Klik (Hebrew: קליק) is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of Unilever. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.
In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.[1]
In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.[3][4]
In 2016 following an attempted coverup of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.[5][6]
Israel
