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Hyundai Motor Europe

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Hyundai Motor Europe
Company typeSubsidiary
IndustryAutomotive
Founded2000; 24 years ago (2000)
HeadquartersOffenbach am Main, Germany
Key people
Michael Cole (President & CEO)[1]
ParentHyundai Motor Company
Websitewww.hyundai.com/eu/en/Main/index.html

Hyundai Motor Europe GmbH is the European division of South Korean automaker Hyundai Motor Company, its headquarters is in Offenbach am Main, Germany. It has a R&D center in Frankfurt and three manufacturing plants: one in Nošovice, Czech Republic; one in Saint Petersburg, Russia; and one in Turkey. Three models (Hyundai Accent, Hyundai Elantra, and Hyundai Santa Fe) were produced at the TagAZ's plant in Taganrog. Its slogan for the European Market is "New Thinking, New Possibilities".

Czech Republic

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In November 2008, Hyundai opened its European plant, Hyundai Motor Manufacturing Czech s r.o. (HMMC) in Nošovice, Czech Republic, following an investment of over 1 billion euros and over two years of construction.[2][3] The plant, which mainly manufactures the i30, ix20, ix35 for the European market, has an annual capacity of 300,000 cars.[4] The new Hyundai plant is 90 kilometres north of Kia Motors' Žilina Plant in Slovakia.

Germany

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In 1991, Hyundai Motor Deutschland GmbH was founded, formally based in Neckarsulm. The European headquarters have been in Offenbach since 2005. In 1991, Hyundai was also the first Korean car manufacturer in Germany at the International Motor Show in Frankfurt am Main. The company entered the German market by offering four model series (Pony, S-Coupé, Lantra and Sonata), thereby achieving around 2,886 new registrations. In the first full financial year in 1992, around 28,000 new registrations were achieved and in 1993 a total of 33,362 new registrations were achieved.

Hyundai has been operating an R&D centre in Frankfurt, Germany since 1994,[5] that has been responsible for monitoring technology developments in Europe and designing and engineering new cars for the European market.[6] In September 2003, the company opened its new European headquarters in Rüsselsheim, after an investment worth 50 million euro.[7] The site became the new location for the R&D centre and for the world rally team of the company.[8] Its R&D centre is also operated together with Kia.

Russia

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In Russia, the production of the Hyundai Accent, Sonata, Elantra and Santa Fe models was done at the TagAZ plant from 2001 to 2014 in the form of complete knock-down kits assembly.[9][10] [11] In 2006, the factory also started assembling the Hyundai Porter,[10] County, Aero Town and the HD 500 commercial vehicles.[11]

In June 2008, Hyundai started the construction of a new manufacturing plant in Saint Petersburg with a planned yearly capacity of 100,000 cars,[12] that will eventually be increased to 200,000 units.[13] It started mass production in January 2011,[13] with two models: the Hyundai Solaris and the Kia Rio.[14]

History in Europe

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Hyundai first imported passenger cars to Europe in 1978 with the launch of its Pony on several left-hand drive markets, with the right-hand drive version launching the brand on the British market in 1982.[15] By 1984, Hyundai had launched a second model on the European market – the Stellar, a large rear-wheel drive family saloon based loosely on the Ford Cortina chassis.[16] It was even advertised on the UK market as the spiritual successor to the Cortina.[17] By 1990, with sales steadily rising across the continent, Hyundai was now a four-model brand in Europe, having launched the flagship Sonata saloon and Scoupe sports model onto the European market.[18]

The 1980s Hyundai models were duly replaced during the 1990s, with the 1996 Hyundai Coupe being well received by the European motoring press.[19]

Growing demand for MPVs and SUVs by the turn of the 21st century saw Hyundai venture into these new or expanding market sectors. By 2018, it was importing nine passenger vehicle ranges (some with two or more bodystyles) and two commercial vehicles ranges in Europe.[20]

Hyundai has been particularly successful on the UK market since launching there in 1982. Its millionth UK market model was sold in 2015.[21] Sales peaked at more than 93,000 units in 2017.[22]

