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Kurchi Madathapetti

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"Kurchi Madathapetti"
album cover
Single by Thaman S and Ramajogayya Sastry featuring Sahiti Chaganti and Sri Krishna
from the album Guntur Kaaram
LanguageTelugu
Released30 December 2023
Recorded2023
Studio
  • Prasad Labs
  • V Studios
Genre
Length4:43
LabelAditya Music
Composer(s)Thaman S
Lyricist(s)Ramajogayya Sastry
Producer(s)Thaman S
Guntur Kaaram track listing
  1. "Dum Masala"
  2. "Oh My Baby"
  3. "Kurchi Madathapetti"
  4. "Mawaa Enthaina"
  5. "Ramana Aei"
  6. "Amma Song"
Music video
"Kurchi Madathapetti" on YouTube

"Kurchi Madathapetti" is an Indian Telugu-language song composed by Thaman S, with lyrics by Ramajogayya Sastry, and recorded by Sahiti Chaganti and Sri Krishna, for the soundtarck album of the 2024 film Guntur Kaaram.[1] It was released on 30 December 2023 (released on YouTube as a lyrical video song) as the third single from the album, through Aditya Music.[2][3] The full video song, featuring scenes directly from the film, was released on 1 February 2024 on YouTube.[4]

"Kurchi Madathapetti" experienced large amounts of commercial success. Although it was released in December 2023, the song experienced large amounts of commercial success after the film's release in January 2024, and further more after the full video song was released in early-February 2024.[5] The song was at the number one on the Billboard India Songs and was featured on the chart for thirty-eight consecutive weeks.[6]

The song was also released in Hindi, Tamil, Kannada and Malayalam languages with the same title and was included in the respective dubbed versions of the film. The hook-step, the dialogue rendition by Mahesh Babu, the dance performance of Sreeleela, and the vocals by Sahiti Changanti and Sri Krishna fueled the success and made the song viral across the internet.[7][8]

Production, lyrics and recording

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The "Kurchi Madhathapetti" and the extended phrase became popular from a video that became viral and popular on the internet. In the video, a man used this phrase with an expletive word. There was an initial backlash from the audience to use such vulgar phrases in the lyrics.[9]

Critical reception

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ETV Bharat stated that, "The latest song from Guntur Kaaram is a vibrant display of Mahesh and Sreeleela's dance prowess coupled with infectious rhythm", further calling it "all-encompassing musical piece".[10] The Hans India opined that the lyrics written by Ramajogayya Sastry evoke a sense of nostalgia with pharses like "Rajahmundry Raaga Manjari" and "Thooniga Nadumulona Thootaletti," reminiscent of the classic mass films from the 1980s, popularized by actor Krishna, father of Mahesh Babu.[11]

Music video

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Background and production

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Sekhar has choreographed the dance sequences.[12] Rashmi Gautam has denied rumours of being cast to perform in the song.[13] During an interview with The Times of India, Poorna told that she was hesitant about accepting the offer because of the weight gained after her pregnancy. She further told that she was prepared to face some negative comments about the song.[14]

Synopsis

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The music video is a direct clip from the scenes in Guntur Kaaram. The scenes primarily feature Mahesh Babu, Sreeleela and Poorna.

Commercial performance

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"Kurchi Madhathapetti" was the fastest video song to reach 30 crore (300 million) views milestone in 133 days, surpassing the "Arabic Kuthu".[15] The full video song has over 43 crore (430 million) views on YouTube, while the lyrical song which was released first, has 12.5 crore (125 million) views.[16]

Impact

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The hook-step performed by Mahesh Babu and Sreeleela received widespread popularity resulting in multiple recreated music videos on various short form video platforms such as Instagram Reels.[17][18] These recreations were also made by various celebrities.[19] The song was played during the game halftime in a National Basketball Association match at the Toyota Center in Houston, Texas, United States.[20][21] Pavaman Suraj of Pinkvilla called it "foot-tapping", with a particular praise for Sreeleela's dance in the music video, and included it in the "top 5 viral foot-tapping South Indian songs".[22]

Credits and personnel

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Credits adapted from YouTube.[23]

  • Thaman S  – composer, arranger and programmer
  • Ramajogayya Sastry  – lyrics
  • Sahiti Chaganti  – vocals and vocal supervisor
  • Sri Krishna  – vocals
  • DJ Harish  – Koo Ku Ku Ku Koo mashup
  • Osho V. Shashank  – additional programmer
  • Siddanth Mishra  – additional programmer
  • Sruthi  – harmony
  • Ranjani  – harmony
  • Pratyusha  – harmony
  • Vaagdevi  – harmony
  • Adviteeyaa  – harmony
  • Shruthika  – harmony
  • Anusha  – harmony
  • The Gongura Band  – percussion
  • Chiru  – additional raw old tapes
  • Ganesh  – additional raw old tapes
  • P Subhani  – mandolin and strings
  • Sandilya  – low vio bows
  • Lalit Kumar  – flute
  • Shadab Rayeen  – mix engineer and mastering engineer
  • Manigandan K  – musicians co-ordinator
  • Raghu Seenu  – studio manager
  • Sridhar  – studio manager
  • Raju Ranjith Lingam  – studio assistant
  • Pavan  – studio assistant

