secure market leadership. This work shows that the nature of competition as well as the variability of customer preferences are critical to how a strategy performs. This process uncovers a surprisingly robust design strategy-developing attributes such that a ''lower fringe'' is most satisfied-that even achieves market dominance under certain conditions. This methodology is also applied to partworth data on refrigerators, which provides a concrete example of the concepts and demonstrates results consistent with the propositions developed earlier in the paper.
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Papers by Christopher Tucci