References

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  1. ^ "Michael Cole appointed President & CEO at Hyundai Motor Europe".
  2. ^ Agence France-Presse (25 January 2006). "Hyundai Considers Czech Auto Plant". IndustryWeek. Archived from the original on 13 July 2011. Retrieved 12 December 2009.
  3. ^ "Mass Production Officially Launched at the New Hyundai Plant in the Czech Republic". Automobiles Review. 15 November 2008. Retrieved 12 December 2009.
  4. ^ Kalab, Vladimir (4 November 2008). "First Czech-made Hyundai Cars Leaving Nošovice Plant". Prague Daily Monitor. Archived from the original on 10 December 2008. Retrieved 12 December 2009.
  5. ^ Daechang Lee (July 1997). "Korean Automotive Industry in Transition" (PDF). Kia Economic Research Institute. p. 23. Retrieved 6 April 2013.
  6. ^ Linsu Kim. "Crisis Construction and Organisational Learning: Capability Building in Catching-up at Hyundai Motor". Organisation Science, Vol. 9, No. 4, July–August 1998. Korea University, Seoul, Korea. p. 10. Archived from the original on 20 October 2012. Retrieved 6 April 2013.
  7. ^ "New European Hyundai Motor Headquarters in Rüsselsheim". Presseportal. 8 September 2003. Archived from the original on 21 May 2013. Retrieved 7 April 2013.
  8. ^ "Annual Report 2003" (PDF). Hyundai Motor Company. 26 June 2004. p. 29. Archived from the original (PDF) on 16 October 2015. Retrieved 7 April 2013. As part of the reorganization, the company will establish a new World Rally Team Headquarters at the Design and Technical Centre in Russelsheim, Germany
  9. ^ "Global Production Systems" (PDF). Hyundai Motor Company. 29 June 2012. p. 39. Archived from the original (PDF) on 31 October 2013. Retrieved 14 April 2013.
  10. ^ a b "Модельный ряд" [Model line-up]. TagAZ. Retrieved 14 April 2013.
  11. ^ a b "Hyundai Truck & Bus Newsletter" (PDF). Hyundai Motor Company. 17 March 2006. p. 11. Archived from the original (PDF) on 11 July 2012. Retrieved 14 April 2013. RZGA is an affiliate of TAGAZ, a Russian automobile company that has assembled CKD kits of HMC's passenger cars since 2001.
  12. ^ "Под Петербургом началось строительство завода Hyundai" [Near St. Petersburg the construction of the Hyundai plant began]. Motor.ru (in Russian). 5 June 2008. Archived from the original on 15 March 2014. Retrieved 14 April 2013.
  13. ^ a b "Manufacturing – Russia Plants". Hyundai Motor Company. Archived from the original on 25 April 2013. Retrieved 14 April 2013.
  14. ^ "2013 Quick Facts". Hyundai Motor Company. Archived from the original on 4 March 2016. Retrieved 14 April 2013.
  15. ^ "Record Sales In Q1 Bring Higher Market Share For Hyundai". HYUNDAI MOTORS. Retrieved 4 November 2018.
  16. ^ "Hyundai Stellar: The Forgotten Ford that Mitsubishi Built". Carthrottle.com. Retrieved 4 November 2018.
  17. ^ Jefkins, Frank; Jefkins, Frank William; Yadin, Daniel (4 November 2018). Advertising. Financial Times Prentice Hall. ISBN 9780273634355. Retrieved 4 November 2018 – via Google Books.
  18. ^ "Hyundai S Coupe (1990–1996) used car review – Car review – RAC Drive". Rac.co.uk. Retrieved 4 November 2018.
  19. ^ "Review Hyundai Coupe (1996–2002) Used car". Buyacar.co.uk. Retrieved 4 November 2018.
  20. ^ "New cars – Discover the range – Hyundai UK". Hyundai.co.uk. Retrieved 4 November 2018.
  21. ^ "Hyundai breaks through one million UK sales and chases further growth – Autocar". Autocar.co.uk. Retrieved 4 November 2018.
  22. ^ "New Hyundai sales director confident of further progress – Car Dealer Magazine". Cardealermagazine.co.uk. 17 January 2018. Retrieved 4 November 2018.
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