Charts

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Weekly chat performance for "Kurchi Madathapetti"
Chart (2021–2022) Peak
position
India (Billboard)[24] 1
UK Asian Music Chart (OCC)[25] 17

References

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  1. ^ ANI (30 December 2023). "'Guntur Kaaram': Mahesh Babu, Sree Leela bring electrifying moves in song 'Kurchi Madatha Petti'". ThePrint. Archived from the original on 11 February 2024. Retrieved 6 September 2024.
  2. ^ "'Kurchi Madathapetti' promo: Mahesh Babu in 'Guntur Kaaram's song will hype you up". India Today. 29 December 2023. Retrieved 6 September 2024.
  3. ^ "Guntur Kaaram's Song Kurchi Madathapetti OUT! Mahesh Babu, Sreeleela Give Perfect New Year Treat To Fans". Times Now. 31 December 2023. Retrieved 6 September 2024.
  4. ^ "Guntur Kaaram | Song - Kurchi Madathapetti | Telugu Video Songs - Times of India". The Times of India. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
  5. ^ India, Rolling Stone (9 May 2024). "Badshah, Diljit Dosanjh, Sanju Rathod Top Billboard Charts This Week". Rolling Stone India. Retrieved 25 September 2024.
  6. ^ Cusson, Michael (15 February 2022). "Billboard India Songs". Billboard. Archived from the original on 19 May 2024. Retrieved 10 July 2024.
  7. ^ "Mahesh Babu and Sreeleelas electrifying dance number Kurchi Madathapetti from Guntur Kaaram is finally out!". mirchi.in. Retrieved 25 September 2024.
  8. ^ "Watch: Wamiqa Gabbi Dances to Kurchi Madathapetti from Guntur Kaaram". Sakshi Post. 29 May 2024. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
  9. ^ "Internet divided over "Kurchi Madathapetti"". Telugu Cinema. 29 December 2023. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
  10. ^ Bharat, E. T. V. (30 December 2023). "Kurchi Madathapetti song from Guntur Kaaram sets the stage for Sankranthi release". ETV Bharat News. Archived from the original on 4 October 2024. Retrieved 25 September 2024.
  11. ^ Sistu, Suhas (30 December 2023). "'Kurchi Madathapetti' from 'Guntur Kaaram:' A high-voltage mass number". www.thehansindia.com. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
  12. ^ Bharat, E. T. V. (30 December 2023). "Kurchi Madathapetti song from Guntur Kaaram sets the stage for Sankranthi release". ETV Bharat News. Archived from the original on 4 October 2024. Retrieved 6 September 2024.
  13. ^ "'Baseless': Rashmi Gautam Denies Rumours Of Being Approached For Kurchi Madathapetti Song". News18. 14 February 2024. Archived from the original on 25 September 2024. Retrieved 25 September 2024.
  14. ^ "Poorna on the viral 'Kurchi Madathapetti' dance: I anticipated body-shaming comments, but I was taken aback - Exclusive!". The Times of India. 19 September 2024. ISSN 0971-8257. Archived from the original on 4 October 2024. Retrieved 25 September 2024.
  15. ^ "Mahesh Babu's Guntur Kaaram song Kurchi Madathapetti beats Thalapathy Vijay's Beast song Arabic Kuthu to achieve this feat". Firstpost. 14 June 2024. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
  16. ^ "Mahesh Babu's Kurchi Madathapetti Song To Touch 300 Million YouTube Views". Times Now. 9 June 2024. Archived from the original on 25 September 2024. Retrieved 25 September 2024.
  17. ^ "'Too Hot To Miss': Women In Sarees Dance To Mahesh Babu's Kurchi Madathapetti | Viral Video". English Jagran. 10 May 2024. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
  18. ^ Pradhan, Soumya Prakash. "Saree-clad girls sizzling dance to Mahesh Babu's 'Kurchi Madathapetti' leaves internet captivated". Odisha TV. Archived from the original on 25 September 2024. Retrieved 25 September 2024.
  19. ^ "Watch: Wamiqa Gabbi Dances to Kurchi Madathapetti from Guntur Kaaram". Sakshi Post. 29 May 2024. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
  20. ^ "Viral: Mahesh Babu And Sreeleela's Kurchi Madathapetti Lights Up NBA Halftime". www.ndtv.com. Archived from the original on 25 September 2024. Retrieved 25 September 2024.
  21. ^ Indulge, Team (2 April 2024). "Mahesh Babu's 'Kurchi Madathapetti' goes global, steals the show during NBA halftime". Indulgexpress. Archived from the original on 25 September 2024. Retrieved 25 September 2024.
  22. ^ "World Music Day 2024: Top 5 viral foot-tapping South Indian songs from Oo Antava, Kurchi Madathapetti to Illuminati". PINKVILLA. 20 June 2024. Archived from the original on 25 September 2024. Retrieved 25 September 2024.
  23. ^ "Kurchi Madathapetti Full Video Song", YouTube, 1 February 2024, archived from the original on 17 September 2024, retrieved 6 September 2024
  24. ^ Cusson, Michael (15 February 2022). "India Songs". Billboard. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
  25. ^ "KURCHI MADATHAPETTI". Official Charts. 18 January 2024. Archived from the original on 26 September 2024. Retrieved 25 September 2024.
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